Ryan C.T. Lee's e-Portfolio

Ryan Lee Portfolio

Hi! Hey there, my name’s Ryan Lee. I recently graduated from the Savannah College of Art and Design with a Bachelor’s degree in Graphic Design, and minors in Sequential Art and Animation minor. As a Graphic Designer, I am a versatile person that is able to work across different medium, and my design approach can be best described as the critical analyticality of an engineer and the creativity of an artist. I want to be able to utilize my artistic skills and design senses to help articulate the ideas and motives creatively and aesthetically pleasing. Together, this makes me strive to be a better designer by pushing myself beyond my comfort zone, and fine tune a design to better its outcome after it’s completed.

This portfolio features a selection of my best works so far, so please take your time and have a look.

Looking for me?

Tel: (912)412-8230 Email: ryanctl0319@gmail.com Website: ryanctlee.com

Content 1. High Speed Rail - An Infographic Oveview

Infographic and motion graphic video

2. Aspira Soccer League

Branding, print and UI/UX design

3. Adrian and the Numericorns

Edutainment game design with empathy

4. Hershey’s Nuggets packaging - American High Speed Trains

Packaging Design for the future of transportation

5. US Consulate General Hong Kong and Macau Promotional Materials

Print and social media promotional materials

6. Avicii LP Cover

Mixing and mingling with styles and medium across different time periods

7. National Videogame Museum Website Redesign and Membership Brochure

Web and print design for museum

8. Color of Speed - A Celebration of Iconic Racing Liveries

Mini brochure documenting the iconic racing liveries in history 9. Turismo - Motorsport inspired T-Shirt Design

Apparel design based on iconic race car liveries Appendix. Logos

The face of an entity

01

High Speed Rail An Infographic Overview High-Speed Rail has been inaugurated in Asia and Europe for decades, carrying thousands of passengers in safety and comfort that no other modes of transportation can offer. In recent years, High-Speed Rail has been back in the public consensus again due to the crumbling status of the US’ infrastructure, as traffic congestion increases in major cities as well as the tightening security theaters at the airports.

Most Americans however, do not have any idea of what High-Speed Rail is capable of since the decline of passenger railroad after WWII. This project is created to educate the public about the concepts of High-Speed Rail, the advantages, and how does it fare compared to other modes of transportation such as driving or flying.

The first part of this project is an A1 sized poster that was later reformatted to 18 x 24 inches, and the second part is a short motion graphics video comparing the speeds of different high-speed trains. All the design elements are chosen with professionalism and tidiness in mind to properly articulate the concepts.

The infographic poster visualizes key numbers and concepts and put them into perspective. The motion graphics video also has the same objective in mind but takes the presentation one step further by animating the contents and making them more visually appealing.

Above: Screenshots of the motion graphics video

Above: Different screenshot of the motion graphic video, explaining the concept of High Speed Rail with animation and kinetic text

02 Aspira Soccer League In 2018, the United States Men’s National Team was historically absent from the Russian World Cup stage after losing the final qualifying game to Trinidad & Tobago in the CONCACAF qualifications. The abysmal has prompted research to identify the reasons. It turned out that one of the root cause was the expensive pay-to-play soccer leagues that were hindering the talent development by pricing out many potential talents out of the game. In other countries, such as soccer powerhouse Brazil, children would have just picked up a soccer ball and play without having to pay an expensive fee to participate in the sport.

The Aspira Soccer League (ASL) was established to provide an alternative to the existing pay-to-play league system and aimed to lower the bar of entry for the beautiful game. The league aims to provide ASL sanctioned pick up games that are organized by the community, and also provide resources and workshops to help players to improve their skills.

A self-managed substantial project by building a series of 4 multimedia deliverables is launched to promote the league. Through utilizing a unified design language, there is a series of 4 multimedia deliverables that were delivered. These contain the logo, posters, websites, and the mobile app that promotes the league and provides basic functionality such as inquiries and signing up for games to play.

Left: A poster mockup to advertise the Aspira Soccer League (ASL). These posters will go out into places such as youth centers and schools, where a majority of ASL’s demographic exists.

Mockups of the ASL website.

(Top: About Us, Bottom Left: Academy, Bottom Right: Map)

Top: The Bench, an ASL ran web blog dedicated to discussing everything soccer related from tactics to transfer news Bottom: Calendar

Top, Bottom: Mockups of the ASL App. The apps allows users to sign up for any ASL sanctioned pickup soccer games.

Facebook post mockup advertising the ASL mobile app.

Left: Iconographies that are also used across the ASL branding.

