CruiseOne Franchise Packet

800-892-3928

CruiseOneFranchise.com TRAVEL FRANCHISE OPPORTUNITY

Our Family of Brands

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CruiseOne Franchise FAQ’s

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What is CruiseOne All About?

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Why a Travel Franchise?

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In-Depth Training

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Award-Winning Marketing

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Web-Based Business Tools

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Awards & Testimonials

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Franchisee Application

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TABLE OF CONTENTS 2

OUR FAMILY OF BRANDS THE WORLD’S LARGEST CRUISE RETAILER

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CRUISEONE FRANCHISE FAQ’S Can I operate my CruiseOne Franchise out of a retail space?

Yes, with a CruiseOne Franchise, you may operate out of your home-office, as many of our owners do, or run your business from a storefront location.

What is the minimum equipment I need to get started?

The absolute minimum equipment needed to own a CruiseOne Franchise includes: 1) Dedicated business phone line, non-cell phone 2) High- speed internet access such as DSL or Cable; and 3) Windows-based PC, MAC systems are not compatible.

Do I need to form a Corporation or LLC to purchase the franchise?

No, you may purchase the Franchise as an individual or as a partnership. We encourage you to examine the benefits of incorporating by researching your local government website as well as speaking to your legal/tax professionals for advice that best fits your interests.

Do I have to be registered to sell travel?

Some states require Seller-of-Travel registration and CruiseOne provides these as part of your initial franchise fee. It is the presumptive franchisee’s obligation to cover any additional licenses to operate a business if required by local governmental laws. In some instances, if you are operating as a home-based business, you are typically not required to hold additional licenses. Again, please check your local state and municipal laws.

Do I need to be bonded or insured?

When a state requires bonding in addition to the Seller of Travel registration, CruiseOne carries that bond on behalf of the franchisee. Additionally, you are required to carry Errors and Omissions Insurance and CruiseOne does provide a $1,000,000 Errors and Omissions policy at a discounted fee of $150.00 annually.

If you desire you may also shop for your own coverage with the same level of protection. It is also important to check with your homeowner insurance carrier to determine if you need additional coverage for your business.

Will I be limited to a sales territory?

No, you will not be limited to a territory in your sales outreach to potential clients.

Are there any discounts to the “Full” franchise fee?

The full purchase price of a CruiseOne Franchise is $9800. CruiseOne proudly offers up to a 20% discount to U.S. Veterans, ethnic and racial minorities including women in business as well as travel industry experts.

CruiseOne is a proud supporter of both MinorityFran and VetFran initiatives through the International Franchise Association. If you believe you might qualify for any of these discounts, please inquire with your Franchise Development Specialist.

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What is the term and length of the contract in years?

The CruiseOne Franchise contract term is for five years and there is no term renewal fee.

How long is the initial training and is there a cost to attend?

The initial training course is included in your franchise fee. Training takes place at our Fort Lauderdale corporate headquarters in a new state-of-the-art training facility. Classroom training is a 6-day course and includes cruise-ship tours. CruiseOne includes hotel accommodations, breakfast, lunch and complimentary transportation to and from our training facility. Ask how you can receive reimbursement toward your airfare and ground transfers when attending the initial training class.

Does CruiseOne offer continuing education?

Yes! We offer on-going and continuous training opportunities in various formats. CruiseOne utilizes a self paced eLearning program, frequent webinars, regional training classes with our headquarters staff, Seminar at Sea opportunities and a dynamic annual National Conference. All training is packed with industry leading educational opportunities including the ability to earn credits toward the Cruise Line International Association’s Master Cruise Counselor Certification. You are also offered the opportunity to receive multiple certifications.

What support is provided once I return to my home office from training?

Upon classroom training, you will participate in our on-boarding training program which guides you through those pivotal first steps in franchise business ownership. CruiseOne is particularly proud of the outstanding service our support services team provides our franchisees. With extended business hours, support services is available via phone or email. Additionally, our Business Center intranet site is your Virtual Office - an information packed resource in which you connect and network with fellow franchisees, headquarters staff and travel suppliers. Don’t take our word for it; ask our franchisees about the unparalleled support they receive day-to-day!

