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Catawba Farms

Design Objective Catawba Farms is coming out with a line of kombucha. They are looking for label designs for the new addition to the farm. They also want to create a unique carrying system for their Kombucha bottles. Catawba Farms wants collateral that served the target audience of the day-to-day Kombucha drinker. Design Brief The label series has been designed to give a delicate and light look. The color palette is based on the flavors presented. On the front of the label, the typography is an elegant serif, while on the back of the label the information about each flavor and Catawba Farms is listed in a simple sans-serif. Illustrative line-work runs across the bottom of the labels. The line-work is specific for each of the flavors. At the top, the label has a fizzling effect to represent the scoby in kombucha. The packaging is close in design to the label system. The same scoby effect is used with one of the flavor colors. On the front Catawba Farms’ logo is present promoting extra brand recognition. Additional collateral that is offered includes coasters, t-shirts, yoga mats, yoga mat straps, and wine tumblers.

Catawba Farms was started by Michael Waltuch, Twyla Deese, and Dennis Baucom and has grown to include Josh Fowler and Lee McDermott. Across 34 acres of land, guests will find a winery, vineyard, brewery, year-round ice skating, and more. Guests can also stay at the Peacock Inn, a bed and breakfast with historic foundations. Catawba Farms always has something exciting happening, with yoga classes, live music, food trucks, and other activities.

CATAWBA FARMS SAVOR THE CHARM OF THE FARM

Savor the Charm of the Farm www.catawbafarms.com

CATAWBA FARMS SAVOR THE CHARM OF THE FARM

Carolina Balloon Fest Design Objective

Choose a festival from North Carolina to rebrand. Create a rebrand with a logo, style guide, animation, and collateral. Create a landing page for their website. Design Brief

The new logo uses a saturated color palette to represent the bright colors of the hot air balloons that take flight during the Carolina Balloon Fest. The blue resembles the Carolina blue. The logo demonstrates balance. Its main focus is a larger balloon in the middle. On the sides, there are two smaller balloons. The negative space inside the logo makes the balloons look as if it is sitting on top of the clouds. The typography below is laying underneath the graphic. This gives a clean background and makes the text easy to read. The animation follows the motion that is shown in the logo. The balloon floats up through the clouds and lands in its original position.

Scan to see Carolina Balloon Fest website

Carolina

Balloon Fest S TAT E S V I L L E ,

N O R T H

C A R O L I N A

Scan to view the animation

Print and Digital Media Publication Design Objective From the given topic, write and create a magazine spread. The magazine spread is to also include a Photoshop composited cover. Design Brief The topic of the digital media publication is The Evolution of Digital Marketing During Covid-19. The color palette of the spreads is balanced with blues and oranges. Imagery was chosen for the layout based on the article topic. The cover of the magazine is a collage style. It has pictures of products that were used in marketing for different years. All these pictures are in black and white to stand out against the bright orange background. Different types of treatments are used to create variety on the cover as well.

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Two Color Separations

Screen Printing Design Objective Project One Create a two-color screen printing design that is a throwback to a popular design trend from the past. Project Two Come up with a three-color concept of your choice, and carry the design through by using hand-cut rubylith printing. Design Brief Project One

This idea was developed by researching the Kitsch style as a vintage style of graphic design. This design has creamsicle artwork and manipulated text. In this design, the creamsicle was graphically reduced into its simplest form it was easy to separate into colors. The design was translated into a two-color design. The process included film being printed and exposed on two screens and carried through the screen printing process. Project Two After sketching the design, it was digitized, then separated into three colors. Instead of using the traditional film, hand-cut rubylith was used. After the film was exposed, three screens were made. The design was brought through the vacuum press process and made into posters.

