United Bank and Trust branding and web design
Design Objective This project allowed the opportunity to develop the identity for a new bank that would appeal to a youthful generation. The methods utilized to establish an appealing brand included creating a social campaign, microsite, logo, business cards, and a variety of print collateral pieces that have a unique messaging style.
Design Brief United Bank and Trust has their clients’ convenience, comfort, and confidence at the forefront. With these concepts in mind, a U was incorporated into the logo brand. The two figures in the logo represent the many skyscrapers in the city. Two bright colors were chosen for the logo. Blue symbolizes trust, loyalty, and stability. Red symbolizes strength, determination, and power. The social campaign was created to target a wide variety of people and to encourage them to make United Bank and Trust a valued partner in their financial affairs.
United Bank and Trust
United Bank and Trust
United Bank and Trust
Pharmaceutical Branding branding, packaging design, and exhibit design
Design Objective The objective of this project was to create branding for a new pharmaceutical drug. A trade show booth and animation were also created. The booth was to be constructed at a 1:10 scale. The drug was Cortipril (duloxetine), a prescription based drug that helps with severe depression and chronic pain.
Design Brief The Serotonin chemical compound symbol was used to brand the drug because serotonin is stimulated to be released after the medication is consumed. Three blues were used for the logo mark. One of the atoms in the chemical compound was used to be the tiddle on the first ‘i’ in Cortipril.
Pharmaceutical Branding
Pharmaceutical Branding
Pharmaceutical Branding
Pharmaceutical Branding
Pharmaceutical Branding
Geometric Portrait illustration and digital art
Design Objective Choose an image and develop a full color 11x17 poly geometric portrait. On a working layer, break down the image into simple geometric shapes. When colorizing, take into consideration that shading will affect the dimensional look of the image.
Design Brief A file with six base layers was created. These layers consisted of the background, body, hair, floral crown, eyelashes, and freckles. After making the background, the body and face were created. The floral arrangement on the woman’s head was created with tedious attention to detail. After all components were created came the time to add color. The highlights, shadows, curves, and depth were taken into consideration. Lighter and darker shapes were placed where the image had highlights or shadows. Over 400 colors were used on the floral crown and nude tones on the woman’s body.
Geometric Portrait
Sports Team Branding branding and wayfinding
Design Objective Develop an identity package for a new sports team. This includes primary and secondary logos. Create a variety of wayfinding pieces that could be found throughout the team’s stadium.
Design Brief The Jacksonville Jets are a baseball team out of Jacksonville, North Carolina. Jacksonville is a military city. A red, white, and blue color palette was used to emphasize the American pride in the team. The jet was used to reference back to the aviation units that are on some of the military bases. The jet was designed to have a modern feel.
Sports Team Branding
Sports Team Branding
Sports Team Branding
Wine Branding branding and packaging design
Design Objective Research the branding, surface design, packaging, and presentation trends used in the wine industry. Develop a branded packaging suite for the co-branded wine, Red Hawk Red. Develop the logo, front label, back label, patterns, box and bag dielines, and prototypes. This was a team project with Nicole Webb.
Design Brief Red Hawk Red is a co-branded wine between Catawba Farms and CVCC. The logo that was created for this project resembled a hawk in flight and also had nuances of the CVCC logo. The label was a color that complimented both parties’ branding guidelines. The dieline for the bag was created to have a triangular shape when built. The dieline for the box was designed to have a peek-a-boo cut out on the front of the box to showcase the label. The pattern was designed to have the same nuances from the logo that were found in the CVCC logo.
Wine Branding
Sweet Shop packaging and pattern design
Design Objective Create an identity for a sweet shop. Develop the brand, logo, as well as patterns, and guidelines that will be utilized for the business. Formulate a social media campaign.
Design Brief Sprinkles & Beans is a family-owned coffee and ice cream shop. The logo was designed to resemble a cup with a scoop of ice cream. The cup has two coffee beans that form a heart. The social media campaign emphasizes on a hash-tag and events the company has going.
Sweet Shop
Summer Camp branding and product design
Design Objective This project provided the opportunity to develop a positive identity for a summer camp. The assets for accomplishing this included creating a logo, a stylized flyer, a branded schedule, a microsite, an icon system, stickers, patches, and a variety of apparel pieces.
Design Brief This summer camp was designed to encourage parents’ support for physical and social activity for their children and entice kids’ interest in spending the summer outdoors with others. The stylized flyer offers important information and dates. The icons, stickers, patches, tote bag, and t-shirt are all branded to camp with a prominent display of the appealing sponsors’ brand identity.
Summer Camp
Summer Camp
Summer Camp
Social Issues Campaign photographic composite
Design Objective Choose a known social issue and develop a series of composited posters to raise awareness. One phrase must be chosen to display prominently in the design. The posters must be clearly unified by similarly stylized visuals. Also, develop a branded organization that will be sponsoring your campaign.
Design Brief The Human Rights Protection Association is an organization that was developed to offer help to people that suffer abuse. The three social issues used to raise awareness for the campaign human abuse were domestic abuse, child endangerment, and human trafficking. Each of the three posters had a background that showed the kind of life that people living under abuse don’t get to be a part of. All three posters had a round circle that showcased people suffering the distinct types of abuse. The national hotline for each of these issues is provided at the bottom of each poster.
Social Issues Campaign
Candle Company branding and product design
Design Objective This project provided a chance to develop an identity for a new company and packaging for a new product. The product of choice must offer whether in scent, flavor, or shape. The importance of establishing initial identification requires developing an identifiable logo, as well as thoughtful patterning and packaging for featured products. The packaging designs are unified by a cohesive appearance.
Design Brief Wix is a candle company that produces smokeless, longlasting fragrance, beeswax candles. Wix was branded with a script font. The tiddle on the i was replaced with a flame, representing the primary product of the company. Strokes were added to the logotype to create unity between the flame and type strokes. The two candles were mocked up in different colored candle containers to differentiate between the scents. The packaging showcased the logo, scent, and pattern for easy identification of products or packaging by customers.
Candle Company
Candle Company