What is the estimated total start-up cost associated with CruiseOne? CruiseOne estimates start-up costs to be between $4,575 and $26,165. Now, with the vast majority of our franchisees being home-based you can expect to be on the low end of that number.

Does CruiseOne provide financing?

Yes, for as little as $3,500 down you can start your new career as a CruiseOne Franchise Owner focusing on growing your own business. Contact us today for more details.

CruiseOneFranchise.com 800.892.3928 5

When my contract expires, do I have to pay any renewal fees?

No, with CruiseOne you do not have to pay any renewal fees, the initial franchise fee is a one time fee.

May I transfer or sell my franchise?

Yes, CruiseOne allows you to sell or transfer your franchise. Whether you’re transferring your franchise to a business partner, family member or selling your franchise outright, CruiseOne will walk you through the process.

What kind of business overhead should I anticipate?

This will vary depending on how you decide to operate your business. You can operate your business from home, an office suite or retail location.

If I want to participate in the corporate marketing programs, what is the cost?

Our award-winning array of marketing programs are professional, cost effective and impactful. None of the programs are required; however you will find them to be a key component in a successful marketing plan. Customized direct mail pieces start as low as .23 cents per piece, including postage. We do have a lead generation program “Lead Village” which is an opt-in opportunity to receive leads generated through our corporate initiatives. Numerous other marketing programs abound, including online, offline, field marketing, social media and public relations support.

Is there a required marketing fee?

The marketing fee is capped at $1000 per year per franchisee. At this time, the contributed funds are returned to the franchisee at the end of the calendar year in the form of a marketing credit redeemable for CruiseOne marketing programs.

Do I pay extra for websites? Can my client’s book online directly with me?

All franchisees receive, at no cost, multiple branded consumer websites that are template driven, allow personalization and drive online bookings. Via your websites clients can book directly with you, they have the ability to select their cabin and make payment. This melds the personal touch your client’s desire with the convenience and contemporary technology they expect from a leading travel industry provider.

Can I view the CruiseOne system and applications?

As part of your due diligence process, a Franchise Development Specialist will conduct a comprehensive web demonstration to showcase our wide variety web-based business tools such as My Cruise Control, consumer facing websites, and more! We offer at no added cost, the use of our $40 million proprietary webbased business tools.

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Do I have to sell only cruises?

No, you are not limited to selling only cruises! We have long-standing partnerships with many tour and land suppliers and continue to expand these relationships. You have the ability to earn commissions by selling cruise packages, travel insurance, shore excursions, land packages, escorted tours, independent tours, allinclusive resorts, hotels and car rentals and more.

Can I hire Associates or Independent Consultants?

Yes. With CruiseOne you are not limited to only adding one or two associates. CruiseOne supports your efforts to grow your business by adding associates.

Do the Cruise lines recognize my franchise for the business I do?

Absolutely! Because of our size and buying power, we already boast some of the highest commissions paid by suppliers. Many programs are in place to reward and recognize top producers such as our new Circle of Excellence Program, free CLIA memberships, exclusive invitations to inaugural cruises and a free cabin on our annual National Conference at Sea. Do I get travel agent discounts and perks?

That’s part of why we love this industry - perks and travel agent discounts! Based on your production, you can achieve eligibility for an IATAN card, which entitles you to hotel, cruise and tour discounts, including familiarization trips to experience the product first-hand. There are also countless opportunities to become certified with many of our suppliers, in which most have online training and travel benefit opportunities.

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WHAT IS CRUISEONE ALL ABOUT? CruiseOne is ranked in the top 1% among over 4,000 operating franchise systems worldwide.* Founded in 1992, CruiseOne is now a leading travel retailer in the country. As part of World Travel Holdings (WTH), we maintain the position as the premier vacation supplier providing millions of people access to the world’s most fascinating destinations. Beyond our growing clientele base, we have mastered the art of unrivaled buying power, innovative marketing programs and dedicated franchise support. Undoubtedly, our Franchise Owners stand out above the rest!

