The Spot Mag~November 2021

CELEBRATING WOMEN IN BUSINESS

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November 2021 N AT I ON A L FEATU RE : BIA N C A D ’ALE SSIO L AW R E N CE FEATU RE: C H A R L I E HE RM AN C A R E E R PL A N N IN G WI T H E R IN

IN THIS

Issue E M OT ION AL F ORE C AS T

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C RYS TAL ’S RE AL E S TAT E T IPS

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PR T IPS W IT H AN IK A

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L AWRE N C E L ADY BOS S

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N A’TAE T HOM PS ON

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BIAN C A D ’AL E S S IO

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S HE E N A YAP C HAN

C ARE E R T IPS W IT H E RIN

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page 20 page 24

Feature: Bianca D’Alessio p. 14

Contributors C O - F O UN D E R & EDITORIAL DIRECTOR:

CRYSTAL SWEARINGEN

CREATIVE DIRECTORS: CRYSTAL SWEARINGEN

ADRIANNA SWEARINGEN

W R IT E R S : ANIKA JACKSON

ANGIE CAMPBELL

ERIN WOLFRAM

AMANDA GREGORY CHELL LE MADISON FRILOT

LETTER FROM THE EDITOR

Crystal Clear I can’t believe this is the last issue of 2021! These three years have flown by in a blink of an eye, and with every issue I am more excited about the incredible women and content I’m able to share with our readers. In this issue, I introduce you to a new segment, “Career Planning with Erin.” In keeping with the trends of people working from home, Erin discusses tips on interviewing virtually.

Our resident publicist, Anika, breaks down the importance of knowing your customer when discussing your message in our PR Tips column. Na’Tae Thompson discusses her business True Star Media and the positive impact it is having on Chicago youth. Celebrate local business owner Charlie Herman, proprietor of River City Chiropractor, and learn how she integrates multiple areas of expertise in her practice. Lastly, our national feature, New York Realtor Bianca D’Alessio shares lessons learned along the way in building her brand and successful real estate career.

I hope you enjoy this latest issue, and I’m so excited to share some fantastic new content, segments, and of course, feature more local and national women. We appreciate the support through the years while we continue our mission of “Celebrating Women in Business.”

Crystal Swearingen, Co-Founder | Editorial Director

The Spot Mag

@the.spot.mag

crystalsavesthedeal@gmail.com

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EMOTIONAL FORECAST

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Welcome to the fuzzy sweater, cozy sock, and pumpkin everything season. We are headed for a fantastic end of the year with several emotions to look forward to. This doesn’t come without a bit of work on our part. October, if you didn’t notice, was about releasing. Release unfulfilling relationships, unnecessary struggle, and inconsistent patterns that no longer serve you. Luckily November rolls in with a sense of relief. We have cleared the air in our lives and now can finally take a much-needed deep breath. We’re also allowing new ideas and new opportunities in now that we’ve cleared the way and have room to take a deep breath! By late November, you’ll be enjoying big smiles and even more self-accomplishment. So relax and enjoy the holiday and family while gearing up for December. The last month of this year is going to bring great comfort. You’ll look back and see how everything always work out and that this beautiful universe has always supported you. This will be a time to look at next year with a fresh new perspective. We are leaving fear completely in the past and welcoming the New Year and the New You. If you want to make health goals be sure to start now instead of 2022. You’ll get a head start and ring in the New Year with even more feelings of accomplishment and show the universe you’re ready to shed the old and welcome the new. I wish you and your families a wonderful holiday season. Give smiles and hugs away like candy and remember to honor this beautiful journey.

Best Wishes Southern Psychic Angie Campbell

REAL ESTATE TIPS

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PR TIPS WITH ANIKA

Knowing Your Customer

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While you may feel that you know your brand story, you may still be stumped on what types of stories will resonate for your audience - whether consumers, future customers, or journalists. As you’re ramping up your holiday messaging, it’s important to hone in on your ideal customer, above all else.

