Issuu

Blackburn

design co.

Women of Country B Digital

Illustration Series

Design Objective:

Design Outcome:

Select a celebrity or character to illustrate. The

The digital illustration features three iconic women of country music. These lines of illustration are for a record vinyl album series and collectible concert posters. The neon style contained free-form lines and

illustration must demonstrate a unique style indicative of the chosen subject.

bright colors. Throughout, each singer’s similar components were chosen to make them consistent. The hair of each singer is sunshine yellow. Following the hair, is the skin tones, makeup, and accessories in magenta and cyan. The figure and position of the singer were a challenging component. Placement and pose of each individual is intended to accentuate each artist to add design depth and capture viewer interest. These elements are captured by the variety of stroke weights highlighting these refined poses and shapes of the singers.

BIG ISLAND

EXCURSION JEEP RIDES AND LOCAL VIBES

B Shop

Local Campaign

Design Objective:

Design Outcome:

Design an event for a shop local event. This project

Big Island Excursion is a Jeep excursion through Honolulu, Hawaii. The logo for this event features the

must include branding elements, digital illustrated

activities guests will experience throughout the day. These items include the main focus which is traveling

map, printed materials, and mockups of the event.

in a Jeep. From the sun, wave, and surfboard graphics these components add hierarchy to the logo while still informing guests of the water and land activities. The color palette of Big Island Excursion is a bold grass green, deep ocean blue, a sky blue and bright sunshine orange. All these colors bring unity to represent the experience of the event being hosted in Hawaii. The branding of this event also contains a thick, sansserif typeface featuring the deep ocean blue. These design choices make the logo type pop off the page, making it legible to readers of all ages and bringing unity to the logo mark. The map contains icons that represent he available activities found there.

BIG ISLAND

EXCURSION

JEEP RIDES AND LOCAL VIBES

FatFrank Heavy - Heavy

BIG ISLAND

EXCURSION JEEP RIDES AND LOCAL VIBES Futura - Medium

B Graphic

Reduction

Design Objective:

Design Outcome:

Create a branded campaign for Peelz’ shake

Peelz’ Shake and Smoothie Shop is a graphically reduced kitchen blender that was transformed to be the

and smoothie shop. The logo should demonstrate

face of “Peelz’ Shake And Smoothie Shop.” Beginning with the branding, the logo hits a bubbly, modern

graphic reduction and the brand should appeal to

vibe with the choice of a sans-serif typeface and the vibrant green and peachy pink colors. From there the

the target audience across a variety of collateral.

project grew with Adobe Dreamweaver to create an event for the shake and smoothie shop. For this event, the

Addition, this project required creating multi-media

microsite was a grand opening of a new storefront. For the microsite, many graphical elements, such asthe

components as part of the campaign.

invitation, balloons, and other celebratory items were created. Finally, the project ended with an animated logo. Using Adobe Animate, the logo animates as if a person is turning on the blender, the bubbles spin as if the shake or smoothie is being mixed, then the straw, lime, and typography pop in to complete the animation.

Antique Olive-Bold

DIN 2014-Demi

Straw Lime/Lemon Slice Lid Blender Glass/Cup Smoothie/Shake Mixture Bubbles

Base Button

Antique Olive-Bold DIN 2014-Regular

fast fast result result here! here!

CATAWBA FARMS SS A AV VO OR R TT H H EE C CH HA AR RM M O O FF TT H H EE FFA AR RM M

B Craft Beer

Design Objective:

Design Outcome:

Work in a creative team to design a cohesive label

The team designed marketing materials and production items for The Winery and Brewery at Catawba Farms. The team

series for the in-house craft beer of Catawba Farms.

needed to create was the labels for the craft beer series coming to the company and do a refresh of the brand of the

The design will be incorporated into additional

company. The design of the labels is a geometric design to modify the look of a classic barn quilt. One main focuses

promotional material.

