GR604_Yubo_Wang_Visual Standards Guide

VISUAL STANDARDS GUDIE THE NATURE OF IDENTITY BRAND REBRANDING

TABLE OF CONTENTS

01

OVERVIEW BRAND DESCRIPTION BRAND TIMELINE OUR MISSION & KEYWORDS

02

THE NEW CASIO OUR NEW LOGO LOGO ANATOMY SIZING + SCALE CLEAR SPACE HOW TO USE COLOR TYPOGRAPHY DOS AND DONT’S

CASIO

03

VISUAL SYSTEM TYPOGRAPHY SYSTEM CLOLRS

04

FUTURE EXPANSIONS

3

CASIO

2

CASIO

OVERVIEW

CASIO is not only an electronics manufacturing company, but also a technology and knowledge company of the future. We hope to use the collected data and information to continuously innovate new products, and at the same time give back to the society and promote social development.

3

CASIO

4

CASIO

WHO WE ARE

NEW CASIO The new Casio brand is dynamic and futuristic.

The hexagonal logo gives a strong sense of reliability and responsibility for the future.

Known as the old Casio brand for 50 years, the new brand will lead Casio into the next stage of glory.

5

BRAND HISTORY

History

Casiotone 201, an electronic Casio Computer Co.,

keyboard that reproduced

Kashio Seisakujo

Ltd. established with

the sounds of various

founded in

Shigeru Kashio as its

instruments, released.

Mitaka, Tokyo.

president.

1946

1957 1954

1965

1983

Prototype of electric

001 electronic desktop

G-SHOCK DW 5000C

compact calculator

calculator with onboard

shock-resistant watch

(solenoid model)

memory released.

released.

completed.

6

1980

CASIO

VX-100 retail support terminal, offering the ability to manage customer, PW-1000 pocket-sized

PH-100 series PHS

reservation and sales data

personal word processor

mobile phone

with one unit, released.

released.

released.

1988

1995 1992

AZ-8 and SL-300LH arithmetic calculators for elementary school students released.

CASIO new branding launches.

2022

2011 2002

2018

EXILIM, the world’s first

Announces withdrawal

card-sized, ultra-thin LCD

from compact digital

digital camera, released.

cameras and termination of compact digital camera production.

7

MISSION STATEMENT

MISSION STATEMENT

8

CASIO

We use data and information to promote product innovation, social development and welfare.

9

CASIO

10

CASIO

VISUAL GUIDE

Combined with the new mission statement, the visual guide was created to inspire people to use the power of sharing to break through.

These elements are based on the visual identity of CASIO’s brand soul.

11

OUR NEW LOGO

OUR NEW LOGO

Our new logo uses hexagons as the basic graphics, hoping to closely combine knowledge and network like cellular network, and integrate social and knowledge resources. At the same time we extract the first letter of the brand “C”, promote the birth of the new brand logo. As the new brand logo shows, Casio will always follow the brand mission.

12

CASIO

13

LOGO ANATOMY

LOGO ANATOMY

Mark the correct use of logo, including horizontal, vertical, symbol, type. Any combination that is not one of these four forms will be an incorrect use of the logo.

HORIZONTAL Use the symbol “X” to indicate the correct proportion of the logo. The “X” can be used to calculate the clean space between the logos to ensure correct printing and use.

X

2X

25/4X

14

CASIO

VERTICAL Use the symbol “X” to indicate the correct proportion of the logo. The “X” can be used to calculate the clean space between the logos to ensure correct printing and use.

2X

1/4X

X 4X

SYMBOL Use the symbol “X” to indicate the correct proportion of the logo. The “X” can be used to calculate the clean space between the logos to ensure correct printing and use.

2X

TYPE Use the symbol “X” to indicate the correct proportion of the logo. The “X” can be used to calculate the clean space between the logos to ensure correct printing and use.

