Table of Contents App Design Subscription Box
D inique design & co
Shop Local Event Magazine Spread Type Specimen Poster/Booklet AGD Rebrand Craf t Beer Label Series Calendar and Planner Brand Pac kaging Project Cut Poster Series
D inique design & co
App Design
Design Objective Research and develop a unique app concept with a functional interface. This design should be functional and be visually appealing to best fit the concept’s theme and overall design. The concept behind this application should solve a specific problem and be appropriate for user testing. The end-user should be considered in each step of the design process. Design Brief The Claiming Clarity app works with wearable technology to send encouragement throughout the day and monitor the user’s heart rate. The app assesses the user’s current heartbeats and will send a notification and an encouraging quote or image to the user when a high heart rate is detected. A person has several emotions throughout the day, and this will be perfect for an individual who needs a pick-me-up. The Claiming Clarity app features two main functions. The app monitors heart rate via beats per minute. The next feature provides users with positive tips on how to lower heart rate. Software utilized in this campaign includes Adobe InDesign and Adobe Photoshop.
c l a i m i n g
Clarity
LIEBEGERDA ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1 2 3 4 5 6 7 8 9 10 $!@#$%^&*()
c l a i m i n g
Clarity
QUASIMODA A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 10 $ ! @ # $ % ^ & * ( )
RGB: 141, 110, 175 CMYK: 45, 49, 2, 0 HEX: #8D6EAF
RGB: 211, 226, 245 CMYK: 23, 4, 0, 0 HEX: #D3E2F5
RGB: 151, 151, 154 CMYK: 36, 26, 22, 7 HEX: #97979A
RGB: 0, 0, 0 CMYK: 0, 0, 0, 100 HEX: #000000
Sketc hes
Wireframes
Screen Flow
Personas
JULIANA HARTSOE Preferred Brands
Age: 24
Location: New York
Primary End User
KIARRALYN PHOBE Preferred Brands
Age: 21
Location: Florida
Primary End User
ROSE HOPE
Preferred Brands
Age: 19
Location: Virginia
Primary End User
Scan QR code to view the Claiming Clarity App Guide Booklet
D inique design & co
Subscription Box Design Objective Develop a brand identity that could be marketed as a subscription box. The theme of the subscription box will need to appeal to its intended audience. Design Brief Cultivated is a do-it-yourself monthly subscription box that serves artists and crafters. This craft-inspired box incorporates bold statements and quality products to provide a crafters dream. The Cultivated brand name is inspired by the definition of the word and an overall idea of growth. As each month arrives, subscribers will receive craft items and tools that will allow them to advance within their craft lifestyle. The branded collateral for this campaign consists of a logo, style guide, box dieline, curated contents, and a digital marketing case study. Software utilized in this campaign includes Adobe InDesign, Adobe Illustrator, Adobe Photoshop, and Adobe XD.
Gill Sans MT ABCDEFGHIJKLM N O P Q R ST UVW XY Z abcdefghijklm nopqrstuvwxyz 1234567890 : ;‘ “ [ ] \ / ? . , ! @ # $ % & *
Scan QR code to view the Cultivated Style Guide
D inique design & co
Shop Local Event Design Objective Develop a brand that can be marketed as a shop local campaign. This shop-local event will have branded collateral such as an illustrated map, icon-set, and style guide. Design Brief Screams and Sips is a horror-inspired shop-local event in the haunted city of San Antonio, Texas. This location is listed in the Top Ten Most Haunted Cities in America via travelandleisure. com. Inquiring guests will learn stories passed down from generations about the city’s tragic history of fighting for land, true crime murders, and cases of ghostly apparitions. While sipping on cocktails, Screams & Sips will dive into the checkered and haunted past of San Antonio’s city. Software utilized in this campaign includes Adobe InDesign and Adobe Illustrator.
CALDER
DARK GRIT SHADOW
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WHEN USING THESE PATTERNS, THEY SHOULD BE USED AGAINST A COLORED BACKGROUND. (PREFERABLY BLACK)*
D inique design & co
Magazine Ar ticle Design Objective Create a photoshop composite with 3-5 original images to develop a magazine cover and spread. These images will correspond with the theme of a selected magazine article. Design Brief This photoshop composite utilizes four images that make up the cover of this magazine spread design. The base image for this design is a silhouette of the side of an African American woman’s face. Each image was carefully placed and blended in the base photo to make up the silhouette of the woman’s face. The use of the four images expresses brainstorming and creativity. Further, the color palette uses inspiration from the African flag. Software utilized in this campaign includes Adobe Photoshop and Adobe InDesign.
D inique design & co
Independent Project Design Objective Use typographical design knowledge to create a poster for a chosen typeface. This poster design should include type specifications and information that helps viewers understand the history of the typeface. Design Brief The typeface used for this design project was Futura. The poster was designed to show the letter specifications, each letter in the alphabet, the numbers 1-10, and the font families of the Futura typeface. The design collateral for this project consisted of thumbnail ideation, a rough draft, the final digital poster, and a style guide.