was to find colors to create the color palette for each label. The color palette was built about the name and icon of each craft beer label. The tie between the classic farm and the modern line work and colors attract beer enthusiasts of all ages. The components of the labels became the focal marketing materials for the company. Using a heat press, I produced t-shirts and bags. We also created a flight board for tastings with interchangeable coasters. Lastly, a draft pull was created to display each brew flavor. We gave the draft pull a dark oak stain with an octagon to tie back to the shapes in the labels. The name of the brews is displayed along the side while the top displays the icon for visual interest.

fast result here! fast result here!

turnabout stout ROLL IN THE HAY IPA

C A T A W B A F A R M S CATAWBA FARMS SAVOR THE CHARM OF THE FARM SAVOR THE CHARM OF THE FARM

B Branding Design

Design Objective:

Design Outcome:

Design a brand for the Advertising and Graphic Design program. Implement throughout the

From the team, I contributed multiple mood boards and thumbnails to generate logo concepts and aesthetics of how the

classrooms, courses, and social media marketing. In addition, create requirement materials,

to reveal our two pitches, which was one of my main tasks for the team. Once the pitch was agreed upon our team

marketing elements, and student engagements for current and future students of the program.

using a heat press and outputting stickers. The team and I created a booklet explaining our concept and efforts to revamp

group can improve the Advertising and Graphic Design Program (AGD) learning space. my focus was designig a booklet pushed creating marketing materials for the program. Some of these required items I helped produce were buttons, t-shirts the program. In Adobe Indesign, there was another booklet to complete. While implementing the social media marketing, I developed photos and video content to be used on a potential Instagram account for the Advertising and Graphic Design Program (AGD). Based on the efforts of the team, the design concepts packaged by the group were chosen as the new branding identification of the Advertising and Graphic Design program.

Hi, my name is Jamieson and I am a senior at St. Stephens High school in Hickory, NC. I am an artist of creativity and music. Besides being in the marching band, I am also in the Art Club. In Art, I love taking an assignment and taking a twist on it with different artistic influences. My future career is up in the air and my heart is torn between music and art.

Career Goals: Past:

Current:

•Get accepted into the marching band.

•Graduate High School

Female

•Join the Art Club

•Get a part-time Job

Single

Future: Have a job with a career that I love and can express

Jamieson McNeil

Hickory, NC

•Figure out my future career

myself through my work.

Straight from the great city of Chicago I am Koden. Recently divorced and figure now is the time to find where I belong. So I packed my bags and I am searching for a place to call home in NC. In College I loved my art appreciation class and had to draw due to my interior design job. My future is uncertain and a mystery I cannot wait to uncover.

Career Goals: Current:

Past: •Job in Interior Design

•Divorced last month

•Did art classes in college.

•Figure out my next career path

Future: Have a job dedicated to drawing and having a steady income.

Koden Nicholas 42 Male Divorced Chicago, IL

why simple is Sexy again

B Magazine Spread

Design Objective:

Design Outcome:

Using the body copy provided, create a two-page

This magazine spread is designed to hold the content of the article known as “Why Simple is Sexy Again”?.

magazine layout. Along with the article, create a

The article is about the simplicity of technology that is growing from the younger generation to the

cover for the magazine that features the contents in

attention of aged companies and technology users. Instead of going for a modern, electric design vibe

the magazine spreads.

for my spread, it is a rustic design with simple design touches in the form of imagery with drop quotes and script typography. From there a cover for GDUSA was created in Adobe Photoshop to inform visual readers of this month’s issue.

The Goose That Laid The Golden Egg

B Storybook

Composite Series

Design Objective:

Design Outcome:

Take an Aesop’s fable and re-create the story in

The three areas of the story that were recreated were “The Poor Man”, “The Golden Egg” and “The Death of The

Adobe Photoshop. From the story, take three scenes

Goose”. After sketching a starting scene, the hunt to find corresponding images to use for the compositions

and create a digital Photoshop composition. Once

began. Using Photoshop; the Quick Selection Tool made it simple to clip out specific parts from the stock images.

compositions are completed in Adobe Photoshop,

By adding the adjustments panel to blend color modes, brightness, contrast, and other elements to transform

create three storybook pages for a mockup of the

these images brought the composite all together. Once the composition was completed, it was time to create

story in real life.

the pages for the fable compositions. Using Adobe Indesign, the book pages were laid out along with a revised body copy of the story with a creative twist.

