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GALLIVANT
subscription box service
DESIGN OBJECTIVE: Fully develop a monthly subscription box service that is unique and fresh to the market. Develop social media marketing efforts and email marketing to reach your target audience. Create a video to advertise the subscription box and its qualities. Create a branded style guide to showcase the campaign and its process. Compile all findings into a Digital Marketing Case Study to fully showcase this new subscription box service. A website prototype should be created to give the end-user a location to view more about the subscription.
DESIGN BRIEF: Gallivant is a state travel subscription box service provided for travel enthusiasts who love to wander but don’t have the time or budget to do so. We offer historical features that represent each state and what makes each state unique. Each month you will be greeted with a postcard about that state and giving you some historical facts about the state. On the outside of the box, you are welcomed with a stamp seal of the state you are receiving that particular month. The word Gallivant means that someone goes around from one place to another in the pursuit of pleasure or entertainment. All of our boxes are screen printed to capture the vintage travel aesthetic that Gallivant gives to its customers.
gonzalezgraphicsco.com
subscription box
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GALLIVANT Primary Logo
GALLIVANT
Secondary Logos
GALLIVANT
Secondary Logo
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ALLIVANT Typefaces Pulpo Rust
Acumin Pro ExtraCondensed
Aa Bb Cc Dd Ee Ff Gg Typefaces Hh Ii JjPulpo Kk Ll Mm Nn Rust Oo Aa PpBbQq SsFfTt Cc Rr Dd Ee Gg Uu Hh Ii Jj Kk Ll Mm Vv Ww Xx Yy Nn Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Pro ExtraCondensed Jj Acumin Kk Ll Mm Nn Oo Pp Qq Rr Aa Bb Cc Dd Ee Ff Gg Hh Ii Ss Jj KkTtLlUu MmVv Nn Ww Oo PpXxQqYy Rr Zz
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
CMYK: 73, 67, 66, 83 CMYK: 73, 67, 66, 83 RGB: 17, 17, 17 RGB: 17, 17, 17 Hex: #111111 Hex: #111111
CMYK: 45, 3 CMYK: 45, 36, 35, 1 RGB: 147, RGB: 147, 149, 152 Hex: #939598 Hex: #
Ss Tt Uu Vv Ww Xx Yy Zz
Pattern Pattern
CMYK: 18, 100, 91, 8 RGB: 189, 32, 46 CMYK: 18, 10 Hex: #bd202e
RGB: 189 Hex: #
gonzalezgraphicsco.com
subscription box
Scan QR Code or click link to test the Promotional Email Prototype (Mobile)
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Scan QR Code or click link to test the Gallivant Website Prototype on Mobile
Scan QR Code or click link to test the Gallivant Website Prototype
gonzalezgraphicsco.com
subscription box
Scan QR Code or click link to test the Gallivant Digital Marketing Case Study
Scan QR Code or click link to view the Gaillivant Style Guide
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LOW -POLY SERIES Digital Illustrations
DESIGN OBJECTIVE: Create an illustration of a celebrity. Make the design unique and keep the illustration consistent with the celebrities personality, Low-Poly and Pop Art have been popular and have a geometric feel. Low-Poly was meant to was to emphasize these trending techniques and incorporate them in the illustration.
DESIGN BRIEF: The Weeknd was the chosen celebrity to start this series. Illustrating him in a Low-Poly style in a pose from his newest album After Hours, really emphasized the character that he has been portraying throughout his album. This illustration began with a strong concept, with The Weeknd featured in a leading role by taking into consideration expanding this Low-Poly series. The Weeknd’s genre is R&B; therefore, it was necessary to research similar artists from the 1970s through the 1990s to develop a theme for the series. The artists who contributed as influencers were Prince and Stevie Wonder to complete the series.
gonzalezgraphicsco.com
digital illustrations
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gonzalezgraphicsco.com
digital illustrations
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ABQ PAZOOLA shop-local event
DESIGN OBJECTIVE: Develop the branding for a shop-local event, research locations where the event would take place. The event should offer possible activities that would take place complete with iconography and an illustrated map that showcases the stops that occur within the event and it should correspond with the brand.
