Christmas at Curve - Corporate Opportunities 2017

CORPORATE OPPORTUNITIES 2017

18 NOV – 7 JAN

9 DEC – 14 JAN

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“The performances are uniformly impressive…”

The Guardian

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“This sunny production of Grease is just what we need this Christmas.”

The Telegraph

Oliver! 2015/16

Grease 2016/17

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“...a colourful, energetic show.

Grease is most certainly the word.”

WhatsOnStage Grease 2016/17

“This was our favourite family Christmas theatre event we’ve ever been to with our children.”

Audience Member The Witches 2015/16

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“Outstanding children’s theatre” The Stage

The Witches 2015/16

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“Full of oom-pah-pah.”

The Observer

Oliver! 2015/16

AN INTRODUCTION TO US Curve is a major producing theatre, creating compelling cultural experiences for all those who live, learn, visit and work in Leicester and beyond; we use our unique home and talent to entertain, inspire, educate and engage with our diverse audiences and community.

At the heart of this is the ambition to offer everyone both world-class theatrical experiences created under our Made At Curve banner, and the opportunity to discover, learn and grow.

Under the leadership of Chief Executive Chris Stafford and Artistic Director Nikolai Foster, Curve is developing a worldwide reputation for its theatrical productions, complemented with a varied visiting programme of new work, musicals, drama, comedy, dance and work for children and young people.

In 2015/16, over 250,000 people came to see a performance at Curve, with a further 250,000 people seeing a Made At Curve production on tour in 48 cities across 4 countries.

Christmas at Curve is the highlight of it’s year and brings together all of the elements that make both Curve and Christmas special.

In 2016/17, nearly 70,000 people came together to experience the magic of a Made At Curve production and the range of activities that accompany them.

Every year we create exciting new work in both of our theatre spaces and, following last year’s record-breaking audiences, Curve Artistic Director Nikolai Foster will direct a magical new version of festive, family favourite Scrooge the Musical in our 900 seat theatre.

We are also set to continue our hugely popular Roald Dahl series, presenting one of his best-loved works in our 300 seat theatre. George’s Marvellous Medicine promises to be a magical treat for children, and big kids too!

Curve is a registered charity (number 230708) and all of our fundraising and sponsorship activity supports our work with people of all ages and backgrounds.

We are proud to be a place that enables everyone to access, participate in and learn from the arts.

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And we’d like you to join us, and our audiences, on that magical journey…

18 NOV – 7 JAN CURVE IN ASSOCIATION WITH MICHAEL HARRISON ENTERTAINMENT AND DAVID IAN PRODUCTIONS

BOOK, MUSIC & LYRICS

LESLIE BRICUSSE DIRECTOR

NIKOLAI FOSTER

Like the film, the musical closely follows the plot of Charles Dickens’ A Christmas Carol.

Ebenezer Scrooge is the definition of a miser. He is rich, but completely stingy with his money and exploits the good nature of employee Bob Cratchit. On Christmas Eve, however, Scrooge is in store for a rude awakening when he is visited by the ghost of his old business partner Jacob Marley, who informs him that he is to be visited by three ghosts: the Ghosts of Christmas past, present and yet-to-come.

This is a powerful and enduring story of the plight of the poor and the perils of greed, but also about charity, hope, compassion, family, the Christmas spirit and the transformative power of redemption.

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Alongside the show, Curve’s Learning team will present a programme of wrap-around activity which focuses on the themes of the story. Through a series of free workshops, learning activities and education packs, we will be able to engage with even more families, young people and school children, as well as adding value to those visiting the theatre.

Scrooge focuses on good triumphing over greed and presents the perfect opportunity to align your business with all of the positive messages that Christmas represents.

Read on to find out how you can promote your brand across our range of marketing materials for the show, as well as getting involved with our wrap-around activity.

9 DEC – 14 JAN

ADAPTED BY

DAVID WOOD A CURVE AND ROSE THEATRE KINGSTON PRODUCTION

www.roalddahl.com www.davidwood.org.uk

Curve and Roald Dahl have become synonymous for learning through fun, live theatre.

George’s Marvellous Medicine will be our fourth Dahl production, following incredible success with The Witches, The Twits and Fantastic Mr Fox, all of which we Made At Curve and then went on to tour, both nationally and internationally.

George’s Marvellous Medicine follows the story of the title character, his relationship with his grouchy grandma, and how his actions and reactions change everything.

