Keyley Sigmon Portfolio | Catawba Valley Community College

keyleyshaedesignco.com

The Good Book Club Subscription Box Design Objective

Develop the branding and packaging for a subscription box company. Also develop the box contents, photography, digital marketing, and website.

Design Brief

The Good Book Club is a Christian-based subscription box. Each month, subscribers will receive a Christianbased fictional book as well as stickers, notebooks, and bookmarks. All of these components are branded to go along with the company’s branding.The branding efforts are aimed towards the target audience, christian women between the ages of 18-54 who have a desire to read.

The Good Book Club uses a custom hand-illustrated logomark of an open book with flowers growing out of the top, which symbolizes how the customer will grow from reading the books. The typeface is also a custom handlettered type. The hand-illustrated logo was created using Adobe Illustrator. The branding color palette uses purples and greens to give the box a warm and natural look. The color palette and the hand-illustrated details that make up the box, creates a fun and welcoming brand. This same branding was repeated throughout the marketing and website. Additional illustrations were created to go with the branding that will also be used in other marketing efforts such as the packaging, email marketing, and social media.

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Custom hand-lettered typeface and illustrations

Jessica Looper

Melissa Jennings Age - 45 Occupation - Nurse Status - Married Location - Troy, Georgia Gender - Female -Caregiver -Compassionate -Responsible

Bio

Melissa been a nurse for 15 years at her local hospital. She loves her job and it is really her passion. She is married and has three children.

She is the mom to two boys and a girl, they are her world. Melissa is a very busy mom and doesn’t much time to do things for herself. She used to read all the time but doesn’t have much time for that anymore. She hopes to be able to start making time for it.

Age - 25 Occupation - Newly College Graduate Status - Married Location - Charleston, SC Gender - Female -Friendly -Respectful -Dependable

Motivations

Motivations

Price Social Comfort Personalization

Price Social Comfort Personalization

Goals

Goals

Frustrations

Frustrations

• • •

• • •

• • •

To make time for herself Wants to get back into reading To balance all her responsibility

• • •

Doesn’t have a lot of free time Lots of responsibilities Hasn’t read in a long time

Social Media Activity

Brands

Bio

Jessica is a new college graduate from the University of South Carolina. She is currently job searching for her career. Jessica has been married to her high school sweetheart for 3 years.

She is a Christian who wants to grow her faith but doesn’t spend as much time pursuing it like she wish she did. She also wants to read more but struggles with focusing in on a book while reading.

To grow more in her faith Wants to be read more Only wants to read Christian Authors

Not having much time Not having a steady income Has trouble focusing while reading

Social Media Activity

Facebook

Facebook

Instagram

Instagram

Pinterest

Pinterest

Snapchat

Snapchat

Brands

Scan or Click to view website

LA Art Strut Design Objective

Develop branding for a shop local event. This includes the logo, event posters, and map of the event.

Design Brief

LA Art Strut is a local event that takes place in the Los Angeles Art District where some of the most photographed murals are painted. The LA Art Strut walks visitors through the event district to see local art and businesses. This tour includes visiting a coffee shop, art galleries, art supplies store, and famous murals. The branding for LA Art Strut uses bright and vibrant blue, red, and yellow. The logo includes a paintbrush, paint, spray paint, and graffiti to tie in with the event. The map continues with the fun and bright vibe of the logo, using some of the same elements found in the logo, such as the spray clouds and the color palette. A set of icons were created to go along with the branding that is used in the map.

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THE JACATRA ABCDEFGHIJLKMNOPQRSTUVWXYZ

C:5 M:100 Y:100 K:0 R:226 G:19 B:34 #E21322

C:74 M:68 Y:67 K:87 R:7 G:7 B:7 #070707

Sauna Pro Bold ABCDEFGHIJKLNMOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Hand - Lettered Poster Series Design Objective

Develop three hand-illustration digital posters within a theme and similar style.

Design Brief

Each of these illustrations were created using Adobe Illustrator. The three hand-illustrated posters are made up of hand lettering and illustrations. Each one has an organic feel with multiple curves. Each poster features an encouraging quote to bring viewers happiness and encouragement. Each poster is created using similar elements to create a cohesive poster series.

ORBIT Records + Vinyls Design Objective

Develop branding for a record and vinyl store.

Develop brand campaign that could expand to multiple mediums.

Design Brief

Orbit uses a graphicly reduced record for logomark. The logo mark also includes minimalistic planets that look as if they are orbiting around the record. The type is a clean, geometric sans serif typeface. The entire branding is modern and clean. The branding is repeated throughout the website and stationary elements.

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Scan or Click to view website

GO. SERVE. LOVE. Design Objective

Develop an original app to assist consumers with a problem. To create the branding, screens, prototyped app, and business plan.

Design Brief

GO. SERVE. LOVE. is an app for missionaries. This assistive technology provides a one-stop, easy-touse platform. Missionaries can create safe groups for their friends and family to keep them updated while they are traveling on their mission trips. The branding for this app is very geometric, using the earth as the logomark and a geometric typeface. The color palette includes green, blue, and a dark gray, which is the background of all the screens. The geometric style is repeated throughout the entire app.

Scan or click to view app booklet

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OmnesArbic

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

R:67 G:67 B:67 C:67 M:60 Y:59 K:44 #434343

R-255 R:255 G-255 G:255 B:255 B-255 C-0 C:0 M-0 M:0 Y-0 Y:0 K:0 K-0 #ffffff

Scan or click to view app protoype

GO. SE

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Jonathan Bare

Ashley Cook Age - 24 Occupation - Waitress Status - Single Location - Jacksonville, FL Tier - Primary End User Archetype - Explorer -Friendly -Independent -Self-Confident

Motivations Achievement Incentive

Bio

Ashley is a recent college graduate in communications. She is currently a waitress at a local restaurant in her hometown.

