Rooted Magazine_2024

W W W.C R E S C E N T C O M M U N I T I E S .C O M

in our mission, our people, and our communities. Your

2024 INVESTOR SUMMIT

We

want to thank you for believing

partnership is invaluable to us, and we hope our passion for delivering excellence, further strengthens these relationships.

Every ad in this magazine is a true testament of success.

Each is a valued partner that has helped develop exceptional outcomes to our communities, investors, and shareholders.

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Building Authentic Community

Discover Community

Transforming Space and Lives

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The Power of Authenticy

Where experience, reliability and quality intersect.

NAIOP Developer of the Year

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Features

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Intentional design is always focused on

CONNECTING PEOPLE TO PLACE.

THE RIVER DISTRICT CHARLOTTE, NC Cooper Carry is proud of our partnership with Crescent Communities to design Westrow, the first phase of the River District.

Our collaborative design efforts on Novel River District, Residential and Commercial Guidelines, Experiential Graphics, and The Forge amenity promote a resilient, wellness-focused lifestyle community.

NOVEL Beach Park by Crescent Communities is

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NOVEL Beach Park

located just a short drive from some of the best shopping and restaurants in the area and embraces the best of beach club living. The community includes 289 for-rent residences with the vast majority offering unobstructed views of Old Tampa Bay and Tampa’s famous picture-perfect sunsets.

TAMPA, FL 8

Delivered in 2024

OUR MISSION

“ArtPop Street Gallery showcases local artists while equipping them to achieve sustained success. We make art accessible to all people in the communities we serve because everyone deserves access to art.”

CITIES PROGRAM An annual exhibition of 20 juried-in artists - with a twist. The gallery is the entire CLT, NC/SC region: on billboards, digital displays, and more!

INSPIRATION PROJECTS Turnkey creative solutions from A-Z. Connecting business to artists and artists to paid opportunities for any creative project imaginable.

COMMUNITY EVENTS Come as you are, open to all! Join us in celebrating local art at pop-ups, upcycled fashion shows, and creative gatherings.

UPCYCLING INITIATIVE An ongoing promise to our planet to keep our billboard vinyls out of the landfill by repurposing in a way that only artists can.

@ArtPopStreetGallery

NOVEL Val Vista

mixed-use development in Gilbert, AZ. The community offers luxury apartment homes with high end finishes and unique amenities.

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>> Visit ArtPopStreetGallery.com/Donate >> 113 Freeland Lane Charlotte, NC 28217 >> Mail to P.O. Box 63, Barium Springs, NC 28010

NOVEL Val Vista is part of the larger Val Vista Square

PHOENIX, AZ 10

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A

canvas is a tightly woven cloth surface for painting or creating.

A community, a group of people with a common characteristic or interest in living together. We start with a blank slate and weave the creative fibers of design, art, philanthropy, amenities, food, culture, music, and experiences into what we build. The result is a place as rich, unique, and diverse as the community around it. In CANVAS™ we strive to create a richer community experience which cannot be duplicated and is anything but cookie-cutter.

BUILDING AUTHENTIC COMMUNITY

BUILDING AUTHENTIC COMMUNITY

Community

Inspiration is in the name.

2024 INVESTOR SUMMIT

Building Authentic

Canvas

A firm closely woven cloth as a surface for painting.

A surface to create.

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Above: NOVEL Daybreak CANVAS session in Salt Lake City, Utah

From our CANVAS™ sessions, the best ideas are born – partnerships, offerings, programming, art and design ideas pour out of our collaboration and into the community plans. A set of vision and experience principles (VEPs) are crafted providing all our teams and partners with a roadmap and guiding idea so that when decisions are being made, they are made through the lens of the VEPs. Our end goal is that anyone entering a Crescent community can see a beautifully connected thread from design to experience that was inspired by community.

A group of people with a common characteristic or interest living together within a larger society.

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Community

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2024 INVESTOR SUMMIT BUILDING AUTHENTIC COMMUNITY

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ar more than a design charette, our CANVAS™ process is where collaboration meets community with a dash of design and a pinch (or more than a pinch) of passion. It is our secret recipe. We build community from the inside out – designing the heart of the community before designing the sticks and bricks - we build community and better people’s lives. The outcome is communities filled with soul and energy where tenants and residents thrive.

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BUILDING AUTHENTIC COMMUNITY

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Proven results.

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COMMUNITY SPOTLIGHT

Elizabeth on Seventh is located at the iconic intersection of East 7th Street and North Caswell Road in the heart of the Elizabeth neighborhood in Charlotte, NC. The 103,500 SF office and retail community has access to major roadways and is less than 2 miles from Charlotte’s Uptown. The building was meticulously designed and crafted to reflect the rich character of the Elizabeth neighborhood with its historically diverse architecture and tree-lined streets. The design respects the past, embraces the present and looks to the future being sensitive in scale and improving the pedestrian experience. The physical characteristics of the building offer iconic corner architecture and select retail and restaurant space to complement the neighborhood including Barre3, Rosemont Market & Wine Bar, Catalina’s Kitchen & Bar, and The Yard Milkshake Bar.