New York Times best-selling author Ramit Sethi said it best: “Algorithms change. Tactics change. But the fundamentals of learning what people want, seeing exactly where you can help them, and then telling the right people about it are classic strategies that worked 1,000 years ago and will work 1,000 years from now.”

In order to be an effective marketer, it is vital to understand your audience(s) and tell your brand story or entrepreneurial journey in a way that they will identify with. This is where customer personas come in. First of all, if you haven’t yet, identify your ideal customer.

How do you know your ideal customer, if you haven’t identified them yet?

They should benefit from your product or service. This is someone who gets their exact needs met by what you’re offering.

They should be defined as someone you want to target based on your current business initiatives. For example, you’re an entrepreneur releasing a new book geared toward young professionals on how to thrive in corporate America. Targeting soon-to-be graduates would be an ideal customer.

This can feel strangely limiting, like you are excluding other audiences who might benefit from your brand. But focusing on the right people brings clarity to your marketing efforts which ultimately leads to a more profitable business.

If you are focused and ready for PR as part of your marketing strategy, make sure to include journalists in your niche as one of your personas!

Once you have a list of at least two or three ideal customers, then you will create personas for each of these subgroups. Each persona is a semi-fictional character who represents key traits of each ideal customer.

This is an exercise in both patience and creativity! For each persona, come up with a name.

Then write down the following information.

Demographic information:

Where does this person live? How old are they? What gender? Relationship status? What kind of career do they have? What would their budget be for your offer?

Habits:

What social media channels does this persona use? How do they get their news? What are their favorites: brands of clothing, books, foods, drinks, vacation spots, interests?

Psychographic information:

Does the persona have any enemies? Who are their heroes? What do they want out of life, personally and professionally? How do they seek approval?

Most importantly: How do they want to be perceived? What are their pain points? And what problem are you solving for them?

Working through these two items will help you guide your brand and business efforts in creating more effective communication so that they meet your customers needs. Map back strategies to meet your ideal consumers where they live, take care of their pain points, and match your messages to each one individually.

Want more? Check out our PR Incubator program - www.princubator.com - use discount code THESPOT for 50% off through the end of 2021!

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LAWRENCE LADY BOSS

DR CHARLIE HERMAN

OWNER OF RIVER CITY CHIROPRACTOR these things help define our community and make it irreplaceable in the hearts of many.

One of our local gems is tucked away just off 6th street, in a small office park, where the sign over the door reads River City Chiropractic. Within these walls a one woman show is currently taking place that stars Dr. Charlie Herman, a woman of many talents. You may visit this peaceful office for a massage or a chiropractic adjustment or any one of the other services offered, but my bet is you leave with a different perspective on your life. Dr. Charlie is doing her part to change the way this town looks at their health.

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Every town in America has a number of hidden small business gems. Lawrence, Kansas is no exception to this. We have restaurants, boutiques, a bustling downtown, and outdoor settings that leave many in awe. Together

River City Chiropractic was established in 2015 after Dr. Charlie graduated with her bachelor’s degree in Human Biology and her doctorate in Chiropractic. But the journey actually started in 2002 when Dr. Charlie started doing massage, something she enjoys so much she still offers it in her extensive list of services. Her patients range from chiropractic services only to those who just come in for massages.

Dr. Charlie also integrates cupping, exercise therapy (strengthening and stretches), kinesiology taping, lymphatic drainage, posture correction, and gait assessment (emphasizing foot

function) in her practice. She is also Webster Certified (prenatal chiropractic certification) and has done various infant/pediatric chiropractic programs. The youngest person she has ever worked on was three hours old, and the oldest was 95 years old. “With the variety of services that I offer, I have a diverse population of patients, and I love that!”

