BRANDED CONCEPT RESOURCE GUIDE FRESH INGREDIENTS | BOLD FLAVORS | MADE-YOUR-WAY
HIGHLY POPULAR MEXICAN FAST-CASUAL EXPERIENCE. Guests build their own burrito, tacos or bowl, choosing from premium ingredients including house-braised meats, fresh toppings, hand-made guacamole and salsas prepared fresh in-house. Quesadillas and loaded nachos add even more craveable choices to the menu. Designed to deliver the freshness, customization and speed guests expect from leading national brands like Chipotle, Cocina Fresca pairs the convenience of quick service with the quality and authentic flavors of a thoughtfully prepared Mexican meal.
BRANDED CONCEPT RESOURCE GUIDE | COCINA FRESCA
CONCEPT STANDARDS THE ESSENTIALS FOR A CONSISTENT GUEST EXPERIENCE.
CORE MENU STRUCTURE 1 CHOOSE A FORMAT Burritos · Tacos Bowl · Nachos Quesadillas
2
3
SELECT A PROTEIN
FINISH YOUR WAY
Chicken · Steak Carnitas · Plant-Based (limit one)
Rice · Beans Cheese · Salsa
Tacos: Beans and rice are served on the side. Nachos: Includes sour cream and pico de gallo.
4 ADD-ONS/EXTRA Pico de Gallo Sour Cream · Guacamole Bowl · Nachos *For recipes refer to your brand path menu in the Master Menus section.
IMPLEMENTATION CHECKLIST SETUP Before implementation, consult Culinary leadership for guidance on menu and station setup.
PRICING Work with your District Manager to establish the appropriate pricing structure.
SOURCING Confirm that approved vendors can supply all required authentic ingredients.
PRODUCTION Establish production quantities, prep two to three days ahead and monitor inventory daily.
TRAINING Print recipes with production quantities and the station planogram, then review them with the culinary team one week before launch.
MARKETING Contact Marketing at least one month before launch to coordinate signage, menu boards and promotional support.
NON-NEGOTIABLES House-made Salsas Made fresh in-house using approved recipes
Freshly Finished Toppings Keep toppings fresh, full and properly rotated
Approved Recipes and Portions Follow CulinArt standards for authentic flavor and consistency
BRANDED CONCEPT RESOURCE GUIDE | COCINA FRESCA
SETUP & DISPLAY
MAINTAINING EFFICIENCY, FRESHNESS AND VISUAL APPEAL.
EQUIPMENT REQUIRED • Hot well - minimum one • Cold well - minimum one ADDITIONAL (for quesadilla and tortilla warming) • Single or double sided panini press with smooth plates • Flat top griddle OPTIONAL • Nacho cheese warmer 3.5 qt with pump • Free standing adjustable heat lamp - 120 V, (2) bulb chip warmer
DISPOSABLES •
8” x 8” hinged clamshells (bowls, quesadillas,
•
tacos, burritos, nachos) •
32 oz bowl with lid (bowls, nachos)
•
5 lb paper boats (burritos, nachos)
2 oz, 4 oz souffle cups (salsa, sour cream, guacamole)
•
5” x 5” hinged clamshells (sides)
STAFFING & SCALE The station requires one to two culinary team members, based on service volume. Menu offerings may be adjusted to accommodate account size and available equipment.
COCINA FRESCA | FRESH MEXICAN KITCHEN
MARKETING
Authentic Flavor. Made Your Way. Available at your dining location.
Carnitas Bowl slow-simmered pork, cotija cheese, pico de gallo, guacamole, chipotle crema, cilantro and lime
10.99
Authentic Flavor. Made Your Way. Available at your dining location.
SMALLWARES PRODUCT NAME
PRODUCT ID
Cutting Board White
SANJCBG182412WH
DESCRIPTION Cutting Board - Saf-T-Grip, 18" x 24" x 1/2", White w/hook
Long Handle Spatula 326 8" X 3"
DEXTER-RUSSELL® (16130) 8" x 3" Long Handle Spatula / Turner, stainless steel, offset blade, rosewood handle total length is 20"
Square End Spatula 6" X 3"
RUSSS8696
DEXTER-RUSSELL® (16160) 6 x 3" Spatula Turner, square end, high carbon, stainless steel, stamped blade, riveted rosewood handle
Knife, Straight 10"
MERCM22610
Mercer Food Knife: Straight, 10" in blade Lg, Stainless Steel, Smooth, Black, 3/4 Tang, Finger
Spoodle, Solid 2 oz
ABCIPPG-2-S
Spoodle / Portion Server, solid, 2 oz, stainless steel, red
Spoodle, Solid 4 oz
ABCIPPG-4-S
Spoodle / Portion Server, solid, 4 oz, stainless steel, red
Ladle, SS 2 oz
4980210
Vollrath Heavy Duty Ladle, 20 oz
Tong, Black Handle 6"
VOLL4780620
6" Stainless Steel Scalloped Tong with Black Coated handle
Tong, Black Handle 9"
VOLL4780920
9" Stainless Steel Scalloped Tong with Black Coated handle
1/2 long Pan 6 qt
VOLL30542
Stainless Steel Food Pan, 1/2 size long, 4" deep, 6 qt capacity, 22 gauge
1/6 Pan 6" Deep
VOLL30642
Stainless Steel Food Pan, 1/6 size, 4" deep, 1.8 qt capacity, 22 gauge
1/3 Pan, 4" Deep, 4.1 qt
VOLL30342
Stainless Steel, Food Pan, 1/3 size, 4" deep, 4.1 qt capacity, 22 gauge
1/3 Pan, 6" Deep
VOLL30362
Stainless Steel Food Pan, 1/3 size, 6" deep, 22 gauge
COCINA FRESCA | FRESH MEXICAN KITCHEN