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The Observer

Case Western Reserve University’s independent student newspaper 2016-2017 Advertising Guide

Advertising with The Observer

About Us The Observer is the weekly campus newspaper of Case Western Reserve University. Established in 1968, it exists to report news affecting or involving students and to provide an editorial forum for the university community. As the university’s only weekly publication, The Observer is distributed in campus buildings as well as residence halls and many University Circle establishments. The Observer has been recognized by the Associated Collegiate Press at both the regional and national level. The Observer placed ninth for “Best of Show” for both our print publication and our website at the Spring 2016 National Convention. We also took home eight awards at the Spring 2015 “Best of the Midwest Conference.” Among those recognitions were a fourth place finish in the “Best of Show” newspaper category along with a number of individual awards. The paper also finished first in the top publication website category.

Requests Clients may request that their advertisements appear on specific pages within the publication or in one of the following sections: News, Arts and Entertainment, and Sports. We work hard to fulfill all requests but cannot guarentee requested placement. Ads cannot be placed in the Opinion section. There is no extra charge for requesting a placement, with exception to a premium for ads on our front and back pages. Inquire at the addresses below for more details. Online advertising at will be available starting in August. All requests for advertising can be submitted via the online form available at or via e-mail to

Production Dates Fall 2016 August 21 September 02 September 09 September 16 September 23 September 30

October 7 October 14 October 28 November 04 November 11 November 18 December 02 December 09

Spring 2017 January 20 January 27 February 03 February 10 February 17 February 24

March 03 March 24 March 31 April 07 April 14 April 21 April 28

The Observer’s Layout and Pricing

Ad sizing


1/4 PAGE

1/8 PAGE

1/8 BANNER 10” x 8.25”

4.917” x 8.25”

2.375” x 8.25”

10” x 2”






Student Groups: $230.00

Student Groups: $120.00

Student Groups: $70.00

Student Groups: Please contact

Student Groups: Please contact

10” x 16.5”

The Observer is a four column paper. Each column measures 2.375”, with a .167” gutter between each column. The following is a column-inch representation:

• 1 column inch • 2 column inches • 3 column inches • 4 column inches

1” x 2.375” 1” x 4.917” 1” x 7.458” 1” x 10”

The standard advertisement sizes are listed above. The pricing provided is for black and white advertisements only.

Please add $100 for color on any size page. Design Services also available upon request. Bulk discounts available for ad packages of eight or more.

Online Advertising Ads will be displayed on the homepage on the sidebar and the footer of our stories.

Pricing • • •

$150 for a week of advertising, to be shared with up to three total advertisers To purchase an addtional slot in the rotation, there is an extra $50 fee There is a 10% bulk discount available for purchasing a month’s worth of advertising at a time

Statistics • • • •

Home page averages 2,239 page views per month An average of 1.5 minutes is spent on our homepage The most popular stories each week get around 1,000 to 2,000 page views An average story gets about 100 page views

Home page: 300x250 pixels

Sizing Footer: 468x60 pixels

Issue 1 Sizing 6” x 10.5

12” x 10.5”


6” x 5.25”

1/4 PAGE

3” x 5.25”

2” x 10.5”

1/8 PAGE


The Observer

Thwing Center, Suite A09 10900 Euclid Avenue Cleveland, Ohio 44106-7101 (216) 368 - 2914 @CWRUObserver

2016-2017 Advertising Guide  
2016-2017 Advertising Guide