CruiseOne_Brochure_032013

HOME-BASED TRAVEL FRANCHISE CruiseOneFranchise.com CONE_Brochure_2013_FIN.indd 1

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About CruiseOne

3

Why a Travel Franchise?

5

In-Depth Training

7

Award-Winning Marketing

9

Web-Based Business Tools

11

Awards & Testimonials

13

Table of contents 1

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THE

WORLD’S LARGEST

CRUISE RETAILER

Cruise Vacations

TRAVEL

s

®

OUr Family Of Brands

SKYMILES

CruiseOneFranchise.com 800-762-6778 2

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What is CruiseOne All About?

CruiseOne is ranked in the top 1% among over 4,000 operating franchise systems worldwide.* Founded in 1992, CruiseOne is the leading travel franchise in the country. As part of World Travel Holdings (WTH), we maintain the position as the world’s largest seller of cruise vacations.

Beyond our growing clientele base, we have mastered the art of unrivaled buying power, innovative marketing programs and dedicated franchisee support.

Undoubtedly, our Franchise

Owners stand out above the rest!

“I started with

“I made the right

“I definitely

CruiseOne in

choice selecting

made the right

1994 and the

CruiseOne. On

decision when

company has

a weekly basis, I

I decided to

since grown

receive access to

purchase my

tremendously. I am totally

ongoing training and educational

CruiseOne Franchise. My sales

dedicated to my business and

webinars. While most of the

have increased every year

would not have survived had

success will depend on you and

since and now I have a thriving

it not been for the consistent

the time you invest, CruiseOne

business with a flexible

support from CruiseOne

provides the best foundation to

schedule that I can operate

corporate staff. ”

build your business on and they

from anywhere.”

will continue to do so with new Ralph Barker Franchise Owner since 1994

opportunities.”

Debby Hughes Franchise Owner since 2007

Lucinda Belden Franchise Owner since 2010

*Source: Entrepreneur Magazine’s Franchise 500

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?

“Being part of the travel industry,

“I started in business with another

the most fantastic and exciting

franchise for six years. After three

industry in the world, has offered

years, I realized that I needed more

us opportunities beyond our wildest

support with a better booking

dreams. CruiseOne has given us the

system and website. I decided on

tools and resources to be a part of it. We have realized

CruiseOne, because they have it all. Once I switched

our dreams by implementing the direction and path

to CruiseOne, I regretted that I had not done it earlier,

CruiseOne has set us up for.”

everything is better.”

Cheryl & Ron Scavron Franchise Owners since 1999

Daejin Suh Franchise Owner since 2011

FRANCHISEE TESTIMONIALS CruiseOneFranchise.com 800-762-6778 4

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WHY A TRAVEL FRANCHISE?

Be in business for yourself, but not by yourself….that is what the CruiseOne Franchise model provides; a proven support system and an established brand. Now more than ever, you know the importance of being your own boss. If you have an entrepreneurial spirit and a passion for travel, the CruiseOne Franchise opportunity just might be the right fit for you.

TOP REASONS CRUISEONE IS YOUR

BEST OPTION

• Gain Repeat Customers CruiseOne Franchisees have increased repeat customers year-over-year and maintain a 96% customer satisfaction rating

• Increase Your Business CruiseOne’s multi-million dollar lead-generation program supports the growth of your business. Overall, our Franchise Owners have increased their sales year-over-year.

• Access Exclusive Promotions CruiseOne fully funds around $350,000 a year in promotions, on behalf of our Franchise Owners. This provides your clients with exclusive promotions found nowhere else

• Obtain Co-Op Dollars Our Field marketing team obtains supplier marketing dollars to support our Franchisee’s marketing initiatives

• Earn 100% Commission You’ll earn 100% of the industry’s highest paid commission

• Place Online Bookings Your customers can book travel directly on your multiple consumer-facing websites

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Are You

The Rig

Do you hav e

ht Fit?

a passio

n for tra

Do you wa nt a bu

vel?

siness w

Are you so

ith a larg

cial & fe

e untapp

el comfo

Are you th

e family

rtable ta

lking wit

travel pla

h people

nner?