DESIGN BRIEF: ABQ Pazoola is a family event that is based in Albuquerque, New Mexico, where the days are warm, and the city provides a fun spot for family entertainment with attractions that can appeal to the whole family. This event provides hours of enjoyable entertainment while visiting the aquarium, local zoo, and shopping centers. After a long day, participants will be able to relax at the ABQ Park and enjoy the ABQ River. The logomark was created to be creative and simple to draw in all ages. The logomark contains the letter A, B, and Q which signifies the abbreviation for Albuquerque. Those three letters were manipulated to create a shape of an elephant, to generate a fun and exciting look for the event.
gonzalezgraphicsco.com
shop-local event
PAZOOLA in albuquerque
Locations ABQ Sea Life ABQ Zoo ABQ Park ABQ River BBQ n’ Grill Restroom
Saturday, June 14, 2020 7am - 9pm
Gift Shop
1. ABQ Sea Life
4. ABQ Park
Take to the seas as you explore mother nature’s creatures deep into the ocean up close. Dive in and enjoy, we’ll sea you there.
Come and relax here at ABQ Park. Kids have all sorts of fun things they can try out and explore hidden treasures to earn a prize. Take a break and enjoy the view.
2. ABQ Pazoola
5. ABQ River
Ever seen a lion up close? Well we got you covered, with safety of course. Enjoy the experience and a taste of mother nature’s wildlife.
3. BBQ n’ Grill
Fine Dining is key here in ABQ. Enjoy some BBQ fresh off the grill. Our signature burgers with fries and a cold drink or whatever you desire, we got it. Let’s eat!
Contact Us: (505) - 200 - 9194
The Rio Grande River is one of the best sights to enjoy after a long day. A way for everyone to take a deep breathe and relax. You deserve it.
Follow us:
@abqpazoola
www.ABQpazoola.com
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Primary Logo
PAZOOLA in albuquerque
Secondary Logo
PAZOOLA in albuquerque
CMYK: 80, 10, 45, 0 RGB: 0, 167, 157 Hex: #00A79D
CMYK: 80, 10, 45, 0 RGB:0, 167, 157 Hex: #84D0CD
CMYK: 0, 35, 85, 0 RGB: 251, 176, 64 Hex: #FBB042
CMYK: 0, 25, 60, 0 RGB: 253, 197, 120 Hex: #FDC578
Typefaces
PeachyKeenJF Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
PestoFresco Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Iconography ABQ ABQ Sea Sea Life Life
ABQ ABQ Zoo Zoo
gonzalezgraphicsco.com
ABQ ABQ River River
BBQ BBQ n’ n’ Grill Grill
ABQ ABQ Park Park
Restroom Restroom
Gift Gift Shop Shop
shop-local event
PAZOOLA in albuquerque
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gonzalezgraphicsco.com
shop-local event
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WHY SIMPLE IS SEXY AGAIN magazine layout
DESIGN OBJECTIVE: Create a cover image and layout for a short article Why Simple is Sexy Again. Research trending styles to create a current magazine layout. The cover for the magazine should tie back in with the contents inside.
DESIGN BRIEF: The article “Why Simple is Sexy Again,” signifies how humans have made technology more complex than what we hoped to be. The layout of the magazine is slick and simple to follow allowing the reader to easily navigate the contents. Utilizing geometric shapes and a calming color palette, allows for the layout to tie back with the articles name, making things simple and visually pleasing. Majority of the layout was done using Adobe InDesign, a page layout software. Commercial-freestock photography from Unsplash, was used when creating the cover. Adobe Photoshop was used to manipulate images into a composition for the cover. The cover of the magazine uses repetition of the color blue from the layout as well as some pop of orange to unify the cover.
gonzalezgraphicsco.com
magazine layout
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AGD REBRAND rebrand
DESIGN OBJECTIVE: The Advertising and Graphic Design program at CVCC requires a rebrand for the program’s working space, logo, and recruitment efforts. Consider how the promotional materials appeals to students, and how it might need to change to increase interest in this field.