Dr. Charlie is a Lawrence native, growing up in our beautiful community. 15 years ago, she married her best friend, Danny and a couple of years ago, they moved to a house on 5 acres just outside of Lawrence. “My heart is so content living out there.” Dr. Charlie is also an aunt to 27 nieces and nephews! Truly someone shaped by her values and family when it comes to all areas of her life, including her business.

I asked Dr. Charlie a few questions about her business and this is what she had to say.

What is your favorite thing about being a lady boss?

“My favorite part about being a lady boss is the freedom to practice the way that I want.

I could make more money seeing multiple patients in an hour, but I enjoy doing massages, so I still do them. I am certified in acupuncture, and I love the knowledge I gained through my training, but I don’t focus on that in my practice. I refer out to some excellent lady boss acupuncturists in Lawrence.

I’m a nerd and enjoy learning. I’m currently part way through a Pregnancy and Postpartum Corrective Exercise Specialist certification program. And I recently became certified in a nasal release technique to adjust cranial & facial bones internally by inflating finger cots (balloons) in the nasal passages. Realigning the bones of the skull benefits patients who have suffered concussions, have sleep apnea, those with sinus issues, TMJ dysfunction, insomnia, headaches, tinnitus, fatigue, and many more symptoms. The treatment is cumulative, and I integrate lymphatic drainage, eye exercises, and orofacial myofunctional

therapy into the patient’s treatment plans.

Because I own the practice, I get to choose what training I do and what I will and won’t bring into the office.”

Who or what inspires you?

“Helping people get out of pain, move better, and feel better so they can live their best lives inspires me.”

How do you see yourself making our community better?

“I enjoy educating those in our community on self-care. There are so many little things that we can do throughout the day that, when they become habits, can change the trajectory of our health and lives for the better. For instance, when switching laundry from the washing machine to the dryer, squat down and pull one item out, stand up, sidestep over, and squat down again to put it in the dryer. You could do this with lunging or side-squat back and forth, building your

strength, and getting laundry done simultaneously!

Health can be a group effort. So, I have a Facebook group called Holistic Self Care Club. It’s a place to encourage each other on our health and wellness journeys. The healthier each of us is as individuals, the healthier our community will be.

I am also very passionate about supporting local businesses, and especially women-owned businesses. Local business is the heart of Lawrence. The city would not be the same without the local businesses!

Lawrence also has so many great non-profit organizations. I tend not to post or talk about how I individually volunteer or financially support many organizations. I do, however, love bragging about Rotary Club. I am a member of the Jayhawk Breakfast Rotary Club. There is strength in numbers, and with mottoes like Service Above Self and One Profits Most Who Serves Best, we attract service-oriented

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individuals who come together to serve for the greater good. As a group, we volunteer with different organizations and raise money at our upcoming Annual Trivia Night to support local and international causes (like water sanitization and polio eradication). Find us on Facebook or Instagram if you are interested in joining a club or would like to donate or purchase tickets to some fabulous raffle baskets.”

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Where do you see your business 5 years from now?

“This past year I have added an all-in-one Smith machine and Red Light Therapy/Near Infrared Sauna to my office. I plan to add a full-body Red Light Therapy room soon. Within the next five years, I would love to have personal trainers and yoga instructors using the downstairs again. Possibly, a few other therapies like cryotherapy, sound bowl therapies, and group acupuncture parties. My vision for River City Chiropractic is to provide a wide variety of services to improve the robustness of health in our community.”

What piece of advice would you encourage others with?

“Keep moving forward. It doesn’t matter how slowly you may be progressing towards your goals; keep going. I have struggled with rheumatoid arthritis for 12 years. I have spent years in pain, lost a lot of muscle, and gained a lot of weight since my symptoms started.

But I kept learning and implementing different strategies to improve my health. I’m not perfect and not where I want to be, but I’m much better than I was. I can do things that I never thought I could do again (simple things like stand on my tiptoes). I have been able to get off all my medications, and my inflammatory labs are all within the normal range. It didn’t happen overnight; it happened over time with lots of small changes that continue to impact my life. Success may not happen in the timeline you want or the way you want, but if you keep taking steps, you’ll keep moving forward.”