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Delivered in 2024

EXTRAORDINARY RARELY HAPPENS BY ACCIDENT. We help transformordinary opportunities into outstanding real estate.

NOVEL Mallard Creek brings a

Real Estate Strategy | Brand | Marketing | Training

Visit LighthouseEngineering.com to learn more about how we can help your vision shine bright!

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NOVEL Mallard Creek

nature-inspired design and focus on total wellbeing to the forefront of residential living. Strategically located within the rapidly expanding University City Area, the community allows residents the opportunity to experience convenient access to a wide array of shopping, working, learning, and leisure options.

CHARLOTTE, NC

TeamRedPropeller.com

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Delivered in 2024

Experience better living at RENDER Legacy Trail. Here

SARASOTA, FL

At RENDER Legacy Trail, we offer one-, two- and three-bedroom residences with luxurious private amenities and unrivaled service offerings tailored to fit your unique lifestyle, call us today or visit our website to schedule a tour and find your next apartment home.

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RENDER Legacy Trail

you’ll adore our elevated resident programs and amenities while still having easy access to the Gulf Coast’s most coveted beaches. It’s Florida living at its smartest, with everything you need and nothing you don’t.

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Delivered in 2024

Situated in Tampa’s Westshore Business District, NOVEL Independence Park is at the epicenter of one of Florida’s largest concentrations of Class A office space, consisting of over 18 million square feet and nearly 100,000 employees.

TAMPA, FL

The community features three five-story buildings and is part of Independence Park, a 44-acre, mixed-use site that was recently rezoned to accommodate the project as well as future phases that include office, retail, and townhomes.

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NOVEL Independence Park

This 277-unit community in Tampa, Florida features Class A interior home finishes such as stainless-steel appliances, stone surface countertops, and vinyl wood flooring. Community amenities include a fitness center, resort style swimming pool, rooftop lounge, dog park, detached garages, and a pedestrian nature trail.

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2024 INVESTOR SUMMIT DISCOVER COMMUNITY

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DISCOVER COMMUNITY

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NOVEL Daybreak Salt Lake City, Utah

was created and first executed over eight years ago at our Crescent Scottsdale Quarter community in Phoenix, AZ. The idea was created to extend and share the knowledge and ideas from CANVASTM and integrate them as part of an elevated sales training process. Our teams knew that if potential residents could understand our vision and see how it came to life in the community that no other competitor, they toured would be able to complete on story and lifestyle. We are not a commodity, and they are not just a resident. We emphasize the need to discover what a resident is looking for, even if they don’t know for sure themselves.

We teach teams how to cultivate a relationship with the potential resident that far exceeds floorplans and finishes – but shows them how their experience at a Crescent Community will enhance and enrich their lives through community.

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Discover Community

Brand Camp, formerly Crescent U,

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Michael Tubridy Senior Managing Director Crescent Communities

“

Our team valued that CC took the time to come by and explain the decision-making process behind our community to the team. It was a unique experience and something that does not happen at other properties under different ownerships. It made us feel valued as team members and helped us fall in love with the community more and the purpose behind it. It was nice having full days dedicated to the training because we were able to stay fully involved in the process and were not worried about office related matters in that moment.

Being in such a highly competitive area, with a lot of newbuilds where most have lower pricing that we do has been tough, but selling the idea of the community and the lifestyle has been what has helped us separate the price from the other communities. Having a theme and a purpose behind the community is a different concept to renters. Yes, they can rent something for $400 less, but the experience and customer service they get with a NOVEL property is far beyond the competitors. In general, I feel like everyone in sales should have to take a refresher class every few years and fine tune their skills.

Brand camp allowed us to continue to develop our skills past what we might have already known.

Below: The Club Room in NOVEL Morrisville located in Raleigh, NC

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Crescent Dilworth located in Charlotte, NC

DISCOVER COMMUNITY

The management team of NOVEL Scott’s Addition, located in Richmond, Virginia.

“

My first Brand Camp experience was at Crescent Dilworth. I absolutely saw a difference in the team there who took the stories an anecdotes shared with them in detail in Brand Camp (formerly Crescent University) to help showcase to prospective residents the thoughtfulness and care that was put into every single element of the project planning, design, programming, and marketing. I then overheard resident sharing those same stories with family and friends to boast about that same thoughtful attention to detail in their home. A particular example that comes to mind is going through close to 30 different stone samples to find one that perfectly matched the existing stone bridge connecting the property to the Little Sugar Creek Greenway so we could incorporate it into our building exterior to enhance how connected our community was to the greenway amenity.”

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We build community through thoughtful and authentic experiences and moments that capture the neighborhood heartbeat and keep the beat going through every amenity, home, art piece and experience. We could go on all day about how incredible this Brand Camp program is, but what really makes this impactful are the results.

