2014 CruiseOne Recruitment Brochure

HOME-BASED TRAVEL FRANCHISE CruiseOneFranchise.com 2014 CONE_Brochure 3.indd 1

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About CruiseOne

3

Why a Travel Franchise?

5

In-Depth Training

7

Marketing & Lead Generation

9

Web-Based Business Tools

11

Awards & Testimonials

13

Table of contents 1

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THE

WORLD’S LARGEST

CRUISE RETAILER

Cruise Vacations

TRAVEL

®

OUr Family Of Brands

SKYMILES

CruiseOneFranchise.com 888-202-8632 2

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What is CruiseOne All About?

CruiseOne is ranked in the top 3% among over 4,000 operating franchise systems worldwide.* Celebrating 22 years in business, CruiseOne is the leading travel franchise in the country. As part of World Travel Holdings (WTH), we maintain the position as the world’s largest seller of cruise vacations. CruiseOne is large enough to lead the industry, yet small enough to care about each and every one of our family of Franchise Owners. Undoubtedly, our Franchise Owners stand out above the rest and are the most recognized as the best of the best within the industry! *Source: Entrepreneur Magazine’s Franchise 500

“I started with

“I made the right

“I definitely

CruiseOne in

choice selecting

made the right

1994 and the

CruiseOne. On

decision when

company has

a weekly basis, I

I decided to

since grown

receive access to

purchase my

tremendously. I am totally

ongoing training and educational

CruiseOne Franchise. My sales

dedicated to my business and

webinars. While most of the

have increased every year

would not have survived had

success will depend on you and

since and now I have a thriving

it not been for the consistent

the time you invest, CruiseOne

business with a flexible

support from CruiseOne

provides the best foundation to

schedule that I can operate

corporate staff. ”

build your business on and they

from anywhere.”

will continue to do so with new Ralph Barker Franchise Owner since 1994

opportunities.”

Debby Hughes Franchise Owner since 2007

Lucinda Belden Franchise Owner since 2010

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“Being part of the travel industry,

“I started in business with another

the most fantastic and exciting

franchise for six years. After three

industry in the world, has offered

years, I realized that I needed more

us opportunities beyond our wildest

support with a better booking

dreams. CruiseOne has given us the

system and website. I decided on

tools and resources to be a part of it. We have realized

CruiseOne, because they have it all. Once I switched

our dreams by implementing the direction and path

to CruiseOne, I regretted that I had not done it earlier,

CruiseOne has set us up for.”

everything is better.”

Cheryl & Ron Scavron Franchise Owners since 1999

Daejin Suh Franchise Owner since 2011

FRANCHISEE TESTIMONIALS CruiseOneFranchise.com 888-202-8632 800-762-6778 4

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WHY A TRAVEL FRANCHISE?

Be in business for yourself, but not by yourself….that is what the CruiseOne Franchise model provides; a proven support system and an established brand. Now more than ever, you know the importance of being your own boss. If you have an entrepreneurial spirit and a passion for travel, the CruiseOne Franchise opportunity just might be the right fit for you.

CruiseOne Vacation Specialists provide expertise, and options based on their clients unique interests, budget and overall travel preferences. The end result is that clients get the best vacation, with personal service, at the lowest price possible.

TOP REASONS CRUISEONE IS YOUR

BEST OPTION

• Gain Repeat Customers CruiseOne Franchisees have a 20% increase in repeat customers, and a 96% customer satisfaction rating.

• Access Exclusive Promotions CruiseOne fully funds over $350,000 a year, on behalf of our Franchise Owners, providing your clients with exclusive promotions found nowhere else

• Obtain Co-Op Dollars Our Field marketing team obtains supplier marketing dollars to support our Franchisee’s marketing initiatives

• Earn 100% Commission You’ll earn 100% of the industry’s highest paid commission

• Place Online Bookings Your customers can book travel directly on your multiple consumer-facing websites

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Are You

The Rig

ht Fit?

Do you hav e a pa Do you wa

ssion for

nt a bus

Are you so

travel?

cial & fe

iness wit

h a large

untappe

d marke

t? rtable ta lk A in g with p re you th eople? e family travel pla nner?

Are you se lf-motiv ated in y our wor k?

Do you wa nt to con trol your future?

W ould you like a low -overhea d busine Would ss? you like the optio n of wor king par Do you wa t-time o nt the fl r full-tim exibility e? to create a work-li fe balan ce you d esire? el comfo

HOW DO YOU EARN MONEY? With CruiseOne, not only are you able to earn commission from the sales of exciting cruise vacations, but you are able to effortlessly maximize your ROI with a wide range of travel products.

