What Exactly is an Unboxing Experience and

why is it important

➔ An unboxing experience is a process whereby a customer receives and opens a product that they have purchased.

➔ Companies are now increasingly focused on creating unboxing experiences that are memorable and shareable.

➔ This can be a challenge, as it requires a careful balance of anticipation and excitement. But when done correctly, an unboxing experience can be a powerful marketing tool.

➔ Over the past few years, the unboxing experience has become increasingly important for companies.

➔ A study by UPS found that nearly 60% of consumers are more likely to buy from a company again if they had a positive unboxing experience. And it makes sensewho doesn't love getting a new package in the mail and opening it up to find a perfectly curated selection of products