Article written by Amanda Gregory, Founder of Lawrence Lady Boss Project. Lawrence Lady boss was built to connect and network lady bosses in both Lawrence and the surrounding communities. Once a quarter we bring you Networking Night Out events featuring local businesses both big and small. Find us on Facebook at Lawrence Lady Boss Project for more information.

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WOMEN TO WATCH

Na-Tae’ Thompson

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Get to know Na-Tae’ Thompson, co-founder of True Star Media alongsode DeAnna McLeary Sherman. True Star is a media company and digital agency located and Chicago and is a program ran by Chicago youths. True Star provides training and real-world work experience for urban youth that teaches them how to develop, create, and market digital content on a platform that empowers them to forge their own paths. True Star has provided over 10,000 job opportunities to Chicago youth over the past 16 years.

Tell us how you started this concept?

I have always had a love for the youth; even as a teenager, I worked for the Chicago Park District during the summers. Because of my natural relatability to young people, I imagined myself working with youth in an impactful way and what better way to live out my dream than to co-found an organization dedicated to improving youth’s lives. True Star is a stand-out organization because of its roots. While two women co-founded true Star, the organization has always been led by the youth it services.

Co-founder DeAnna McLeary Sherman and I are committed to being a driving force in the lives of youth, providing them a safe space to find their voice, express themselves and gain invaluable work experience.

What hurdles, if any, did you have to go through in your career journey?

I would say that a significant hurdle that we have had to go through and experience still through this day is racism. Unfortunately, we have experienced situations where True Star passed on for an opportunity where we were equally qualified, if not more, but frequently saw our White counterparts engaged in the opportunity.

Often, the one thing that stops many women from starting their ventures is confidence. What was the defining moment that pushed you in the right direction?

The one defining moment came at the end of

the 1st session when the student’s faces were filled with pride after seeing the newsletter they produced. This defining moment came after a series of proud moments where the participants grew excited about the final product. The students showed up for programming daily. We ended the first session with the same students we started with, which was a huge success!

I would advise anyone who wants to get started to start small. I believe the key to True Star’s success was understanding our capacity. I would also say to listen to the constituents you serve to ensure you meet their needs. Also, please don’t pull yourself in too many directions as it is essential to stay focused on the current project.

Where do you see your company going in the future? What are some goals that you have set for yourself or your business?

In 5 years, I see True Star as a respected national media company that serves as a go-to for youth employment and opportunities and corporations in need of valuable youth insights.

Is there anything you want readers to know about you or True Star?

I am most proud that after 16 years of servicing youth, True Star has been able to ride the wave of the ever-changing teen. Because we began with listening to the youth, we have been blessed to create something unique in Chicago, a legacy of creatives. For me, success in business means that we are fulfilling the mission daily. Additional success in business is having a work environment that does not feel like “work” but an inspiring operation that promotes creativity and free-thinking amongst the team, which simultaneously feels valued.

How can readers find you on social media or online?

Website: https://truestar.life/ Instagram: https://www.instagram.com/true. chi/ YouTube: https://www.youtube.com/truestarlife Facebook: https://www.facebook.com/ truestardotlife Twitter: https://www.twitter.com/truestardotlife

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NATIONAL FEATURE

FROM THE GROUND UP WITH NEW YORK REALTOR BIANCA D’ALESSIO My first job after graduating from business school was for a non-for-profit. I traveled the country full time and conducted leadership, communication, and behavioral training workshops for women across the United States. While doing that, I learned a tremendous amount about myself and knew that I wanted to have my own business and use my skills to educate, train, and inspire people. I wanted to build a team of like-minded people who wanted to hustle and make a difference. I had no idea what industry that would be in or how it would all come together, but I knew I needed to come back to New York to get started. I studied for my real estate license, and upon passing, I quickly began working with an incredible team and learning as much as possible.