X 4X

15

LOGO SIZE

LOGO SIZE

For information on how logos are used in different environments, please refer to diagrams to ensure proper printing and identification of logos with maximum and minimum values.

x x

8x

20x

16

CASIO

LOGO A

LOGO B

LOGO C

LOGO D

ABOVE 100 MM

100 MM

50 MM

20 MM

BELOW 20 MM

17

LOGO COLOR

LOGO COLOR

LOGO UNDERGROUND Tips on how to properly use colors for logos in different brand backgrounds. This includes how to properly use logo colors on a black and white background. Ensure logo identification and clarity.

Black

18

Gray

Yellow

White

CASIO

ACCEPTABLE COLORS LOGO

19

LOGO DON’T

LOGO DON’T

The following example flags are unacceptable forms of flag use and presentation. Following the rules of logo usage allows logos to remain a unified brand in both print and digital form.

Do not just use stroke.

Do not use the opposite color.

Do not use other color combinations.

Do not use shadows.

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CASIO

Do not use other colors.

Do not use similar background colors.

Do not use lowercase letters.

Do not add borders.

21

CASIO

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CASIO

VISUAL SYSTEM

This section shows the correct fonts and brand colors that Casio should use in the future.

23

TYPOGRAPHY

TYPOGRAPHY

Standard words using Roboto and Serifa make sure to use the following brand standard words in every print and digital document to help unify the brand’s visual image.

24

CASIO

Large headings

Roboto abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%^&*()_

Titles

Roboto abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%^&*()_

Body

Serifa abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%^&*()_

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SYSTEM COLOR

SYSTEM COLOR

The following colors are casio brand colors, black, white and gray, shall not be used beyond the standard colors of the brand.

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CASIO

PANTONE: 288C CMYK: 100,88,25,9 RGB: 26,60,126

PANTONE: 123C CMYK: 73,51,80,57 RGB: 45,62,41

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CASIO

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CASIO

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CASIO

30

CASIO

FUTURA EXPANSIONS Combined with the new mission statement, the visual guide was created to inspire people to use the power of sharing to break through.

These elements are based on the visual identity of CASIO’s brand soul.

31

NEW IDEAS

NEW IDEAS

Casio is known for designing and manufacturing small digital products, especially in the field of digital watches, which has a large number of users, but this is not the whole brand.

Through the analysis of Casio’s manufacturing, design capabilities and technological strength.

Through the rebranding, Casio extends its business to different entities, including products, services, environments, experiences, educational opportunities, events and co-branding opportunities, ensuring a close alignment between the brand and its mission.

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CASIO

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BRAND PROJECTION

BRAND PROJECTION

Data changes the life INNOVATIVE

COOPERATIVE

【ED1】 【EN2】 【CO1】

【PR3】 【PR4】

【PR2】 【SE2】 【EV2】 【EV3】

【PR1】 【EV1】 【ED3】

【EN1】 【ED2】

【SE1】 【CO2】 【CO3】

【SE3】

DEVELOPMENT

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1. PRODUCTS

CASIO

【PR1】Rescue the watch 【PR2】Auxiliary learning equipment 【PR3】Convenient holographic projection 【PR4】Modular connection

2. SERVICES 【SE1】CASIO Rescue team 【SE2】CASIO Knowledge sharing platform 【SE3】User Feedback Center

3. ENVIRONMENT 【EN1】CASIO Museum 【EN2】CASIO Health Center

4. EVENTS 【EV1】CASIO Exhibition 【EV2】Sustainable environment 【EV3】CASIO Product concept competition

5. EDUCATONAL OPPORTUITIES 【ED1】CASIO Knowledge Lab 【ED2】CASIO skill level evaluation 【ED3】CASIO Lecture Series

6. CO BRANDING OPPORTUNITIES 【CO1】CASIO+ Apple 【CO2】CASIO+ ICRC 【CO3】CASIO+ Google 35

BRAND PROJECTION

PRODUCTS

【PR1】 Rescue the watch

【PR2】 Auxiliary learning equipment

Introduction—New

Introduction—New

This is a watch that can help rescue teams assist rescue efforts.

