MARKETING
BBA BUSINESS major
BACHELOR of BUSINESS ADMINISTRATION
WHAT IS MARKETING
the MAJOR
MARKETING (MKT) :
The activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large according to the American Marketing Association.
SPECIALIZATIONS INCLUDE: MARKETING COMMUNICATIONS, CONSUMER MARKETING, BUSINESS-TO-BUSINESS MARKETING AND INTERNATIONAL MARKETING.
COURSEWORK TOPICS INCLUDE: Business to Business Marketing Buyer Behavior Customer Relationship Management Integrated Marketing Communications Marketing Research Multicultural Marketing Online Marketing Strategy Retail Strategy & Marketing Professional Sales Salesforce Management Social Media Marketing and more.
Why MARKETING?
the SKILLS
Earning a Bachelor of Business Administration degree with a major in Marketing demonstrates that you have the theoretical knowledge and practical skills to support the customer journey and can apply your skills at any organization. ANALYTICAL
SALES/SELLING
STORYTELLING
If you enjoy thinking creatively, problem-solving, have strong listening, communication and analytical skills, and are socially perceptive, then a Marketing major can provide you with a solid foundation to generate revenue for any organization. All organizations need to identify customer needs, create solutions, develop pricing strategies and motivate audiences to take action.
ENGAGED LEARNING
STUDENT ORGANIZATIONS FOR LEARNING AND NETWORKING.
The award-winning student chapter of the American Marketing Association (AMA) participates in department events, brings guest speakers to campus, regularly participates in case competitions and events. The department recently added a chapter of Pi Sigma Epsilon (PSE). A new student organization, PSE is a professional fraternity for students studying Sales and Marketing. Membership in both organizations provides increased opportunities for learning and networking.
INTERNSHIPS, CO-OPS and CAREERS
Adcom
Dix & Eaton
Eaton
Hyland KeyBank
Kraft Heinz Company
Marcus Thomas Nestle
PolyOne Corporation
Progressive Insurance
Sherwin-Williams
the MINORS
Accounting
Economics
Entrepreneurship
Finance
Governance, Risk Management & Compliance
Health Care Management
Human Resources Management
Information Systems
International Business
Operations
Professional Selling
Property Management
Sport & Entertaiment Management
Taxation
Account Manager/Director
Advertising Manager
Brand Manager
Content Marketer
Digital Marketing Manager
Market Research Analyst
Marketing Communications Manager
Marketing Analyst/Manager/Director
Media Buyer/Planner/Manager
Promotions Manager
Public Relations Manager
Sales Representative/Manager
Social Media Manager
LEARN MORE
BUSINESS success STORIES
CARLEY BARNETT
MARKETING MAJOR
PROFESSIONAL SELLING MINOR
DIGITAL MARKETING CERTIFICATE 2023 GRADUATE
ROTARY CLUB OF CLEVELAND HONOREE
OF
WHO
Carley graduated in May of 2023 Summa Cum Laude and was heavily involved in campus activities while at CSU. She was a member of the American Marketing Association team that placed as a semi-finalist in the 2021-2022 AMA Collegiate Case Competition, served for four years on the Campus Activities Board, including president in the 2022-2023 academic year. She held two marketing internships, one at a creative agency as a Social Media Marketing intern and another at iDesign, a home storage solutions company.
TAKE the NEXT STEP
APPLY TODAY – YOU HAVE NOTHING TO LOSE.
Applications are accepted throughout the year. Apply as early as possible to get your admittance decision.
Applying and getting a decision allows you to apply for and receive financial aid and scholarship packages to help you make your college selection.
Applications for Fall Semester open annually on August 1.
INCOMING FRESHMEN apply for the Honors Program: January 15; all other Programs: March 1.
TRANSFER STUDENTS apply for the Honors Program: February 28; all others programs: April 1.
www. business.csuohio.edu