“I started with

“I made the right

“I definitely

CruiseOne in

choice selecting

made the right

1994 and the

CruiseOne. On

decision when

company has

a weekly basis, I

I decided to

since grown

receive access to

purchase my

tremendously. I am totally

ongoing training and educational

CruiseOne Franchise. My sales

dedicated to my business and

webinars. While most of the

have increased every year

would not have survived had

success will depend on you and

since and now I have a thriving

it not been for the consistent

the time you invest, CruiseOne

business with a flexible

support from CruiseOne

provides the best foundation to

schedule that I can operate

corporate staff. ”

build your business on and they

from anywhere.”

will continue to do so with new Ralph Barker Franchise Owner since 1994

opportunities.”

Lucinda Belden Franchise Owner since 2010

*Source: Entrepreneur Magazine’s Franchise 500

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Debby Hughes Franchise Owner since 2007

“Being part of the travel industry,

“I started in business with another

the most fantastic and exciting

franchise for six years. After three

industry in the world, has offered

years, I realized that I needed more

us opportunities beyond our wildest

support with a better booking

dreams. CruiseOne has given us the

system and website. I decided on

tools and resources to be a part of it. We have realized

CruiseOne, because they have it all. Once I switched

our dreams by implementing the direction and path

to CruiseOne, I regretted that I had not done it earlier,

CruiseOne has set us up for.”

everything is better.”

Cheryl & Ron Scavron Franchise Owners since 1999

Daejin Suh Franchise Owner since 2011

FRANCHISEE TESTIMONIALS CruiseOneFranchise.com 800.892.3928 9

provides; a proven support system and an established brand.

Now more than ever, you know the importance of creating your own legacy in a world of opportunity.

If you have an unwavering entrepreneurial spirit and a passion for travel, we are more than happy to welcome you to the CruiseOne Franchise family.

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WHY A TRAVEL FRANCHISE? 10

Be in business for yourself, but not by yourself‌.that is what the CruiseOne Franchise model

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REASONS A TRAVEL FRANCHISE

I S YOU R B E ST OPT I ON

80% of all cruises are booked through a travel agent, 94% of travelers consider cruising a satisfying vacation experience.

Cruise Line International Association

70% of tours and packages, 50% of airline tickets, 30% of hotels and 25% of car rentals are booked through a travel agent.

PhoCusWright Travel Agency Report

Statistics show that 80% of Franchise Owners succeed in their business.

International Franchise Association

Over the next three years, over 50 million Americans plan to cruise.

To date only 24% of the U.S. population has been on a cruise.

Cruise Line International Association

Franchise businesses generate more than $1.5 trillion in sales and continue to grow at 2.5%.

International Franchise Association

AS A CR

UISEON

E FRAN

CHISE O WNER:

You have access to phenom unique p enal buy roduct o ing powe fferings r, exclus ive sales , pricing You are , promot able to o ions and ffer all o f your cli ents a 1 00% Bes You can t Price a operate nd Satis your bus faction G iness fro uarante m anywh e ere in th You are e world supporte with an d by a te Internet am of 10 connect 0 corpor ion ate head There ar q uarters e NO ter staff ritory re striction s You will earn 100 % of the industry ’s highes t paid co mmissio ns

HOW DO YOU EARN MONEY? With CruiseOne, not only are you able to deliver an experience of a lifetime to your clients but with the following vacation options, you can effortlessly maximize your ROI as well.