Why is it that Roald Dahl is so popular with children? His books leave the libraries faster than anyone’s. He has more entries in every compilation of top children’s books than any other author. This is because his stories are hilariously funny, packed with fantastic language and, to children, are rather risqué. And George’s Marvellous Medicine is no different!

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This production will not only provide a wonderful theatrical experience for children and young people, but also an opportunity to learn about alliteration and adverbs, how Roald Dahl uses language creatively and how to create their own magical story!

Working with the Roald Dahl Estate, Curve will be producing both lesson plans and activities which include PSHE and Literacy Objectives on the power of words, exciting writing and mixed feelings.

By becoming a partner on this production, you will be helping to inspire the next generation of artists, thinkers and story-tellers, as well as aligning your brand with an exciting production that will be seen by thousands of families, both across the region and on tour.

WHY WORK WITH US? Christmas at Curve is the single biggest opportunity of the year to align our brands.

We will work with you to build a bespoke package to suit your business needs that can include...

• Unprecedented access to our diverse, loyal and valuable customers.

• Supporting a local charity and investing in the development of children and young people.

• Positioning of your brand on local, regional and national marketing, promotion and PR. • Being recognised as a champion of culture and arts in our city.

• Being seen as a company that cares about the community.

• Opening up a new demographic of potential customers who are pre-disposed to purchasing on our recommendation.

• Rewarding your staff, customers, associates or potential clients with an incredible experience they will remember.

• Developing and cultivating new contacts and relationships in our growing business community in Leicestershire.

And much more!

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OUR AUDIENCES, YOUR CUSTOMERS

15,000

69,608

people came to see a Christmas At Curve production

50%

bookers with, on average, four tickets per booking

of bookers were 27 – 59 year old homeowners Married or co-habiting with 2 children

Mid-career climbers and professionals

Suburban and small town living 65% from the wider affluent counties (LE6 <)

Pay premium prices for quality experiences

Pursue selfimprovement and learning for themselves and their children

The average spend per booking was

ÂŁ93.58

Use disposable income for leisure activities with social and educational benefits

35%

from Leicester (LE1-5) Attend cultural attractions regularly (3 to 4 visits a year)

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Culturally active with visits to museums, libraries and places of interest

Enjoy musicals and family shows

Active promoters of Curve and would recommend to a friend

They are socially active and enjoy going out as a group

Engaged in the arts

OUR REACH Being a partner with Curve can help your brand create a unique position in the minds of your potential customers.

CURVE BROCHURE • • • • • •

Curve produces 270,000 brochures a year Delivered directly into people’s homes Less than 1% return rate for addressees Distributed at retail and leisure outlets Distributed regionally to targeted postcode areas Downloaded from online

WEBSITE TRAFFIC

• 573,401 unique website visits per year • Over 1,000,000 page impressions over Christmas

The volume of activity around our Christmas productions means that they are the biggest advertising, marketing and PR campaigns of the year and, as a sponsor, we can provide you with brand visibility to over 3,000,000 potential customers across the region.

ADVERTISING • • • • •

• •

DISTRIBUTION AND DIRECT MAIL

•

• Over 60,000 social media followers

• Campaigns regularly reach in excess of 250,000 users • DIGITAL AND RICH MEDIA ADVERTISING

• Across a variety of lifestyle and interest websites • • On regional news websites

• Through our YouTube channel and social media • • Bespoke video trailers for Made at Curve productions • On national websites with geo-targeting or context delivery

SOCIAL MEDIA

58,923 CONTACTABLE CUSTOMERS

• 30,000 engaged customers on our e-database, who actively signed up to our mailing list to hear more from Curve and receive regular communications

PRESS

• Combined readership of over 400,000 people • Frequent features, interviews and reviews

RADIO

• A reach in excess of 400,000 people

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Highcross Shopping Centre Leicester Train Station Buses across the county On major traffic routes through the city and county Major train stations including Birmingham, Derby and Nottingham On major traffic routes through Leicestershire Semi-permanent displays on our stunning glass façade 50,000 leaflets and 1,000 posters to doctors, dentists, hairdressers, community and leisure centres, coffee shops, social clubs and interest groups, leaflet racks, notice boards and retailers Mailings to over 400 schools, Colleges or Universities Regional distribution to Nottingham, Derby and the surrounding villages Targeted mailings to recent, frequent and valuable bookers

YOUR LOGO HERE!