How did you grow your business as a young professional?

I started my career in Real Estate at a very young age, and in the beginning, I mistakenly thought that was my biggest obstacle. I convinced myself that people would never trust someone so young with their most significant and most expensive asset. With time and experience, I realized that my age was not the obstacle - it was my confidence In the early days I ran around seven days a week doing all of the things no one else wanted to do. I was always the first one into the office and the last one out. I listened to every phone call my teammates took, and I started to take note of best practices and behaviors that didn’t fit my style.

I failed a lot in the beginning, it was incredibly hard to get started, but after about a year in the business, I felt a shift in momentum and everything started to click. “I have learned that this business comes in waves! The hardest thing to manage in the beginning was the emotional rollercoaster of sales. One day you are as high as you can be, and the next, you feel like the biggest failure ever. The most important thing is to keep showing up. I put my head down every day and I forged through.

Breakthrough Moments in Your Career

After building an incredible resale business in condos and coops across Manhattan, I realized I wanted to focus on New Development and made a move to another company. I started working on the biggest project to date of my career, A 338 unit New Development conversion project in Williamsburg – Austin Nichols House. This building became one of the best-selling buildings in NYC 3 years in a row, broke a tremendous amount of records, and changed my entire trajectory.

I have worked on over 30 new development projects across Manhattan, Brooklyn, Queens, Westchester, and the Hamptons and currently manage a $10B portfolio of active and pipeline projects for Nest Seekers International.

Growing a Brand and Building a Culture

In an industry where you are constantly told “you are only as good as your next deal” when you aren’t doing deals – that can feel very debilitating. It probably took me about 2 or 3 years to truly understand my value add and know my worth in this industry. My age became an asset instead of a deterrent. I understand technology and trends, and with regards to social media I know-how to create content and utilize platforms better than brokers who have been in the business for 30 years. Marketing and branding is at the forefront of everything my team does. Another obstacle I have faced is the how and how I am growing my team. It is fairly easy to bring on and recruit new agents to join me, but maintaining our team culture, work ethic, and reputation is incredibly important to me. Growing at the right place and with the right people can change everything and that is my number one priority right now!

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Top Lessons learned along the way.

1. First, I would say that the world doesn’t owe anything to anyone. To be successful, you need to do the work. People notice hard work, and it goes a very long way.

2. Never stop learning and accept that there will always be someone out there who can do something better than you.

3. Don’t let your ego prevail; recognize this, watch and learn from them.

4. Believe in yourself and know your strengths and weaknesses. Always amplify your strengths and find partners or teammates who can help compensate for your weaknesses. You do not have to be good at everything to be successful if you surround yourself with like-minded people you can trust.

5. Always say yes and figure it out later. If you are willing to work harder than everyone else, there is no reason to say no to opportunities.

6. Be strategic, organized, and confident, and success will come.

7. And lastly, always remember to protect yourself. Remember in business, after all, not everyone will have your best interest at heart. Know who you can trust and who you cannot. People’s values and motivations say a lot about who they are as a person, take time to know the people you work with so you don’t leave yourself vulnerable.

Last piece of advice to our readers

Live in the present and trust your instincts. Life moves very quickly and can change fast. It is important to recognize your long-term goals and know there will be multiple paths to get you there.

Believe in yourself, never stop growing and be a kind person.

“I have learned that this business comes in waves! The hardest thing to manage in the beginning was the emotional rollercoaster of sales.”

184 KENT AVE WILLIAMSBURG BROOKLYN to the left 120 JAVA GREENPOINT BROOKLYN

I am here to help you achieve your real estate dreams!

Stacie Hulshof 785-424-4549 staciehomesales@gmail.com

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WOMEN TO WATCH

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Introducing Sheena Yap Chan: Keynote speaker, Coach, and Author My name is Sheena Yap Chan and I am a Keynote speaker, coach, podcaster and author on building self confidence. It has been my mission to elevate women especially Asian women since we are so underrepresented and we face so many cultural and gender issues. I want women to realize what is possible for themselves when they have the confidence to take action in turning their dreams into reality.