Three Color Separations

Esports Design Objective The CVCC Esports team was looking for a redesign in their arena. They also wanted help with their social media marketing and coming up with additional team collateral. Design Brief The arena was designed for the ideal gaming experience. The lighting around the room is minimal for optional screen viewing, yet bright enough for them to see. This was designed by adding puck lights along the wall and LED lights underneath the desks. Around the room, the CVCC Esports color palette is represented in the furniture, wall color, and extra signs. The lounge area was designed to have a comfortable space for Esports members, and CVCC students to come game toEether. In this area, a trophy case is placed near the window to show some of the accomplishments of CVCC’s Esports team to passing students. Above the trophy is a digital picture frame to showcase the wall of fame without cluttering the wall. A new secondary logo was designed for the team to use interchangeably. It is in the acrylic signage within the arena and the additional collateral. The additional collateral includes a flag, beanie, water bottle, and sweatpants. A social media calendar was made for Instagram and TikTok. Instagram uses content created from the team’s previous headshots. These posts will be for game days, special events, memes, and additional Esports marketing. TikTok’s calendar shows what trends are happening in their niche. It tells the team exactly which clips need to be filmed and sent back to the graphic designer to edit. It also gives links to examples of that trend so the team can be prepared for filming.

Instagram

Content Calendar

JANUARY 2022 Instagram Grid MONDAY 1

TUESDAY 2

WEDNESDAY 3

THURSDAY 4

FRIDAY 5

SATURDAY 6

SUNDAY 7

MONDAY 8

TUESDAY 9

Players VS Their Headshots (TikTok)

PROMO CAPTION

CONTENT TYPE CAPTION

Love to game? Join CVCC’s Esports today!

COMPETITIONS CAPTION

CONTENT TYPE CAPTION

COMPETITIONS CAPTION

CONTENT TYPE CAPTION

HASHTAGS

#esports #cvccesports #NBA2k22

#esports #cvccesports

HASHTAGS

#esports #cvccesports #valorant

#esports #cvccesports

COMPETITIONS CAPTION

CONTENT TYPE CAPTION

Super Smash Bros Highlight real. Full Stream is posted On Twitch

Redhawks VS Bay State!

Join our twitch Valorant Twitch stream at 3 PM HASHTAGS

THURSDAY 11

FRIDAY 12

SATURDAY 13

COMPETITIONS CAPTION

CONTENT TYPE CAPTION

Finger Gun (Tiktok)

Esports day in the life (Tiktok)

CONTENT TYPE CAPTION

Highlights from yesterdays NBA 2k22 game.

WEDNESDAY 10

GAME DAY! Join our Call of Duty Warzone stream today at 1 PM

HASHTAGS

#esports #cvccesports #supersmashbros

HASHTAGS

#esports #cvccesports #warzone

APPROVAL

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Any notes go here

WEDNESDAY 3

THURSDAY 4

FRIDAY 5

SATURDAY 6

SUNDAY 7

MONDAY 8

TUESDAY 9

WEDNESDAY 10

THURSDAY 11

FRIDAY JANUARY 2022 12

Instagram Stories MONDAY 1

Players VS Their Headshots (TikTok) COMPETITIONS CAPTION

CONTENT TYPE CAPTION

COMPETITIONS CAPTION

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COMPETITIONS CAPTION

CONTENT TYPE CAPTION

Super Smash Bros Highlight real. Full Stream is posted On Twitch

Redhawks VS Bay State!

Join our twitch Valorant Twitch stream at 3 PM HASHTAGS

HASHTAGS

COMPETITIONS CAPTION

HASHTAGS

#esports #cvccesports #valorant

#esports #cvccesports

CONTENT TYPE CAPTION CONTENT TYPE CAPTION

GAME DAY! Join our Call of Duty Warzone stream today at 1 PM HASHTAGS

HASHTAGS HASHTAGS

ports #cvccesports BA2k22

WEDNESDAY 3

MONDAY 15 THURSDAY 4

#esports #cvccesports #supersmashbros

HASHTAGS HASHTAGS

#esports #cvccesports #warzone

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WEDNESDAY 17 SATURDAY 6

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TUESDAY 2

WEDNESDAY 3

THURSDAY 4

WEDNESDAY 10

MONDAY 22

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TUESDAY 23 SATURDAY 13

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#esports #cvccesports #supersmashbros

