Commercial

SIXT Launch

Cricket NSW generated $6.7million in sponsorship revenue during 2021/22, when combined with W/BBL sponsorship across Sydney Sixers and Sydney Thunder. In a challenging and interrupted season due to the ongoing impact of the COVID-19 pandemic, Cricket NSW would like to thank its partners for their support and understanding through this period. Transport for NSW continues to be a key contributor via our partnership with the State Government which, with a renewed three-year deal, has now entered the 20th year of the Plan B anti-drink driving campaign. The new deal also saw them become the Official Coaches Partner across both of our Big Bash clubs for the men and women, with prominent branding across all support staff apparel. Our most exciting ‘signing’ of the season was the announcement of the partnership with Charter Hall, who became Principal Partner of the NSW Breakers and have exciting plans in place to deliver a mentoring program which will partner our female state contracted players with senior Charter Hall executives. SIXT Car and Truck Rentals launched a new three-year partnership with Cricket NSW, Sydney Sixers and Sydney Thunder alongside their official brand launch in December. The Summer of SIXT was leveraged across the entire Big Bash season with exciting activations, display vehicles and match-day partnerships. Sydney Water continued their successful campaign to educate Sydneysiders about the many benefits – environmental, health, financial and more – of drinking Sydney world class tap water rather than bottled water. Sydney Water also utilised the partnership to educate cricket fans about water conservation and waste reduction. Our unique partnership spans across the NSW Blues, Breakers, Sydney Sixers and Sydney Thunder teams. Office of Responsible Gambling continued to use the partnership to promote the Reclaim the Game messaging. This program continues to seek to address the normalisation of sports betting and raise awareness of the associated risks. This partnership aligns with our values at Cricket NSW and efforts to provide a family-friendly experience at Big Bash League games and ensures it is kept free of betting advertising. McDonald’s, Kookaburra, Summit Fleet Leasing & Management, Masuri, Kingsgrove Sports and People & Culture Strategies all continued as valued partners of Cricket NSW. Brokenwood Wines and Gage Roads Brew Co also maintained their support, supplying key Cricket events throughout the season. We thank all these partners for their support of Cricket NSW.

Sydney Sixers

humm, the bigger buy-now-pay-later, continued as WBBL Principal Partner and with brand awareness their key objective, upgraded their partnership to include the branding across the BBL team as well. To launch the season, humm cleverly created a Snapchat game allowing fans to be the first in the country to wear the brand new Nike playing apparel. They then followed this up with a season-long grassroots competition, giving away a total of $30,000 to six lucky clubs. BBL Principal Partner, iiNet, continued in the men’s front of shirt position, taking them into their ninth season with the Sixers. Toyo Tires also continued as Major Partner across both WBBL and BBL. They signed a new three year partnership, giving them great exposure through their apparel branding, as well as a regular match day competition inviting fans at each match to guess where our top-scoring player would score their most runs. BYD was an exciting new vehicle supplier who delivered branded, electric vehicles for our interstate and overseas players to use whilst in Sydney.

Sydney Thunder

Sydney Thunder was delighted to welcome Homestar Finance as our new BBL Principal Partner, on a three-year deal. Homestar Finance has been an Official Partner for the past three seasons and now features on the front of the BBL playing shirt. Homestar’s commitment to the Thunder Nation is a crucial component of their partnership. Homestar supports our Aboriginal and Torres Strait Islander T20 Cup teams and in this past season donated 22,000 meals to those in need through our partnership with OzHarvest. HomeWorld continued their support as Major Partner of both our W/BBL teams. HomeWorld’s support goes beyond both our W/BBL teams, with strong support for our community. They are the naming rights partner of the HomeWorld Thunder Nation Cup and are assisting local cricket clubs by providing $10,000 in HomeWorld Community Grants. Chamberlain DIY Garage Doors continued their support of women’s cricket through a second year in partnership with our WBBL team. We were thrilled to return to Sydney Showground Stadium this season, after no matches were held there in BBL|10. This allowed us to continue our partnership with Sydney Olympic Park Authority, showcasing the fantastic facilities and precinct in which our BBL team is based.

Ben Hirschfeld

General Manager - Commercial Experience