NOVEL Morrisville Property Manager Raleigh, NC 25

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NOVEL Mallard Creek Property Manager Charlotte, NC

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NOVEL Daybreak located in Salt Lake City, UT

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NOVEL Val Vista Property Manager Phoenix, AZ

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All of our comps do not try to get to know people as people, they just ask the generic standard industry questions, so they try to sell the product based on what the prospect is looking for. But when you get to learn the hobbies, employment, and lifestyle of each prospect you open a box of information that can be useful to overcome objections. Such if someone works from home, we can use that information to highlight our micro offices or if someone has a pet, we can use that information to highlight our pet wash and our pet of the month activities! Or if someone is moving from out of the area and is looking for a community, highlight our resident events to showcase opportunities for the prospect to connect with neighbors and make new friends.

NOVEL Val Vista Phoenix, AZ

DISCOVER COMMUNITY

We get feedback, often, from tours that this “is the best tour that they’ve ever had” and we aren’t “pushy” or “ambiguous”. That we’re “thoughtful” and “really care” about the people here! Being able to speak to details on the property (finishes, land, colors, etc) isn’t something other communities will typically focus on, so people are generally very impressed with our knowledge of the property as a whole (we’ve quite a few tours and investors note this!) Being able to tell our NOVEL story and bring that to life, has certainly helped us standout from competition. Prospects are conditioned to be price focused and regurgitate all their information the second they walk in the door. The fact that we don’t get into the “nitty gritty” until really the end of the tour, typically softens their initial stance and they’re more comfortable and willing to flex.

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NOVEL Mallard Creek located in Charlotte, NC

Our understanding of the community and the reasoning behind many design features in the amenity spaces and units truly sets us apart. When we can clearly explain the purpose of these spaces, it fosters trust with prospects and residents, strengthening their relationship with our team. We not only grasp the community’s design but also explore the neighborhood, becoming well-informed about the submarket. This allows us to quickly address prospects’ questions about local experiences and businesses. I believe many of our competitors don’t immerse themselves in the submarket to the same extent, so having this knowledge gives us an edge in attracting prospective residents.

NOVEL Daybreak Property Manager Salt Lake City, UT 28

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We all agreed that we valued connecting with you all (Crescent Team) the most. A lot of owners look at the management staff as property and don’t interact with the management team. We enjoyed the opportunity to get to know the team on a personal level and feel like a real extension of Crescent and the NOVEL brand.

DISCOVER COMMUNITY

NOVEL Scott’s Addition management team, located in Richmond, Virginia.

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COMMUNITY SPOTLIGHT

Goodwill Industries of the Southern Piedmont held their groundbreaking in May 2023 and opened doors in April of 2024 at Axial Southgate 77 in Rock Hill, SC. Crescent Communities’ AXIAL developed a 50,276 SF build-to-suit facility for Goodwill that includes a donation site, outlet store, small office area and a 38,262-square-foot warehouse area supporting transportation and logistics.

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NOVEL Scott’s Addition will sit at the northern edge of Richmond’s vibrant Scott’s Addition neighborhood.

RICHMOND, VA

Amenities include a resort style pool with expansive pool deck, multiple dining and gathering spaces – including a fireside lounge, a library, co-working rooms, a dog park and spa, Garden Dining Room, Sky Deck and even a resident Speakeasy.

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NOVEL Scott’s Addition

The location is also adjacent to the Diamond and just 2.5 miles from the City Center.A five-story wrap building with a seven-story corner pop-out offers 275 for-rent residences, featuring a mix of studio, 1-, and 2-bedroom apartment homes with a limited number of unique loft homes making up the top floor.

This community was designed to blend the areas vibrant personality with sophisticated and elevated living.

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HAT'S PO SS EW N I

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TILE THAT MAKES A STATEMENT. As the world-class leader in Tile, Natural Stone & Countertops, Daltile offers the largest assortment of high-style solutions to elevate any space or design.

Your trusted partner in Multifamily excellence.

Connect with us at Multifamily@daltile.com.

NOVEL Morrisville is located within a walkable masterplanned, multi-use community

Photo features Rekindle™ Light Grey on the floor with Natural Stone Quartzite Lamberti Bianco on the countertops.

MORRISVILLE, NC FREE DESIGN SERVICES AVAILABLE! ©2024 Daltile

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NOVEL Morrisville

that is anchored by the Wake Competition Center sports complex, a multi-sport facility and practice home of the NHL’s Carolina Hurricanes. The community is also adjacent to Apple’s upcoming campus at Research Triangle Park, Lake Crabtree, Perimeter Park, and the RDU airport. The four-story building offers 336 for-rent residences, featuring ten townhomes and a mix of studio, 1-, 2-, and 3-bedroom apartment homes.

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Delivered in 2024

Render Stockbridge adds to the growing Render portfolio,

ATLANTA, GA

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RENDER Stockbridge

filling a void for those seeking a suburban lifestyle without wanting to sacrifice thoughtful design, functional space and local character. Anchored by what matters most to residents and their lifestyle needs, Render Stockbridge is rooted in design and convenience encouraging a highly socialized and energetic environment. With a centralized lobby and leasing space, a dynamic fitness center, multipurpose rooms and abundant outdoor spaces, Render Stockbridge makes suburban living feel upscale and attainable.