Cruise Packages Destination & Resort Packages All-Inclusive Resorts Escorted Tours Travel Protection Shore Excursions Hotels & Villas Independent Tours Air Packages: SelectAir Car Rentals Override Bonus Program Weddings and Special Events

CruiseOneFranchise.com 888-202-8632 6

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IN-DEPTH TRAINING

g: Initial Trainin

orld ted at our W ca lo r te n e C rt Learning rt tr aining state-of-the-a r u o at ce FL. Our expe , la p le a s rd ke e d ta u a g orld, Fort L onal Initial tr ainin pital of the w ng on operati si ca cu e is fo u e il cr h e w in th the business Headquarters ise ships, mponents of co re co sses tour cru e a th cl n g o in u in a yo tr s success. All team educate One. ensure your to g in n n la nly to Cruise p o ic le g b a te il ra va st a d tools an er tr ade show tr avel suppli ve si lu xc e n and include a L INDUSTRY F THE TRAVE O S L TA N E M rtners FUNDA ry and Key Pa st u d In e is ru rview of the C • In-depth Ove tions ner Presenta • Travel Part ow ndor Tradesh • Preferred Ve FRANCHISE

TOOLS

grams Marketing Pro r e m su n o C Direct to • grams Marketing Pro l) ca o (L ld ie • F gine) ontrol • My Cruise C nship Manager & Booking En latio

(Customer Re

ffice) ter (Virtual O n e C ss e n si u B • Overview • Technology w rvices Overvie • Support Se Success Approach for • Systematic ROCESS

THE SALES P

les Tools

• Effective Sa

ons Communicati e n o h P g in ll • Compe ize Profits ell and Maxim -s p U to w o H •

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ONGOING AND CONTINUOUS EDUCATION: Learning resumes long after initial training is complete with our self-paced eLearning platform, The Learning Center. This continuing education tool is available on-demand 24/7 and contains 400+ self-paced courses. In addition, we provide weekly webinars with our preferred suppliers and executive team to discuss the latest and greatest happenings within the industry.

• National Conference Our Annual Conference is a week-long training initiative held at the world’s greatest destinations and largest, most innovative cruise ships in the industry. National Conference attendance yields an average 25% sales increase to Franchise Owners who participate.

• Regional Training Seminars Regional trainings are held throughout the year in a wide variety of cruise and land-based locations. These valuable seminars yield an

training

average 18% sales increase to Franchise Owners who participate.

• Certifications Each franchisee has the opportunity to earn a multitude of certifications designed to help you

e-learning

increase your sales performance. Certifications in Land, Europe, Alaska, Caribbean & Sales are just a few of the on-demand programs available.

• On-Boarding Our intense 5-week program will help jump start your business. We guide you through the pivotal first steps such as building a marketing plan, goal setting, prospecting and preparing your website.

regional trainings

seminars

certified

national conference

• Franchise Accelerated Success Training Program Our Franchise Accelerated Success Training program known as FAST TRACK starts before your initial training, and continues for 180 days with over 50 free and low cost marketing ideas, coaching and business building tips.

CruiseOneFranchise.com 888-202-8632 8

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Marketing & Lead Generation

DIGITAL MARKETING

OFFLINE MARKETING

FIELD MARKETING

Public relations

Email Marketing

Social Media & Video

CruiseOne designs, builds and sends 2.8 million emails a month on behalf of our Franchise Owners. On a weekly basis, personalized emails are sent to your clients automatically. These emails include your contact information and all links within the email lead back to your website. We also provide an opt-in email marketing program with all the necessary tools for you to create and send emails on your own.

Social media and video have become a great resource for generating leads and engaging with your customers.

To support your social media efforts, we provide you with content for your postings and share best practices. Videos are professionally produced and ready-to-use on your personal website, social media and television commercials.

Our email remarketing program automatically follows-up with customers who shopped on your website but did not complete a purchase. These emails will captivate the customer and encourage them to return to your website or contact you directly.

CONSUM Custom Niche Websites

Customer Lead Generation

If you plan to pursue a niche book of business, our website template program will allow you to create an independent website, unique from our standard consumer websites.

• CruiseOne spends more than $1,000,000 a year in lead generation on behalf of our Franchise Owners.

This allows us to increase brand awareness, generate leads and ensure web traffic is continuously increasing to your websites.

Free Customized Mobile Friendly Websites

• Our innovative online search engine display advertising attracts vacation seekers who are surfing the internet and encourages them to visit our website as well.