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SUNDAY 21

GAME DAY! Join our Super Smash Bros stream today At 3 PM

HASHTAGS

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TUESDAY 9

CONTENT TYPE CAPTION

#esports #cvccesports #valorant

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#esports #cvccesports #NBA2k22

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HASHTAGS HASHTAGS

SATURDAY 20

MONDAY 8

Valorant Highlight real. Full \ Stream is posted on Twitch

GAME DAY! Join our NBA 2K22 stream today At 3 PM

FRIDAY 19

Intuition Challange (TikTok)

CONTENT TYPE CAPTION CONTENT TYPE CAPTION

THURSDAY 18 SUNDAY 7

Our Space (TikTok)

ABOUT THE BRAND CAPTION

hlights from yesterdays A 2k22 game.

TUESDAY 2

SUNDAY 14

Finger Gun (Tiktok)

Esports day in the life (Tiktok) COMPETITIONS CAPTION

SATURDAY 13

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JANUARY 2022 Tiktok WEDNESDAY 3

THURSDAY 4

FRIDAY 5

SATURDAY 6

SUNDAY 7

MONDAY 8

TUESDAY 9

WEDNESDAY 10

MONDAY 1

THURSDAY 11

FRIDAY 12

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\ HASHTAGS

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JANUARY 2022 Twitter

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Scan to see Esports social media booklet

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Watercolor

Design Objective Create a composition using watercolor. Expand the composition by creating a multimedia piece. Create a digital media strategy to share the process of the watercolor painting. Design Brief This painting was done in watercolor. The painting is of an Italian villa home. The window is open on a summer day. It shows the inside of the house, which has an in-home library. The outside of the villa is covered in greenery and flowers. This was completed using warm colors to create a warm sunny day feeling on the outside. The stone and shadows have cooler tones to create dimension and make the stones look worn. This painting process was filmed and edited with voiceovers to make a tutorial. The video was expanded to be posted on YouTube as a watercolor tutorial.

Scan to see tutorial

Techy App Design Objective Create an app that has not been done before yet solves a problem. Use personas and user experience tools to create an interface that would be used by the specific target audience. After, these interfaces were to be prototyped. Branding was also will be created for the app. Design Brief Techy is designed to help people who have trouble with using their smartphones. Techy is designed to solve these technological problems by connecting two people. If person A does not know how to work their iPhone, they could have a call with person B through the app. During the call, person B will get screen control of person A’s phone and show how to do these tasks for the other person. Techy also includes simple tutorials about the person’s phone that they can go through when their Techy friend is not able to talk. The interface was designed to be simple and easily readable to match its target audience. Orange and blue tones are used to create interest and contrast within the interface. The branding of the app is simple icons and uses a curved style giving it a friendly feel. Simple linework and curves were drawn from the main logo and included in the design of the icons.

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HEX #374664 RGB 55,70,100 CMYK 85:72:39:25