DESIGN BRIEF: The newly designed rebrand for the Advertising and Graphic Design program consists of simple iconography that includes tools used within the program. The pen tool represents the digital process, and the lightbulb represents the brainstorming process. The color palette throughout the rebrand contains the signature lime green of the program, gray, teal, and black. The logomark design takes in two styles, one with a gradient and the other does not. The reason why was because, during the process, collateral and recruitment packs had to be screen-printed. These packs contained masks, mousepads, stickers, a sketchbook. All of which are materials that will help future students who take part in the program. My role was to create an engaging recruitment poster for students who plan on joining the program.
gonzalezgraphicsco.com
AGD rebrand
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Primary Logo
Secondary Logo CMYK: 21, 2, 97, 0 RGB: 211, 217, 48 Hex: #D3D930
CMYK: 65, 4, 50, 0 RGB: 97, 186, 153 Hex: #61BA99
CMYK: 36, 27, 27, 0 RGB: 153, 153, 153 Hex: #999999
CMYK: 73, 67, 66, 84 RGB: 13, 13, 13 Hex: #0D0D0D
Typefaces Century Gothic Pro - Bold
Century Gothic Pro - Reg
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Patterns/Elements
gonzalezgraphicsco.com
AGD rebrand
advertising + graphic design shape your future
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WIDE AWAKE ux|ui app design
DESIGN OBJECTIVE: Create an app that would solve a problem. Design the app’s interface, icons, logo and the overall concept for the app. By doing so, produce a working prototype using Adobe XD for user-testing and see results by formatting a survey. Afterwards, compile all your research, ideation and compose a branded process booklet to display the app from start to finish.
DESIGN BRIEF: Wide Awake is an alert app that helps people stay awake when they falling asleep, are tired, or losing focus. This app was created to solve the problem of people losing focus due to having to stay awake after a long day. Within the branding, bright orange is used for caution and is balanced by the use of blue. This interface is accessible with an Apple Watch with an upgradable purchase of $0.99 to detect the user’s heart rate and provides easy communication to notify the app to know the user is awake. The app will recognize the user’s voice by having the person repeat certain phrases. The app was created to be fast and accessible to notify users when they are losing focus during any task that the user could be doing daily basis.
gonzalezgraphicsco.com
ux|ui app design
Scan QR Code or click link to test the Wide Awake Prototype created in Adobe XD.
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ac t ive . aler t . awa k e L ight Mo de
ac t ive . aler t . awake Dark Mo de
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JOSHUA GARCIA
ux|ui app design
Joshua Garcia is a 25-year-old college student in Phoenix, Arizona majoring in engineering. With his schedule filled up with classes, he also works at Starbucks right after his classes. He has to drive 20 minutes back and forth from work daily. He is used to all this by now, but lately, he’s been struggling to stay awake while he drives. With classes and being able to function at work, he wishes there was something that could help him. His problem is mainly when he drives to work and back. He gets his sleep when he has the chance, but stays up some nights to work on his assignments, and wakes up bright and early to get to his classes. He’s single at the moment because he wants to focus on himself for a bit and his classes without getting distracted.
TERESA WOODS Teresa Woods is a 33-year-old, nurse working part-time while still attending medical school in Houston, Texas. She has always been dedicated to the medical field. She is almost done with her schooling, and is wanting to become a doctor. She took some big steps in her life by getting married and having her first child. But she is a strong woman. She has been having trouble in staying focused and awake during her shifts. She mainly tries coffee, but she has stopped because she realized that it isn’t the best solution. She has to be driving back and forth, and wishes there could be something that could help her maintain awake while she drives. Reason is, 20-30% of people get into an accident due to being tired while driving, and she wants to prevent that.