Right: ASL logos in regular colors (top) and in knockout (bottom)

03

Adrian and the Numericorns Adrian and the Numericorns is a children’s edutainment game that aims to educate children 4-8 years old maths. The main objective of this assignment is to design a children learning app that is engaging for children to learn. It has been decided that the game will adopt a fastpaced platforming game format to make sure that it can get the perfect balance of entertainment of education in the same game.

Most of the video games on the market are entertainment oriented and offers little to no educational value. Meanwhile most edutainment games sways heavily towards the education side and have little entertainment value. A fast-paced, auto-scrolling platforming game was created to bring the two together as a fun and educational game.

In the boss battle of this game, there will be a UFO that displays the question and three containers that contains the answer flying in from the right side of the screen. The player is required to time their jumps in order to hit the containers that contains the answer in order to deal damage and defeat the boss.

Left: Mockups of an Adrian and the Numericorns level on an iPad screen.

The sprites, color palette and the typeface of the game. This game utilizes a set of unfied and harmonious color palettes to make the game look aesthetically pleasing.

Mockup of the title screen on an iPad.

The original design of the squirrel, credit to Adrianna Valdez of Illustration class

Level selection screen mockup.

Mockup screen of the boss fight. In this stage, the boss, which is the UFO on the top right corner will display an equation, and there will be three containers flying in from the right side of the screen. The player must tap the screen to jump and break the container that has the correct answer to deal damage to the boss.

Mockup of the introductory level. The game plays is similar to side scrollers such as Super Mario Run that the character will automatically run, and the player controls the jumping by tapping on screen to collect coins or to dodge enemies.

Mockups showing the intended demographic (grade school children) playing this game to learn mathematics.

04

US Consulate General Hong Kong and Macau Promotional Materials This series of materials and images are done as promotional materials for the US Consulate General of Hong Kong and Macau. These materials are made for the US Consulate HK’s social media and marketing for the US Consulate, as well as EducationUSA, a Consulate endorsed program.

Most of the promotional materials are designed within the guidelines given by the Consulate, but also aims to breath a new, creative life into the stale governmental promotional materials. By utilizing flat design aesthetics to create iconographies and illustrations, it is possible to come up with a design that is visually appealing yet professional for a governmental agency.

Furthermore, there are other works that were done on behalf of the Consulate General spans through multiple media. The photo collage postcard is an example of such. In addition, the illustrations would be used on multiple social media platforms, so the design dimensions is also something have to take into consideration when designing the contents.

Right: The front of the 175th anniversary postcard that were distributed during the annual July 4th banquet. This infographic listed some key numbers of US - Hong Kong relationship.

Instagram post mockup for the National Dog Day

Facebook cover photo for Lunar New Year

Facebook post mockup for Winter Solstice

A screenshot from the Consulate’s halloween video. The halloween illustration is used as the background for the video.

The back of the US Consulate of Hong Kong’s 175th anniversary US Hong Kong tourism numbers infograph. postcard, showing Consulate General Kurt W. Tong’s quote regarding to the positiveness of US-Hong Kong relationships.

An unused Mandela day social media post image. The content ended up being unused as news broke out on the during midAugust that Hong Kong government disbanded Hong Kong Nationalist Party under public security ordinance.

The 175th anniversary banquet ‘s thank you card’s photo collage

This illustration accompanies the Consulate’s Facebook post announcing new VISA appointment policy changes in August.

05

National Videogame Museum Website Redesign and Membership Brochures The National Videogame Museum is a museum that is located in Frisco, TX; and it aims to preserve and archive the history of video games through documenting all the related information first hand while providing an interactive experience for the visitors. w The brochure and poster aims to promote the membership program to attract visitors to visit the musem, and the website redesign aims to give a more consistent and fresh look that is aligned with the mission of the museum. By combining both projects into a single, unified project, the new project strives to promote the NVM to the general public and educate the members about the museum’s prescence and its mission.

To stay relevant to the theme of video games, all the promotion materials played around the concept of video game’s evolution. The poster is inspired by The Beatle’s Abbie Road album, and seeing well known video game characters crossing the roads. The brochure mimics the design of an arcade cabinet, and sees Mario runs through different era of games (Pong, Space Invaders, Tetris). Such design decisions allows to design to stay relevant to the theme of video game evolution, but also give room for creativity and diversity.

The NVM poster is largely inspired by The Beatle’s album Abbie Road, and portraying the characters crossing the pedestrian crossing.

