The Crunch Christmas

Our monthly magazine featuring recipe inspiration, butchery and fresh produce, new products and promotions.

NOV/DEC 2017 | WWW.CREEDFOODSERVICE.CO.UK | 01452 857555

30th October – 22nd December

DATES TO REMEMBER 1st - 31st November WORLD VEGAN MONTH If you’re interested in coming along to our ‘Trend & Try’ Free From event on the 21st November, please register your interest on the events page of our website

5th November BONFIRE NIGHT

What’s cooking this month?

In the run up to Christmas everyone wants to ensure that their menus are finalised, so that they can focus on giving customers an extra special experience, that will see them revisiting throughout the New Year. Our butchery page looks at the different Turkey options available to you for the festive period, along with our industry insight, giving you some top tips for a profitable Christmas.

Make sure you are prepared for the occasion with our Toffee Apples 603985

8th November WORLD FAIRTRADE WEEK 13th - 17th November NATIONAL SCHOOL MEALS WEEK

Get the party started

Christmas Essentials!

Mini Stollen Bites 846740 1x4x12pk

Mini Coffee Shop Tart Selection 840920 1x3x12

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Country Range Mini Mince Pies 792910 1x60x34g

Top tips for Christmas

Ensure your menus are extra special this Christmas with these essentials!

Country Range Cranberry Sauce 089151 1x2.5kg

Matthew Walker Rich Fruit Mini Christmas Pudding 266210 1x36x100g

Seasonal Produce Fresh Chestnuts 602202 (kg) In contrast to other nuts, chestnuts have a low oil and a high water content, hence their unique, soft texture and should never be eaten raw. An accompaniment to meat, poultry, game, fish or salad, traditionally served with the Christmas Turkey and sprouts - use them to make your own stuffing or soup.

Fresh Cranberries 609227 (340g Ocean Spray brand)

Fresh and dried cranberries are excellent in sauces, cakes, muffins, desserts and stuffings. Fresh cranberries are used to make the popular accompaniment to turkey, cranberry sauce. Cranberries keep well in the fridge, for up to 1 week, and if you have any left-over they can be easily frozen.

Brussels Sprouts on Stalk 603952

Clementine Shoe Box 604551 (2kg box) / Clementines with Leaf 604185 (kg)

There is little difference between a Brussels sprouts stalk and loose Brussels sprouts. The Brussels sprouts stalk is edible, but requires longer cooking to generate favourable flavour and texture. The best methods for cooking sprouts are braising, baking, grilling or pan-roasting.

The smallest and sweetest variety of tangerine with a sweet and tangy taste, they contain no seeds and are recognisable by loose, baggy bright orange skin. They are a hybrid between a mandarin orange and a sweet orange.

To order please call 01452 857555. All fresh produce items are subject to availability and can be delayed due to crop and weather conditions. Prices to be confirmed, please check with customer service for more information.

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off 2 us Spe er 017 abo ak s 0 s u to 14 ea t o 52 so ur 85 nal 75 55 Enjoy fantastic cuts of fully traceable, accredited meats this Christmas.

Talking Turkey!

Whole Turkey (3-9kg) 702350 kg Special Order available to deliver w/c 18.12.17 Whole Bird wet 14kg / Cooked weight; 4.69 kg • Everything bar the feathers and head • We offer whole bronze birds • Great for traditional centre of table display and for customers who wish to carve front of house

REQUIREMENT Traditional display Carvery All breast meat Small oven Best meat yields and cost per portion No wastage Price stability throughout Christmas Versatility Quick preparation and serving time Consistent moist product

TYPE OF JOINT Whole Bird Crown Butterfly/ Stuffed Single Lobe/ Frozen Saddle Ave 2.5kg Stuffed Single Lobe Butterfly/Frozen saddle Butterfly/Frozen saddle Frozen saddle / Butterfly Cooked saddle Cooked saddle / Cooked Sliced Cooked saddle/Cooked Sliced

Speak to your Telesales contact on 01452 857555 today to add to your order within the promotional period.

