Cummings & Co. New Agent Guide

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Innovation.Experience.Results. Cummings & Co. Realtors | www.cummingsrealtors.com

Just over 18 years ago I set out to create a different kind of brokerage. My mission for Cummings & Co. Realtors was to create a place where I could build long term relationships with my Associates and give them a better opportunity for greater professional and financial success. It’s what I want for myself, and for those who share my commitment for this business.

I focused on building a culture of collaboration and support among the agents and everyone involved in the brokerage. My philosophy of staying positive and keeping things streamlined and simple for everyone within the company has attracted seasoned, full-time professionals who are self-motivated and eager to take their careers to the next level. My position has always been to concentrate on quality not quantity in every aspect of the business.

100% Commission Plan for $295 a month.

Private Office Available with Additional Cost

11 Premier Convenient Offices

One Key Gives You Access to all Locations 24/7

Multiple Conference Rooms in each Location

Monthly Business Development Meeting

Dedicated Technology Specialist

Commissions Processed Daily

In-HouseTransaction Coordinators

No Franchise or Hidden Fees

Non-Competing Broker/Owner

100% Agent Listing Lead Capture

Free Listing Presentation Folders

Free Cummings & Co. Folders

In-House Social Media Marketing Director

Collaborative Team Environment

Free Customizable Seller / Buyer Guides

Free Agent / Team Head Shots

In-house Marketing Team

Licensed States

We are licensed in Maryland, Delaware, Pennsylvania, Washington D.C., and Virginia

Office Locations

Single key access to our 11 convenient office locations

And Growing!

We are continuing to expand our office locations!

Millersville Bel Air Roland Park Canton Ruxton Columbia
Timonium
Federal Hill
DE
Shrewsbury, PA MD VA PA DC
MARKET SHARE MARKETING IN-HOUSE SERVICES LEADERSHIP AGENT TOOLS OUR CULTURE LOCATIONS ONBOARDING
Perry Hall
Westminster

Life is Short. Work Somewhere Awesome! Cummings & Co. Culture

The Cummings & Co. Realtors Team members enjoy being social, networking, and joining in our fun activities to get to know on another better. This helps everyone form stronger internal relationships and in turn helps everyone’s business. I encourage all Cummings & Co. Team members to network, share ideas and participate in our events.

Various Team Building Events

• Office Lunches, HH’s

• Community Outreach Days

• Annual Summer Happy Hour

• Monthly Business Development Meetings

• Annual Holiday Party

• Annual Awards Ceremony

• Family Friendly Preakeness Party

OUR CULTURE AGENT TOOLS IN-HOUSE SERVICES LEADERSHIP MARKETING MARKET SHARE ONBOARDING LOCATIONS

Cummings Cares

Volunteer opportunities at Our Daily Bread, Habitat forHumanity, And more.

MARKET SHARE MARKETING IN-HOUSE SERVICES LEADERSHIP AGENT TOOLS OUR CULTURE LOCATIONS ONBOARDING

Agent Websites

You can have your personal or team website like the one pictures above, custom made for you by our inhouse marketing and design department. Please note Bright will charge you additional fee to have an IDX feed on your website. Check out one of our templates! http://www.homeswithmark.com

Here are some of the additional benefits of our agent websites:

-SEO Optimized

-Capability of adding google business, analytics and AdWords

-Ability to edit to agents brand

-Ability to add, or delete pages (Adding pages may result in additional design fees)

-Will transfer current content from exsisting site to your new template

-New updated features including ADA compliance plugin, mortgage calculator and lead capture

-Ability to add buyers and sellers guides

-Multi-Browser and Mobile Ready

OUR CULTURE AGENT TOOLS IN-HOUSE SERVICES LEADERSHIP MARKETING MARKET SHARE ONBOARDING LOCATIONS

Agent Tools

The Agent Tools section of the website is a password protected page where you will find the following information:

• Preferred Vendors ranked and reviewed by our agents

• Logos available to download

• Marketing resources

• Education videos

• Brokerage Coming Soon

• Event calendar

• Links to order apparel, business cards, signs and riders, etc.

• Other miscellaneous office resources and information

• Brochure and Mailer Print Portal

Coming Soon Properties Database

We also have a private database, located in our Agent Tools backend. Our intention in using the platform is to connect Cummings & Co. agents with other Cummings agents’Coming Soon properties. The only thing we ask is that you have a signed listing agreement before you post the property here.

MARKET SHARE MARKETING IN-HOUSE SERVICES LEADERSHIP AGENT TOOLS OUR CULTURE LOCATIONS ONBOARDING

Private Cummings & Co. Realtors Facebook Group

Cummings & Co. Realtors — PRIVATE

We have a very active private Facebook group called, “Cummings & Co. Realtors

PRIVATE”. This group is completely focused on real estate and agents are very positive and willing to share recommendation for vendors as well as answer and provide advice on deal questions.

Yard Signs

Promote your properties and increase drive by traffic with our Cummings & Co. Realtors signs.

OUR CULTURE AGENT TOOLS IN-HOUSE SERVICES LEADERSHIP MARKETING MARKET SHARE ONBOARDING LOCATIONS

Exclusive, Customizable Cummings & Co. Client Guides

Sellers, Buyers, Home Prep & Contract to Close

Carefully and expertly designed by our inhouse marketing team, our customizable buyers’ and sellers’ guides are available to you at no cost. These guides may be created digitally for use in a presentation, or printed via our marketing team for an extra “wow” factor. It is our goal to not only offer superior service to our agents, but to solve pain points and help to streamline their process.