Regional press & magazine advertising in over 20 publications with a combined readership of more than 400,000 people

Over 1,000,000 page impressions over Christmas

Sponsored by

LOGO

Press advert Curve website page

Outdoor advertising sites

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We use 80 Out of Home advertising sites in key locations including Highcross Shopping Centre, major traffic routes throughout Leicestershire

HEADLINE SPONSOR FROM £50K – ONLY 1 AVAILABLE

Branding and Marketing Rights • Absolute industry exclusivity • Premium logo positioning on ALL major marketing, print, digital, social media and CRM campaigns relating to Christmas at Curve creative artwork and campaign • Product placement opportunities throughout the Christmas at Curve campaign period (Oct 17 – Jan 18) • Credited as headline sponsor on all PR and marketing activities • VIP branding package on opening night for both productions • Window vinyl on Curve façade promoting Christmas at Curve with Logo credit • ½ page full colour Christmas at Curve ad in two season brochures* • Logo credit with show pages in June and October season brochures c.90 000 circulation* • Inclusion in production marketing campaign across both Christmas productions • Credit as sponsor on ticket wallets and gift voucher wallets • Exit flyering/ give away opportunities on one week per production • Recognised as headline sponsor of Curve for one year Engagement, Incentives & Ticket Access • 200 complimentary tickets valid across both Christmas productions • Bespoke VIP reception for 18 guests incl. tickets, programmes, catering and exclusive meet and greet opportunities with the cast and creative team • 16 Press night invitations inc. post show cast party per Christmas production • Access all areas package (meet and greet, tech rehearsals, dress rehearsals across both productions runs) • Bespoke 20% ticket promo code for staff both productions • 50 complimentary Curve memberships • Pop-up zone in Curve foyer during production run (Oct 17 – Jan 18)

*Sponsorship package must be booked by May 2017

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Community Activities/ CSR/PR • Scheduled PR activity throughout the campaign • Branded give away opportunities • Up to 50 Sponsored tickets allocated for chosen charitable cause • Branding on learning packs Sharing networks – B2B & B2C • A hosted event at Curve for up to 30 guests • Shared profile to corporate members and supporters

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OFFICIAL SPONSOR FROM £25K

Branding and Marketing rights • Absolute industry exclusivity • Second tier logo positioning on ALL major marketing, print, digital, social media and CRM campaigns relating to Christmas at Curve creative artwork and campaign • Product placement opportunity – for a four week period (Oct 17 – Jan 18) • Credited as headline sponsor on all PR and marketing activities for one Christmas production • Window vinyl promoting Christmas at Curve with second tier Logo credit • ½ page full colour Christmas at Curve ad in two season brochures* • Logo credit with show pages in June and October produced Curve season brochure* • Branding on Gift voucher wallets • Inclusion in one production marketing campaign • Exit flyering/ give away opportunities on one night per production Engagement, Incentives ticket access • 100 complimentary tickets valid across both Christmas productions • Bespoke VIP reception for 12 guests incl. tickets, programmes, catering and exclusive meet and greet opportunities with the cast and creative team • 8 Press night invitations inc. post show cast party per Christmas production • Access all areas package (meet and greet, tech rehearsals, dress rehearsals for one production • Bespoke 15% ticket promo code for staff both productions • 10 complimentary Curve memberships • Pop-up zone in Curve foyer during production run (2 weeks during production run – subject to availability) Community activities/CSR/PR and Sharing networks – B2B & B2C Refer to grid (page 14) *Sponsorship package must be booked by May 2017

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PERFORMANCE SPONSOR FROM £3K – 8K

Create a night to remember as a performance sponsor for Christmas at Curve.

• For one night only, your business will take centre stage at Curve as you host a performance.

• Enjoy a bespoke VIP experience for you and your guests including tickets, programmes, catering and an invitation to a post-show party with the cast • This opportunity also includes exclusive branding opportunities for the evening to showcase your brand to our audiences.

• To find out more, have a look at the opportunities available on pages 13 and 14 or speak to one of the Business Development team.

ACCESS SPONSOR FROM £3K We are proud to be a place that enables everyone to access, participate in and learn from the arts. As an access sponsor, you can help us achieve that by supporting one of our access programmes, including: • Dementia Friendly performance sponsor • Family day sponsorship • Participation and Learning sponsor • After-show discussion sponsor All of the above are created bespoke to your business and can include: VIP hosted receptions • Brand visibility and product placement Company logo on selected show artwork • Volunteering opportunities Ticket allocation and discounted tickets • Press, PR and advertising opportunities Meet and Greet with the cast and creative team • and much more...

To find out more about our bespoke sponsorship packages, please speak to one of our Business Development team.