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Turkey Crown (7-9kg) 702345

Special Order available to deliver w/c 18.12.17 Fabulous for carveries where caterers want to display a traditional Turkey • A traditional Crown without the legs, but has the wings and the back bone • Double breast joint on the bone • All breast meat, easy to carve on bone • Waste element has been removed from middle of carcass and drumsticks but because of the bone there is still an element of wastage and the meat yields will not be as great as they would be from a boned and rolled joint

Fresh Turkey Butterfly (4.5 - 5.5kg) 702370 kg

• Our most popular fresh joint sold • All the convenience and benefits of the frozen saddle but fresh • Complete traceability from a UK supplier giving peace of mind • Sold net of weight – get the weight you pay for • After cooking you will get about 20 x 170g portions

Stuffed Turkey Single Lobe (2.5 - 3kg) 703280

• Stuffed with sage, onion and cranberry stuffing, wrapped in streaky bacon • Great for portion control • Consistent product and plated price offering • Complete traceability from a UK supplier giving peace of mind • Sold net of weight – get the weight you pay for • After cooking you will get about 18 x 110g portions

Fresh Turkey Butterfly Single Lobe (2.2 - 2.8kg) 703270 • Our most popular fresh joint into Care & Education • Reduced cooking time and portion control • Complete traceability from a UK Supplier giving peace of mind • Sold net of weight – get the weight you pay for • After cooking you will get about 20 x 90g portions

For more information about these products and our wider butchery or fresh produce ranges, visit butchery@creedfoodservice.co.uk 5

Eat, drink and be merry!

We all know how important Christmas trade is to the foodservice sector. It is seen by many as the busiest time of year and is arguably the most challenging, it is therefore essential that you get it right for your customers. Few operators this year will be dreaming of a white Christmas, but plenty will be dreaming of making a profit. So how can you make sure that your Christmas does just that?

Bringing customers through your doors is the absolute key in the first instance, however ensuring that they have a memorable experience is essential to not only keeping their custom and maintaining your reputation, but is an opportunity to build your long term customer base.

How to get customers through the door 1. Check your diary and see which days the key dates fall on.

This will have a big impact on trade.

2. Consider your geographical location. Major cities often ’empty out’ over the holidays as people return home for Christmas and New Year. Make sure your festivities start early enough to catch them before they leave.

3. Start thinking about your rotas. Don’t miss out on revenue because you’re short staffed.

4. Christmas parties are great for boosting sales. Make sure you have all the key information ready for enquirers (cost per head, quantity of items, what they can choose from).

Our buffet concepts on page 28 and 29 of the Christmas brochure are perfect for easy planning.

5. Create an offer that fits. Be realistic about your target market and create an offer that appeals to them. Christmas is about luxury and indulgence but many companies and people will be on a much tighter budget this year.

6. Atmosphere is free! Think of ways of creating a great atmosphere on a tight budget. Music and the odd free glass of mulled wine usually gets people in the mood.

7. Communicate your plan. Make sure your posters, menus, website and table talkers all communicate your plans effectively. Make it easy for your customers to find out more or make a booking.

Inviting them back If Christmas is tough, then January is tougher, but for different reasons. Get the service and the quality right and your customers will be happy. Quality is the main driver for customer return. If they experience quality, then they will remember it, talk about it and will come back; broadening your long term customer base.

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Copyright Insight Retail and Ignite Hospitality

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With your customer margin set at 65% our recommended sell out price gives you a great profit margin to work with.

Believe in more this Christmas

G O L D : Your p rice £3.61 pp / Sell out £12.50 S ILV E R : Your pp price £2.99 pp / Sell out £9.9 B RO N Z E : You 0pp r price £2.15 p p / Sell out £7 .50 pp

Get the festivities underway with a great selection of buffet items, from easy thaw and serve options to solutions for the more discerning customer. With our Gold, Silver and Bronze packages planning the perfect Christmas function has never been so easy.

Starters If you’re looking for a centre plate starter option why not try these tempting favourites

rs Yakitori Skewe50 9 5 73

Try serving with a sweet chilli dip (060290)

Duck Pancake Bundle 881130 Duck Chinese Pancakes 10x17x6; 735960 Shredded Duck 4x500g; 175830 Hoisin Sauce 1x2x2.45kg

Festive Bruschetta Try our Forest Terrine with Wild Mushroom 349020 on some crispy bruschetta, topped with our Country Range Cranberry Sauce 089151 for a perfect festive buffet item or starter

*Prices correct at time of print

Serve with a fresh slice of lime to finish

Coconut Prawn Skewers 735940 10x500g / 735941 1x500g 7

Only £11.99 a case

298150

298160

No Trans Fats

Dairy Free

No MSG

Corn Free

Vegan

298190

No Preservatives

Gluten-Free

Less Than 92 Calories

A Source of Protein

Organic

High in Fibre