Eesti Pagar "Thaw & Sell cakes" Mar 2022

Thaw & Sell c

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We have developed and successfully

implemented different concepts to match

logistic possibilities and expectations of distributors and retailers.

We believe that everyone deserves a delicious piece of cake every day.

We are happy to provide you with large variety of cakes for every demand.

Cakes are produced in 250-400g packages perfect for individuals and small families, suitable for one time consumption.

To guarantee stable quality and lower production cost, we produce cakes in long batches using only high quality ingredients from reliable suppliers.

Once produced, cakes are being shock-frozen at -36°C and then stored below -18 °C to preserve freshness for a longer time without usage of excessive additives.

Lower shelf price per package turns cakes into an everyday treat and guarantee ongoing sales.

No waste concept

1

Frozen cakes can be easily defrosted on different stages of the supply chain and provide many benefits to all the parties involved, including taking control over waste.

Products can be thawed either in the distribution center or at the retailers’ point of sale and the shelf-life countdown starts not from the actual time of production, but from the moment of thawing. You can control the amount of cakes are being defrosted on daily basis to maintain the best balance between product availability and waste level.

In the end consumer gets the freshest cake with the longest residual shelf-life and at the best price.

To guarantee stable supply and better freshness, cakes are thawed at the distribution center according to orders recieved from To the the stores. stores. Best Best Before Before dates dates are are applied applied while while cakes cakes are are being being thawed thawed at at +2...+6°C +2...+6°C before before delivery delivery to to the the stores. stores.

Manufacturing -18 °C

Defrost as much as you need and avoid waste

Keep sufficient surplus of frozen cakes in stock without the risk of short expiry dates and thaw as much as needed by moving cakes out of freezer into chilled place for 10 hours (usually overnight).

- Thawing and Best Before labelling at Distribution center

2

Thawing and labelling at Distribution center -18 °C → +2….+6 °C

Delivery

+2….+6 °C

Store +2….+6 °C

- Thawing and Best Before labelling in the Store

To minimize risk of delivery gaps, guarantee maximum shelflife period, and minimize waste, cakes are thawed directly in the To stores stores based based on on the the actual actual demand. demand. Best Best Before Before dates dates are are applied applied while while cakes cakes are are being being thawed thawed at at +2...+6°C, +2...+6°C, usually usually overnight. overnight.

Manufacturing -18 °C

Distribution center

Delivery

-18 °C

-18 °C

Thawing and labelling

in the Store -18 °C → +2….+6 °C

Plate cakes

Honey cake 350 g

Carrot cake 300 g

Best Before

Shelf life after thawing

Best Before

Shelf life after thawing

at -18 °C

at +2...+6°C

at -18 °C

at +2...+6°C

365 days

7 days

365 days

7 days

Traditional multi-layered biscuit cake

Spicy and juicy carrot cake, covered

with rich honey and sour cream filling.

with cream cheese and cream layer.

Napoleon cake 400 g

Britta cake 300 g

Best Before

Shelf life after thawing

Best Before

Shelf life after thawing

at -18 °C

at +2...+6°C

at -18 °C

at +2...+6°C

365 days

7 days

365 days

4 days

Multi-layer puff pastry cake with

Cake with two sponge layers and one

vanilla flavoured custard cream and

layer of strawberry flavoured cream

cranberry jam.

made of whipping cream and sour cream, with added raspberries. Cake is covered with airy meringue and decorated with powdered sugar.

Carrot cake

Passion fruit cake 350 g

Best Before

at -18 °C

365 days

Shelf life after thawing at +2...+6°C

7 days

Blueberry cake 340 g

Best Before

at -18 °C

365 days

Shelf life after thawing at +2...+6°C

5 days

Double layer cream cake with

Soft and juicy blueberry cake with two

passion fruit puree. Top surface

creams. Purple sponge coloured with

glazed with passion fruit jelly.

plant extracts, filled with blueberry yoghurt, sour cream and whipped cream. Cake is covered with blueberries, blueberry puree and jelly.

Lemon and curd cake 370 g Best Before

at -18 °C

365 days

Shelf life after thawing

7 days

at +2...+6°C

4 days

365 days

Curd cream cake flavoured with lemon and lime. Crispy short crust base and soft sponge base combined with a layer of white chocolate and lemon praline filling. Decorated with yellow jelly circles.

