CUHK Business - July 2022

Page 1

2022

JUL

the New Age

STEP INTO

of the Consumer Companies are striving to understand and stay abreast of the kaleidoscope of ever-changing consumer taste and preference.

02 MEETING MARKET APPETITES WITH A DISTINCTIVE TAM JAI TASTE

M A G A Z I N E

O F

06 DIGITAL RED PACKETS AND THE POWER OF SHARING ONLINE

T H E

C H I N E S E

09 CAN ROBOTS BE USED TO OBTAIN HONEST CUSTOMER FEEDBACK

U N I V E R S I T Y

O F

H O N G

K O N G

12 HOW MARKETERS CAN LEVERAGE ON THE POWER OF COMPARISON

B U S I N E S S

S C H O O L


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
CUHK Business - July 2022 by The Chinese University of Hong Kong (CUHK) Business School - Issuu