She is a member of a local church and attends every Sunday.

She and two of her friends have planned a two-week mission trip to Germany to share the Gospel. This is the first mission trip she has been on and is wanting to keep her family back home updated as best as possible. She loves Instagram and Facebook but doesn’t want to share her locations of the trip on her profile. She would like to be able to create a small group to keep the people close to her updated all at the same time. A lot of people from her hometown donated money towards her trip and would love a way to let them see what their money has gone towards and how it is impacting others. She loves to be social and wants to be able to share her pictures.

Age - 18 Occupation - High School Graduate Status - Single Location - Charleston, SC Tier - Primary End User Archetype - Innocent -Happy -Respectful -Curious

Motivations Achievement Incentive

Fear Growth

Fear

Power

Growth

Social

Power

• •

To give flight updates to her family and friends as she is traveling to Germany Wants to show the people who donated what their money was going towards To share destination pictures of her trip

Goals • • •

Frustrations • • •

Extrovert

Introvert

Sensing

Intuition

Thinking Judging

Feeling Perceiving

To share photos of the trip with his friends Keep his parents updated with flight information Share prayer request

Frustrations

Doesn’t want everyone to know where she’s traveling Isn’t always on her phone Not sure if she’ll have cell service in Germany

Personality

Jonathan just graduated high school and is taking his first-ever mission trip with a group from his church. He has gone to this church since he was a kid so he knows the group he is going with very well. They are going to Africa for 3 weeks to work in a village. This is the first time he has been out of the country and the first trip without his parents. His parents are very nervous about him and would like a way to be able to get updates from him without having to blow up his messages. Jonathan would like for everyone going on the trip to be in the group as well as some of his friends and family. He wanted he and his group to be able to post updates about the trip this way everyone stays updated. He does not have social media so doesn’t really care to post tons of pictures. He wants a place to post flight updates and only a few images with his close group. His trip was fully funded by donations so he would like to be able to share his experience with all the people who donated money.

Social

Goals •

Bio

• • •

Technology

Never traveled without parents May not have data overseas Nervous of traveling

Personality

Technology

IT & Internet

Extrovert

Introvert

IT & Internet

Software

Sensing

Intuition

Software

Mobile Apps

Thinking

Social Networks

Judging

Feeling Perceiving

Mobile Apps Social Networks

Foxbrew Coffee Co. Design Objective

Develop branding for a coffee company and the packaging for the boxes.

Design Brief

Foxbrew Coffee Co. is a business that makes boxed, ready-made, cold brew coffee. The unique geometric logo of the fox face employs a gold, black, and white color palette. Foxbrew Coffee Co. offers two different flavors of cold brew, called Black Fox and Silver Fox. Each of these flavors has packaging that is geared to the flavor as well as branded to the company. Each box has a black base with a unique geometric pattern as well as the Fox Brew logo and intriguing type, simple which is eye-catching.

REW B X FO

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Fieldwork

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Geo Light / Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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Catawba Farms Craft Beer Labels Design Objective

Develop six can label for a local brewery’s new beer line and collateral to go along with the new line.

Design Brief

As a group of four designers, we developed six different can labels for each of the beer flavors.

Each beer has its own unique story, so we created fun, organic illustrations for each label that was the centerpiece of each design. We repeated the illustration element throughout the collateral including tee-shirts, stickers, and coasters.

Magazine Layout Design Objective

Develop a magazine layout and cover for Print magazine.

Develop a photoshop composite for the cover.

Design Brief

The magazine layout is made up of visually interesting elements to pull the viewer in. The colors blue, and white are repeatedly used to go along with the technology theme.

Multiple images were used to go along with the theme as well. The cover is a photoshop composite made up of three images. The composite includes a large robot in the center with HTML coding on the face mask and a star background to lead back to the overall theme.

Digital Illustration Design Objective

Develop a digital illustration of a chosen celebrity and illustrate the image in a preferred style.

Design Brief

The digital illustration is of the famous actor, Bette Midler as Winifred Sanderson in the well-known movie, Hocus Pocus. Midler has very unique features in this image that stand out. This style of illustration uses blocks of color to create the illustration. The blocks of color gives the illustration some depth and shading without being too detailed while still being very visually pleasing.

Helvetica Brochure Design Objective

Develop a brochure and marketing for a famous graphic designer and an exhibit that will be showcasing their life.

Design Brief

The brochure and marketing efforts were for Max Miedinger which created the famous typeface, Helvetica. This brochure showcases his accomplishments throughout his life while walking viewers through a timeline of his life.

The brochure has clean lines that go along with the typeface Helvetica’s clean lines. The colors red and black are repeated throughout all the branding elements such as the poster and advertising.

Advertising and Graphic Design Rebrand Design Objective

Develop branding for the Advertising and Graphic Design program at Catawba Valley Community College. The branding includes, collateral, social media, recruitment, and design of the classroom area.

Design Brief

As a team of six designers, we rebranded the Advertising and Graphic Design program to a new design that the team felt would best represent the program. For the branding, we used the traditional AGD colors of lime and gray. We used an organic typeface and added a gradient in the type to go along with the latest trends. These elements were repeated throughout all the collateral and social media and marketing efforts.

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shape your future

shape your future C:16 M:6 Y:96 K:1 R:211 G:217 B:48 #d3d930

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Omnes ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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