PRINT WERKEN MET BAND????
WWW. COW M A N AG EM EN T. N E T P U B LICAT I O N DAT E S 2 0 15 DEAD LIN E
F E AT URE S
January 27 March 3 April 28 June 23 August 25 September 29 October 27 December 8
January 19 February 23 April 20 June 15 August 17 September 21 October 19 November 30
Maize Grassland Housing and equipment Preview Livestock Event, Birmingham Feeding/preview UK Dairy Day Milking equipment Calf rearing Animal health
180 x 256 mm 88 x 256 mm 88 x 125 mm 42 x 125 mm 210 x 297 mm 180 x 256 mm
Black and white
1x 3x 6x 9x 12x 21x £ € £ € £ € £ € £ € £ € 850 1,247 801 1,181 756 1,115 711 1,047 665 980 608 882 461 679 438 676 414 612 392 576 345 510 297 485 232 341 220 323 208 307 197 287 172 256 166 242 129 183 118 174 112 166 106 161 98 140 93 131
Extra cost for full colour: 1/1 page: £220, € 320 < 1/1 page £110, € 160
NG I ED
180 x 125 mm 180 x 61 mm 88 x 61 mm
A DV E RT I S I N G R AT E S 1/1 page 1/2 page 1/4 page 1/8 page
FE E
Portrait Landscape
1/1 page 1/2 page 1/4 page 1/8 page type page type area
CAL F R
BR E
Screen full colour: 60 – Screen black: 54 Reproduction material and digital Production material: Certified pdf Always deliver a print of the advertisement Extra bleed: 3 mm
H
LTH EA
TE CHN ICA L INF O RMATION – A DV E RT I S E M E N T D I M E N S I O N S
NG I D
CO W
G RIN EA
PU B L I CAT I O N DATE
All prices exclusive of VAT (prices in euro and sterling)
FROUKJE VISSER Tel.: 0031 (0)26 3898823
froukje.visser@crv4all.com
JANNET FOKKERT Tel.: 0031 (0)26 3898806
jannet.fokkert@crv4all.com
WILLEM GEMMINK Tel.: 0031 (0)26 3898820
willem.gemmink@crv4all.com
THE FIRST CHOICE OF DAIRY PRODUCERS
TOPS READER SURVEY AVERAG E HE R D SI ZE O F COWMANAG EMENT R E AD E R S up to 50 cows 0%
51 to 100 cows 29%
200+ cows 26%
N UM B E R O F CO P I E S R E AD (OUT OF EIGHT IN THE PAST 12 MONTHS)
AGE OF R EA D ER S SU RV EYED 19 to 30 years 7%
60+ years 21%
6 or 7 3%
H OW M UCH O F COW MANAGEM ENT DO YO U ACTUAL LY READ?
5 or less 6%
nothing at all 1%
all of it 11%
very little 7%
31 to 40 years 13%
selectively 35%
51 to 60 years 29%
151 to 200 cows 20%
most of it 47%
41 to 50 years 30%
101 to 150 cows 26%
all 8 91%
Almost 50% of readers have an average herd size of 150 cows or more
50% of readers are under 50 years old
91% of CowManagement readers read all eight copies published each year
CowManagement is very well read by dairy producers
IN T EREST OF SU BJE CTS C OVERED IN COWMANAG E ME NT
FAVOU R IT E A RT IC LES IN C OWM A NAGEM ENT
L I K E S : L AY- O UT
L I K E S : F O C US ( O N COW R E L ATED I NF O RMATI O N)
very interesting
Fertility Herd health Feeding Grass & maize Calf rearing Business management Breeding & genetics Milk plant/equipment Interview leaders
interesting
not very
44
55
32 62
28
57
27
60
23
11 4 12 1
14
13
58
10
26
51 20
30
3
36 40 50 60 percentage
3
31
51
70
80
very interesting
interesting
Roger Evans
3
not at all
21
Herd reports UK
19
Business update
72
61
20
30
not like at all 0%
not really liked 3%
not liked at all 0% well liked 25%
10 1
37
8 14 21
65 10
well liked 18%
12 2
75
6 0
8 2
45
8
Herd reports overseas
62
73
10
Cow talk
no answer
70
13
Overalls off
90 100
not very 28
Veterinary practice
9
60
18
10
1
68
29
0
not at all
28
40 50 60 percentage
70
80
1 90 100
liked 72%
ACCO U N TA B I L I TY Research among a randomly selected sample of 100 dairy producers
C OWM A NAGEM ENT R EA D ERS A LSO R EA D T H ESE M AGA Z IN E S
liked 82%
in the UK, who receive CowManagement, to find out perceptions and readership behaviour. The telephone survey was carried out using a structured questionnaire. All interviews were conducted by trained interviewers who regularly undertake interviews within the agricultural industry. All aspects of the research were conducted in accordance with
British Dairying Dairy Farmer
Farmers Guardian
of which market-research agency Environs International is a full member.
Holstein UK Journal
Dairy producers were interviewed in first half of May 2013.
WW W.FACE B OOK . C O M / C OW M A N AG E M EN T UK
Dairy producers enjoy the variety of articles in CowManagement
67
Farmers Weekly
the guidelines of MOA, the Centre for Marketing Intelligence & Research,
Dairy producers like the CowManagement’s fresh and eye-catching design
75
54
C OWM A NAGEM ENT: QUA L IT Y IS VA LU E D
35 25
no answer
2 0
10
20
30
40
50
60
percentage
70
80
90 100
The results of an independent reader survey for CowManagement speak for themselves. Dairy producers like the variety of technical subjects covered by CowManagement and said that they found articles on herd health, feeding, fertility, other herds, business management, calf rearing, and breeding and genetics both interesting and useful. Readers also like the attractive design and good balance of articles and advertisements.