Sweet Shop Design Objective The project objective was to create a new unique sweet shop in the community. The requirements for the project include branding, brand guidelines, a micro-site, a logo, and a social media campaign. The branding should relate to the cafe and the atmosphere it creates.
Design Brief Cafe on Kake Street was designed as a new local cafe hangout for people of different ages. The logo uses the serif Bernard MT Condensed font, and a gold and brown color scheme. The main logo is made to look like a sign that hangs from the actual restaurant, and has accents on the typography itself. The micro-site opens up with an image of the interior of the cafe along with a description of the atmosphere. This then transitions to photos of the food offered and a description of menu items. The classy feel of the logo is represented across the micro-site as a whole. The social media campaign also encompasses the cafe life by using photos of the interior atmosphere with photos from events held inside the cafe from time to time. Visitors can keep up to date with events on Facebook and Instagram by viewing the scheduled set posts.
CMYK: 39:64:90:35 RGB: 119, 77, 40
CMYK: 0:34:80:0 RGB: 255, 181, 72
Task Quest App Design Objective The project objective was to create and prototype a new unique app people need to download to help with daily tasks. The app was designed to follow the user’s location on a map as he completed tasks. The app was tested by various people as well during the designing process. The requirements for the project include branding, brand guidelines, personas, various screens of the app, and a flow-chart of the connected screens. There is also a business plan that includes how the app will make money from the average consumer from in-app purchases.
Design Brief The logo is made to look like a magnifying glass, which is a highly recognizable object used in treasure hunting. The font itself, which is called A Font with Serifs, is interesting because the size of certain parts appears larger under the magnifying glass graphic. The graphic also makes up the letter Q in the word Quest. The color palette is inspired by colors found on old treasure maps used by pirates, and these colors are used to emit a playful tone. The various screens of the app are very easy to navigate, and some can be changed by the user such as the theme of the map, or the player avatar. The user inputs a virtual checklist of chores to complete, and the app generates a map the user follows to complete the quest and finish the chores. The app rewards users for successfully completing all the tasks for the day.
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Name: Ryder Davis
Name: Elizabeth Cline
Home: Nashville, TN
Home: Chicago, IL
Age: 17 years old
Age: 26 years old
About: Ryder is a video game enthusiast. He has a hard time remembering to do his chores, and is struggling to keep his tasks in order. He needs some form of task manager for his phone to help him stay focused and complete his chores.
About: Elizabeth is a nursing student at a four year college. She has a hard time managing her classes, and needs a way to keep them in check. Elizabeth used a journal to write check lists, but would like to have a virtual list to take on the go.
Digital Illustration Design Objective The project objective was to develop and illustrate a fantasy character with a backstory from pencil or pen, and then make a digital painting from the same analog drawing. The digital process was to be done in Adobe Photoshop utilizing a Wacom tablet.
Design Brief The original drawing depicts a man wearing a feathered wrap, long torn coat, and a bird mask protruding out from underneath an old tattered hat. The character’s name is Mordecai Bonehart, a hunter of werewolves, vampires, and ghosts that invade his town. Mordecai sports a long garb made of crow feathers, and a long blue coat that has been torn in the many countless battles he has fought in. His mask, which is perhaps the most unique, resembles a bird beak for which he uses to conceal his real face. The mask and feathers pay tribute to the raven which is known to represent death, the very thing that plagues the town Mordecai watches over. The digital illustration uses shadows, mid tones, and highlights to show the various details of the clothing on Mordecai.
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Wine Label Design Design Objective The project objective was to create branding and packaging components for the new Catawba Farms Red Hawk Red wine. The Red Hawk Red wine is part of a new partnership between Catawba Valley Community College, and Catawba Farms. The requirements for the project include branding, brand guidelines, a wine label, a logo, and packaging for the actual wine bottle. A partnership with April Shufford was formed to complete this project.
Design Brief The label was designed to be used on the new wine bottle along with packaging for the bottle. The design used a die cut to separate the feather graphic from the rest of the label. The font used was a script font that mimics the calligraphy style of writing often associated with feathers. The box and bag packaging uses the same color red, typography, and feather graphic found on the label. The bottle was also used in a photo shoot for visual marketing purposes.
CMYK: 23:99:87:15 RGB: 170, 32, 46
CMYK: 0:0:0:0 RGB: 255, 255, 255
Sports Team Branding Design Objective The project objective was to develop branding and wayfinding for a new baseball team. The requirements for the project include branding, brand guidelines, a website, a logo, and a very detailed way-finding proposal.