Are you se

?

lf-motiv ated in y our wor

Do you wa

k?

nt to con

Would you

ed mark et?

trol your

like a low

Do you wa nt

future?

-overhea

d busine

the flexib

ss?

ility to cr eate a w ork-life

balance

you desir e?

HOW DO YOU EARN MONEY? With CruiseOne, not only are you able earn commission from the sales of exciting cruise vacations, but you are able to effortlessly maximize your ROI with a wide range of travel products.

Cruise Packages Destination & Resort Packages All-Inclusive Resorts Escorted Tours Travel Insurance Shore Excursions Hotels: Cruise-N-Stay Independent Tours Air Packages: SelectAir Car Rentals Override Bonus Program Weddings and Special Events

CruiseOneFranchise.com 800-762-6778 6

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IN-DEPTH TRAINING

g: Initial Trainin

our World ter located at n e C g in rn a core f-the-art Le s you on the at our state-o te ca ce u la d p e s m ke a te g ta ert tr aining Initial tr ainin gic planning ale. Our exp rd e d u a L ols and strate to rt l o a F n o in ti ra rs e e s-on, Headquart cusing on op include hand ness while fo d si n u a b l s, ve a ip tr sh e e of th es tour cruis components the industry, aining class tr ll A . ss damentals of e n cc fu e su th r , u e yo is to ensure tr avel fr anch t operating a u o b a n o ti ca du in-the-field e cess. perational pro o r u o f o cs si and the ba RY

T AVEL INDUS S OF THE TR L TA N E M A D FUN me rted from Ho • Getting Sta tions ner Presenta • Travel Part ow ndor Tradesh • Preferred Ve FRANCHISE • Consumer

TOOLS Marketing

eting • Field Mark Overview • Technology w rvices Overvie • Support Se ) ontrol ooking Engine • My Cruise C Manager & B elationship

R (Customer

enter

usiness C • B

) (Virtual Office

uccess

pproach for S

A Systematic •

ROCESS

THE SALES P

les Tools • Effective Sa unications Phone Comm g in ll e p m o C • ize Profits ll and Maxim e -s p U to w o •H

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ONGOING AND CONTINUOUS EDUCATION: Learning resumes long after initial training is complete. As part of our eLearning program, our continuing education tool offers self-paced courses that provide our franchisees with an ondemand learning environment. In addition, we provide weekly webinars with our travel suppliers to discuss the latest and greatest happenings within the industry.

• National Conference Our Annual Conference is a week-long training initiative held at the world’s greatest destinations and largest, most innovative cruise ships. National Conference supports a 22% sales increase to Franchise Owners who participate.

• Regional Training Seminars Regional trainings are held throughout the year in a wide variety of cruise and land-based locations.

These valuable seminars support a 15% sales increase to Franchise Owners who participate.

training

• Sales Certifications Each franchisee has the opportunity to earn a multitude of certifications designed to help you increase your sales performance.

• Boot-Camp

e-learning

This intense 5-week program will help jump-start your business. We guide you through the pivotal first steps such as building a marketing plan, goal setting, prospecting and preparing your website.

• Franchise Accelerated Success Training Program Our Franchise Accelerated Success Training

regional trainings

seminars

certified

national conference

known as FAST TRACK starts before your initial training, and continues for 180 days with over 50 free and low-cost marketing ideas, coaching and business building tips.

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AWARD-WINNING MARKETING

ONLINE MARKETING

OFFLINE MARKETING

FIELD MARKETING

Email Marketing

Social Media & Video

CruiseOne designs, builds and sends 1.5 million emails a month on behalf of our Franchise Owners. On a weekly basis, personalized emails are sent to your clients automatically. These emails include your contact information and all links within the email lead back to your website. We also provide an opt-in email program with all the necessary tools to create and send emails on your own.

Social media and video have become a great resource for generating leads and engaging with your customers.

We train you to use social media, provide you with content for your postings and share best practices. Videos are professionally produced and ready-touse on your personal website, in social media and as television commercials in your local market.