Cruise Packages Destination & Resort Packages All-Inclusive Resorts Escorted Tours Travel Insurance: TravelGuard Shore Excursions Hotels: Cruise-N-Stay Independent Tours Air Packages: SelectAir Car Rentals Override Bonus Program

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IN-DEPTH TRAINING

with and arm you n o ti a d n u fo business dustry. u build your o y lp e h gral to this in te to in th a ts c o u n d a ro e We mak es and p of the servic e g d le w o ort n k t a robus ted at our F

Center’ loca rt ‘Learning -a e th 40 years f-o te a our st m with over t a a te g ce in la p in a s tr g take Our expert ess while Initial trainin e travel busin rters facility. th a f u o q d ts a n e e n H o d p Worl training the core com Lauderdale, success. Each ucates you on r d u e yo ry re st u su d n in the ation. planning to e experience in e upon gradu and strategic is u ls o cr l to a l n a o n ti o ti pera ke an educa focusing on o lect classes ta se d n a s ip sh uise ntals of the class tours cr the fundame y, n a p m co e tion about th nds-on educa a h e d u cl in s following: asse and all of the All training cl ss ce ro p l a n o , our operati travel industry USTRY TRAVEL IND E H T F O S L FUNDAMENTA me rted From Ho • Getting Sta Presentation Association) l na io at rn te Line In • CLIA (Cruise tions ner Presenta rt a P l ve a Tr • FRANCHISE

TOOLS

eting • Online Mark eting • Field Mark eting • Offline Mark Overview • Technology w rvices Overvie • Support Se ontrol • My Cruise C ness Center • Virtual Busi uccess pproach for S A c ti a m te ys •S ESS

SALES PROC

les Tools

• Effective Sa

ications one Commun e Profits and Maximiz ll se p U to w • Ho

Ph • Compelling

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TRAINING, SEMINARS AND CONFERENCES • We guide you through the pivotal first steps of building your business from office set-up to preparing your marketing strategies.

• Regional training is held throughout the year in a wide variety of locations nationwide (destination or cruise based).

• Annual National Conference is a week-long training initiative taken place at some of the world’s most innovative destinations and aboard some of the best cruise ships in the industry.

ONGOING EDUCATION As part of our eLearning and Certification program, our continuing education tools offer self-paced courses that provide our franchisees with an on-demand learning

training

environment. Each franchisee can receive a multitude of certifications as well.

In addition, we provide monthly webinars with our travel suppliers to discuss the latest and greatest happenings within the industry.

e-learning

regional trainings

seminars

FHUWLßHG

national conference

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AWARD-WINNING MARKETING

ONLINE MARKETING

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OFFLINE MARKETING

FIELD MARKETING

Email eSavers CruiseOne designs, builds and sends over a million emails a month for our Franchise Owners. On a weekly basis, personalized emails are sent to your clients automatically. Your contact information is enclosed in the email and all links within the email lead back to your website.

Customer Lead Program

eSend A complete opt-in email marketing tool which allows you to send customized emails to your customers and website subscribers. You gain instant access to cruise line logos, ship images, destination photos and promotional offers ready for you to use.

CONS

Social Media Paid Search & Third Party Advertising

We train you to use

CruiseOne purchases advertising in several

social media, provide you with guidelines, sample

online vehicles including all the major search engines and travel related websites. In addition

postings and more.

we also purchase advertising through third party travel companies to be included in their email marketing campaigns.

Your Customized Websites • CruiseOne.com

• Sealuxe.com

• Companycruises.com

• Family-Cruises.net

• Honeymoonships.com

• Membercruises.com

Direct Mail You have the option to opt-in to ALL of our 21 direct mailings for $700 a year. Where else can you mail out 2,100 marketing pieces at that price? That averages to $0.33 a piece, that’s less than the cost of a postage stamp!

You pay only 25 – 50% of the actual production costs. These mailers are offered for as low as $0.25 each and at times are completely complimentary.

Magazines & Catalogs

CruiseCreate Plus

Brochures & Flyers

Your one-stop-shop for print and direct mail marketing programs. This

UMER

Local Access to Co-Op Funds

ordering feature allows you to securely upload a mailing list, manage current lists or create a new list of clients.

Personalized Marketing Plans With Field Marketing, you have a personalized marketing team helping you develop specialized outreach programs in your local areas.

Local Market Analysis A complete support team is available to assist you with local promotion events, analysis and marketing opportunities.

