P RO GRAM G UID E
FEN DER B L EN D ER
PROGRAM OVERVIEW
Blend. Ride. Energize. INCREASES GUEST ENGAGEMENT through an interactive experience. PROMOTES HEALTH AND WELLNESS encouraging better choices. DRIVES CURIOSITY AND FOOT-TRAFFIC and keeps the momentum. CREATES MEMORABLE EXPERIENCES with a fun feel-good activity.
PLAN YOUR EVENT Every successful Fender Blender event begins with a solid plan. From gathering supplies to preparing ingredients and promoting your event, these simple steps will help ensure a smooth setup and an engaging experience for every guest.
1
2
CHOOSE YOUR SECURE YOUR LOCATION FENDER BLENDER Select a high-quality If you do not have area with space for the one purchased for bike, table and guests your account, one to gather. can be procured or transported from an account within proximity.
3
4
5
GATHER INGREDIENTS & SUPPLIES Inventory smallwares, paper goods, equipment and supplies.
PROMOTE YOUR EVENT Build excitement with advanced marketing posters and digital ads. Utilize editable POS signs for display the day of event.
BLEND, RIDE & ENJOY Guest hop on, pedal to power the blender and enjoy!
P ROG RAM OVE RVIE W
Fender Blender events can be set up as a Pop Up Café or a standalone engagement activity.
HOW IT WORKS
HOP ON Guests begin pedaling the bike.
POWER THE BLENDER Their energy turns the blender, mixing fresh nutrient-packed ingredients.
ENJOY We pour the smoothie into procured mini cups so everyone gets a chance to try.
FEEL GOOD Guests enjoy a healthy treat and feel great knowing they powered it themselves.
GUESTS POWER THEIR OWN SMOOTHIE OR HEALTHY TREAT IN UNDER A MINUTE! Fresh ingredients. Real nutrition. Big fun.
CHECK OUT EVENT IDEAS, BIKE STYLES AND TESTIMONIALS AT ROCK THE BIKE
F E N D ER BL E N D E R
EQUIPMENT
AND TABLE SETUP
Prepping ahead of time will enable you and your team to execute a seamless event.
EQUIPMENT CHECKLIST - Fender Blender Bike (acquired or transported by District Manager) - (2) Blenders per bike - (1) 6 foot table - Tablecloth - Catering display pieces, as available
SANITATION STATION
SMALLWARES Serving spoons (one per ingredient, will vary with recipe) Serving bowls (one per ingredient, will vary recipe) (1) Ice bin (to keep milk cold) Serving trays
gloves
sani-wipes or cloth towels
6 oz sample cups
P REPARATIO N
INGREDIENTS - KEEP IT SIMPLE • •
Frozen fruit and/or veggies (be sure to begin defrosting at least 2 hours prior to the start of the event) Milk options: Dairy, oat or soy (based on dietary needs of the community)
8 LBS
8 LBS
192 OZ
FROZEN FRUIT
SLICED BANANA
MILK OR DAIRY SUBSTITUTE
FOR A 2-HOUR EVENT YIELDS APPROXIMATELY 144 SAMPLES SMART TIP: Fill containers for the table and keep the rest frozen until needed to reduce waste.
F E N D ER BL E N D E R
BIKE PREP
AND INSTRUCTIONS
Proper setup will ensure the safety of our guests. Proper cleanup protects our investment, preserves equipment performance and ensures the Fender Blender is ready to roll at the next event.
Check tire pressure Adjust seat height Ensure bike is clean and ready Test bike with blender attachment before the event
HOW TO USE THE BIKE 1
Add ingredients to blender
2
Secure lid and attach to bike using the magnetic strap
3
Have a guest hop on and pedal for 10 seconds (cheer on your guests while they bike!)
4
Pour and serve
KEEP IT
MOVING! While one guest is blending, prep the next smoothie or blended treat.
IMPORTANT REMINDERS: • Ensure there's more liquid than fruit - liquid should be added to the blender first and should cover ingredients for smooth blending. • Encourage guests to start slowly and pedal gently - then pick up the pace. It's more of a beach cruise than a spin class!