MARKET SHARE MARKETING IN-HOUSE SERVICES LEADERSHIP AGENT TOOLS OUR CULTURE LOCATIONS ONBOARDING
Online Escrow Deposits
Buyer Guide A Guide to Finding Your Home Cummings & Co. Realtors www.cummingsrealtors.com Seller Guide A Guide to Marketing & Selling Your Home Cummings & Co. Realtors www.cummingsrealtors.com Contract to Close A seamless guide for buying, closing, and owning your new home. Cummings & Co. Realtors www.cummingsrealtors.com Preparing Your Home Properly prepare your home to attract potential buyers. Cummings & Co. Realtors www.cummingsrealtors.com
buyers can experience peace of mind with our secure online escrow deposit service. Our portal offers a reliable solution for facilitating
with confidence and security, directly from the Cummings & Co. Realtors website.
Your
transactions

Proud to be named Top Workplace by The Baltimore Sun for 8 years in a row!

OUR CULTURE AGENT TOOLS IN-HOUSE SERVICES LEADERSHIP MARKETING MARKET SHARE ONBOARDING LOCATIONS

dave@cummingsrealtors.com

melanie@cummingsrealtors.com

Cummings & Co. Realtors currently have 15+ staff members to assist you, everything from transaction coordination to marketing, social media, and more. To see a full list of current staff members, please visit:

www.cummingsrealtors.com/leadership

Leadership
MARKET SHARE MARKETING IN-HOUSE SERVICES LEADERSHIP AGENT TOOLS OUR CULTURE LOCATIONS ONBOARDING
Dave Cummings Broker/Owner Melanie Merhar Head of Operations

Transaction Coordination

Key Transaction Management

Key Transaction Management is a full service real estate coordination company specializing in all aspects of the real estate process including:

• Contract to Close - Buyer, Seller, and Short Sales

• Contract/Offers for Standard Sales

• Listing Agreements

• Bright MLS Input

Social Media Marketing

Samantha Allen Marketing

Our social media specialist can provide the following marketing services:

Creating posts for new listings, under contract, settled, price reduction etc on all platforms; Facebook, Instagram, LinkedIn, and Twitter

RIPL Slideshows

OUR CULTURE AGENT TOOLS IN-HOUSE SERVICES LEADERSHIP MARKETING MARKET SHARE ONBOARDING LOCATIONS

In-House Marketing

We have an in-house team to help with your marketing needs:

✓ Photography

✓ Videography

✓ Floorplans

✓ 3D Matterport Tours

✓ Twilight Photography

✓ Aerial Drone Photos

✓ Virtual Staging

✓ Postcards

✓ Fliers

✓ Brochures

✓ Agent Testimonials

MARKET SHARE MARKETING IN-HOUSE SERVICES LEADERSHIP AGENT TOOLS OUR CULTURE LOCATIONS ONBOARDING

Cummings & Co.

2023 Market

2023 Baltimore City Sales by Broker

2023 Baltimore County Sales by Broker

2023 Harford County Sales by Broker

OUR CULTURE AGENT TOOLS IN-HOUSE SERVICES LEADERSHIP MARKETING MARKET SHARE ONBOARDING LOCATIONS List $ Sell $ #1 #1 List $ Sell $ #1

Onboarding Timeline

Day 1

1

Receive the Welcome Email

This has all the instructions you’ll need to transfer to our brokerage when you’re ready.

Day 2

2

Approve Sign & Business Card Proofs

Signs are usually delivered 3-5 business days after you approve the proof.

Day

4

TransferYour License,Bright & Board Affiliation

Instructions are in the Welcome Email you received.

5

Receive the Follow Up Email

This has general office information that you’ll need and the next steps in onboarding to our brokerage (to include signing your ICA, completing a form to request your social media and email blast announcement, setting up your profile on our website, etc.)

Timeline depends on Agent’s decision to move.

3

Intent to Move

Inform your broker or office manager that you are transferring.

7

Receive Introduction Email to Key Transaction Management with Liz Sweeney who can also train you on contract program Zipform if you are unfamiliar with it.

8

Receive Dave’s Introduction Email to Paul Stagg (Transaction & Education Manager)

6

Gain Access to Zipform, Broker Sumo, Agent Tools and the private Facebook groups.

10

FAQS

If you have any additional questions, reach out to:

Melanie: melanie@cummingsrealtors.com

11

Dave Will Reach Out a week after the switch to make sure everything is going smoothly.

After Agent submits form for social media and email blast announcement

9

Social Media & Email Blast Announcement

Agent will submit a form to request this and staff will review and send Agent a proof for approval before anything is posted to social media or emailed to anyone.

you transfer your license in DLLR (as long as it’s during normal business hours)
MARKET SHARE MARKETING IN-HOUSE SERVICES LEADERSHIP AGENT TOOLS OUR CULTURE LOCATIONS ONBOARDING
410-823-0033 | www.cummingsrealtors.com Bel Air 111 Fulford Ave Suite B Bel Air, MD 21014 Canton 2314 Boston Street Canton, MD 21224 Columbia 5950 SymphonyWoods Road Columbia, MD 21044 Federal Hill 201 Key Highway Federal Mill, MD 21230 Federal Hill 201 Key Highway Federal Hill, MD 21230 Perry Hall 9607 Belair Road Perry Hall, MD 21236 Roland Park 222 W. Cold Spring Lane Roland Park, MD 21210 Ruxton 1515 Labelle Ave. Suite 5 Ruxton, MD 21204 Shrewsbury 12539 Susquehanna Trail S Shrewsbury, PA 17327 Timonium 108 W. Timonium Road Suite 100 Timonium, MD 21093 Westminster 56 West Main Street Westminster, MD 21157 And Growing! We continue to grow our office locations!

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