JESUS HERNANDEZ Jesus Hernandez is a 57-year-old truck driver for a local company in San Diego, California. He does long routes from all over the state, and gets paid well for doing his job. Being a truck driver has its ups and downs, but for Jesus, he enjoys every bit because he gets to see new locations mostly every single day. While on his routes, Jesus has been feeling like he isn’t as focused while on the road. He has been feeling tired and a bit sleepy. Which on his routes, who wouldn’t, he is mainly by himself and barely has anyone to accompany him while he works. He is active on Facebook, however and posts where he travels. He wished there was an app that could help keep him awake and have a small conversation to maintain his focus while driving and stay awake during his route.
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gonzalezgraphicsco.com
ux|ui app design
Would you consider the setup process fast and simple?
Would you consider buying in-app purchases to use wearable technology, Would you consider buying in-app purchases to use wearable technology, example Apple Watch for an additional $0.99? example Apple Watch for an additional $0.99?
Scan QR Code or click link to Review the Full User Testing Survey
Scan QR Code or click link to view the Wide Awake Process Booklet
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AMBIANCE
branding & packaging
DESIGN OBJECTIVE: Create a new packaging product that is unique and that shows variety. Create die lines for the production aspect, a logo and a style guide. Create a digital ad series to showcase the products. The packaging should consist of two distinct products within the cohesive series.
DESIGN BRIEF: Ambiance is a shampoo and conditioner product line for women. The logo mark is made up of linework and illustrates a woman with long, luscious hair. To match the flow of the hair, the main logotype is a script typeface that curls around and touches the logo mark. The word Ambiance means the character and atmosphere of a place. This product is made up of all-natural ingredients. The scents that were created are Lovely Lavender and Blueberry Blossom. The box itself is white with a lilac flower pattern. One key feature is the seethrough window to match the flow of the hair. Consumers are provided a peek of the products inside the box.
gonzalezgraphicsco.com
branding & packaging
be the center of
Attention gorgeous
hey there,
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ambiance
Primary Logo
Secondary Logo
ambiance
ambiance
CMYK: 44, 65, 0, 0 RGB: 143, 77, 162 Hex: #8F4DA2
CMYK: 44, 65, 0, 0 Tint: 50%
CMYK: 82, 74, 0, 20 RGB: 45, 38, 117 Hex: #OC2273
CMYK: 82, 74, 0, 20Tint: 50%
Typefaces
Cantoni Pro - Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Avenir - Roman Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Patterns/Elements
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branding & packaging
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KEEHIVE FARMS
household object reduction
DESIGN OBJECTIVE: Create and expand a campaign by using a graphically-reduced household object. Using software such as Adobe Animate, find a way to animate the logo to be visually pleasing, and code a responsive microsite using Adobe Dreamweaver or Adobe XD for an event that the campaign will host. In addition, create a full color and one-color logo along with an identity package.
DESIGN BRIEF: The household object chosen was a key, which was the logo mark. The key has the pattern stripes of a bee, hence the bee wordplay. The teeth of a key are honeycombs to tie back the environmental aspects of bees. The bold typeface for the name KeeHive was implemented to enhance the boldness of the stripes and the typeface for “farms” which was Avenir, which was used to create contrast and a connection to equally balance the name. While creating the animated logo in Adobe Animate, the elements had to be placed on the stage. Some add-on elements to the campaign were graphics of bees to play along with the logo. To advertise this campaign, a responsive and coded microsite was created, hosting an event where families can adopt a hive and keep the bees alive. The event provides a learning experience for people to take care of bees and see the process of processing honey.
gonzalezgraphicsco.com
branding
Scan QR Code or click link to test the KeeHive Farms Microsite
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Primary Logo
KEEHIVE FARMS
Secondary Logo
KEEHIVE FARMS
CMYK: 75, 67, 67, 90 RGB: 0, 0, 0 Hex: # 000000
Typefaces
Impact
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Arial
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Patterns/Elements
CMYK: 5, 22, 90, 0 RGB: 242, 196, 55 Hex: #FIC435
gonzalezgraphicsco.com
branding
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CRAFT BEER SERIES Catawba Farms Collaboration collaboration
DESIGN OBJECTIVE: The Brewery at Catawba Farms is a local vineyard and are looking to add a new product to their menu, craft beer. They have already developed six beer flavors, with names and story of origin. Catawba Farms wanted beer labels that would match their aesthetic and for all the beers to be part of a series, where the design would connect from one beer to another. The Brewery team provided the short stories of each beer, the ingredients, the TTB Government Guideline and their logo and typeface.
