CDG 2026 Builder Services Studio Guide

www.crosbydesigngroup.com

Exceptional design is the key to profitable investments.

HELLO

and

WELCOME I'm Jennifer Crosby, founder, President & CEO of Crosby Design Group — and I built this firm to serve builders and developers like you.

For over 26 years, CDG has been the design partner behind residential communities of every scale — from 20-home neighborhoods to 300-home developments, single-family to townhomes. We design it all, interior and exterior, so you have one trusted firm from the ground up.

We create curated collections tailored to each builder group, built around what your buyers actually want — so every finish, fixture, and feature is working for your sales goals. And as a full-service firm, we also furnish and install Model Homes and Clubhouses that make buyers fall in love before they sign.

Should your development include multifamily, Build-to-Rent, or a mix of townhomes and apartments, our Commercial Studio handles that too — giving you a single design partner across every product type on the site.

Our state-of-the-art Design Center is built around your program. We curate and house your approved selections, and our professional interior designers meet one-on-one with your buyers to guide them through the entire selection process — creating a seamless, elevated experience that reflects well on your brand.

This is what we do. We would love to meet and discuss how we can team up on your next project.

President & CEO

Jennifer

BUILDER SERVICES From neighborhood streetscapes to interior finish selections, Crosby Design Group helps builders design spaces that homeowners rush home to. Whether it’s a spec home, presale customization, or a community model, our design process brings clarity, creativity, and market alignment to every step.

ABOUT US

A DESIGN PARTNER FOR EVERY TYPE OF BUILDER We collaborate with: Master-planned community developers Production & semi-custom builders Luxury custom home builders Townhome & infill developers Whether you're delivering 2 homes or 200, our team knows how to align great design with construction schedules, budgets, and buyer expectations.

Page 5

Page 6

4000+

5000+

26+

residential exterior specifications

interior finish selections

years of experience

Page 7

OUR SERVICES

CROSBY DESIGN GROUP OFFERS A

A COMPLETE SOLUTION We Customizes our Design Services Based On The Individual Needs Of The Builder

NEIGHBORHOOD DESIGN DEVELOPMENT & SETUP

01

Strategic front-end collaboration with your builder and land teams to establish cohesive streetscapes, exterior palettes, elevation strategies, and interior finish direction. We help define the design DNA of the community— balancing market appeal, construction feasibility, and long-term brand value.

SPEC/MARKET HOME DESIGN

02

High-impact interior and exterior finish selections for homes built ahead of buyer commitment. We align selections to target demographics and price point—delivering elevated design that moves inventory quickly and protects margin.

PRESALE HOME DESIGN

03 Page 9

Structured buyer-facing selections for contracted homes. We guide purchasers through curated, builder-approved options that streamline decision-making, control change orders, and maintain construction schedules while enhancing the buyer experience.

LUXURY CUSTOM HOME DESIGN

04

End-to-end design leadership for high-end custom residences. From architectural collaboration and finish development through furnishings and final installation, we deliver fully resolved interiors tailored to discerning clients while supporting the builder’s execution standards.

FULL-SERVICE DESIGN STUDIO

05

A thoughtfully designed, state-of-the-art studio experience where buyers can conveniently make all finish selections in one place. As your interior design partner, Crosby Design Group works alongside your team to deliver a streamlined process that feels like a natural extension of your business.

DESIGNER CURATED PACKAGES OR COLLECTIONS

06

Beautifully designed finish packages created for speed, cohesion, and profitability. These collections simplify buyer decisions, reduce option fatigue, and maintain architectural integrity across the community.

COMMUNITY PRE-PLANNED EXTERIOR SPECIFICATIONS

07

Page 10

Pre-approved exterior color schemes and material combinations that ensure architectural harmony and HOA compliance. We coordinate elevations, masonry, siding, roofing, and paint selections to create visually compelling, cohesive streetscapes.

08

TURNKEY FURNITURE & MERCHANDISING FOR MODEL HOMES, SALES CENTERS, DESIGN CENTERS, AND AMENITY SPACES Concept, procurement, installation, and styling delivered as a seamless package. We create emotionally compelling environments that help buyers visualize lifestyle, reinforce community positioning, and accelerate sales performance.

Page 11

Residential Design Studio

STUDIO HOURS Monday

8-5

Tuesday

8-5

Wednesday

8-5

Thursday

8-5

Friday

8-5

Saturday

Closed

Sunday

Closed

By Appointment Only

OUR RESIDENTIAL TEAM

Debbie Naftel Chief Operations Officer

Mandy

Meredith

Residential Designer

Residential Designer

​ CROSBY DESIGN GROUP STUDIO 5775 GLENRIDGE CONNECTOR, BLDG C SUITE 175 ATLANTA, GA 30328 ​ ​

www.crosbydesigngroup.com

Discover What’s Possible!