The Assistive Learning Device is a portable pad that can be used to assist learning.

Description The rescue watch can monitor the wearer’s physical condition and health data, while the watch also has a small area of life monitoring function to help locate rescued people.

The rescue watch can also monitor direction, altitude, air pressure and weather, and provide beep alerts and alarms in dangerous situations.

Description

Mission—focus

Auxiliary learning equipment reinforces our mission of helping people learn and become more productive by giving people more opportunities to learn the right things.

The watch for rescue teams reinforces our mission of collecting data and information to promote product innovation and social development by helping rescue teams improve their ability to save people. We dothis for reason, for these people with this hopeful intention.

Similar to Apple watch, Garmin watch

Differentiators This product is different from other smartwatches. It not only monitors the safety and health of users, but also helps others to have a better chance of survival.

Links to CASIO Rescue team, Modular module

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The device is easy to carry and has a huge database to aid learning. It can be used to learn languages and translate documents. Also can consult vehicle repair knowledge. And can help students study or review subjects.

Mission—focus

Similar to iPad

Differentiators Different from iPad, the device integrates entertainment, leisure and work. The device is more like a walking assistant, allowing you to learn math or literature, or fix your plumbing with video tutorials.

Links to Modular module, Knowledge sharing platform

CASIO

【PR3】 Convenient holographic projection

【PR4】 Modular connection

Introduction—New

Introduction—New

This is a portable holographic projection device that can be used with other Casio products.

This is an application that is stored in all casio devices to help complete the common use of any device.

Description

Description

Convenient holographic projection is a device that needs to be combined with other products. It can be used together with the rescue watch to show the terrain and make rescue plans easier. It can be used with assistive learning devices to display knowledge more intuitively. For example, it can show a child how a plant grows, or it can show you how to install a car part.

The app is available in all Of Casio’s products and helps connect devices to each other. For example, when you use an assistive learning device and a Casio keyboard, the assistive learning device can be connected to a sheet music, or a metronome.

Mission—focus Convenient holographic projection reinforces our brand mission of improve productivity and promote product innovation, social development and welfare by give people easier tools to help them reach their goals.

Similar to As a single module, it’s just a projector.

Differentiators Unlike other projectors, it is a holographic projection, which means the image can be viewed from multiple angles.

Links to Rescue the watch, Auxiliary learning equipment, Modular connection

Mission—focus Modular Connection reinforces our mission of help people explore and learn more by through the interconnection between devices, discover and explore fresh experience of products and improve work efficiency.

Similar to Bluetooth

Differentiators Unlike Bluetooth or other connected modules, the Casio modular connection is deeply customized according to the product. Casio modular connections provide a higher user experience than traditional connections.

Links to CASIO Rescue team, Auxiliary learning equipment, Convenient holographic projection

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BRAND PROJECTION

SERVICES

【SE1】 CASIO Rescue team

【SE2】 CASIO Knowledge sharing platform

Introduction—New

Introduction—New

Based on humanitarian aid teams that help social development.

Sharing knowledge helps us challenge ourselves, helps us grow as individuals and push our limits.

Description

Description

This is a voluntary public relief organization organized by Casio, including post-disaster rescue, road rescue, field rescue and other rescue methods. The rescue team is led by professional rescue experts, and members receive regular training.

The Casio Shared system is a collection toolbox where people can acquire the knowledge they need, which can be knowledge of any skill, diving, camping, math, computer, etc.

At the same time, you can share your expertise and help enrich the system knowledge base.

Mission—focus

Mission—focus

Rescue teams reinforce our mission of promote social development and welfare by forming rescue teams to assist in accident rescue and promote social development.

Casio sharing platform reinforce our mission of collecting and sharing knowledge to advance society by give more people access to education through knowledge sharing.

