Portafolio Santiago Gordo

Product

Design

2020

HELLO MY NAME IS SANTIAGO! I’m digital product designer with seven years of experience in innovatio Entrepreneurship and comunications. Also i’m stand-up comedian since fi

Fullstack web developer Bootcamp.

2020

Msc. Innovation for enterprise development

Clever Leaves

Puntocomed

Inner innovation facilitator.

Tec. de Monterrey.

e-Commerc

Impaqto

2019

Incubator coordinator.

Connect Bogotá región Entrepreneurship coordinator.

2018 Kassani Furniture designer

2017

2016 Major Product Development

Vivelab Bogota

National University of Colombia

Co-creation coordinator

2015 Industrial design

2014

National University of Colombia

Idea BTI

Innovation senior developer

Consult

Oratory

on, product design, UX/UI, ive years.

dia

ce

Stand-Up comedian

Los martes de humor

Comedy club.

to-rĂ­a

trainer

Academic Life Profesional career Comedy career

How to design an ideation platform from scratch?

Smartiva was strategy from the department of inner innovation and knowledge management to source scale-up company. This is a global company with operations in Colombia, Portugal, Germany, Canada from different background and cultures, from farmers in BoyacĂĄ, Colombia to Business teams in Europe the innovation culture.

we send and mysterious nu clues and the F

Engage people

we design games like dices with scamper method. Or using hand drawing format for those employees who don’t have computer access to platform.

Content management:

We make a content strategy to help the people in the ideation process using blogs articles, infographics, videos, and post in the network of the company.

Idea managem

S M A R T I VA

Classify and process the ideas, gave us v knowledge about the business, the information i with the C level directive choosing the winn

e ideas to solve the new challenges as and USA. That means we have people e and New York needs to feel part of

Launching the campaign:

umber or symbol, during the week we give more Friday we launch the conditions of the campaign.

UX CONTENT DESIGN

SERVICE DESIGN

ment:

valuable is shared ner idea.

INNOVATION CULTURE

HOW IT WORKS? UX $

1. Go to Puntocomedia .com

2. choose the show

3. Choose your food or reward

4. Pay

BACKEND

PRE-PRODUCCIĂ“N

Generate Order at Venue

Marketing event

User interface:

Adaptation to local requirements

Pre-production Transmission

Integration with Venue

USERS COMEDIANS

$

VENUES

Pay to c

PUBLIC

There is a business opportunity in the entertainment market fo

Puntocomedia is a digital ticket-store for small comedy shows (less than 300 people). the goal w there is a product- market fit. For this we have to create a digital service with different touchpoin web admins, and comedy fans in a very informal and emerging industry.

Content design Social media posts Printables Flyer design

y

5. Enjoy the

HOME EXPERIENCE EVENT DAY

DELIVERY SEND FOOD

UNLOCK THE SHOW

y the ticket comedian

HOY ES UN BUEN DĂ?A PARA REIR

Re - Branding:

PRODUCERS

Refresh the concept, logotype and symbol

or the underground comedy?

was sell 1000 tickets in one year and proof nts for different users: comedians, producers,

WEBMASTER

BRAND MANAGEMENT

BUSINESS DESIGN

Final Result

ANICCA Design process Brand development

ANICCA

ANICCA

ANICCA

ANICCA

ANICCA

ANICCA

ANICCA

ANICCA

ANICCA

ANICCA

ANICCA

ANICCA

ANICCA

Original Brand

Design fow mobile and desktop

Web Re-branding Design fow mobile and desktop

UX UI DESIGN

BRAND DESIGN

ANICCA

FRONTEND

How we can teach to the customers the advantages and opportuniti experts?

The knowledge about the use of CBD it’s very early, and many companies don’t understand the difference between cannabis. We design a learning platform with webinars, content and e-books and a virtual tour explaining the long-lasting relations with the customers

Landing Page:

We design a landing page with content strategy for this two cust cannabis expert’s information about the technical quality of Cosmetics and pharma we deign a strategy focused in explai opportunities.

User research:

we classify the customers in two: cannabis experts and pharma/ cosmetic. building an extensive customer profile and value proposition canvas to identify the real needs of each business.

Remote Lab:

With the COVID-19 situation, are impossible take a tour in our labs to see the quality of the process. We design a virtual tour using 360° interactive pictures of the lab, and a formulation assistant to do test in our lab from any place in the earth.

ies to work with cannabis

n the regular cannabis and pharmaceutical technology behind the product and build

tomer’s profile, for the CBD oil, for in the commercial

How we can teach to the customers the advantages and opportunities to work with cannabis experts?

The knowledge about the use of CBD it’s very early, and many companies don’t understand the difference between the regular cannabis and pharmaceutical cannabis. We design a learning platform with webinars, content and e-books and a virtual tour explaining the technology behind the product and build long-lasting relations with the customers

SERVICE DESIGN

VIRTUAL REALITY