DESIGN BRIEF: While exploring possibilities for the label design for each variety of beer, our group determined the locality and the ingredients of the brewing process were relevant to the promotion of each of the products. Their ingredients ranged from a 100-mile radius from their location. The design concept was based upon graphical representations of Catawba County and nearby cities such as Hickory, Newton, etc. The labels show connectivity by roads, repeating elements have been showcased on each beer to show a cohesive series. To expand this series, collateral for the design was produced such as coasters, a poster, etched pint glasses, and tasting cards. These items of collateral were chosen to show connectivity to tie back in with the labels.
gonzalezgraphicsco.com
craft beer series
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Catawba Farms
N I D E M A 3 2 1
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N I D E M A
HI CK OR Y
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BIG 3 2 1
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N O T W E
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A A W B C AT
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M S FA R
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CO N O V E R
craft beer series
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craft beer series
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THROWBACK DESIGN 1980s Retro Design
DESIGN OBJECTIVE: Design a two-color of a historic artist, design movement or style. The concept can be typographically or graphically driven and should correspond with the appropriate style chosen.
DESIGN BRIEF: In the 1980s, synth-wave played a role during that decade. The 1980s was a decade where the future was near technology was advancing. The design is based on the iconic Delorean from the movie series “Back to the Future,” having the car drive off into the sunset creating movement. The 1980s were known for the bright neon colors such as oranges, blues, and purples. For this two-color job, bright orange and dark purple were used to tie in the 80s aesthetic. It allowed for creative problem solving, meaning what elements would be orange and purple and not overlap. The process started with creating the Deleroen in full color and figuring out the color palette, allowing the purple to be more dominant than the orange. While the orange sets as the accents of the car and road.
gonzalezgraphicsco.com
FULL- COLOR TO TWO - COLOR
1980s retro design
COLOR SEPARATIONS
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T- SHIRT DESIGN
SkillsUSA 2021 Competition
DESIGN OBJECTIVE: Create a design for the SkillsUSA t-shirt competition. Specifications that need to be met are limited four-color palette, and the substrate color. The overall design should represent North Carolina and have appeal for all North Carolina SkillsUSA members.
DESIGN BRIEF: This t-shirt design was influenced by the Bauhaus movement that originated in the early 1910s. This movement was focused around architecture and the use of geometric shapes and bright colors. The design consists of North Carolina’s mountains, coast and its two largest cities, Charlotte and Raleigh. The shirt features tools throughout the design to represent the various trades of SkillsUSA members. The design also features a custom typographical treatment with influences drawn from the Bauhaus style. The design was limited to four spot colors plus the color of the t-shirt. The design sits on a black substrate, allowing the bright colors to gain more emphasis.
gonzalezgraphicsco.com
t-shirt design
TOOLS
AUDIO PRODUCTION
PHOTOGRAPHIC TECHNOLOGY
GRAPHIC DESIGN
MASONRY
COSMETOLOGY
INFORMATION TECHNOLOGY
CARPENTRY
AUTOMOTIVE
CULINARY ARTS
CONSTRUCTION
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CHARLOTTE
MOUNTAINS gonzalezgraphicsco.com
RALEIGH
COAST
t-shirt design
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FIRST DIGITAL ROUGH
THUMBNAIL
REVISED VERSION
gonzalezgraphicsco.com
FINAL DESIGN
t-shirt design
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828-244-4311
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christian@gonzalezgraphicsco.com
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