What hurdles did you have to go through in your career journey?

I went through so many hurdles such as overcoming fear, embracing the unknown, not seeing my worth, embracing rejection and embracing my failures.

A lot of times, the one thing that stops many women from starting their own ventures is confidence.

What was the defining moment that pushed you in the right direction?

The one thing that really helped me build my confidence is by seeking help. Most women think we have to face our journeys alone which is far from the truth. Seeking help can really help you build your confidence because there are other women rooting for you and helping you build yourself up when you are not always confident. You can hire a coach or join a women’s group. Support can go a long way and there is no shame in asking for help.

What are some goals that you have set for yourself or your business?

My goal is to continuously lift women up. The pandemic has negatively affected women globally. I

saw an article last week talking about how women globally lost an income of $800 billion from the pandemic. If we can keep building women up and help them see their worth, we can create so much positive change in the world Is there anything you want readers to know about you?

I have a book called Asian Women Who Boss Up that you can pre-order a signed copy.

Here is the link: https://sheenayapchan.com/ product/asian-women-who-boss-up-book/ How can readers find you on social media or online? https://taplink.cc/sheena.yap.chan https://taplink.cc/thetaoofselfconfidence

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Growth Leadership Advocacy Grow your business with us

We support the diverse and inclusive community in which we live, work, & shop. www.lawrencechamber.com

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THANK YOU nty $400 home warra for teachers that ! buy in 2021-2022

Amanda Barclay Crystal Clear Realty 913-944-2064

BEST PRACTICES FOR VIRTUAL INTERVIEWS BY ERIN WOLFRAM

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When interviewing, there are certain universal recommendations no matter whether you will be talking to the hiring committee in-person, over the phone, or via video. These include researching the company, being prepared to share outcome-based stories that demonstrate your strengths and value, and asking questions to help you evaluate the organization and culture so you can make a well-informed decision if an offer is made. However, when interviewing virtually through a video platform, there are a few more important facets to consider to help you represent your best self and prove you are the best candidate for the job!

Over the past year and a half, whether we like it or not, most of us have gotten pretty comfortable participating in virtual meetings and webinars. However, I’m guessing many of you have been in a virtual meeting that did not run very smoothly or something strange occurred in which the person may not even have been aware that others could see or hear what was happening on their screen or through their sound. While interruptions and technology glitches may not be professionally detrimental in a typical meeting, they could be in an interview. In order to make sure you can be fully focused on delivering strong answers and landing the job, here are a few specific tips to help you during your next virtual interview.

Maximize Your Space & Equipment First, find a quiet place to conduct the interview that will eliminate the opportunity for distractions. This may be a room in your home that has strong internet access where you can shut the door, or you may need to find a place outside of your home if your internet is spotty or interruptions are likely.

Set up the computer to where the webcam is hitting you at eye level, so when you look into the camera with your head in neutral position you will be “looking” at the other participants; adjust the height of the computer or your chair, if needed, so you can naturally look into the camera whether it is at the top or bottom of your screen.

You want to avoid a set up where you have to look at a different screen other than the one that houses your camera or where your eyes seem to be looking in a strange direction.

While you cannot truly make eye contact with other participants, looking into the camera will simulate this. It is also a good idea to use ear buds or headphones to help eliminate feedback or echoing.

Additionally, consider what will be in the background when you are on screen. Find a location where there is a blank wall or minimal items in view, so the focus is on you.

Set Up the Technology in Advance Depending on the web tool being used (Zoom, GoTo Webinar, Teams, etc.) you may need to download software onto your computer in advance and also adjust your audio and camera settings. If possible, do this at least a day in advance of your interview just to be safe; however, if time doesn’t allow for this, aim for setting up and preparing at least 15 minutes in advance of the scheduled meeting time to avoid being late! If you are having technical difficulties, call and/or email the host as soon as possible, and let them know you are having trouble and are working on a solution. It is likely they may have an employee who will be able to assist you.

