SPARTANNASH

from Custer | 2022 Year In Review

Grand Rapids, MI

What began as a desire to update interior furniture to better support collaboration and employee engagement soon transformed into a complete renovation of SpartanNash’s corporate headquarters in Grand Rapids, Michigan.

As a part of that mission for the company, Tony set out on a goal to improve the way SpartanNash presented itself as a brand–to both customers as well as employees.

Among the number of updates made throughout this facility, the replacement of exterior windows was perhaps the biggest change–dramatically increasing access to natural light throughout the interior, and providing a facelift to the exterior of the building.

Custer’s main priority was to preserve this new resource of daylight across each floor of the building’s interior.

Project Collaboration With Partner Company

Floor to ceiling panels were selected for office wall systems and modesty panel heights were lowered to continue line of sight, a vibrant color palette was selected to support the company’s branding, LED lighting was chosen to mimic the access to sunlight and perpetuate energy efficiency–all resulting in open spaces for collaboration and future-focused workspaces.

Each aspect of the renovation project was inspired by the company’s “People First” culture and was guided by key principles to transform, energize, amplify and modernize working spaces.