LISTING SPECIALISTS
A B O U T
ALEX TAI As
a
Hillsborough
resident
for
33+
years,
Alex
understands the numerous intangible benefits of living in the Silicon Valley with its unmatched weather, culture, and diversity. Alex currently serves as the Principal and Team Leader of the Cullinan Luxury. His know how and savvy approach, with 15 years of experience as an investor himself, makes him an excellent negotiator. A very active and connected community member, Alex has excellent insight into the Hillsborough market. His contacts and lifelong area residency leverage his energy and enthusiasm, enhancing his client dedication and ensuring satisfied repeat clients and referrals.
300+
CLIENTS HELPED
$500M+ (1/2 A BILLION) OF REAL ESTATE SOLD
TOP 1% RECOGNIZED AS A TOP 1% REALTOR
LOCAL
EXPERTS WITH STRONG AGENT RELATIONSHIPS
7 % OVER 20 AVERAGE DAYS ON MARKET
LISTING PRICE
DRE#02025613 | 650.773.2321 | ALEX@CULLINANLUXURY.COM
A B O U T
ADAM CHIN Adam Chinn brings more than 14 years of real estate experience. At an early age, Adam was introduced to business and real estate. He's always had an interest in helping others. Whether you are a first-time homebuyer, a seller looking for the highest price, or an investor making your money work for you. He believes in educating clients to prepare them to make the best wellinformed decisions to achieve their real estate goals. He is passionate about helping others while exceeding client expectations. Born, raised, and living in the bay area his whole life, he has extensive knowledge of the area and all that it has to offer.
14+ YEARS REAL ESTATE SUCCESS
DRE#01844760 | 650.758.6440 | ADAM@ADAMCHINN.COM
A B O U T
ELE MAMAYEK Ele Mamayek partnered with Alex Tai and formed Cullinan Luxury in 2020. She has been with Keller Williams since 2013. She currently serves as the team’s Director of Operations and Lead Designer. She previously spent 10 years working in the fashion industry at Nordstrom where she refined her positive “can do” approach and passion for providing the best possible service. She is an experienced manager and has worked all over the country developing and maintaining relationships with various business partners. Ele attended Chico State and San Francisco State, where she studied Graphic Design and Marketing. Born and raised in Los Altos, Ele has resided in many parts in the Bay Area such as San Francisco, Marin and Lafayette. She currently lives in Camas Washington with her husband and two children.
300+
CLIENTS HELPED
200+
LISTINGS DESIGNED TO SELL
STRONG
RELATIONSHIPS WITH LOCAL VENDOR EXPERTS
DRE#02204978 | 650.207.6571 | ELE@CULLINANLUXURY.COM
A B O U T
SARAH WONG As a current resident in Burlingame, California, Sarah understands the numerous intangible benefits of living in the Silicon Valley with its unmatched weather, culture, and diversity. Sarah serves as a Partner Agent for Cullinan Luxury where she helps coach new agents. Her integrity
and
savvy
approach
with
10+
years
of
experience as an investor herself, makes her an excellent negotiator and mentor. A very active and connected community member, Sarah has excellent insight into the San Francisco Bay Area market. Her contacts and life-long area residency leverages her energy and enthusiasm, ultimately enhancing her client dedication, ensuring satisfied repeat clients and referrals. DRE#02080907| 650.302.9938 | SARAH@CULLINANLUXURY.COM
A B O U T
JONATHAN TAN “Alex and I are invested with the team as a whole and building our business. I appreciate his support and mentorship, we are creating something really great here, in a place where we grew up. “ Jon’s hard work, charisma, and true passion for helping his clients has helped him grow his business. Whether it be navigating the way for first time buyers or providing help in the competitive Bay Area Market, Jon knows how to WIN for his clients. He also leads the team as a Partner Agent mentoring new agents with his insights and coaching.
DRE#02121016 | 650.307.5081 | JON@CULLINANLUXURY.COM
Meet the Team
Alex Tai FOUNDER TEAM LEADER
Ele Mamayek
DIRECTOR OF OPERATIONS LEAD DESIGNER
Jonathan Tan
Sarah Kim Wong
Partner Agent
Partner Agent
Kris Mares
Ngan La
Ben Tai
Anne Fan
Vivian Yu
Mac Puckett
Alex King
Team Agent
Team Agent
Team Agent
Team Agent
Team Agent Lease Specialist
Team Agent Listing Manager
Team Agent
Market Update
WHAT GOES INTO A LISTING It can feel like there are a million tasks to accomplish when selling your home, which can feel overwhelming. Cullinan Luxury will ensure that you understand the process, keep you on track with timelines, and anticipate your needs. We start by advising you on what will attract the largest pool of prospective buyers, provide you with vendor bids so that you are in the driver’s seat, and help you decide what will bring the best return on investment. From painting to staging to estate sales... we cover it all! Once ready, Cullinan Luxury's online media shows off the absolute best features of your home. We use dedicated property websites, state of the art interactive floor plans, high definition video, and create a narrative around the listing, capturing attention of prospective buyers. We are obsessive about the quality of the vendors and materials that we utilize in our marketing, so your property receives only the best. We partner with our Sellers to make each step of the process as painless and stress-free as possible. We are there to help keep you on the timeline, explain all facets of the process, coordinate your move, tackle even the smallest details like cancelling utility accounts, and so much more.