Minimize Distractions No matter how much preparation goes into a virtual interview, the unexpected may still occur. However, the following tips should help make sure the meeting runs smoothly and you are remembered for your great interview answers and not a virtual hiccup!

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Before you join a meeting, shut down all other programs on your computer such as your email and browser windows. This will help your processing speed and also eliminate any email notification sounds or pop-ups if you have those settings activated.

2.

Follow any guidelines provided by the meeting organizer. Oftentimes these will be emailed in advance or presented on screen when you enter the interview space.

3.

Mute yourself when you are not talking if you start experiencing distracting feedback when others are speaking, but remember to unmute when it is your turn to talk!

4.

Animals and kids are certainly cute and can sometimes provide a nice refresher in regular virtual meetings; however, having an unexpected guest in an interview is not a good idea! If a pet or other people are typically around during the interview time, it may be best to make arrangements for them outside of that space until your interview is over, if at all possible.

5.

Turn off or silent your phone(s) or any other device that may make a sound.

Dress to Impress Dress for a virtual interview as you would for an in-person interview. Yes, from head to toe!

While the interviewers may not be able to see your bottom half, you never know if you may have to get up for some reason during the interview. Also, by being fully dressed in professional attire, it will feel more like an in-person interview and help you remain in a professional mindset.

Base your attire on your industry and the position for which you are applying. A suit is often recommended for interviews but is not always necessary or appropriate when interviewing for certain jobs. Consider what the organiza-

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tion’s employees typically wear day-to-day and plan to dress at least a step above their typical workwear.

Represent Your Best Self

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Once you are fully prepared for the interview, it is time to prove you are the best candidate for the job! Here are few final tips to consider:

1.

Log on to the virtual meeting about three minutes early.

2.

Try to connect with others by responding with appropriate gestures and body language as you would in-person.

3.

Smile and demonstrate your personality throughout the interview.

4.

Share specific examples that demonstrate the value you will bring to the organization. You can use the STAR interviewing method to tell stories that state the Situation you were in, the Task(s) you were assigned, the Actions you took, and Results of your actions.

5.

Express your genuine interest in the position and organization and prove how you are uniquely qualified.

6.

Ask questions that demonstrate your interest and also help you evaluate the position and organization so you can make a well-informed decision if an offer is made.

7.

After the interview, follow-up with a personalized thank you note or email within 24 hours.

Performing well in any interview often requires substantial preparation such as researching the company and brainstorming examples you want to share to prove you are the best candidate. Virtual interviews add more layers of complexity and require even more preparation to ensure everything runs smoothly so you can focus on answering questions and connecting with the interviewees, instead of worrying about technical issues or potential interruptions. In all aspects of an interview, the more you prepare, the more likely you will succeed in securing the job offer!

Erin Wolfram has 15+ years of experience in career services and owns and operates Career Advantage (CareerAdvantageResumes.com), where she helps job seekers rise above the competition by providing comprehensive career services such as resume, cover letter, and LinkedIn development, as well as interviewing preparation. She has a podcast called A Year of Career: 52 Practical Answers to Your Questions where she delivers quick career and job search advice each week. Erin has a Bachelor of Science in Secondary English Education, Master of Science in Counseling Psychology, and Master of Science in Educational Technology and is a Certified Professional Resume Writer (CPRW) and certified professional etiquette consultant.

hello@anikapr.com anikapr.com

@anikapragency

CRYSTAL CLEAR REALTY B U Y I N G O R S E L L I N G T H E C H O I C E I S C R Y S T A L C L E A R 7 8 5 - 5 5 0 - 3 4 2 4 W W W , C R Y S T A L C L E A R S E L L S . C O M

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