Our shopping cart abandonment program automatically followsup via email with customers who shopped on your website but did not complete a purchase; this will captivate the customer and encourage them to return to your website or contact you to learn more about the vacation they were researching.

CONSUME Custom Niche Websites

Customer Lead Generation

If you plan to pursue a niche book of business, our website template program will allow you to create an independent website, unique from our free customizable websites.

• CruiseOne purchases online advertising through all major search engines, and third-party websites.

These avenues allow us to increase brand awareness, generate leads and ensure web traffic is continuously increasing.

Free Customized Websites

•O nline search engine display advertising attracts vacation seekers who are researching on your website, but did not place a booking, and encourages the prospect to return to your website.

• CruiseOne.com

• SeaLuxe.com

• CompanyCruises.com

• Family-Cruises.net

• MemberCruises.com

•W hen customers in your local area are researching vacations online or looking for a travel agent, it’s important your website appears on the first page of their search results. Our online search engine advertising program provides the tools necessary to increase your online reach and customer awareness of your business within your local market.

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Direct Mail You have the option to opt-in to ALL of our direct mailings for less than $500 a year.

You pay only 25-50% of the actual production costs. These mailers are offered for as low as $0.34 each and at times are completely complimentary. Plus, with our semi-annual World Traveler magazine, your customers have the chance to win a free cruise.

Magazines, Brochures & Catalogs

CruiseCreate Plus $5.95

ONSUMER

Your one-stop-shop for all your marketing collateral and printrelated needs. Print professionally designed flyers and coupons instantly – for free!

Order your direct mail, business cards, stationery, and tradeshow and event materials.

And, the list manager allows you to securely upload a prospect list, manage current lists or create a new list.

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Local Access to Co-Op Funds Niche Marketing Programs

We’ll help obtain supplierfunded marketing dollars to support your local events

One-On-One Support & Assistance An experienced support team is available to assist you

Local Market Analysis & Personalized Plans With Field Marketing, you have a team supporting your specialized outreach programs in your local areas.

Tradeshow & Local Event Support

CruiseOneFranchise.com 800-762-6778 10

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ontrol innovative reservation system th MY Cruise Cco d d mprehensive an to live pricing an

WEB-BASED BUSINESS TOOLS

at allows

ol is a with access My Cruise Contr You are provided s. nt anage your ie cl ur yo r allows you to m tions fo e ca fic va of ok ck bo ba to st u yo lines. The robu the major cruise l al to y or nt ve in s. ack your succes business and tr

p Manager Customer Relationshi (CRM)

ofile, contact • Maintain customer pr tory and communication his ent lists • Create customized cli ts to most effectively • Categorize your clien uct business manage how you cond notifications for • Customize rules and ents follow-up with your cli support the way • Set-up reminders to you like to do business

Shopping Feature

Invoicing & Emails

th just one click

• Send an e-invoice wi of a button

d emails which link • Customize automate bsite to your personalized we

s Managing Your Busines

e your client in one

• Price – Quote – Clos transaction

and robust reporting • Business dashboard les to track and monitor sa instant access ccounting entity with •A your business to financial reports of

clusive • Take advantage of ex pricing and amenities d availability • Real-time pricing an lines with all the major cruise deck plans • Product information, y ilit and cabin availab to three different • Shop and compare up a time supplier itineraries at

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3

As a CruiseOne Franchise Owner,

4

you have the ability to maximize your reach with multiple websites that are included in your initial fee, with no ongoing maintenance fee. Each website includes a LIVE BOOKING ENGINE allowing clients to book their vacation directly from you through your

5

1

customizable site.

6

1 Cruise Finder

5 Email

Search widget which easily allows your clients to search and

Clients can sign-up for your email

book a cruise on your website. Clients are able to search by

list directly from your website.

cruise by Cruise Line, Destination, Date, Cruise Length or

Professionally

Departure Port.

with the latest cruise & destination

k

ng

2

WEBSITES

2 Custom Search Results Search results are displayed with dynamic pricing based on current inventory and include all bonus and exclusive offers that are applicable to each particular sailing.

3 Exclusive Promotions Current promotions rotate to display on your homepage as the

4

designed

emails

offers are sent to your entire customer database on your behalf each week.