Design Brief The Nashville Trebles is a new baseball team located in Tennessee. Branding for the team is represented through the orange and blue color palettes seen in the logos. The logo uses the Abolition sans serif font as the primary typeface for the team. The logo itself has a fox graphic in it which is the team mascot, and a native specie of Tennessee. The website highlights upcoming games that the Trebles will be playing in, and the various players on the team along with team merchandise, seating options, and the branding style-guide. The way-finding proposal highlights the stadium signs for seating sections, restrooms, and various entry gates.
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tertiary Logo
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cmyk: 0:80:100:0 rgb: 241, 90, 33
cmyk: 100:97:41:50 rgb: 0, 5, 65
Pharma Branding Design Objective The project objective was to create branding components for the pharmaceutical drug Cortipril. This medication is used to treat people who have depression and chronic back pain. The requirements for the project include branding, trade show booths, a logo, and packaging for the pills.
Design Brief The Cortipril logo uses the serif font Optima since serif fonts are standard on medical packaging for legibility reasons. Blue and yellow color palettes were used to show the transition of emotions from depressed to joyous, and the line work on the text resembling brain waves. The trade show booths follow the color scheme of the logo by using half yellow, and half blue on the wings and sides of the booth. The brain wave line work is also shown on the sides of the booth. A graphic of a woman doing yoga is shown on the front of the booth to emphasize the tagline of the logo “Find your center�. The packaging uses the same color scheme as the logo in the typography, and in the line work present at the top of the box and bottles.
CMYK: 100:80:0:0 RGB: 12, 80, 160
CMYK: 0:40:100:0 RGB: 248, 165, 49
City Harvest Brochure Design Objective The project objective was to create a brochure for a food bank organization called City Harvest. The task was creating a cover for the brochure along with other additional parts like the identity package, shirts, and a bag. The brochure highlighted the importance of volunteering and helping the community.
Design Brief Started by laying out the front side of the brochure using an image of the city and a green organic color overlay. From here, moved to the middle panel and added a photo of volunteers in action, along with the logo created and contact information. Moved to the last panel on this side to add the names of leaders in the program, and their various jobs. With this side complete, moved to the inside of the brochure to add an image spanning across all three inside panels, and various facts about City Harvest and food desserts. Kept the same green color from the logo present on the inside as well. Created an identity package consisting of a letterhead, a business card, and an envelope to go with the brochure. Wanted to include two shirts for the program, one for supporters to purchase and one for volunteers to wear, and a bag for people to purchase to put crops and groceries inside of.
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CMYK: 56:0:11:0 RGB: 94, 204, 255
CMYK: 69:31:81:14 RGB: 87, 128, 80
Video Game Cover Design Objective The project objective was to create the base cover for a brand new video game complete with a logo, poster, and various merchandise. Included are details commonly found on a game case such as the rating, system the game is purchased for, and information on the company who developed the game.
Design Brief Brand colors for the game are represented through the purple and gold color palettes seen in the logo. Used the Ferrum font for the logo type, and created a sword and cloud vector graphics for the main logo as well. Once the branding was established Photoshop was used to add a photo of a castle for the background. From here, the logo was pulled into the center of the image, and smoke was added coming off the logo into the image of the castle sky. From here, two characters were added onto the cover to represent the protagonist and antagonist of the game. Also added in the official PlayStation banner across the top and a rating for audiences. Once finished, the back of the case was created which included more information on the game specs such as download size and number of players. Next the poster was created using the same image from the front of the game, and official merchandise from the game logo.
UX Magazine Design Design Objective The project objective was to create a four-page magazine spread for UX magazine. The task was to create a cover for the magazine first along with four additional pages. The magazine highlighted the importance of good UX design for users to interact with, and how to go about creating these various unique designs.
Design Brief Colors for the magazine are represented through the orange and blue color palettes seen within the spread. The cover is mocked up using a man looking at his phone, and various icons can be seen coming up from the phone such as the like button and the love button. Pulled a quote up as well as if it’s coming off the phone too. Used the same color scheme throughout the magazine spread, and even in header text. Used various images in the spread to represent UX design, and even created icons to go along with the various steps in the process. Pulled a picture of the author of the article up as well to be included in the sidebar at the end of the spread.
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