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THE YIELD

COMMUNITY SPOTLIGHT

launched as Crescent Communities’ life science brand in January 2023 and consists of 230 acres in Holly Springs, NC. Crescent Communities’ THE YIELD is developing three distinct life science campuses located near industry giants including Seqirus, Amgen, and FUJIFILM Diosynth. The three projects – which total 2M SF of bio-manufacturing and lab space and a planned investment of more than $1B – include 210K SF of completed and sold buildings, 220K SF of completed cGMP bio-manufacturing ready to lease buildings, and an additional 530K SF in design and future development. Plans to expand THE YIELD to similar highly desirable life science markets are underway.

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2024 INVESTOR SUMMIT

THE POWER OF ART

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T R A N S FO R M I N G S PAC E S A N D L I V E S

Transforming Spaces and Lives

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The Power of Art at Crescent Communities

Art has the unique ability to connect people, evoke emotions, and transform ordinary spaces into something extraordinary. At Crescent Communities, we believe deeply in the power of art, not just as a decorative element but as a vital tool in building vibrant, welcoming spaces that reflect the soul of the community. What began as a desire to beautify buildings and fill blank spaces has become a cornerstone of our philosophy, shaping the way we approach our developments and fostering a sense of connection among residents.

Art at Crescent Communities is not merely about aesthetics; it’s about creating opportunities, empowering local artists, and reflecting the distinct character of the neighborhoods we serve. With our motto, “Build Community. Better People’s Lives,” at the core of our efforts, we’ve partnered with national curators and local artists to ensure that each piece we commission enhances both the physical space and the community spirit.

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The incorporation of art into our communities has evolved into more than just an initiative; it has become part of Crescent Communities’ DNA.

T R A N S FO R M I N G S PAC E S A N D L I V E S

Art is in our DNA We see every blank wall, parking deck, and garage as a canvas waiting to be transformed.

In all the cities we develop, we work hand in hand with local artists to create dynamic, colorful, and thought-provoking works of art that reflect the unique personality of the neighborhood. This approach does more than brighten up spaces—it invites residents and visitors to engage with their surroundings.

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Public art is a powerful catalyst for interaction, sparking conversations and building connections among community members. It draws people in, fosters curiosity, and creates a shared sense of identity. Art makes people stop, look, and feel, and it’s this emotional engagement that turns a building into a living, breathing part of the neighborhood.

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2024 INVESTOR SUMMIT T R A N S FO R M I N G S PAC E S A N D L I V E S

Creating Meaning Art is more than just a visual enhancement; it has a tangible impact on the overall living experience. Imagine walking through

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a parking deck and being greeted by a vibrant mural that lifts your spirits after a long day. Picture entering a lobby adorned with a local artist’s work that sparks a sense of connection with the neighborhood.

These artistic moments, thoughtfully integrated into everyday spaces, turn the mundane into the meaningful.

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Connection with Color

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For Crescent Communities, art is a way of enhancing the daily lives of our residents. It

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adds beauty to their surroundings, but more importantly, it creates a sense of belonging. When residents see art that speaks to the culture of their community, they feel more connected to where they live. Art creates spaces that people want to spend time in, that they are proud to call home, and that visitors want to explore.

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Surprise and Delight Perhaps one of the most profound impacts of incorporating art into our communities is its ability to serve as a bridge between people. Art has the power to transcend differences, create dialogue, and unite individuals who might not otherwise connect. It encourages residents to engage with their neighbors and their surroundings, building stronger, more connected communities. In neighborhoods across the country, Crescent Communities is using art as a tool to build these bridges. Whether it’s a mural that celebrates the diversity of a community or an installation that prompts reflection on a shared history, art helps foster a sense of unity and belonging. It transforms spaces into gathering points, sparking interactions that strengthen the fabric of the neighborhood.

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T R A N S FO R M I N G S PAC E S A N D L I V E S

Determination and Dedication ROOTED

We are committed to creating communities that are not only visually striking but also deeply connected to the neighborhoods

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they serve. By strategically incorporating art, we are leaving behind more than just buildings; we are creating lasting legacies that enrich lives and strengthen neighborhoods.

Our dedication to working with national curators and local artists ensures that every project reflects its community. We believe that by enhancing our spaces with art, we can fulfill our mission to “Build Community. Better People’s Lives.”

Delivered in 2024

AXIAL Southgate 77

ROCK HILL, SC

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AXIAL Southgate 77

consists of two buildings totaling 270,557 square feet with 32-foot clear heights, rear-load capacity, concrete tiltwall construction, and ample parking for future tenants. A build-to-suit is included for one of Goodwill Industries Southern Piedmont regional locations totaling 50,276 square feet. The second building is 220,281 square feet and can accommodate multiple tenants.

