CyrellFaraon_CreativeMarketing_Portfolio

HI! My name is Cyrell Faraon, But I go by Cy. I am a Graphic Designer catered to any aspect of Advertising and Marketing. Born and raised in North Jersey... So I’m basically a New Yorker.

I don’t just create—I make statements. With a passion for having visions and curating them to a visually appealing execution, and a love for the unexpected, my work aims to push boundaries and create bold, impactful visuals. Whether it’s through my photography, branding, advertising, or art direction, I’m here to bring the vision to life—loud, clear, and unapologetically creative.

ZEN-ZING CBD GUM

Client: Zen-Zing CBD GUM Skills: Tools: Editorial

Adobe Illustrator

Print

Adobe InDesign

Photography

Adobe Photoshop

Branding

Adobe Lightroom

Strategy

Zen-Zing wasn’t just looking for a brand—it needed one that spoke to Zillennials: playful, fresh, and perfectly balanced. The challenge? To capture the energy and calm in a single, cohesive identity.

I designed a visual language that felt both vibrant and grounded, with bold graphics and colors that popped across both print and digital. Every touchpoint, from packaging to social content, was crafted to create an authentic connection and leave a lasting impact.

The result? A brand experience that’s as much about lifestyle as it is about flavor—embodying balance and freedom in every bite.

“TURN THE DIAL, TURN TO COLD” CAMPAIGN

Client: P&G Tide Skills: Tools: Advertising

Google Trends

Branding

MRI Simmons

Marketing Strategy Film In Spring 2024, I worked with the Johnson & Wales University National Student Advertising Team that consisted of 12 individuals in Competing for Tide, with the goal of converting 75% of laundry loads to cold water by 2030. The mission: reduce emissions, save money, and preserve fabric quality.

To reach 18-24 year olds, we based our strategy on insights from 545 surveys, 69 concept tests, and 65 interviews. Our campaign, “Turn the Dial,” focused on the environmental and financial benefits of washing in cold water. We also highlighted Tide’s legacy as the first brand to develop coldwater detergent, reinforcing their leadership in sustainability.

As part of the creative team, I contributed to the overall strategy and led the direction of key materials, including commercials and radio spots. I worked closely with the team to ensure the campaign’s messaging was visually compelling and aligned with Tide’s brand. Through my involvement in concept development and production, we created a campaign that resonated with our target audience and positioned Tide as a sustainable, innovative brand.

DIRTY WATER MARKETING

Client: Dirty Water Hard Seltzer Brand Skills: Tools: Print

Adobe Illustrator

Branding

Adobe InDesign

Strategy

Adobe Photoshop

Photography

Adobe Lightroom

Research

Adobe Premier Pro

Photography The Challenge? Increasing brand visibility and engagement while adhering to strict brand guidelines. Balancing creativity with consistency across multiple platforms was a key challenge throughout this internship.

The Goal? To create visually engaging content for social media, outof-home advertising, and merchandising, while also capturing highquality event photos and videos to enhance brand storytelling.

The Approach? Designing Instagram content and physical materials that showcased Dirty Water in key NYC locations, Utilizing market research to inform future campaigns, and implemented SEO strategies on TikTok, Instagram, and Shopify to boost discoverability.

THIS SPACE IS FOR WRITING MESSAGES

HAPPY THIS SPACE IS FOR ADDRESS ONLY

HOLIDAYS

RUST & RETRO TYPE DECK

Client: Rust & Retro Skills: Tools: Print

Adobe Illustrator

Packaging

Adobe Photoshop

Branding

Adobe Lightroom

Typography Photography Branding The goal was simple: create a deck of cards that turns the alphabet into a visual experience. Each letter is paired with a font starting with that letter, set against a background that speaks to its style. I played with bold retro colors—reds, oranges, and greens—and infused the designs with an Art Deco vibe, bringing each card to life with dynamic patterns and rich texture.

The result? A striking, playful typography deck that blends form, color, and style, making each letter feel like a work of art.

BUGANG BUKO WATER

Client: Bugang Skills: Tools: Print

Adobe Illustrator

Packaging

Adobe InDesign

Photography

Adobe Photoshop

Branding

Adobe Lightroom

Resech

Bugang Buko Water captures the essence of the Bugang River and Filipino heritage. The challenge was to create a brand that resonates with consumers.

