COMMERCIAL
OVERVIEW 2026
By enthusiasts for enthusiasts. Custom Wheel House is an enthusiast-driven product company specializing in premium wheel, tire and accessory solutions for OEM and automotive aftermarket segments.
Combining engineering expertise, rigorous validation, testing, and deep market insight. We develop products that deliver both technical performance
and consumer appeal.
As a trusted supplier to OEMs and leading brands, we deliver innovative
market-driven solutions backed by disciplined product development and a deep
understanding of enthusiast consumers. Our products help partners bring differentiated offerings to market that drive engagement, loyalty, and
long-term growth.
Custom Wheel House
Commercial Overview
2026
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DEFINED BY INTEGRITY.
EMPOWERED BY CULTURE.
PROVEN THROUGH PERFORMANCE. We are dedicated to delivering premium performance products through innovative design, unparalleled quality, and the best customer experience. With integrity at our core, we make it effortless to elevate adventures, ensuring every journey is powered by the best in the industry.
Custom Wheel House
Commercial Overview
2026
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BRANDS
Our portfolio encompasses three distinct brands, each with a unique role in serving the enthusiast community. Together they create a connected ecosystem, while individually offering partners targeted opportunities to reach highly engaged audiences.
Custom Wheel House
Commercial Overview
2026
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LIGHTER.
STRONGER.
FASTER. A premium wheel brand serving the light truck, SUV, CUV, powersports, and off-road motorsports markets. Every wheel is developed through in-house engineering, proprietary technology, and rigorous testing to meet the highest standards for strength, durability, and performance.
Custom Wheel House
Commercial Overview
2026
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METHOD RACE WHEELS Exclusive Technology
BEAD GRIP®
BEADLOCK
FORGED
FLOW FORMED
Patented tire retention technology that improves grip at low tire pressures without the weight, complexity, or maintenance of a traditional beadlock.
Competition-proven technology providing maximum tire security for the harshest terrain and extreme use cases.
A solid chunk of aluminum shaped through high heat and extreme pressure. Pound for pound the strongest wheel construction.
Advanced manufacturing process that produces lighter, stronger wheels while maximizing value and efficiency.
Custom Wheel House
Commercial Overview
2026
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RACE BRED, TRAIL TESTED, BUILT TO PERFORM. Performance starts where unnecessary weight ends.
Tensor was built on the belief that lighter, smarter tire construction delivers faster acceleration, sharper handling, and greater efficiency without sacrificing durability. Every design is shaped by competition, refined through relentless testing, and engineered to help drivers get more from every machine.
From championship-winning race programs to weekend trail rides, Tensor develops purpose-built tires that maximize performance for the modern UTV.
Custom Wheel House
Commercial Overview
2026
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TENSOR TIRE Exclusive Technology
PROPRIETARY TECHNOLOGY
RACE BRED
ENGINEERING
MODERN UTV DEVELOPMENT
Patented and patent-pending innovations engineered to deliver measurable performance advantages.
Competition-tested products refined through the world's toughest off-road environments.
Designed specifically for modern UTV platforms with lightweight construction, durability, and predictable handling.
Custom Wheel House
Commercial Overview
2026
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INK, DIRT, AND EVERYTHING WORTH CHASING. Great stories start where the pavement ends.
Dusty Times was built on the belief that off-road culture deserves more than a scroll and a swipe. It deserves a print publication worth keeping. Every issue is shaped by the community, refined through an eye for the well-crafted, and produced to honor the machines, places, and personalities that fuel the obsession.
From the world's toughest races to the roads less traveled, Dusty Times celebrates the culture, craftsmanship, and community behind every adventure.
Custom Wheel House
Commercial Overview
2026
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FACILITIES Santa Fe Springs, CA
Company Headquarters &
Main Distribution Facility
100,000 Sq Ft
Custom Wheel House
Temecula, CA
Engineering HQ
4,000 Sq Ft
North Carolina
Distribution Facility
25,000 Sq Ft
Commercial Overview
2026
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PROCESSES Diversified Manufacturing in Five Countries Wheel Manufacturing:
China 🇨🇳
Cast, Flow Forming, Forging
Mexico 🇲🇽
Cast, Flow Forming, Forging
Thailand 🇹🇭
Cast, Flow Forming, Forging
Indonesia 🇮🇩
Cast, Flow Forming
Custom Wheel House
Tire Manufacturing:
USA 🇺🇸
Radial, Bias
China 🇨🇳
Bias
Thailand 🇹🇭
Radial
Aluminum Wheel Production Processes:
Low Pressure Casting (A356)
Gravity and Low Pressure Cast Flow Forming (A356)
Mil from Blank Forging (6061)
Bespoke Tooling and Prototyping
Net Forging (6061)
Commercial Overview
Tire Production Processes: Bias and Bias Belted
Radial
2026
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ENGINEERING Every manufacturing partner operates certified laboratories equipped to validate wheels, tires, and production materials against industry performance standards.
Certified in-house laboratories ensure every manufacturing site validates products and materials to recognized industry standards.
All manufacturing facilities are equipped with certified testing laboratories that verify product performance and material integrity.
Independent third-party laboratories provide an additional layer of verification, reinforcing product performance and quality.
Tier 1 OEM Supplier
IATF 16949 / ISO 9001 certified.
Custom Wheel House
Commercial Overview
2026
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MOTORSPORTS
Motorsports is where every claim gets challenged. It's the harshest proving ground in the world, where speed, impact, heat, fatigue, and failure have nowhere to hide. Every race becomes another opportunity to refine our engineering, validate new ideas, and make every product stronger than the last.
As a trusted supplier to factory-backed OEM motorsports programs including Ford Racing, Polaris Factory, Subaru, and Toyota Gazoo Racing. Custom Wheel House brands compete at the highest levels of motorsport. From Dakar Rally and SCORE to Ultra4, ARA, and endurance competition around the world, every mile raced adds to the knowledge behind every part we build.
Custom Wheel House
Commercial Overview
2026
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LET’S BUILD WHAT’S NEXT
Custom Wheel House
Commercial Overview
2026
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