• CruiseOne.com

• LuxuryCruise.com

• CompanyCruises.com

• Family-Cruises.net

• MemberCruises.com

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• We will look for any special offers or promotions you may be eligible for • We offer “Cancel for Any Reason” and “Satisfaction Guarantee” on every booking

Contact your Independent

Vacation Specialist

Direct Mail

relations

BY

You have the option to opt-in to ALL of our direct mailings for less than $500 a year. In fact, these mailers are offered for as low as $0.27 each. Plus, with our World Traveler magazine, offered three times a year, your customers have the chance to win a free cruise, and other exclusive promotions.

Visit our website and enter PROMO Code on the homepage for even more sailings & savings!

FUNSHIPS

®

SIgN up fOR exCluS IVe OffeRS AND lOw-pRI CeD VACATION DeAlS! Unforge ttable experie nces await

®

A

ISN’T AN ORDINARY ExplorE

VACATION

f luxury thE World o

VACATION

Magazines, Brochures & Catalogs

CruiseCreate Plus

NSUMER

Many available for ordering year-round for you to use at events, shows and to send directly to your customers.

Your one-stop-shop for all your marketing collateral and print-related needs.

Print professionally designed flyers and coupons instantly – for free! Order your direct mail, business cards, stationery, and tradeshow event materials. And, the list manager allows you to securely upload a prospect list, manage current lists or create a new list.

Traveler W OR LD

$5.95

THE CRUISE & VACATION MAGAZIN E

SPRINGWINTER /SUMMER2014 2014

THEME CRUISES: SOMETHING FOR EVERYONE

Destination guide:

MAYAN RIVIERA connoisseur

sPrinG

2014

RELAX REVITALIZE REJUVENATE

CALL TODAY TO BOOK

YOUR NEXT DREAM VACATION

BEST SPAS AT SEA CRUISE REVIEWS: CRYST AL SYMPHONY

**WT COVERS_Spring14.indd

2014 VConn Template_v02.indd

With Field Marketing, you have a team supporting your specialized outreach programs in your local areas.

1 2/21/14 5:27 PM

We’ll help obtain supplierfunded marketing dollars to support your local events

Local Market Analysis & Personalized Plans

EY

23-03-14 7:24 AM

Local Access to Co-Op Funds

Niche Marketing Programs

CRUISE ONE FALL 2011 1 AND AZAMA RA JOURN

1

Company Namegoeshere - 1-888-000-0000 www.forplacementonly.com

Public Relations A Public Relations team supports your business by providing you with best practices, articles, press releases, and interview preparation.

One-On-One Support & Assistance A complete support team is available to assist you

Tradeshow & Local Event Support

CruiseOneFranchise.com 888-202-8632 10

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stem that e reservation sy tiv va no MY Cruise Control in d an prehensive live pricing and

WEB-BASED BUSINESS TOOLS

allows

ol is a com ith access to My Cruise Contr u are provided w Yo s. age your nt ie cl ur ns for yo lows you to man al tio e ca fic va of ok ck bo ba to st you lines. The robu e major cruise th l ude: al to y or nt inve nal features incl tio di Ad s. es cc ack your su business and tr

p Manager

Customer Relationshi (CRM)

le, contact and aintain customer profi •M y communication histor ent lists

• Create customized cli

ts to most effectively • Categorize your clien uct business manage how you cond les and bility to customize ru •A -up with your notifications for follow clients pport the way you et-up reminders to su •S like to do business

Shopping Feature

Invoicing & Emails • One-click e-invoicing

d emails which link • Customize automate bsite to your personalized we

s Managing Your Busines

e your client in one

• Price – Quote – Clos transaction

and robust reporting • Business dashboard les to track and monitor sa instant access to • Accounting entity with business financial reports of your

clusive pricing and • Take advantage of ex CruiseOne amenities exclusive to availability with all eal-time pricing and •R the major cruise lines roduct Information, •P cabin availability

deck plans and

to three different • Shop and compare up a time supplier itineraries at

11

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WEBSITES As a CruiseOne Franchise Owner, you have the ability to maximize

2

your reach with multiple websites

3

that are included in your initial

4

fee and are mobile-friendly.

Each website includes a LIVE BOOKING ENGINE allowing clients to book their vacation directly

5

1

from you

6

through your customizable site.

1 Cruise Finder

5 Email

Search widget which easily allows your clients to search and

C lients can sign-up for your email

book a cruise on your website. Clients are able to search by

list directly from your website.

