The Benefits of a Good Unboxing Experience

Here are six benefits of a good unboxing experience with some relevant statistics:

1) Positive First Impression

● According to a survey by Dotcom Distribution, 40% of consumers are likely to make repeat purchases from an online retailer that delivers premium packaging.Additionally, a study by Packaging Digest found that 72% of consumers believe that the packaging design can influence their purchasing decision.

2) Increased Customer Satisfaction

● According to a survey by SealedAir, 70% of consumers say that packaging design can influence their perception of a brand, and 52% of consumers said they are more likely to purchase from a brand again if they receive high-quality packaging.

3) Brand Loyalty

● According to a study byArvato, 55% of consumers say that unboxing a product is one of the most exciting moments of the online shopping experience, and 40% of consumers say they would share a picture of a product on social media if it came in a unique package.

4) Social Media Buzz

● According to a survey by Dotcom Distribution, 52% of consumers say they are likely to share a picture of a product on social media if it comes in a unique package, and 25% of consumers say they have shared an unboxing video on social media.

5) Reinforce Brand Identity

● According to a survey by Dotcom Distribution, 68% of consumers say that the packaging can be used to communicate the brand's value and quality.

6) Differentiation from Competitors

● According to a study byArvato, 52% of consumers say that they are more likely to purchase from a brand that uses unique packaging, and 57% of consumers say that they would be more likely to remember the brand if it used unique packaging.

https://www.crystalmailing.co.uk/