CUSTOM DESIGN TO SELL PLAN
IN HOUSE CONTRACTORS READY TO START WORK
FREE
STAGING AND RENTAL
PAY
THROUGH ESCROW OPTIONS
RETURN ON INVESTMENT 55 SOUTHDOWN CT HILLSBOROUGH $4,895,000 Listing Price $5,125,000 SOLD Price $110,000 Presentation Investment 2 X Return on Investment 17 Days on Market $230,000 Over List Price
100 SOUTHDOWN CT HILLSBOROUGH $5,150,000 Listing Price $6,150,000 SOLD Price $211,000 Presentation Investment 5 X Return on Investment 6 Days on Market $1,000,000 Over List Price
1347 CRESPI DRIVE PACIFICA $1,650,000 Listing Price $2,150,000 SOLD Price $42,000 Presentation Investment 12 X Return on Investment 3 Days on Market $500,000 Over List Price
357 VICENTE STREET SAN FRANCISCO $3,098,000 Listing Price $3,300,000 SOLD Price $50,000 Presentation Investment 4 X Return on Investment 14 Days on Market $202,000 Over List Price
91 CRYSTAL SPRINGS HILLSBOROUGH $3,600,000 Listing Price $3,900,000 SOLD Price $20,000 Presentation Investment 15 X Return on Investment 25 Days on Market $300,000 Over List Price
456 MYRTLE STREET REDWOOD CITY $1,209,000 Purchase Price in 2018 $3,200,000 SOLD Price $1,000,000 Presentation Investment 2 X Return on Investment 6 Days on Market $1,991,000 Net Profit
SUGGESTED PUNCH LIST FOR THE HIGHEST RETURN ON INVESTMENT Exterior Paint; Charcoal w/ White Trim Interior Paint all one color: White Refinish/Bleach/Whitewash floors to lighter shade Whitewash outdoor kitchen Interior garage floor epoxy paint Exterior landscaping lighting Replace bathroom vanity Replace Mirrors or Light Fixtures
Sparkle and Glow ADD EXTERIOR LIGHTING
Up lighting + Path lighting + String lights across the space
WHITEWASH EXTERIOR STONE PAINT TRELLIS + LIGHTING
ADD SPARKLE WITH STRING LIGHTING
PAINT WALLS & CEILING ONE COLOR
REFINISH HARDWOOD FLOORING
VANITIES & STONE COUNTERTOPS
MIRRORS & SCONCES
Leveraging Our Global Connections TCG offices stretches up and down the US West Coast and over to Hawaii, This brings an extensive network of agents and connections. Having access to LA’s largest pool of outside buyers through our LANDZ Chinese Real Estate Network and connections to thousands of international brokers through the power of Keller Williams Luxury Homes International and KW Global Property Specialists, you can feel confident your home will have an unmatched level of exposure.
OUR FULL SERVICE PHILOSHOPHY We
are
passionate
exceptional
client
about
delivering
experiences.
By
offering a complete suite of real estate services, we ensure that we meet our clients every need. From sales and rentals, mortgage, to new developments and title insurance, we have experts in every field to guide you skillfully from the beginning to the end of your real estate
journey.
With
our
extensive
knowledge in every aspect of the field, and fueled by consumer research and insights, we are the go-to source for information and education. Founded on the principles of trust and honesty, We emphasize the importance of having the integrity to do the right thing and always putting your needs first. Determination and
commitment
to
an
unrelenting
pursuit of your goals and a commitment to excellence will enable you to attain the results you seek.
STAGING & PROFESSIONAL PHOTOGRAPHY It has been studied and shown that both the length of time on the market and sales price are positively impacted by a beautifully staged and photographed home. These are powerful tools not to be overlooked or underestimated. Selling a home is part science, part art. Beyond analytics and market conditions, there is the human element to consider. Every buyer is trying to imagine themselves living in the home they are viewing. Through the magic of staging and photography, you can ignite the flame of desire in a potential cli-ent to want to own and live in the space you are selling, and now call home.
PRINT MARKETING
With our in house graphic designer you can feel at ease knowing that there is a dedicated professional to make your home look the very best. PROPERTY BOOKLETS & STATEMENTS: An informational summary of the factual data and metrics regarding your home. Along with a narrative and story behind the history, features, and amenities that will intrigue buyers to come see for themselves. JUST LISTED POSTCARDS: Sent to the surrounding community with the understanding that many buyers can come directly from contacts living right in the neighborhood. ADVERTISING: As part of the marketing campaign, your home will be featured in newspapers, all across different social media platforms, our website and some of the most popular sites such as Zillow and Trulia.
ONLINE ADVERTISING & SOCIAL MEDIA
We believe each and every home needs its own individual marketing plan to achieve the maximum exposure.