Cruise Line, Destination, Date, Cruise Length or Departure

Professionally

Port.

with the latest Cruise & Destination

2 Custom Search Results Search results are displayed with dynamic pricing based on current inventory and include all bonus and exclusive offers that are applicable to each particular sailing.

3 Exclusive Promotions Current promotions rotate to display

4

designed

emails

offers are sent to your entire customer database on your behalf each week.

6 Customizable

C reate custom pages, and add your photos to your website with

on your homepage as

our built-in content management

the first thing customers see. Current promotions reflect the

tool. You can also create your own

latest deals that you are able to exclusively offer as a CruiseOne

unique web address which will

Franchise owner.

direct clients to your CruiseOne

Social

Media W e provide you with extensive social media knowledge so you can

website.

engage in a social relationship with your clients directly from your custom-designed website. The ‘Cruise Finder’ application and sample posts are provided for you to promote sales and exclusive offers on your Facebook page.

CruiseOneFranchise.com 888-202-8632 12

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AWARDS & TESTIMONIALS “CruiseOne brings

“Since 1992,

“Since their launch,

true success to

Royal Caribbean

in 1992, NCL knew

its franchisees

has recognized

that the CruiseOne

by offering robust technology,

CruiseOne as one of our

business model would transform

customized marketing materials

leading distribution partners

the way vacations were sold.

and comprehensive training

and we continue to value the

CruiseOne franchisees have

programs. CruiseOne would

professionalism and dedication

many great support services

be an ideal partner for anyone

to excellence that they deliver to

which clearly differentiate

looking to start or grow their own

our mutual guests.”

them in the home- based

cruise sales venture.”

travel business.“

Vicki Freed

Dondra Ritzenthaler

Andy Stuart

Senior Vice President,

Senior Vice President, Sales

Executive Vice President,

Sales and Trade Support Services

Celebrity Cruises and Azamara Cruises

Global Sales and Passenger Services

L T O R OY

A

PRESIDENT’S AWARD fo r OVERALL ACHIEVEMEN T

2007, 2013

2011, 2012, 2013

2012, 2013

YA

2013

Elite Agency of the Year

Platinum Partner

O

L

L

Best of the Best Travel Industry Awards

2008, 2010

2009

Home-Based Agency of the Year

Home Based Partner of the Year

Southeast Region Account of the Year

2013

2013

2013

Outstanding Achievement Award

Best of the Best Southeast Region

Premier Agency of the Year

Platinum Circle

2012, 2013

2013

2010 - 2013

2010 - 2013

2011 - 2013

Platinum Partner

Inner Circle Member

Top Producer

Elite President’s Club

Top 20

Platinum Partner

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Affiliations

“CruiseOne is

“CruiseOne

“I highly recommend

a truly valued

provides travel

you to join CruiseOne.

business partner

professionals with

We work closely as

of Carnival Cruise Lines and

an astonishing array of selling

partners and CruiseOne is a

our organizations have many

tools like top-level technology,

highly professional organization.

remarkable synergies. They

exceptional sales support

I welcome you to come onboard

are leaders with a focus on

and comprehensive training

as a CruiseOne Franchise

innovation, training and success.

platforms. Moreover, their

Owner.”

CruiseOne has mastered the

experience, professionalism and

home-based franchise model.”

cheerful ‘can-do’ attitude really makes the difference.”

Lynn Torrent

Kristin Karst Executive Vice President, Co-Owner

Bruce Wilson

Executive Vice President,

Regional Sales Manager

Sales and Guest Service

FRANCHISE AWARDS #12 TOP FRANCHISES TO START Since 1998

Since 2009

Since 2012

Since 2009

Since 2008

TOP 100 VET FRIENDLY FRANCHISE #15

Top 50

FRANCHISES FOR Minorities

TOP 10 MILITARY FRIENDLY FRANCHISES R a n ke d # 1

Since 2010

Since 2010

Since 2010

Since 2009

LOWEST COST

FRANCHISE

AMERICA’S TOP GLOBAL

TOP HOMEBASED FRANCHISE

FASTEST GROWING FRANCHISE

TOP VERTERANFRIEDNLY FRANCHISE

Since 1998

Since 2010

Since 1998

Since 1998

Since 2013

TRAVEL WEEKLY Top Franchises

5 BEST BUYS IN HOME-BASED FRANCHISES

Since 2010

South Florida Business Journal Top Company

AmericasBest Franchises.com Best Franchise Since 1998

Top 50 Trendy Home-Based Businesses Home Business Magazine

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