Niche Marketing Programs One-on-One Support & Assistance Searching for Local Marketing Opportunities

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WEB-BASED BUSINESS TOOLS

lows ROL T N O C n system that al E io at IS rv U se re R e C tiv MY innova Relationship prehensive and

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ol is a com as a Customer My Cruise Contr clients. Known ur yo r ntory. fo ns tio ous vaca d unlimited inve er an m g nu in ic ok pr bo e liv to you ss to with access to with instant acce you are provided y ), tit M en R g (C tin er un ag Man udes an acco system also incl ed pp ui eq l– el w This ss. s of your busine financial report

Customizable Rules

CRM

ofile, contact • Maintain customer pr tory and communication his • Eliminate paper trail

your clients

• Create client reports ormation • Import new client inf

Shopping Feature

to three • Shop and compare up aries different supplier itiner

Pricing • Quote and close your one transaction

Invoicing

support the way • Set-up reminders to you like to do business follow-up with • Set notifications for

client in

and eBrochure • One-click eInvoicing sent to your clients

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3 2

WEBSITES As a CruiseOne Franchise Owner, you have the ability to maximize your reach with multiple websites

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that are included in your costs.

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From luxury travel to family vacation planning, each website has a LIVE BOOKING ENGINE allowing your clients to book their vacation directly from you through your customizable site.

1

2

1

Customizable

5 Promotional Tiles

Create custom pages on your website with our built-in content

Current and exclusive tiles are

management tool. You can also create your own unique web

displayed on your homepage as

address which will direct clients to your CruiseOne website.

the first thing your customers see.

A variety of current promotions

Cruise Finder

rotate and reflect the latest deals

Search widget, which easily allows your clients to search for

that you are able to exclusively offer

a cruise by Cruise Line, Destination, Date, Cruise Length or

as a CruiseOne Franchise Owner.

Departure Port.

3

4

6 Email

Unique Content

Your clients can sign-up for your

Each website includes thousands of pages with customized

eSavers email list directly from your

content that surpasses what’s found on many existing travel

website. Professionally designed

websites. Plus, our Resort and Destination section includes

emails with the latest Cruise &

property photos, descriptions, amenities and more.

Destination offers are sent to your entire customer database on your

Social Media

behalf every week.

Create a social and interactive relationship with your customers directly from your custom-designed website. You will be able to promote your Facebook, YouTube, Twitter, Blog and more. Also the Cruise Finder application and sample posts with the latest offers and promotions are available for your Facebook page.

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AWARDS & TESTIMONIALS “Since 1992,

“CruiseOne brings

“Since their launch,

Royal Caribbean

true success to

in 1992, Norwegian

has recognized

its franchisees by

knew that the

CruiseOne as one of our

offering robust technology,

leading distribution partners

customized marketing materials

model would transform the way

and we continue to value the

and comprehensive training

vacations were sold. CruiseOne

professionalism and dedication

programs. CruiseOne would

franchisees have many great

to excellence that they deliver to

be an ideal partner for anyone

support services which clearly

our mutual guests.”

looking to start or grow their own

differentiates them in the home-

cruise sales venture.”

based travel business.“

Dondra Ritzenthaler

Andy Stuart

Vicki Freed Senior Vice President, Sales and Trade Support Services

Senior Vice President, Sales

CruiseOne business

Executive Vice President, Global Sales and Passenger Services

PARTNER OF THE YEAR AWARDS

CRUISE LINE & RESORT AWARDS Oceania Cruises CONNOISSEUR CLUB

Carnival Cruise Lines PINNACLE CLUB

Viking River Cruises PLATINUM CIRCLE

Uniworld TOP 20

Norwegian Cruise Line PRESIDENT’S ELITE CLUB

Celebrity Cruises ELITE TRAVEL PARTNER

Regent Seven Seas TOP PRODUCER

Funjet Vacations 500 CLUB

Apple Vacations PREMIER AWARD

Crystal Cruises PLATINUM PARTNER

Sandals TOP PRODUCER

Globus PREMIER PARTNER

Cunard Line INNER CIRCLE MEMBER

Holland America Line ELITE PRESIDENT’S CLUB

Disney Cruise Line OUTSTANDING ACHIEVEMENT AWARD

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