B IK E P REP A N D I N ST R U CTI O NS
BEST PRACTICES NO ICE in the blender
Slightly thaw frozen fruit before use; it is recommended to pull the morning of the event
Aim to be allergen-friendly (free of the top 9 major allergens, when possible)
NEED HELP? Use spices to boost flavor naturally
Manuals Videos
Stick to 4-5 ingredients maximum for best results
Troubleshooting
Visit Rock the Bike
F E N D ER BL E N D E R
SETUP & DISPLAY
IMAGES
The Fender Blender activity can be part of a Pop Up Café experience or set up as a standalone event.
FUN FOR
ALL AGE
S
A FRUIT DIS P L AY T H AT WOWS CRO WD!
MARKETING
MARKETING
AND DISPLAY
Advanced Marketing To build hype before the event Posters, flyers and digital ads (where applicable)
ta
A consistent look and an elevated experience.
a ke
ride on the
smoothie
bike
Pedal your way to a nutrient-dense and delicious smoothie on the Fender Blender bike
Table Runner Contact the Marketing department for purchase
Thursday, September 17 12–2 PM in the Dining Room
Fender Blender marketing materials on MyCompass
on the
smoothie bike How to pedal your way to a nutrient-dense and delicious smoothie on the Fender Blender bike
Step 1: Choose your base • •
FIND IT HERE!
Dairy Milk or Non-Dairy Milk: both options are rich in calcium and vitamin D, promoting bone health and creating a nice creamy smoothie. 100% Fruit Juice: fortified with vitamins and minerals for a sweet boost to your smoothie.
Step 2: Add your fruit/veggies •
•
• •
The options for fruits and veggies are endless – this is where you maximize your smoothie’s nutrients! All colors of fruits and veggies add a different complex of vitamins and minerals (all good), and all have significant health benefits. Choose your fruits and veggies based on your favorite flavors. Fruits and Veggies can either be fresh or frozen. If you use fresh produce, make sure to add more ice to your smoothie to keep it cold and refreshing. Fruits: apples, berries, pears, peaches, mangos, grapes, bananas, pineapple, kiwi, cherries. Veggies: spinach, kale, beets, carrots, zucchini, cauliflower, cucumber, celery, cauliflower.
The rest of the steps are optional! You can create a delicious and nutrient dense smoothie just following steps 1 and 2. Steps 3–5 will help supercharge your smoothie with added boosts.
Rack Card For table events and guest takeaways
Posters Flyers Recipe Cards
B IKE BAS I C S
GEAR UP
FENDER BLENDER 101 Get to know the Fender Blender Pro—from what’s included and key features to ordering replacement parts. Everything you need to gear up and get rolling.
WHAT'S IN THE BOX Pro frame bike and parts Blender base (2) 48 oz pitchers All tools needed for assembly User manual and assembly instructions
INVESTMENT APPROXIMATELY
$3,000
TECHNICAL HIGHLIGHTS
plust tax and shipping
• STURDY ADJUSTABLE SEAT
Fender Blender Pro with custom wheel branding, (2) RTB high performance pitchers and easy transport wheels.
• OPTIONAL KIDS MODEL
- ALL ORDERS MUST BE PLACED THROUGH MARKETING
Fits riders 6 years old to over 6 feet tall.
Featuring a lower seat, shorter creanks and easier gearing.
• ADD-ON ACTIVITES
Like Spin Art, Icycleta, Recharge Station and sLEDgehammer.
• REPLACEMENT PARTS
Get parts HERE or vist rockthebike.com/collections/fenderblender-parts
C O M P LETE YO UR PRO G RA M TO OL K I T
EXPERIENCE GUIDES
COMPLETE YOUR PROGRAM TOOLKIT Don't stop here! Be sure to download the complete collection of program guides to help you plan, promote and execute memorable dining experiences throughout the year.
CULINART GROUP | 6 INTERNATIONAL DRIVE | RYE BROOK, NY 10573 CULINARTGROUP.COM Revised 07.21.2026