How can localization services help you?

What are the differences between translation services and localization services?

As mentioned earlier, localization is the procedure of adapting all your company’s parts to the cultural and linguistic standards of a specific region or country. This is applicable for software, website content, marketing, mobile apps, branding, etc., meaning all information and elements regarding the services and products that you are providing.

Moreover, it is not just the text that falls within the “to-do” list of localization services. You should also consider some other vital aspects to meet the expected cultural standards in each locale:

Videos

Images

Icons ·

Infographics

· Date and time formatting

·

Call-to-action buttons

· Address formats

· Units of measurement

·

Currency values

The complete design needs to be considered carefully as well. For example, there are some languages that read right-to-left. Moreover, by translating a certain content from the English language to another language, you can almost guarantee that it will occupy a different amount of space.You may think about anything that can be heard or seen and even assess whether it can be accepted for each target audience that is specified. What are the reasons for choosing Localization services?

Now, you may be wondering whether it is really worth the trouble to choose localization services.The answer to this question is yes.Any business that wants to expand its operation in any other country or countries should think about opting for the procedure of localization.

If you are a software and app development company, for instance, 90% of Google Play downloads and 70% of iOS downloads come from non-native English-speaking markets. Moreover, 52% of the Internet users in the world are inAsia.The continent has more than 2.5 billion internet users compared to the 330 million internet users of NorthAmerica. So, let us discuss a few significant benefits that you can enjoy by choosing localization services.

You can customize your product or content information and even offer each market’s unique technical, linguistic, and even cultural requirements.

2. Scale

Your organization can become a multinational company just by bringing your services and products to a global audience.

3. Engage

You can resonate with a vast audience and create strong brand loyalty by offering your product a truly locally made feel. Why do E-commerce companies need localization services?

E-commerce companies have a unique challenge. They have hundreds of new products that are going live on their websites everyday. So, any delay in communication leads to a significant delay in online sales.