A Customer Portal: Right Solution for Business or Not?

sales@crmjetty.com

A Customer Portal: Right Solution for Business or Not?

‘Self-service’. The phrase itself means to serve yourself or to help yourself. That’s where the idea of a customer portal comes from. www.crmjetty.com

sales@crmjetty.com

If you are a business that wants to provide 24*7 customer support without extending working hours or without hiring more support executives, then this is the tool you are looking for.

A customer portal is a single point of interaction between customers and business. Let’s see how effective can a customer portal can be: The obvious benefit of a customer portal or a self-service portal for your business is the convenience it provides. Both to your business as well as your customers.

If we talk about customers, the popular opinion is that they prefer the self-service option rather than having to have long & tedious human interaction. www.crmjetty.com

sales@crmjetty.com

It helps to get faster solutions, and they don’t have to visit a brick and mortar store. This is why the best option is to provide your customers with online customer portal solutions.

If we were to think based on the various industries of business, healthcare, finance, real estate, banking, education, etc. all benefit greatly from the customer portal solutions.

It has made operations more efficient, and it helps provide round the clock services.

It is a simple solution that integrates seamlessly into the user experience.

It is an effective option to serve your customers properly & if this option is not there, customers experience hindrance in accessing services. www.crmjetty.com

sales@crmjetty.com

Now the question is, does your business need a portal?

Read on to find out.

Customers Demand Self Service These days customers’ demand for selfservice has increased. And it becomes a preferred method for them to interact with any business. They don’t prefer email or call support for their queries.

They want their answers online by FAQs and knowledge base. Customers always find it much easier to find answers themselves rather than wait for a reply from a support executive.

Here are some facts regarding selfservice which will back our statements: www.crmjetty.com

sales@crmjetty.com

According to Superoffice Blog: • 40% of consumers now prefer selfservice over human contact • 70% of customers now expect a company’s website to include a selfservice application.

• Self-service can reduce costs by as much as $11 per call Customer portal enables the self-service option for your customers.

Increase the Productivity of Support Staff Time management is the biggest challenge for all businesses. The support teams www.crmjetty.com

sales@crmjetty.com

spend most of their time in solving repetitive queries.

This decreases their productivity, and it’s a waste of resources.

The ticketing system of self-service portal reduces the workload of agents. Customer portal saves time and provides automation for routine and repetitive tasks. So your customer service representatives concentrate on other important tasks.

Thus, a CRM customer portal provides maximum customer satisfaction and increases the productivity of your sales and support team.

Role-Based Accessibility A customer portal is basically you sharing your CRM with your customers. Now, a CRM contains a lot of sensitive data and www.crmjetty.com

sales@crmjetty.com

sharing all of that data with customers is not a good idea at all. A good CRM customer portal comes with role-based accessibility where you can restrict the information you share with your customers.

They will only be able to see the modules to which you’ve given the permissions.

Single and Secure Sign In Lately, awareness of cyber and data security has increased. If a business is seen being lax about security, they are written off by people. A CRM customer portal takes care of secure sign in for you.

It does not fetch any data from the database, but simply gives a secure interface where users can log in using the credentials they have. Only verified users will have access to the portal. www.crmjetty.com

sales@crmjetty.com

Cost Effective: A customer portal is inherently cost effective because it helps reduce the time that your support staff spends on repetitive tasks and queries.

This way you don’t even need to have a very large support staff. It also helps to retain your customer with clever customer servicing. And a loyal customer is, of course, good for business.

So, what do you think? Can a portal add value to your business? If yes, then find a company that can build you a proper customer portal keeping your business use cases in mind.

Wrapping it up...

These are the main reasons why you should consider offering a customer portal www.crmjetty.com

sales@crmjetty.com

to your customers. There are a lot of companies that offer customer portal development, as well as services to customize it according to your needs.

You can find a good company that designs customer portals, make sure they have a good portfolio and pick the right one.

www.crmjetty.com