Located within the Antrim Business Park near Winthrop University, AXIAL Southgate 77 is strategically located on Galleria Boulevard in Rock Hill, SC, with immediate access to I-77 at Dave Lyle Boulevard to the north or Highway 21 to the south.

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Delivered in 2024

CHARLOTTE, NC

with ample employee and trailer parking.

The three buildings measure 414,000, 247,000, and 149,000 square feet, and provide the flexibility to accommodate multiple tenants. These features, along with modern clear heights, satisfy both local and regional distribution tenants in addition to light manufacturing and assembly users.

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Transforming place into destination through architecture & interior design

AXIAL Bonds Farm

AXIAL Bonds Farm in Concord, NC, consists of three rear-load buildings totaling 810,000 square feet

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strategy and design studio. Proven branding experts and a&network of specialists who bringDESIGN, all the big agency experience&and none of the structural limitations.

POST PRODUCTION, EVENTS, LOGO BRAND GUIDELINES STRATEGY, VISUAL IDENTITY SYSTEMS, REBRANDING BRAND REFRESH, COLOR PALETTE & TYPOGRAPHY, GRAPHIC DESIGN, DIGITAL MEDIA DESIGN, WEBSITE DESIGN, EMAIL We are a quick and nimble and pack a punch.

We build&powerful brandCOMMERCIAL communications thatESTATE, SPORTS MPAIGNS, ADS CAMPAIGNS, LIFESTYLE & PRODUCT, CORPORATE INDUSTRIAL, & REAL engage, build relationships that propel brands.

EVENTS, AERIAL, CORPORATE & BRAND, MARKETING & SOCIAL MEDIA, PRODUCT & COMMERCIAL, EDITING & POST ODUCTION, EVENTS LOGO DESIGN, BRAND GUIDELINES & STRATEGY, VISUAL IDENTITY SYSTEMS, REBRANDING & BRAND FRESH, COLOR PALETTE & TYPOGRAPHY, GRAPHIC DESIGN, DIGITAL MEDIA DESIGN, WEBSITE DESIGN, EMAIL CAMPAIGNS, DS CAMPAIGNS, LIFESTYLE & PRODUCT, CORPORATE & INDUSTRIAL, COMMERCIAL & REAL ESTATE, SPORTS & EVENTS, RIAL, CORPORATE & BRAND, MARKETING & SOCIAL MEDIA, PRODUCT & COMMERCIAL, EDITING & POST PRODUCTION, ENTS, LOGO DESIGN, BRAND GUIDELINES & STRATEGY, VISUAL IDENTITY SYSTEMS, REBRANDING & BRAND REFRESH, GOODSTUFFCREATIVE.COM OLOR PALETTESTUDIO@GOODSTUFFCREATIVE.COM & TYPOGRAPHY, GRAPHIC DESIGN, DIGITAL MEDIA DESIGN, WEBSITE DESIGN, EMAIL CAMPAIGNS, ADS MPAIGNS, LIFESTYLE & PRODUCT, CORPORATE & INDUSTRIAL, COMMERCIAL & REAL ESTATE, SPORTS & EVENTS, RIAL, CORPORATE & BRAND, MARKETING & SOCIAL MEDIA, PRODUCT & COMMERCIAL, EDITING & POST PRODUCTION, ENTS, LOGO DESIGN, BRAND GUIDELINES & STRATEGY, VISUAL IDENTITY SYSTEMS, REBRANDING & BRAND REFRESH,

Delivered in 2024

WE PACK A

WE BRAND DESIGN SHOOT & FILM

GOODSTUFF

CHARLOTTE, NC

500 Rhyne Road, just half a mile from I-485 and 2.5 miles from I-85. The speculative site includes 3,850 square feet of office space in the warehouse ready for immediate occupancy, as well as 338 auto parking spaces, 106 trailer parking spaces, and two drive-in doors. Together with its prime location, these features satisfy a wide variety of local, regional, and national users.

ROOTED

AXIAL Rapid Commerce Park

AXIAL Rapid Commerce is an over 449,000-square-foot industrial building located at

58

Delivered in 2024

Preconstruction | General Contracting | Construction Management

Elevating expectations since 1985.

Built in partnership with Crescent Communities

www.jm-a.com

RICHMOND, VA

in the greater Richmond area in Chesterfield County, VA, with ample employee and trailer parking. The building provides the flexibility to accommodate multiple tenants with modern clear heights for local and regional distribution tenants in addition to light manufacturing and assembly users. The building will be tilt-wall concrete construction with 320’ depth.

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Novel South Capitol

AXIAL Gateway 95

AXIAL Gateway 95 offers one rear-load building totaling approximately 505,068 SF

60

2024 INVESTOR SUMMIT

THE POWER OF AUTHENTICITY

In a world where digital media is saturated with stock imagery, generic messaging, and copy-paste campaigns, the importance of authenticity in branding cannot be overstated.