Similar to

Similar to

It is similar to a civilian rescue organization, but casio provides the hiring of rescue experts and the support of rescue equipment.

Intel school, Online class

Differentiators Unlike fire or police, rescue teams usually deal with road, post-disaster or road emergencies.

Links to Rescue the watch, Modular module

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Links to Auxiliary learning equipment

CASIO

ENVIRONMENT

【EN1】 User Feedback Center

【EN2】 CASIO Museum

Introduction—New

Introduction—New

Information center to collect data, user feedback and complete user feedback.

CASIO Museum of the Past and Future helps people review the Past products and history of CASIO, and takes people to the Future through the trial experience of concept products.

Description Here we will collect the feedback information from users through the website or after-sales service to improve products and services. It also collects data and information about similar products from around the world. Help Casio develop the next generation of products.

Mission—focus User Feedback Center reinforces our mission of using data to promote product innovation and social welfare by using customer feedback to update Casio products.

Similar to Website feedback or after-sales service.

Differentiators In the customer feedback center, you can give feedback on the use of products, as well as experience feedback on all casio services. If the suggestion is reasonable and adopted

by Casio, we will make a gift based on the feedback. This will help Casio collect more useful information and data.

Links to All Casio products and services.

Description There are the development history and products of casio, as well as the products of the latest technology and concept product experience of Casio. This place can help people understand the brand, build confidence in the brand, and feel the trend of brand development and the mission of innovation.

Mission—focus User Feedback Center reinforces our mission of enhanced to encourage people to visit and learn about the past and future of Casio by demonstrate the future direction of the brand through new display technology.

Similar to As with other museums, the exhibition includes the history of the brand, historical products and some factory models.

Differentiators CASIO Museum of the Past and Future displays the Past of the brand, as well as the Future of the brand, and encourages users to progress together with CASIO through the use of experience.

Links to Convenient holographic projection

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BRAND PROJECTION

ENVIRONMENT

【EN3】 CASIO Health center

EVENTS

【EV1】 CASIO Exhibition

Introduction—New

Introduction—New

Health centers deal with medical and psychological problems and help people recover.

Casio expo will showcase new Casio products and invite other companies to show their products.

Description

Description

While helping patients to recover their health, we will seek consent from patients and collect data and samples in order to promote the development of new products, such as data improvement of rescue watches and some medical equipment. We use clinical data to develop products..

The exhibition will invite other companies or enterprises to participate, each company can experience and visit each other, but also through the body to achieve product or enterprise cooperation. At the same time in the exhibition can exchange learning, develop new product research and development ideas.

Mission—focus User Feedback Center reinforces our mission of help people treat illness and psychological problems , enhance social welfare by collect data and information through clinical medicine, and drive product innovation.

Similar to Hospital.

Differentiators We collect patient data and information and test new medical device products with patient consent.

Links to Sustainable environment

Mission—focus Casio expo reinforces the mission of helping companies learn at the expo, promoting cooperation between companies by promoting product innovation and social development through communication and learning.

Similar to EXPO.

Differentiators It’s a small show, not open to everyone like EXPO. The communication between enterprises can better promote enterprise cooperation.

Links to CASIO Museum, User Feedback Center

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CASIO

【EN2】 Sustainable environment

【EN3】 CASIO Product concept competition

Introduction—New

Introduction—New

Casio encourages the concept of sustainable development, r&d and design of sustainable products and materials, and encourages people to do something to protect the ecological environment.

This is a product innovation competition, divided into professional group, amateur group and children group.

Description Sustainable development is a project of Casio to reduce the carbon emissions of the factory as much as possible by developing environmentally friendly materials to produce products. At the same time, people are urged to protect the ecological environment and get in touch with nature. At the same time, Casio will lay solar panels to ensure the sustainability of the business environment.

Mission—focus Sustainable development reinforces the mission of help Casio protect the environment, enhance corporate social responsibility, ensure a sustainable business environment, and minimize carbon emissions from factories by developing environmentally friendly materials to produce products. At the same time, call on people to protect the ecological environment, close contact with nature.