6 Customizable Create custom pages, and add your photo to your website with our built-in content management

first thing clients see. Current promotions reflect the latest

tool. You can also create your own

deals that you are able to exclusively offer as a CruiseOne

unique web address which will

Franchise owner.

direct clients to your CruiseOne

Social Media W e provide extensive social media training so you can engage in a

website.

social relationship with your clients directly from your customdesigned website. The ‘Cruise Finder’ application and sample posts are provided for you to promote sales and exclusive offers on your Facebook page.

CruiseOneFranchise.com 800-762-6778 12

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AWARDS & TESTIMONIALS “Since 1992,

“CruiseOne brings

“Since their launch,

Royal Caribbean

true success to

in 1992, NCL knew

has recognized

its franchisees by

that the CruiseOne

CruiseOne as one of our

offering robust technology,

leading distribution partners

customized marketing materials

would transform the way

and we continue to value the

and comprehensive training

vacations were sold. CruiseOne

professionalism and dedication

programs. CruiseOne would

franchisees have many great

to excellence that they deliver to

be an ideal partner for anyone

support services which clearly

our mutual guests.”

looking to start or grow their own

differentiate them in the home-

cruise sales venture.”

based travel business.“

Dondra Ritzenthaler

Andy Stuart

Vicki Freed Senior Vice President,

Sales and Trade Support Services

business model

Senior Vice President, Sales

Celebrity Cruises and Azamara Cruises

Executive Vice President,

Global Sales and Passenger Services

PARTNER OF THE YEAR AWARDS

CRUISE LINE & RESORT AWARDS Carnival Cruise Lines PINNACLE CLUB Celebrity Cruises ELITE TRAVEL PARTNER Crystal Cruises PLATINUM PARTNER Cunard Line INNER CIRCLE MEMBER

Disney Cruise Line OUTSTANDING ACHIEVEMENT AWARD Holland America Line ELITE PRESIDENT’S CLUB Norwegian Cruise Line PRESIDENT’S ELITE CLUB

Oceania Cruises CONNOISSEUR CLUB

Apple Vacations PLATINUM PARTNER

Regent Seven Seas TOP PRODUCER

Funjet Vacations PLATINUM PARTNER

Uniworld TOP 20

Globus PREMIER PARTNER

Viking River Cruises PLATINUM CIRCLE

Sandals TOP PRODUCER

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Affiliations

“CruiseOne is

“I highly

“CruiseOne recognizes

a truly valued

recommend you

the value in land-

business partner

to join CruiseOne.

based vacations and

of Carnival Cruise Lines and

We work closely as partners

has been leading the way with

our organizations have many

and CruiseOne is a highly

their initiative to broaden their

remarkable synergies. They

professional organization. I

franchisee’s customer base.

are leaders with a focus on

welcome you to come onboard as

They are leaders in providing

innovation, training and success.

a CruiseOne Franchise Owner.”

support, from training and

CruiseOne has mastered the home-based franchise model.”

technology to marketing and sales techniques. ”

Kristin Karst Executive Vice President, Co-Owner

Susan Donegan

Lynn Torrent

Vice President, National Accounts

Executive Vice President, Sales and Guest Service

INDUSTRY AWARDS

#12 TOP FRANCHISES TO START Since 1998

Since 2009

Since 2009

Since 2008

Top 100

TOP 100 VET FRIENDLY FRANCHISE #15 Since 2010

Since 2010

LOWEST COST FRANCHISE 2013

AMERICA’S TOP GLOBAL FRANCHISE 2013

TOP HOMEBASED FRANCHISE 2013

FASTEST GROWING FRANCHISE

Entrepreneur

Entrepreneur

Entrepreneur

Entrepreneur

Since 2009

TOP FRANCHISES FOR VETERANS

VET FRIENDLY FRANCHISES

5 BEST BUYS IN HOME-BASED FRANCHISES

Top 50

FRANCHISES FOR MILITARY VETERANS

TOP 10 MILITARY FRIENDLY FRANCHISES

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800-762-6778

CruiseOneFranchise.com

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