HEX #4c6db4 RGB 76,109,180 CMYK 77:59:0:0

Comfortaa

HEX #f49454 RGB244,148,84 CMYK 1:50:74:0

AaBb

Pt Sans AaBb

Headers

Body Copy

Age 56 Occupation Lawyer Status Married

Thomas

Extrovert

Introvert

Unspecialized

Technical

Think

Feel

Age 79 Occupation Retired Status Widow

Betty

Extrovert

Introvert

Unspecialized

Technical

Think

Feel

Age 23 Occupation Film Status Dating

Aspyn

Extrovert

Introvert

Unspecialized

Technical

Think

Feel

Wireframes

Color Skins

Icons

Design Objective Create a set of icons that include 80’s movie characters such as Doc Brown, Darth Vader, Ferris Bueller, and the Terminator. Create secondary icons that relate to movie goers. Create an info-graphic poster utilizing these icons. This poster was to also be animated. Design Brief The icons were designed in two dimension, and front-facing. The icons only used the heads of these characters. Each character was graphically reduced, and built out of simple geometric shapes The color palette was based on colors from these characters to make them recognizable. To unify the icons further, small details such as the highlights were built to look the same. The secondary icons include popcorn, 3D glasses, camera, film strip, and ticket. The poster layout was designed to look as if these icons were inside the film strip. Each icon, and the information provided, lay inside the film strip. To balance the poster the film crosses the top and bottom of the poster. The poster is animated so the user can hover over each icon and their information will pop up.

All icons are made of three simple shapes: triangles, circles, and rectangles. The faces are made of a mixture of rounded and sharp angles based on the person’s actual face shape. While Ferris Bueller is more rounded and youthful, the Terminator is sharp.

64 pt

32 pt

24 pt

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Sol Drive-In

Design Objective Create a brand for a drive-in movie theater. The primary logo was to be typography manipulated. After, create a digital marketing case study that includes email marketing, website marketing, and social marketing. Design Brief The drive-in theater is called Sol Drive-In. The name plays off the word sunset because the idea of the drive-in is that movie-goers have a good view of the sunset from the outdoor theater. The word Sol was manipulated by taking out the ‘o’ and replacing it with a sun. The drive-in is based in Los Angeles, so the silhouette of LA’s skyline was placed in front of the sun. Star detailings were used for extra decor, and to tie into the time that the drive-in runs. The typeface is energetic and trendy resembling that LA aesthetic. The digital marketing case study includes the brand details and how to market them. The case study describes the brand voice for email marketing and social media platforms. The social media content calendar lists the best times to post. Individualized calenders were created for Instagram, Pinterest, and TikTok for the month of January. Instagram and Pinterest use posts that are made for marketing such as movie posters, and pictures from real-life customers to create a personal experience for their customers. The TikTok portion lists exactly what clips need to be filmed including links to the specific videos that are going to be recreated for example. These TikToks will also be posted on Instagram and Pinterest as reels and video posts.

HEX #f57e20 RGB 245,126,32 CMYK 0:62:100:0

HEX #f15a2b RGB 241,90,43 CMYK 0:80:94:0

HEX #000000 RGB 0,0,0 CMYK 75:68:67:90

Curvillingus

Cambay Devangari

Title

AaBb

ABCDEFGHI JKLMNOPQR STUVWXYZ

abcdefghi jklmnopqr stuvwxyz

Body

AaBb

ABCDEFGHI JKLMNOPQR STUVWXYZ

abcdefghi jklmnopqr stuvwxyz

Email Campaign

Movie Page

Landing Page

Mobile Interface

Digital Marketing Case Study

Scan for full case study

Conover Farmers Market Design Objective The Conover Farmers Market was looking for a brand new rebrand. This included new designs for a primary logo, identity package, wayfinding signage, and marketing efforts. Design Brief The new logo was designed with an organic feel. It is encapsulated in the outlines of two ovals. Inside, the typography was placed in the middle. The typeface is a simple and clean sanserif, giving the log a timeless feel. Above and below the typeface, are simple illustrations of sprigs to give the feeling of new growth to furthermore reflect the Farmers Market. The color palette is mostly greens to also point back to the fresh feeling, but a golden color was also added for an extra pop of color. The sprigs at the top and bottom can be easily exchanged for icons that relate to the seasonal market making it a special edition of that logo for that season. The letterhead has the logo stylistically placed and includes patterns from the icons for variety. The business card follows the same shape as the logo. The wayfinding signage has simple illustrations of the item being sold that match the aesthetic of the icons in the logo. The website includes marketing. The layout is designed to accomplish the marketing efforts Conover Farmers Market is trying to install and can be easily switched out while having readable website.

CONOVER Farmers Market

Julia.AnneMenzies@gmail.com MenziesStudio.com @MenziesStudio