THE POWER OF AUTHENTICITY

How Genuine Branding Sets Crescent Communities Apart

NOVEL Beach Park Tampa, FL

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Consumers today crave brands that feel real—brands that connect with them on a personal level and reflect their values, lifestyle, and aspirations. At

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Crescent Communities, we understand the true value of being genuine and authentic to our brand. This philosophy is at the heart of everything we do, from our carefully crafted messaging to our refusal to rely on stock imagery. Instead, we create bespoke visual content that truly reflects the essence of living in our communities.

2024 INVESTOR SUMMIT THE POWER OF AUTHENTICITY

Today’s consumers are more informed than ever before.

They can spot inauthentic marketing from a mile away.

Stock imagery, while convenient, often fails to resonate because it feels distant and disconnected. Consumers know when they’re being sold an idealized version of reality versus an honest portrayal of what life in a community truly feels like. At Crescent Communities, we go the extra mile to ensure that the imagery and video content we use are authentic representations of our communities. Every photograph is captured on-site, with real people, real moments, and real experiences.

Our goal is to give potential residents a true sense of what it feels like to live in one of our communities—not just an idealized version, but the real deal. This level of authenticity not only builds trust but also fosters a deeper emotional connection with our audience.

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When people explore Crescent Communities, we want them to be immersed in the specific lifestyle, culture, and atmosphere that each of our locations offers.

Stock images fail to capture the nuanced individuality of each community. That’s why we work closely with photographers and videographers to create content that tells a story—your story. Whether it’s a snapshot of neighbors enjoying a quiet morning coffee or kids playing in a local park, every piece of visual content reflects the unique character and charm of that community. By showing the world as it truly is, Crescent Communities helps potential residents envision their future with clarity and confidence. This level of thoughtfulness, personalization, and care is not something that can be faked or substituted. It’s what makes us different, and more importantly, it’s what makes us real.

THE POWER OF AUTHENTICITY

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Informed Consumers Require Deeper Connection

2024 INVESTOR SUMMIT

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THE POWER OF AUTHENTICITY

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As a Long-Term Strategy

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THE POWER OF AUTHENTICITY

2024 INVESTOR SUMMIT

THE POWER OF AUTHENTICITY

65

Today’s consumers are more informed than ever before. They can spot inauthentic marketing from a mile away. Stock imagery, while convenient, often fails to resonate because it feels distant and disconnected.

Consumers know when they’re being sold an idealized version of reality versus an honest portrayal of what life in a community truly feels like. At Crescent Communities, we go the extra mile to ensure that the imagery and video content we use are authentic representations of our communities. Every photograph is captured on-site, with real people, real moments, and real experiences.

Our goal is to give potential residents a true sense of what it feels like to live in one of our communities—not just an idealized version, but the real deal. This level of authenticity not only builds trust but also fosters a deeper emotional connection with our audience.

When people explore Crescent Communities, we want them to be immersed in the specific lifestyle, culture, and atmosphere that each of our locations offers.

Stock images fail to capture the nuanced individuality of each community. That’s why we work closely with photographers and videographers to create content that tells a story—your story. Whether it’s a snapshot of neighbors enjoying a quiet morning coffee or kids playing in a local park, every piece of visual content reflects the unique character and charm of that community. By showing the world as it truly is, Crescent Communities helps potential residents envision their future with clarity and confidence. This level of thoughtfulness, personalization, and care is not something that can be faked or substituted. It’s what makes us different, and more importantly, it’s what makes us real.

Stonewall Station Charlotte, NC

2024 INVESTOR SUMMIT

THE POWER OF AUTHENTICITY

The Bottom Line

By rejecting generic imagery

THE POWER OF AUTHENTICITY

At Crescent Communities, we’re not just building community—we’re creating experiences. And in doing so, we remain dedicated to showing the world the real, unfiltered, and genuine essence of what it means to live in one of our communities.

By embracing authenticity and staying true to our brand, Crescent Communities continues to thrive and build lasting relationships with those who call our communities home.

ROOTED

In a landscape where stock images and cookie-cutter marketing have become the norm, Crescent Communities stands out by staying true to its brand identity.

THE POWER OF AUTHENTICITY

and focusing on creating bespoke, authentic content, we provide potential residents with an honest glimpse into life at our communities. This commitment to authenticity not only builds trust and fosters emotional connections but also sets the foundation for long-term success.

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Starting in 2025

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NOVEL River District

CHARLOTTE, NC

70

WHERE DESIGN LIVES

environments and urban design is based on a people-centric storytelling and design process that creates memorable experiences nationwide.

NOVEL Blandtown

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Everything we do, from architecture and interior design to branded

Starting in 2025

ATLANTA, GA

ktgy.com 72

Starting in 2025

IDEA FIRST, THEN DESIGN

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Render Douglasville

ATLANTA, GA

74

A one-stop solution to accessibility consulting.

Starting in 2025

LCM Architects provides architectural, accessibility, and inclusive design consulting services for a diverse group of clients and project types nationwide.

Our passion for service, good design, and making buildings work for everyone has remained the foundation of our thriving practice for more than 25 years.