B Subscription Box

Design Objective:

Design Outcome:

Build a subscription box service that currently does

Spark is a service that encourages women eighteen years and older who deal with spiritual, mental, physical, or emotional

not exist and build the company from the ground

health to overcome their battles. The typography is a heavy design for the mainline and the tag line is a sans-serif typeface.

up. Include branding, products, paper materials,

This type helps create a modern, relaxed vibe that carefully utilizes the color palette. The colors for Spark are a dark blue, water

and production of the box.

blue and bright yellow. Using a box die-line allowed this design to illustrate how the brand would appear once the box was wrapped. Identifying the products with labels and stickers allowed customers to identify the support information available and interact with their box. A photoshoot for the subscription box was conducted to collect images for the website and digital case study. Using the Adobe UX design program, the website was made to function for both computer and phone size. The photoshoot highly visually, functional for customers to chose from the categories of boxes to select their perfect box!

fast result here!

ROCKS B App

Design

Design Objective:

Design Outcome:

To concept, design a responsive app that is not

Kindness Rocks is an app designed to encourage individuals of all ages to spread uplifting quotes

previously created. This will result into a

throughout their community. This app users can design share and collect digital rocks. Using Adobe Illustrator,

“Shark Tank” presentation where app will be

I constructed the graphic elements that would be featured on the app. This design included the logo, rock

presented to a panel of judges.

examples, typography icons and buttons. The project then became a prototype using Adobe XD. In XD the structure known as wireframes were the layout of the app was planned. After deciding the function of the app, it was time to put the graphics to use! Once the design skins were completed in Adobe XD, the app became a responsive prototype to have the app work as if it were real.

ROCKS R:R:240 240 G:G:8686 B:B:3535 R:R:00 G:G:170170 B:B:171171 R:R:233233 G:G:195195 B:B:3030

fast fast result result here! here!

herb & salt

fine herbs and salt seasonings

B Packaging Design

Design Objective:

Design Outcome:

Generate a packaging concept to be built from

The company I created is a Bulgarian-based company called Herb & Salt featuring fine herbs and salt

the ground up for a company. The package was

seasonings. This serif, rustic, organic design captures the true vibe of this groundbreaking seasonings

also to be a built-in component using the branding

company. Through this project I created two packages that include the product layout. Each package

elements created from the logo.

includes recipes and other required government content descriptions. Also, the packaging concept of Herb & Salt includes links to an online cookbook containing recipe and meal options from breakfast to dessert that successful cooks can use with Herbs & Salts products.

herb & salt

fine herbs and salt seasonings

rooted in bulgaria

resulthere! here! fastfast result

The Rink keep the classic alive

B Logo

Design

Design Objective:

Design Outcome:

Help brand a skating rink company. Items that must

The Rink is a rolling skating venue that is dedicated to keeping the sport of roller skating alive! This fun,

be included are a logo, marketing materials and

geometric design ties the generations of roller skating into one. This unifying feature is achieved with one of

social media content for a company.

the mainline typefaces. The funky, curved serif gives it the true old-school look. However by adding the thin, geometric tagline text seal the deal with the logo on a new age sport. The planet Saturn is featured as the blend that ties these worlds into one. The movement of the ring around the plant and stars add a modern, retro logo. Not only was the branding of the roller skating rink important but served to create social media marketing and to attract new customers and update current customers about what is new at The Rink. These pieces could only be done by using free stock images and Adobe Photoshop to create these branding elements.

The Rink keep the classic alive

Savannah Blackburn graphic designer

blackburndesignco.com savannah@blackburndesignco.com 828-639-5954

fast result here!