Similar to Greenpeace, IUCN

Differentiators The sustainable development plan is an event started by enterprises themselves to influence the society, and we hope to call on more enterprises to act together through this action.

Description This competition is divided into professional group, amateur group and children group. The content of the competition includes thesis, product design, function update, new material research and other different fields. The winning team or individual will receive royalties and job opportunities from Casio.

Mission—focus CASIO Product Concept Competition strengthens the mission of help people learn and promote social progress by the competition, people who want to join CASIO can also get a good opportunity.

Similar to Industrie Forum Design, International Design Excellence Awards

Differentiators The Casio product creativity competition is in line with the brand’s mission, collecting data and information, and promoting people’s and society’s progress through competitions and awards. It also focuses ideas at once, driving product innovation.

Links to Knowledge Lab, Skill level evaluation

Links to CASIO Fair, CASIO Product concept competition

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BRAND PROJECTION

EDUCATONAL

【ED1】 CASIO Knowledge Lab

【ED2】 CASIO skill level evaluation

Introduction—New

Introduction—New

Casio Knowledge Lab is a digital platform that will provide courses and instruction. Help people acquire skills.

Carry out skill level certification through professional skill level examination.

Description

Description

Casio Knowledge Lab is a digital platform that will provide courses and instruction. The Casio Knowledge Lab will work with the Casio Sharing system to help people deeply understand skills and knowledge, and can be applied proficiently.

Casio will be composed of experts in the field to assess the students who have completed the skill learning, which will be a guaranteed job, and the students who have passed the assessment will be able to complete the project of the specified difficulty. If you want to participate in higher-level project work, you need to conduct deep learning and research, and evaluate again.

Mission—focus Casio Knowledge Lab reinforces its mission of help people and society advance by enabling people to develop better through knowledge sharing and skills learning.

Similar to EDX, TED, WolframAlpha

Differentiators Casio Knowledge Lab has a professional knowledge team and education team, which helps people learn and apply knowledge from theory to practice through the mode of combining online and offline. Casio will provide skills level certification through learning outcomes assessment so that people can guide new students to learn.

Links to Auxiliary learning equipment

Mission—focus Casio skill level reinforces the mission of helping people inspire breakthroughs in higher-level skills, promoting personal development and professional development and research through in-depth learning by helping society progress and potentially preparing for the birth of new products.

Similar to All skill level certifications, such as IELTS, or architect certification.

Differentiators The Casio skill level assessment will be evaluated by industry experts, so that students can know their professional level and gap, and can also help students find a better match for the job.

Links to Auxiliary learning equipment

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CASIO

EDUCATONAL

【ED3】 CASIO Lecture Series

CO- BRANDING

【CO1】 CASIO + APPLE

Introduction—New

Introduction—New

The Casio Lecture Series will hold regular keynote lectures.

Build around a specific theme.

Casio will work with Apple to use the Apple Watch to track health and exercise. At the same time, academic exchange and practice.

Description The Casio Lecture Series will hold regular keynote lectures.

Build around a specific theme. We will invite experts or teams in this field to share knowledge and technology to help people broaden their minds, increase research directions, communicate and learn, and make breakthroughs in themselves.

Description

Mission—focus

Mission—focus

The Casio lecture series reinforces the mission of helping people broaden their horizons and gain the opportunity to communicate, learn and interact with professionals by help people achieve their next goals through the introduction of

Casio + Apple enhances the mission of promotes social welfare, safeguards the work of rescue teams by helps more people to be found and rescued after disasters through technology convergence.

professional knowledge.

Similar to

Similar to

Apple+NIKE

Academic exchange

Differentiators

Differentiators

The Casio City Tours Lecture will bring knowledge and hope to regions with limited information. No matter what environment you are in, you should dare to innovate and explore. Get out of your comfort zone and become a better version of yourself. Get ahead faster.