Futura Typeface Family BOLD ABCDEFGHIJKLM NOPQRSTUVWXYZ
Medium ABCDEFGHIJKLM NOPQRSTUVWXYZ
Medium Italic ABCDEFGHIJKLM NOPQRSTUVWXYZ
CMYK: 17, 90, 34, 0 HEX: #CE4072 RGB: 173, 53, 103
CMYK: 17, 90, 34, 0 HEX: #CE4072 RGB: 173, 53, 103
CMYK: 0, 0, 0, 100 HEX: #000000 RGB: 0, 0, 0
CMYK: 0, 0, 0, 0 HEX: #FFFFFF RGB: 255, 255, 255
Scan QR code to view the Futura Type Specimen Booklet
D inique design & co
AGD Rebrand Design Objective Develop a fresh, new brand and identity for the Advertising and Graphic Design program at CVCC. Two creative teams will work to create and produce branded collateral for their design concept. After coming up with a unique concept, each creative team will pitch the final design to a panel of creative professionals. Design Brief In the creative team, I designed a social media campaign for the Advertising and Graphic Design rebrand that consisted of creating an appealing campaign to capture the attention of upcoming graphic designers and show the behind-the-scenes process of experiences in the Advertising and Graphic Design (AGD) program. The theme of the campaign is aimed towards the “Shape Your Future” tagline, which will be shown through branding within each post. This campaign will also focus on the brainstorming process and the efforts that go into creating a design. Software utilized in this campaign includes Adobe InDesign, Adobe Illustrator, and Adobe Dimension.
advertising + graphic design shape your future
Century Gothic Pro A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 @ # $ % ^ & * ( ) { } [ ]+ ~
Marketing Message Are you trying to figure out a way to turn your ideas into reality? Join CVCC’s Advertising and Graphic Design program that shapes students’ futures while they become the industry’s next creative professionals. Studying as an AGD student will allow students to grow their knowledge of the design world, prepare design and marketing materials, and learn every aspect of what it means to be a graphic designer.
D inique design & co
Catawba Farms Beer Series Design Objective Work in a creative team to design six beer labels and a marketing campaign for the Catawba Farms brand. Design collateral that include a growler label, a keg collar design, a tap pull prototype, a beer leaflet, and a four-page booklet. Design Brief The beer leaflet uses many of the design elements from the other branded collateral. This beer leaflet features a unique design with elements such as the Catawba Farms company biography, names and stories of each beer, and the alcohol by volume (ABV) contents. The color palette and patterns used in this leaflet are inspired by each beer label design. Software utilized in this campaign includes Adobe Illustrator and Adobe InDesign.
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1670 Southwest Boulevard | Newton, NC 28658 www.catawbafarms.com | 828-464-5780
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7.75 U.S. Gallons
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ATTENTION - READ BEFORE TAPPING This keg may rupture and cause injury if over-pressurized with compressed air or C02. Tapping system and pressurized regulator should each be equipped with a pressure relief (blow off) device. If you are not familiar with tapping equipment, consult your retailer or local beer
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GOVERNMENT WARNING (1) According to the surgeon general, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.
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D inique design & co
Calendar and Planner Brand Design Objective Develop the branding for a calendar and planner brand. The brand campaign should have digital and web components that appeal to the target audience. Design Brief Face the Day utilizes a graphically reduced alarm clock to create the mark of the unique organizational planner brand. The Face the Day logomark features elongated clock hands that are extended to show exaggerated movement. Moreover, the bright and bold color choices of magenta and blue give the brand a crisp, modern feel. This campaign features branded collateral including an animated logo, an organizational planner, pen design, washi-tape, and web components. Software utilized in this campaign includes Adobe Illustrator, Adobe InDesign, and Adobe XD.
Times New Roman
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CMYK: 22, 97, 41, 9 HEX: #B5285F RGB: 181, 40, 95
CMYK: 85, 3, 6, 0 HEX: #00B0E0 RGB: 0, 176, 224
D inique design & co
Divine Design Objective Create a brand and brand identity that will be designed into a packaging campaign. Choose a theme based on a feminine or masculine approach. The branded collateral for this campaign consists of a logo design, style guide, variations of the product, cohesive patterns, and a box prototype. Design Brief Divine Holy Grail is a self-care brand for men. This brand caters to diversity, aimed at men of all ages and ethnicities. In inspiration of having a cultural aspect, the logo design features three men of different races. Divine Holy Grail includes daily self-care products that work well for everyday use. These products consist of a face mask, body oil, and body wash. Software utilized in this campaign includes Adobe InDesign and Adobe Illustrator.
DIVINE DIVINE
revamped ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789 :; !@#$%^ *()/\[]{}
ACUMIN VARIABLE CONCEPT
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Scan QR code to view the Divine Style Guide
D inique design & co
Cut Poster Series Design Objective Develop a poster series using the Gestalt Theories of Design. These poster designs will be created using cut paper. Design Brief The Gestalt Theory Principles are represented by each jacket design worn by Michael Jackson. While the jackets have a variety of styles, a consistent color palette was used to keep the designs cohesive. The serif typeface supports the military-style jackets that Michael Jackson wore. While each design is unique and varied, the jacket shape, typography, and layout are consistent in the poster series.
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