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TABLE OF PACKAGES AND INCLUSIONS

BRANDING AND MARKETING RIGHTS

Absolute industry exclusivity Product placement opportunity – Whole of Christmas at Curve campaign period (Oct 17 – Jan 18) Product placement opportunity – for a four week period during Curve Christmas campaign (Oct 17 – Jan 18) Premium logo positioning on ALL major marketing, print, digital, social media and CRM campaigns relating to Christmas at Curve creative artwork and campaign* Second tier logo positioning. On Christmas at Curve campaign and one specific production* Credit as sponsor on all local, national and international press releases relating to Scrooge Credit as sponsor on all local, national and international press releases relating to George’s Marvellous Medicine VIP branding package on opening night – Scrooge VIP branding package on opening night – George’s Marvellous Medicine Regional press release announcing sponsorship Window vinyl at Curve promoting Christmas at Curve with logo credit ½ page full colour supporter advert in two season brochures and logo credit on show pages** CRM banner advertising on pre and post show emails to customers – two weeks per production CRM banner advertising on pre and post show emails to customers – one week per production CRM banner advertising on pre and post show emails to customers – on day of sponsored activity Logo and company strapline on ticket wallets* Logo and company strapline on gift voucher wallets* Visibility for your business in production marketing campaign – Scrooge Visibility for your business in production marketing campaign – George’s Marvellous Medicine Email banner advertising Logo and branding at the season launch event Exit flyering / give away opportunities at season launch Exit flyering / give away opportunities on one night – Scrooge and George’s Marvellous Medicine Exit flyering / give away opportunities on one night –George’s Marvellous Medicine

*Logo size will be dependant on size, placement and format of Christmas at Curve artwork **Sponsorship package must be booked by May 2017 Is included

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Optional extra (speak to one of our Business Development team for details)

HEADLINE SPONSOR

OFFICIAL SPONSOR

PERFORM’ SPONSOR

ENGAGEMENT, INCENTIVES TICKET ACCESS

HEADLINE SPONSOR

OFFICIAL SPONSOR

PERFORM’ SPONSOR

HEADLINE SPONSOR

OFFICIAL SPONSOR

PERFORM’ SPONSOR

HEADLINE SPONSOR

OFFICIAL SPONSOR

PERFORM’ SPONSOR

VIP reception for 18 guests incl tickets,programmes,catering, meet and greet VIP reception for 12 guests incl tickets, programmes, catering, meet and greet VIP reception for 6 guests incl tickets, programmes, catering, meet and greet Access all areas package (meet and greet, tech rehearsals, dress rehearsals – across the productions runs – both productions Access all areas package (meet and greet, tech rehearsals, dress rehearsals – across the productions runs – one production Bespoke 20% ticket promo code for staff both productions Bespoke 15% ticket promo code for staff one production Bespoke 10% ticket promo code for staff one production (capped at 200 tickets) Bespoke 20% discount ticket promo code for customers / networks / database for both productions Bespoke 15% ticket promo code for customers / networks / database for one productions Bespoke 10% ticket promo code for customers / networks / database for one productions 300 tickets allocation – across both shows 100 tickets allocation – one show 22 tickets allocation – on sponsored evening 50 memberships 10 memberships 16 Press Night invitations incl post show cast party 8 Press Night invitations incl post show cast party 6 Press Night invitations incl post show cast party Backstage tour Fundraising support – 4 occasions across Christmas at Curve campaign Fundraising support – 2 occasions across Christmas at Curve campaign Pop-up zone in Curve foyer during production run(Oct 17 – Jan 18) Pop-up zone in Curve foyer during production run (2 weeks during production run – STA) COMMUNITY ACTIVITIES / CSR / PR

Scheduled PR activity throughout the campaign Branded give away opportunities for your business Up to 50 Sponsored tickets allocated for chosen charitable cause Up to 20 Sponsored tickets allocated for chosen charitable cause Logo and company strapline on learning packs SHARING NETWORKS – B2B AND B2C

A hosted event at Curve for up to 30 guests A hosted event at Curve for up to 15 guests Shared profile to corporate members and supporters Is included

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Optional extra (speak to one of our Business Development team for details)

PLEASE NOTE: ALL SPONSORSHIP PACKAGES ARE ON A FIRST COME FIRST SERVE BASIS AND CAN BE TAILORED TO YOUR REQUIREMENTS.

...making memories that last a lifetime.

CREATIVE EVENTS & BUSINESS SOLUTIONS

D.ROSS@CURVETHEATRE.CO.UK • T: 0116 242 3568 S.PATEL@CURVETHEATRE.CO.UK • T: 0116 242 3597

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