What drives the design? I researched local patterns and traditions to develop a flowing logo and earthy color palette. How does packaging tell a story? Vibrant illustrations connect consumers to the rich culture of the Philippines.

The result? A cohesive brand that quenches thirst while celebrating culture and community—more than just a drink, it’s an experience.

LARO MINIZINE

Client: Laro Skills: Tools: Editorial

Adobe Illustrator

Print

Adobe InDesign

Photography

Adobe Photoshop

Branding

Adobe Lightroom

LARO Minizine was born from a simple challenge: traditional fashion editorials were too safe. The goal was clear—disrupt the ordinary.

I designed the minizine with a mix of structured grids and experimental layouts to create a visual experience that redefined fashion and lifestyle storytelling. Bold visuals, dynamic typography, and fresh perspectives collided to craft an editorial that stood out in a sea of conventional design.

The result? A striking, unconventional publication that pushed boundaries and proved that breaking the rules can lead to extraordinary impact.

VELURA INTIMATE ESSENTIALS

Client: Velura Skills: Tools: Print

Adobe Illustrator

Branding

Adobe InDesign

Strategy

Adobe Photoshop

Packaging

Adobe Lightroom

Photography The challenge? Redesign a dollar store product to elevate it for a higher-end market. I chose Velura Intimate Essentials—condoms and lubricant—and transformed the packaging to reflect sophistication and quality.

The goal was to create sleek, modern packaging that would stand out on a premium shelf. I redesigned both the structural packaging and surface graphics, using clean lines, elegant typography, and a refined color palette to give the products a luxurious feel.

The result? Packaging that takes a basic, everyday product and repositions it as a high-end essential, ready for a more upscale retail environment.

THE GARDEN OF HEALING MENU DESIGN

Client: The Garden of Healing - Ayurvedic Cuisine Skills: Tools: Print

Adobe Illustrator

Branding

Adobe InDesign

Photography

Adobe Photoshop Adobe Lightroom

The Challenge? Designing a menu for The Garden of Healing using provided assets—name, logo, and food offerings—while establishing a strong design hierarchy. The goal was to create a functional, visually impactful menu that aligned with the brand’s identity and appealed to the target audience.

The Goal? To create a tri-fold and rotating flat menu that blends aesthetic appeal with clear navigation.

The design needed to enhance the dining experience by making the menu easy to read while maintaining a cohesive brand presence.

The Result? The final design achieved a seamless balance between clean typography, effective hierarchy, and brand alignment. The result was a polished, user-centric menu that enhanced brand perception and user experience.

KATASE BRANDING

Client: Katasé Skills: Tools: Print

Adobe Illustrator

Branding

Adobe InDesign

Strategy

Adobe Photoshop

Packaging

Adobe Lightroom

Typography How do you create a brand identity for a hiking gear company that stands out, feels authentic, and speaks to the spirit of adventure? Enter Katasé, a brand built for the modern explorer. Drawing inspiration from Patagonia and Arc’teryx, the goal was simple: design a brand that’s rugged yet refined, sustainable yet high-performance.

The solution? A bold logo with sharp, geometric lines that evoke the strength of mountain peaks, paired with earthy tones—forest greens, stone grays, and accents of natureinspired colors. For typography, a custom serif font that balances ruggedness with elegance, perfect for an adventure brand.

The result? A cohesive brand identity that’s both dependable and elevated, from the packaging to the website. Katasé isn’t just about gear; it’s about embracing the adventure and the spirit of exploration.

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QUEUE CAMPAIGN AND WEBSITE DESIGN

Client: Queue Skills: Tools: Branding

Adobe Illustrator

Strategy

Adobe InDesign

Editorial Advertising The Problem? Queue needed a cohesive campaign and digital experience that reflected its sleek, modern identity while engaging users in a crowded music streaming market.

How do you bring a brand identity to life across ads and digital platforms? I executed a visual campaign using Queue’s established brand guidelines, focusing on clean, bold visuals that highlighted the app’s ease of use and dynamic features. For the 12 ads, both print and digital, I used vibrant purple accents to stay true to the brand’s color scheme, while clear, engaging copy communicated Queue’s key benefits. The website and app were designed for simplicity, with intuitive navigation and real-time music updates, providing users with a seamless experience from start to finish.

The Result? Queue’s brand came to life across multiple touchpoints, from eye-catching ads to a smooth, userfriendly website and app. The result was a cohesive, engaging experience that enhanced the brand’s presence and appeal in the music streaming market.