950+

New residential projects reviewed Type A dwelling unit balcony doors: ‫ ڦ‬Patio/Balcony swing door thresholds shall be 1/2" maximum in height. ‫ ڦ‬Changes in level 1/4" and less are permitted to be vertical. Changes in level greater than 1/4", and not more than 1/2" maximum in height shall be beveled with a slope not steeper than 1:2.

ANSI 2009: 1003.5, 404.2.4, 302, 303 Typical

25K

ADA Title II & III sites surveyed/reviewed

U12

1'-6" min

U02a

U03a

U05g

U04b

Minimum maneuvering clearance, hinge approach, pull side for accessibility to bedroom.

ANSI 2009: Sec 404.2.3

U08b

1'-6" hold

Revolve at Peoria 83 | Arizona

31' - 9"

Multifamily developments designed

ANSI Type A Units: At least one section of counter shall provide a work surface 30" minimum in length. A minimum 30"x48" clear floor space shall be provided, positioned for a forward-approach to the work surface, centered on the work surface.

Cabinetry shall be permitted under the accessible work surface, provided the cabinetry can be removed without removal or replacement of the work surface, the floor finish extends under such cabinetry, and the walls behind and surrounding cabinetry are finished.

Work surface can also be located at movable kitchen counter at 34" AFF. (ANSI 2009: 1003.12.3) Typical

ANSI Type A Units: Upon removal of the base cabinet, verify that any remaining end support will have a profile that will accommodate an accessible knee and toe space below.

It is LCM's understanding that the entire width of all portions of the base cabinet overlapping the 60" wide water closet clearance must be removable and provide accessible knee and toe clearance.

ANSI 2009: 1003.11.2.4.4 Exception Typical

42" MIN

4.5M sf

24' - 0"

Align linen closet flush with front edge of vanity to allow a min 30" x 48" clear floor space positioned for a parallel approach and centered on the lavatory.

FHADM: Req 6, pp 7.47-7.48

U10

U01

Refer to previous enlarged unit plans/elevations for similar accessibility comments such as, but not limited to:

Refer to typical ANSI Type A unit comments on Sheet A5-05.

-WATER CLOSET CENTERLINE / LOCATION -LAVATORY CLEAR FLOOR SPACE -BALCONY SWING DOOR THRESHOLD

Accessibility Plan Reviews Construction Reviews Surveys & Reports Barrier Removal Consultation Transition & Compliance Plans Litigation Support Due Diligence Reports Training

Architecture Full Architectural Services Interior Design Programming & Planning Inclusive Design

and coordinate accordingly to ensure accessibility compliance will be achieved.

lcmarchitects.com

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Services

NOVEL UHill

DURHAM, NC

76

2024 INVESTOR SUMMIT

CRESCENT COMMUNITIES’ CONSTRUCTION

The Crescent Communities Construction leadership team brings to the table 75 years of experience and a proven track record of performance.

Our business principles and expertise are built on detailed craftsmanship of projects that stand the test of time. We deliver excellence – high quality, on time, on budget and having met or exceeded our client’s expectation.

CRESCENT COMMUNITIES’ CONSTRUCTION

WHERE EXPERIENCE, RELIABILITY AND QUALITY INTERSECT.

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LEADERSHIP

Our leadership team, combined with the outstanding support and reputation that Crescent Communities brings to the table, makes Crescent Communities Construction a trusted partner that adds value to each investment. Our team has completed 18 projects totaling over $1B , with 7 Multi-Family projects currently under construction totaling over 6,300 units and 1 Industrial project currently under construction totaling approximately 330,000 SF.

2024 INVESTOR SUMMIT

CRESCENT COMMUNITIES’ CONSTRUCTION

CRESCENT COMMUNITIES’ CONSTRUCTIONW

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PORTFOLIO

2024 INVESTOR SUMMIT CRESCENT COMMUNITIES’ CONSTRUCTION

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Crescent Communities Construction is currently building in Charlotte and Cary, North Carolina, Atlanta, GA, and Nashville, TN and has additionally constructed projects in the Tampa and Orlando markets. Our history, experience and genuine commitment to quality workmanship are just a few of the attributes that help Crescent Communities Construction differentiate.

Where Vision Meets Precision

Starting in 2025

At Lighthouse Engineering, we illuminate your path to success with precise, innovative solutions.

Whether you need expert consultation, facility assessments, or custom engineering designs, our team is dedicated to guiding you through every stage of your project. With our focus on quality, integrity, and cost effective solutions, we’re your beacon in the world of engineering.

Mechanical - Electrical - Plumbing

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Visit LighthouseEngineering.com to learn more about how we can help your vision shine bright!

Render Manchester Farm

NASHVILLE, TN

84

Starting in 2025

We are an independent, integrated, full-service marketing agency serving clients nationwide.

