Observer Media Kit 2015-2016

The Observer

Case Western Reserve University’s independent student newspaper 2015-2016 Advertising Guide

Advertising with The Observer

About Us The Observer is the weekly campus newspaper of Case Western Reserve University.

Established in 1968, it exists to report news affecting or involving students and to provide an editorial forum for the university community. As the university’s only weekly publication, The Observer is distributed in campus buildings as well as residence halls and many University Circle establishments.

The Observer has been recognized by the Associated Collegiate Press at both the regional and national level, taking home eight awards at the Spring 2015 “Best of the Midwest Conference.” Among those recognitions were a fourth place finish in the “Best of Show” newspaper category along with a number of individual awards. The paper also finished first in the top publication website category. In October 2013, the Associated Collegiate Press named The Observer’s website the seventh best in the country for similarly sized schools.

Requests Clients may request that their advertisements appear on specific pages within the publication or in one of the following sections: News, Arts and Entertainment, and Sports. We work hard to fulfill all requests but cannot guarentee requested placement. Ads cannot be placed in the Opinion section. There is no extra charge for requesting a placement, with exception to a premium for ads on our front and back pages. Inquire at the addresses below for more details. Online advertising at observer.case.edu will be available starting in August.

All requests for advertising can be submitted via the online form available at

observer.case.edu/about/business/request or via e-mail to

observer-ads@case.edu

Production Dates Fall 2015 August 21 August 28 September 4 September 11 September 18 September 25

October 2 October 9 October 23 October 30 November 06 November 13 November 20 December 04

Spring 2016 January 15 January 22 January 29 February 05 February 12 February 19

February 26 March 18 March 25 April 01 April 08 April 15 April 22

The Observer’s Layout and Pricing

Ad sizing

FULL PAGE HALF PAGE

1/4 PAGE

1/8 PAGE

1/8 BANNER 10” x 8.25”

4.917” x 8.25”

2.375” x 8.25”

10” x 2”

$594.00

$297.00

$149.00

$75.00

$75.00

Student Groups: $230.00

Student Groups: $120.00

Student Groups: $70.00

Student Groups: Please contact

Student Groups: Please contact

10” x 16.5”

The Observer is a four column paper. Each column measures 2.375”, with a .167” gutter between each column. The following is a column-inch representation:

• 1 column inch • 2 column inches • 3 column inches • 4 column inches

1” x 2.375” 1” x 4.917” 1” x 7.458” 1” x 10”

The standard advertisement sizes are listed above. The pricing provided is for black and white advertisements only.

Please add $100 for color on any size page.

Design Services also available upon request.

Online advertising starts Aug. 2015, contact us for details.

The Observer

Thwing Center, Suite A09 10900 Euclid Avenue Cleveland, Ohio 44106-7101 (216) 368 - 2914 @CWRUObserver facebook.com/cwruobserver observer.case.edu