Athletic Style Guide

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INTRODUCTION PRIMARY LOGO SECONDARY LOGOS TEAM NAME WITH WORDMARK FONT INCORRECT USE FULL-TONE LOGOS FLAT LOGOS MAROON BACKGROUND BLACK BACKGROUND SINGLE-COLOR: BLACK SINGLE-COLOR: WHITE SINGLE-COLOR: MAROON SINGLE-COLOR: TRANSPARENT BACKGROUND

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EMBRACING A LEGACY OF ASCENDANCE:

THE CUMBERLAND PHOENIX For more than 150 years, the Phoenix has personified the spirit of Cumberland University. In the 1860s, the Civil War came to Cumberland—and with it a fire that destroyed all but two Corinthian columns of its University Hall. Upon one of the remaining columns, a student (Dr. W. E. Ward) wrote the phrase “Resurgam” (“I shall rise again”).

That phrase would prove prophetic. With that ethos, Cumberland rose from the ashes, adopting the mythical phoenix as its namesake.

The Phoenix is a ubiquitous symbol of Cumberland University. The rising bird appears on the institution’s official seal and already lends its likeness to a version of Cumberland’s athletic logo. It adorns the stained glass of the University’s Baird Chapel, grants its name to the institution’s alumni magazine, and serves as the namesake of Cumberland’s annual Phoenix Ball.

In 2015 as in the 1860s, the Phoenix stands as an instantly recognizable symbol of Cumberland University’s fire­-forged excellence. The Phoenix reflects the grace and dynamism of an institution continually reinventing itself to prepare its students to reach the pinnacle of academic and athletic success.

Therefore, it is only fitting that Cumberland University formally adopts the Phoenix as its universal symbol. A reaffirmation of the University’s roots, this move allows Cumberland to formally unify its institutional representation under a single icon—one that demonstrates a time-­tested commitment to ascendance.

As it recognizes the Phoenix as the symbol of the University, Cumberland will retire the Bulldog as its athletic mascot. Beneath the Phoenix, however, Cumberland University Athletics will remain “big­-time sports at a small school.” If the sun dawns on the time of the Bulldog, it rises on the Phoenix as the symbol of Cumberland University.

RESURGAM.

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PRIMARY LOGO

PHOENIX MAROON

PANTONE PROCESS SCREEN WEB

202 C30 M100 Y77 K34 R132 G21 B44 HTML #83142c

CHARRED MAROON

PANTONE PROCESS SCREEN WEB

188 C35 M98 Y71 K46 R40 G18 B40 HTML #6B1128

x2

BLACK

WHITE x1

PANTONE PROCESS SCREEN WEB

NEUTRAL BLACK C100 M100 Y100 K100 R0 G0 B0 HTML #000000

PHOENIX SILVER

PANTONE PROCESS SCREEN WEB

421 C31 M23 Y19 K0 R177 G182 B189 HTML #b0b5bd

PANTONE PROCESS SCREEN WEB

WHITE C0 M0 Y0 K0 R255 G255 B255 HTML #ffffff

ASH GRAY

PANTONE PROCESS SCREEN WEB

COOL GRAY 9 C31 M23 Y19 K0 R177 G182 B189 HTML #b0b5bd

The pink area around the logo represents Clear Space and must be kept free of all other graphical and visual elements including type.This space is equal to the height of the letter E in the wordmark.

The gray area indicates a Safe Zone.

Other graphical elements can be safely positioned up to the adjoining pink area.

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SECONDARY LOGOS In addtition to the primary logo, 5 secondary logos have been created to be used in appropriate situations. All secondary logos use a graphic element from the primary logo to maintain continuity. Secondary logos may be used for merchandise.

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TEAM NAME WITH WORDMARK To incorporate a specific team into the logo, the team name is written below the wordmark using the font DesignOrDie! The height of the team name (y2) should be the equivalent of the letter E of Cumberland in the wordmark (y1).

For team names that fit between the bottom tips of the the wordmark, the tracking should be set to 570 (x1). For longer team names, tracking can be adjusted to 180 (x2).

WOMEN’S BASKETBALL

y1

F O O T B A L L

y2

x1

B A S K E T B A L L

x2

S O F T B A L L

V O L L E Y B A L L

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FONT DesignOrDie! is the singular font used for the logotype/logo. This font may be used as a heading or title font when stronger emphasis is needed, such as in: stationery, website design, brochures and all forms of general correspondence.

DesignOrDie!

Given the nature of the font’s lettering, every effort should be made to use capitalized lettering at all times.

ABCDEF abcd1234

A B C D E F G H I J K LM N O P Q R S T UV W X Y Z abcdefghijklmnopqrstuvwxyz 123456789!@£$%^&*()

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INCORRECT USE Logos should never be stretched, squeezed, mixed with any other secondary logo, or altered in any way. Always use the appropriate logo that includes a white border when placed on a colored or patterned background.

In addition to manual logo alteration, logos should never be used in grayscale. If a logo is to be used in a black and white document, black and white logos should be used.

Incorrect

Incorrect

Incorrect

Incorrect

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FULL-TONE LOGOS Full-tone logo set will be used a majority of the time. This set has an added low-light to emphasize shape and form in the logo. These may be used for reproduction in any medium.

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FLAT LOGOS Flat logos remove the low-light and allow for easier reproduction when printing with limited colors. This set of logos should only be used when limited color reproduction is necessary such as limited color printing, embroidery, merchandise, etc.

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MAROON BACKGROUND The maroon logo set has been created for use on maroon backgrounds only. A white border has been added around the logos to help them stand out against the background.

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BLACK BACKGROUND The black logo set has been created for use on black backgrounds only. Like the maroon logo set, a white border has been added around the logos to help them stand out against the background. Also, the Phoenix in the traditional logo has been changed to maroon.

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SINGLE-COLOR: BLACK The black single-color logo set is to be used when black and white reproduction is necessary and may only be used against a white background.

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SINGLE COLOR: WHITE The white single-color logo set is to be used when black and white reproduction is necessary and may only be used against a black background.

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SINGLE COLOR: MAROON The maroon single-color logo set is to be used when single-color reproduction is necessary.

For example, screen-printing single-color promotional merchandise. White space inside the logo contains a solid white fill color and will not reproduce with transparency inside the logo.

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SINGLE COLOR: TRANSPARENT BACKGROUND This logo set should be used when a transparent background is needed within the logo. For example, when the logo is being presented over an image, on glass, or on transparent merchandise such as water bottles, window clings, stickers, etc. This logo set should only be used when single-color reproduction is necessary.

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Cumberland University Athletic logos and style guide have been created by the Office of Communications. For any questions, concerns, or usage guidelines, please contact the Cumberland University Office of Communications at communications@cumberland.edu.