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Harmon West Meade

NASHVILLE, TN

86

Starting in 2025

F U L LY CAPTU RE D, TOTAL LY C OVE RE D Industry-Leading Visual Construction Documentation

PHOTO:

Interior and Exterior Progressions, Site Survey, Elevations Exact Built

WEBCAM:

Progress and Site Security

UAV:

Slideshows and Site progression

LASER:

Scan to Plan, Scan to BIM

PROGRESS TRACKING: AI Insights

919-518-5188

p.viverette@multivista.com

multivista.com

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FOR MORE INFORMATION CONTACT US:

Harmon Ascend

PHOENIX, AZ

88

Novel Midtown | Atlanta, GA

Starting in 2025

Architecture

Planning

Design

www.nilesbolton.com

ATLANTA

Harmon Melissa

ROOTED

We’ve been fortunate to build long-term partnerships with visionary clients like Crescent Communities who seek our design expertise. For 49 years and counting, Niles Bolton Associates has delivered innovative solutions, quality design and added value to our clients. We look forward to continuing this tradition.

DALLAS, TX

WASHINGTON DC 90

Starting in 2025

ROOTED

Harmon Jefferson Village

GREENSBORO, NC

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Crescent Communities was awarded with the 44th annual NAIOP Developer of the Year on Wednesday, Oct. 8th, during CRE. Converge in Las Vegas.

NAIOP DEVELOPER OF THE YEAR

2024 INVESTOR SUMMIT

NAIOP Developer of the Year

ROOTED

NAIOP’s Developer of the Year Award stands for quality and professional integrity both across the broader commercial

93

real estate industry and within local communities.

Presented annually since 1979, the Developer of the Year Award is given annually to one developer that best exemplifies leadership and innovation in the commercial real estate industry.

Scan the code and watch

2024 INVESTOR SUMMIT

Submission Process

how Crescent Communities approach to developing communities helped lead to being named the NAIOP Developer of the Year in 2024.

NAIOP DEVELOPER OF THE YEAR

The Developer of the Year Award is determined ROOTED

by a member selection committee of industry peers judging against set criteria. There are 10 categories: Company Profile, Adaptation, Community Relations, Company Culture, Financial Success, Innovation, NAIOP Involvement, Philanthropy, Developments and Sustainability.

96

Starting in 2025

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AXIAL Rockville 64

RICHMOND, VA

98

Starting in 2025

Providing Printing, Signage and Services for over 65 years throughout the Carolinas.

OFFSET DIGITAL • • • •

business cards decals & custom stickers booklets & catalogs mailers, kitting & postage

LARGE FORMAT • • •

interior & exterior signage vinyl graphics & window film nationwide installations

ECOMMERCE • • • •

customized online storefronts on demand ordering & fulfillment free design & modifications annual rebate program

CONSTRUCTION • • •

job site signage fence screen safety apparel & supplies

PROMOTIONAL • • • •

apparel trade show materials event gifts promotional signage

EQUIPMENT • • • •

service contracts supply sales trained technicians financing & leasing

Thank you to Crescent Communities for your support and invaluable partnership.

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Leigh Sharpe Co-Owner / Sales Executive 704.560.2008 Lsharpe@sharpeco.net www.sharpeco.net

AXIAL Liberty Commerce

CHARLOTTE, NC

100

CALVERT STREET GROUP IS AN AWARD WINNING PUBLIC AFFAIRS CONSULTING FIRM OPERATING ACROSS THE U.S.

got nimby?

NATIONAL REACH, LOCAL FOCUS Calvert Street is known as the national leader in building local support to win approvals for challenging land-use projects.

CRESCENT COMMUNITIES KNOWS NIMBYS MAKE NOISE CALVERT STREET GROUP MADE SURE PROJECT SUPPORTERS DID, TOO

YOU KNOW IT WHEN YOU SEE IT. THEY’RE HERE TO STOP THE PROJECT.

When a small, but vocal group of neighbors opposed a project in a Nashville neighborhood, Crescent Communities turned to Calvert Street Group to reach out to supporters, keep them informed and to express their support to local planners.

CALL US.

It worked.

NOVEL Richland Creek is a mixed-use project on its way to becoming a reality in Nashville, TN. Calvert Street Group partnered with Crescent Communities to identify supporters and make their support known to planners.

The local planning commission approved it unanimously and praised the project as well.

We can get those kinds of results for you, too. We’ve helped guide over 500 projects in 46 states. Ask Crescent Communities about our work.

CALVERT STREET GROUP Nashville – Washington, DC – San Francisco.

www.calvertstreet.com.

info@calvertstreet.com

1-855-WIN-VOTE

Calvert Street Group Nashville – Washington, DC – San Francisco.

www.calvertstreet.com.

info@calvertstreet.com

1-855-WIN-VOTE

Course correction.

Are you sailing too close to the wind?

The real estate industry's insurance and risk management challenges are extensive, complex, and constantly evolving. Our advisory team has decades of specialized experience developing all-inclusive coverage programs and sophisticated solutions.

We'll help you maintain an even keel between capital and risk goals.

Scan for more information

888.655.6507 Windsinsgroup.com

GO UNCHA RTED [ 01 ] Web Design + Development [ 02 ] Brand Design

[ 03 ] Video Production

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