[W] Visual Merchandising Portfolio

Visual Merchandising Portfolio

Wyndee M.

Visual Presentation Brand Strategy | Window Display | Mannequin Styling | Display Maintenance

[priority]

Customer Service, Cleaning, Price(Promo/Mark down) Linking & Matching, Tidiness, In Store Styling

Brand Strategy Function and beauty, creating basics clothing that are current, responding to today's in art and design.

Mannequin Styling Corporate Direction Concept Feeling Colour Story Prop & Appeal Cassette Items linking Details & Big picture

- Fall WInter 2018 -

Knit & Fleece Windows

In Store Mannequin styling + Pop set up

Winter Wear + HEATTECH Styling

Alexander Wang HEATTECH Collaboration

Kaws x Sesame Street Collaboration

Kaws x Sesame Street Display

Holiday Season Window

Holiday Display _ Gift Boxes Setup

- Spring Summer 2019 -

ULD & Life Wear Window

Jeans Line Up Promotion Set Up

Graphic UT Table & Family Mannequin

Upper pop + Facing display

Wall Bay Prouduct Layout Lower centre fixture pop shelf

Jeans Leg form

Waterfall Sample

Men’s Torso graphic UT styling

Linen Window Display

Linen styling in Store Front

Merchandising ●

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[Sales Analysis] choosing 5 items of divisions to market the items.

[Hanbai Keikaku] Plan to promote items and drive sales based on the sales result and analysis.

[Solution] Visually(double exposure, showcards, styling, easel sign, etc) in display/layout to improve sales. Follow up + review weekly.

weekly action plan

window directive

VMD Backstage

In store directive

upper guide

Company communication notice

product knowledge

VMD notes

Trend Analysis Research the current trend to corporate the items within items from the company or available in store with the purpose of applying in display, educating the staff to inspire the customers

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Runway/Ready to Wear Look

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Trendy Colour

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Company’s Trend Direction & Notice

SS 2019 Trend Board ●

Fabric knowledge

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Classic colour match

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In season Styling Collage