Brand history

REBRANDING OBJECTIVE

The new Hummer is focused on thinking about providing new equipment and thinking about the relationship between the user and the equipment. We will combine more cutting-edge technologies on the basis of traditional off-road vehicles to provide more powerful protection for the equipment and make the product with multiple use scenarios. Let you explore with peace of mind and realize the dream of going beyond yourself. Through new research or collaboration, the new Hummer brand combines technology and hardware capabilities to create new products that help users achieve breakthroughs.

DIFFERENTIATOR

Hummer encourages people to step out of their comfort zone, face challenges, push themselves, or try something you’ve never done before, Hummer will encourage you to push yourself and inspire others to go above and beyond.