Plate cakes

Blueberry cake

Chocolate cake 250 g

Capital cake 350 g

Best Before

at -18 °C

Shelf life after thawing at +2...+6°C

Best Before

at -18 °C

Shelf life after thawing at +2...+6°C

365 days

7 days

365 days

5 days

Chocolate cake on a sponge base with chocolate cream filling. On the surface covered with dark chocolate and crispy cookie pieces.

Double layer cake of dark cocoa kefir sponge, between layers rich sour cream filling, surface covered with chocolate flavoured dark glaze.

Mocha chocolate cake 250 g Best Before

at -18 °C

Shelf life after thawing at +2...+6°C

365 days

7 days

Chocolate cake base flavoured with coffee, covered with cocoa glaze and decorated with colourful cake sprinkles.

Plate cakes

Mocha chocolate cake

Strawberry cake 380 g Best Before

at -18 °C

365 days

Shelf life after thawing at +2...+6°C

14 days

Raspberry-blueberry cake 380 g Best Before

at -18 °C

365 days

Shelf life after thawing at +2...+6°C

14 days

Two cake bases combined with apple

Two cake bases combined with apple

filling. Cake is covered with vanilla

filling, covered with vanilla flavoured

flavoured cream, strawberry pieces

cream, raspberries and blueberries

and red jelly.

and red jelly.

Strawberry cream cake 300 g Best Before

at -18 °C

365 days

Shelf life after thawing at +2...+6°C

7 days

Light sponge bases with lactose free whipped cream in between. Cake is covered with strawberry slices and red jelly.

Plate cakes

Strawberry cream cake

Raspberry-blueberry cake 240 g Best Before

at -18 °C

365 days

Shelf life after thawing at +2...+6°C

7 days

Rhubarb cake 230 g Best Before

at -18 °C

365 days

Shelf life after thawing at +2...+6°C

7 days

Pound cake with raspberries and

Baked pound cake type cake,

blueberries, covered with cake

covered with rhubarb filling and

streusel.

rhubarb pieces. Covered with crumble.

Apple cake 230 g Best Before

at -18 °C

365 days

Shelf life after thawing at +2...+6°C

7 days

Baked pound cake type cake, covered with apple pieces and vanilla flavoured filling. Decorated with crumble.

Plate cakes

Apple cake

Round cakes

Caramel cake 600 g Best Before

at -18 °C

270 days

Shelf life after thawing at +2...+6°C

5 days

Strawberry and chocolate cake 730 g

Best Before

at -18 °C

Shelf life after thawing at +2...+6°C

270 days

5 days

Three lactose free sponge bases is

Two cocoa sponge bases and one

layered with toffee filling and vanilla

light sponge base, layered with

flavored whipped cream. The cake is

strawberry curd cream and

covered with toffee and the edge is

strawberry jam. Coated with

decorated with whipped cream

strawberry jelly and decorated with

rosettes.

whipped cream rosettes. The side of the cake is covered with chocolate chips.

Chocolate and banana cake 650 g Best Before

at -18 °C

Shelf life after thawing at +2...+6°C

270 days

5 days

Three cocoa sponge bases is layered with banana cream. The cake is covered with chocolate gel and the side is covered with chocolate sprinkles.

Caramel cake

Create your own range of cakes with 3 easy steps

from Nordic, Eastern and Western European countries have chosen us as a reliable partner for production of frozen bakery products under Private Label.

1

Taste

Choose taste

Many wholesale companies and retail chains

2 Pac a e

Plastic box Plastic boxtype typeA A

Plastic box Plastic boxtype typeB B

k g

General Private Label conditions: • Minimum production batch starts just from 5 pallets/SKU (1200 cakes).

• Minimum package label/ wrapper print run starts with just 10 000 units/SKU.

• Printed labels/ wrappers should be used within max. 1 year period.

• Cost of printing plates and unused packaging material to be covered by Private Label owner.

Label

3

Ttransport

Wrapper

Label

Open model Opencarton cartonbox box model

Closed model Closedcarton cartonbox box model

Easier handling for fast selling items

Better protection for longer logistics cycles

box

115

595 395

84

80 400

293

9 cakes per box

4 cakes per box

64 boxes per pallet

160 boxes per pallet

pallet height = 1,99m

pallet height = 1,75m

584

390 9 cakes per box 88

boxes per pallet

pallet height = 2,00m

Based on agreed volumes, our R&D department is ready to adjust or develop new products and packaging solutions that would match your needs and exceed your expectations!

Eesti Pagar AS

Tööstuse 34, 72720, Paide, Estonia

https://export.eestipagar.ee

export@eestipagar.ee