Customer Self-Service Portal: The Future of Customer Support There was a time when people had no option but to call customer service for every query or issue. They had to put up with those long wait-times on the customer service line during peak hours. Further, the hours to call a customer service number were generally fixed.
Well, customers have become smarter over the past few years. They no longer want full dependency on manual customer support. Instead, they seek information and figure out solutions to their problems by themselves first before
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