Different from other skills certification, Casio helps students master knowledge and skills through practical courses and theoretical courses. It will also incorporate learning AIDS and other Casio products to help students acquire skills quickly.

Links to

Casio will work closely with Apple on software to ensure the best user experience for Casio apps. At the same time, Casio will work with Apple to design the courses of Casio Knowledge Lab to help improve the professional knowledge in product, intelligence, network and other aspects.

Links to Casio and Apple will work closely on rescue watch products.

CASIO Museum

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BRAND PROJECTION

CO- BRANDING

【CO2】 CASIO + ICRC

【CO3】 CASIO + GOOGLE

Introduction—New

Introduction—New

Casio works with the International Committee of the Red Cross to help rescue teams get more professional guidance.

Casio works with Google on instant language translation system.

Description

Description

Through ICRC cooperation, rescue knowledge can be strengthened, and relevant data and information can be collected to update the professional level of rescue watches.

Cooperation is limited to rescue knowledge, casio will not be involved in any war, only to help people in danger.

Most languages and dialects in the world can be translated through reception of Casio devices. This requires a huge amount of data and information. In order to help more people can learn better, reduce the barrier between languages.

Mission—focus

CASIO + Google enhances the mission of promotes the spread of knowledge and social progress by helps more people achieve higher achievements through the collection of linguistic information and data.

CASIO + ICRC enhances the mission of collecting data and information to help product innovation through actual rescue operations by strengthening the brand mission and promoting social development.

Similar to BLUE SKY RESCUE

Differentiators

Mission—focus

Similar to Google translation

Differentiators

The collaboration between Casio and ICRC differs in that THE ICRC provides data support and specialized training to the Casio rescue team, while Casio provides specialized equipment to the ICRC. Mutual support and common development.

Different from the accuracy of Google Translate. Casio’s Real-time Translation, in partnership with Google, can quickly translate the language being played, conduct teleconferences, video conferences, review literature, and daily communication. This can greatly reduce the errors caused by language between messages.

Links to

Links to

Rescue the watch, Convenient holographic projection, CASIO Rescue team

Rescue the watch, Auxiliary learning equipment, Knowledge sharing platform, CASIO Product concept competition

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CASIO

45

CASIO

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CASIO

【PR1】PRODUCTS

Rescue the watch Introduction—New This is a watch that can help rescue teams assist rescue efforts.

Description The rescue watch can monitor the wearer’s physical condition and health data, while the watch also has a small area of life monitoring function to help locate rescued people.

The rescue watch can also monitor direction, altitude, air pressure and weather, and provide beep alerts and alarms in dangerous situations.

Mission—focus The watch for rescue teams reinforces our mission of collecting data and information to promote product innovation and social development by helping rescue teams improve their ability to save people. We dothis for reason, for these people with this hopeful intention.

Similar to Apple watch, Garmin watch

Differentiators This product is different from other smartwatches. It not only monitors the safety and health of users, but also helps others to have a better chance of survival.

Links to CASIO Rescue team, Modular module

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CASIO

48

CASIO

49

BRAND PROJECTION

50

CASIO

51

BRAND PROJECTION

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CASIO

【SE2】SERVICES CASIO Knowledge sharing platform

Introduction—New Sharing knowledge helps us challenge ourselves, helps us grow as individuals and push our limits.

Description The Casio Shared system is a collection toolbox where people can acquire the knowledge they need, which can be knowledge of any skill, diving, camping, math, computer, etc.

At the same time, you can share your expertise and help enrich the system knowledge base.

Mission—focus Casio sharing platform reinforce our mission of collecting and sharing knowledge to advance society by give more people access to education through knowledge sharing.

Similar to Intel school, Online class

Links to Auxiliary learning equipment

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BRAND PROJECTION

54

CASIO

55

CASIO

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CASIO

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BRAND PROJECTION

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CASIO

【EN2】ENVIRONMENT CASIO Museum

Introduction—New CASIO Museum of the Past and Future helps people review the Past products and history of CASIO, and takes people to the Future through the trial experience of concept products.

