Introduction
4 Evaluation – presenting developed arguments or reasoned explanations, and being able to make judgements and decisions. • Make a decision, and explain how or why you hold this view. • Focus on developing relevant points (for and/or against) to support what YOU are saying. Remember: a decision on its own is not enough.
Command words
E
These phrases act as a guide to help you answer the question. Each will tell you which skills are being tested in each question. Typical command words include:
AO1: knowledge
What is meant by Identify Calculate Using the information in Appendix 1, identify two factors that ABC ... Identify and explain Explain why or how Do you think Recommend Do you agree Justify
AO2: application
AO3: analysis AO4: evaluation
PL
Assessment objective
Assessment objectives and their command words.
SA M
Use the marks as a guide to how much you should write. More marks available for a question means that a wider range of skills is likely to be assessed. Let’s look at a sample answer to highlight how each skill could be shown:
Sample question
KOKO has ten seafood restaurants in the city. The Human Resources manager is looking to recruit a new manager for one restaurant. He cannot decide whether to use internal or external recruitment.
Do you think KOKO should use internal or external recruitment? Justify your answer. [6]
analysis
knowledge
Sample answer With internal recruitment the owners will know what the person is like so will know that the person has the relevant experience and is suitable for the job. If the person has worked for them in the kitchen for several years, it will be clear whether they will be able to do the job of restaurant manager. Recruiting someone from outside could be a risk. They might have new ideas but these might not be appropriate for this type of restaurant, so damaging its reputation. So I think it is better to use internal recruitment to ensure the standards are maintained.
Original material © Cambridge University Press 2017
evaluation application
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