SOCIAL MEDIA: There
is
no
denying
the
power
of
positioning your home in the midst of a strong social media campaign to create interest. Your property will be included in a well-crafted and consistent program. KELLER WILLIAMS LISTING SERVICE (KWLS): The Keller Williams Listing Service is a powerful search engine that will further propel your property into the reaches of the internet and gain additional exposure to serious and qualified buyers. INDIVIDUAL PROPERTY WEBSITE: A dedicated web page specific to your home is useful for marketing your home online to generate interest and foot traffic.
SHOW YOUR PROPERTY Showing appointments provide a potential buyer with the opportunity to be in your home and imagine themselves living in the space. It is one of the best ways for buyers to discover and explore your home. We will design an open house program convenient for you that may include weekend events, broker and twilight tours, private showings and agent-only lockbox access. Additionally, every open house will be promoted on the MLS which syndicates to major portals such as Zillow, Trulia and RedFin. To capture local traffic, each event will be well marked with directional signs on key street corners.
NEGOTIATE & CLOSE NEGOTIATE Should you accept, counter, or reject the offer? Negotiating the terms for the sale on what may be your biggest asset requires a professional team that has your best interests in mind. Do you need a short or long escrow? Will you need to rent the property back? Are you buying another home on contingency or moving out of state? As an experienced negotiator, I ensure that your best interests are represented and that you get the best terms and price for the sale of your home. CLOSE Congratulations! You’ve accepted an offer and now the countdown begins. The closing of your home is urgent and time sensitive. It requires organization, experience and expertise. As your agent and project manager, I will help you navigate the seller’s disclosures, and make sure your interests are sufficiently protected and the net proceeds are accurately deposited into your bank account.
Very responsive and grew up in this area locally and know the local market very well especially Peninsula area! He is definitely your go to person if you have any questions about real estate. What I like him the most is he is not pushy at all and have been very patient to work with you to identify your target purchase regardless of primary residence or investment properties. Highly recommend!!
I don't have enough words to express my gratitude for this team. We found our dream home, Alex was the seller's agent but i just immediately love his attitude, work ethic, and the way he communicates. So when our offer was accepted by the seller, I immediately signed a contract with him to sell my previous house. This is when everything even impressed me more. The team Mac and Ele had contractor, painter, landscaper, electrician, stager, mover, all lined up ready to fix the house to make it more beautiful and presentable to sell. All of those contractors price were reasonable and did very good job. In one week they turned my house like brand new. I was traveling overseas when they fixed my house, they even helped and managed my movers while I was absent!!! Alex was very active during this remodeling, he brought off market clients everyday. The house was sold in one week with $700K above listing price and multiple offers. Not only I got my dream house from him that I enjoy now for the rest of my life and the same time I was very satisfied selling my old house through him. Incredible, extraordinarily impressive and the whole team was involved in the communication from beginning to the end. We're so blessed to have met them and know we will become long lifetime friends. Thank you especially Alex, Mac, Ele, and the whole team that supported us. All the best to you and will send all my friends to you
10/10 would recommend working with Alex. His whole team goes above and beyond and delivers more than promised!!
CLIENT TESTIMONIALS
Jon Tan and his team from Keller Williams Alex Tai Luxury Real Estate made the entire process of buying a home stress-free for my girlfriend and I. He was honest and transparent every step of the way, which earned our trust from beginning to end. His team was fast, efficient and communicative throughout; especially with any questions or concerns we had. I highly recommend his team if you’re buying a home and even received a testimonial from my brother’s coworker who was searching for a home for over 3 years. Jon and his team found him one in less than 2 weeks. They are simply amazing at what they do!!! We were referred to Alex by a friend and Alex and his team set up meetings in no time to discuss our needs/criteria for our new house. Alex and his staff are always responsive, and I'm not just talking about replying emails/messages, they go above and beyond and make you feel you are a valued clients throughout the whole time. They know the market dynamics well and have great tactics to make offers. My wife and I feel grateful to have Alex and his team as our buying agent as we enjoyed the entire process although for lots of people, buying house could sometimes be a nightmare. Highly recommend Alex and his team! 6-star service for sure :)
Alex's team was a pleasure to work with through this process as we are first time home buyers. They were very proactive in sharing the status of the property we were interested in. Their honest feedback in what was needed in order to hopefully secure the winning bid on the home was appreciated. Would definitely work with Alex and his team again in the future if we are in the market again.
Alex is very responsive and truly cares about his clients. He offers his advice from a standpoint of what he would do and what he thinks his clients would want and would never pressure them to do anything they wouldn't want to do.
CLIENT TESTIMONIALS
READY WHEN YOU ARE
You have many options when choosing an agent to represent you in one of the most important transactions of your life. It is important that you select an agent with whom you are comfortable discussing potentially sensitive issues, and someone you trust will represent your interests above their own. We would be honored to represent you in the sale of your home. You will have the full support, enthusiasm and passion of our team to deliver the exceptional results you expect and deserve.
650.773.2321 Team@cullinanluxury.com Cullinanluxury.com DRE 02025613 1430 Howard Avenue Burlingame Ca 94010
Each office is independently owned and operated