Description There are the development history and products of casio, as well as the products of the latest technology and concept product experience of Casio. This place can help people understand the brand, build confidence in the brand, and feel the trend of brand development and the mission of innovation.

Mission—focus User Feedback Center reinforces our mission of enhanced to encourage people to visit and learn about the past and future of Casio by demonstrate the future direction of the brand through new display technology.

Similar to As with other museums, the exhibition includes the history of the brand, historical products and some factory models.

Differentiators CASIO Museum of the Past and Future displays the Past of the brand, as well as the Future of the brand, and encourages users to progress together with CASIO through the use of experience.

Links to Convenient holographic projection

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BRAND PROJECTION

60

CASIO

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BRAND PROJECTION

【EV1】EVENTS CASIO Exhibition

Introduction—New Casio expo will showcase new Casio products and invite other companies to show their products.

Description The exhibition will invite other companies or enterprises to participate, each company can experience and visit each other, but also through the body to achieve product or enterprise cooperation. At the same time in the exhibition can exchange learning, develop new product research and development ideas.

Mission—focus Casio expo reinforces the mission of helping companies learn at the expo, promoting cooperation between companies by promoting product innovation and social development through communication and learning.

Similar to EXPO.

Differentiators It’s a small show, not open to everyone like EXPO. The communication between enterprises can better promote enterprise cooperation.

Links to CASIO Museum, User Feedback Center

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CASIO

63

CASIO

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CASIO

65

BRAND PROJECTION

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CASIO

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BRAND PROJECTION

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CASIO

【ED1】EDUCATONAL CASIO skill level evaluation

Introduction—New Casio Knowledge Lab is a digital platform that will provide courses and instruction. Help people acquire skills.

Description Casio Knowledge Lab is a digital platform that will provide courses and instruction. The Casio Knowledge Lab will work with the Casio Sharing system to help people deeply understand skills and knowledge, and can be applied proficiently.

Mission—focus Casio Knowledge Lab reinforces its mission of help people and society advance by enabling people to develop better through knowledge sharing and skills learning.

Similar to EDX, TED, WolframAlpha

Differentiators Casio Knowledge Lab has a professional knowledge team and education team, which helps people learn and apply knowledge from theory to practice through the mode of combining online and offline. Casio will provide skills level certification through learning outcomes assessment so that people can guide new students to learn.

Links to Auxiliary learning equipment

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BRAND PROJECTION

70

CASIO

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CASIO

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CASIO

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BRAND PROJECTION

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CASIO

【CO2】CO-BRANDING CASIO + ICRC

Introduction—New Casio works with the International Committee of the Red Cross to help rescue teams get more professional guidance.

Description Through ICRC cooperation, rescue knowledge can be strengthened, and relevant data and information can be collected to update the professional level of rescue watches.

Cooperation is limited to rescue knowledge, casio will not be involved in any war, only to help people in danger.

Mission—focus CASIO + ICRC enhances the mission of collecting data and information to help product innovation through actual rescue operations by strengthening the brand mission and promoting social development.

Similar to BLUE SKY RESCUE

Differentiators The collaboration between Casio and ICRC differs in that THE ICRC provides data support and specialized training to the Casio rescue team, while Casio provides specialized equipment to the ICRC. Mutual support and common development.

Links to Rescue the watch, Convenient holographic projection, CASIO Rescue team

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BRAND PROJECTION

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CASIO

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CASIO

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CASIO

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WEBSITE

WEBSITE WIREFRAME 02

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CASIO

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WEBSITE

https://http://www.changesthelife.com/

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CASIO

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WEBSITE

https://http://www.changesthelife.com/

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CASIO

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DESIGNER Yubo Wang

CLASS The Nature of Identity Spring 2022

INSTRUCTOR Hunter Wimmer

PHOTO CREDIT unsplash.com