(From Left: Pitfall Harry, Pacman, Mario, Megaman, Sonic the Hedgehog, Pikachu)

Mockup of the homepage

Mockup of the about page

Mockup of the contact page

The brochure’s cover pages

06

Hershey’s Nuggets Chocolate Packaging American High Speed Trains This series of Hershey’s Nuggets packages are inspired by current and upcoming American high speed trains. The trains represented are: Amtrak’s Acela Express, the upcoming Texas Central Railway’s N700 series, and Brightline’s Siemens Charger. The primary inspiration came directly from the Japanese Kit Kat’s Shinkansen bullet train packaging, but in this case it is more or less “retooled” for the American context.

Each of these packages can fit up to 12 pieces of Hershey’s Nuggets Chocolate, and opens outwards as a trapezoid shaped package. The trains themselves are the recreation of their real life counterparts, except for the Texas Central one as that is based on renderings that has yet to materialize. The packages themselves can also acts as a decoration that could be displayed on desktop.

No matter the person is a old-school railfan or a new-school high speed rail proponent, they can enjoy the beautifully crafted and replicated train packaging of Hershey’s Nuggets chocolates.

These designs are also featured at the very end of American Rail Club’s video “The Virgin Train Story - What it Means for American Passenger Rail” as a community feature of the week. By being featured on a larger platform and gaining exposure, it also strived to promote the resurgence of American Passenger Rail.

Left: (From left to right): Brightline’s Siemens Charger, Texas Central’s N700 series shinkansen bullet train, and Amtrak’s Acela Express

Amtrak’s Acela Express (Cookies & Cream flavor)

Brightline’s Siemens Charger (Extra Creamy Chocolate with Toffees and Almonds flavor)

Texas Central Railway’s N700 Series Bullet Train (Milk & Chocolate flavor)

The packagings are featured at the end of American Rail Club’s video “The Virgin Trains Story - What it Means for American Passenger Rail” as a community feature item of the week.

07

Avicii LP Cover - The Days/Nights Extended Play Vinyl Cover The design of this LP cover was a throwback to the 1990s that is largely influenced by Memphis Group design; with bright colors, squiggly lines and geometrical shapes that are commonly associated with 1990s graphic design.

The primary goal of this LP cover is to explore the possibility of blending two different media from two distinctive time period, by combining 2010s music with 1990s graphic design influences and medium. It also pays tribute to the late electronic dance musician Avicii, as this is one of his most popular album.

Moreover, to play on the concept of Day and Night, the color palette has been split into two distinctive parts: The day portion mainly consists of tinted pastel colors, whereas the nights part are saturated colors. This creates a narrative contrast between the themes of the songs in the EP.

08

Color of Speed - A celebration of iconic historic liveries Color of Speed - A celebration of Iconic Historic Liveries is a booklet that documented the iconic racing liveries that has christened many race cars over the years. This little booklet features 4 of the most iconic liveries: Martini Racing, Gulf Racing, BMW Motorsport and Castrol Racing.

The booklet describes the legacy of the liveries and the vehicles that are carrying the liveries. The booklet features 4 distinctive liveries: Martini Racing, Gulf Racing, BMW M, and Castrol Racing. The colors and shapes of the liveries has been documented and recreated in vector forms, and with 12 high-resolution photography to showcase the legacy of the liveries. Regardless of vehicle models and time period, this booklet is a love letter to the car enthausiast community.

Extensive researches has been carried through to select which liveries to be features and which car to be represented. This allow a better representation of the liveries.

09

Turismo - Motorsport inspired T-Shirt designs Inspired by the contents of Color of Speed, Turismo is a series of T-Shirt designs that pays tribute to famous racing liveries with minimalist graphics. Each T-Shirts are designed to invoke the image of the iconic racing liveries with the use of colors and shapes.

The color and the shapes themselves is an integral identity of a race car, and often times associated with a car with their respective victories. The shirts take the abstract aspect of a livery, from the shapes to the color palettes to evoke the image of the livery, and allow car enthausiasts to take their pride in their favorite colors by making the car livery an apparel that can be worn.

The selected liveries are: BMW Motorsports, Gulf Racing, Martini Racing, Falken Racing and TRD Racing. Each livery has distinctive elements that can be extracted from the shape of the car and translated onto the print medium of a T-Shirt.

BMW Motorsport

Gulf Racing

Martini Racing

Falken Racing

TRD Racing

Logos 1. Aspira Soccer League | Branding 2. Donacious | Mobile App 3. Adrian and The Numericorns | Game 4. Visit Manchester | Tourism 5. Gladious Order | Recreation 6. Peckern Metro | Transportation 7. G’Zilla | Food and Beverage

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