Use of Omni channel communication in banking
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Omni channel is a concept that has become integral to multiple organizations and industries over the years, including banking. Modern day banking solutions can be availed across multiple channels and functions. Hence, customers using financial services come across various multiple touch points, like internet banking, mobile banking, and more. Omnichannel communication platform makes the process of availing varied financial services through multiple platforms and channels seamless and interconnected. This trend is largely driven by the age of digitalization and the changing nature of consumer behavior. Banks notably follow multi-channel approach today products and services are offered or sold through multiple channels such as websites, in-store/bank, apps, or through mobile, and more. An omnichannel Cloud communication platform helps in creating a link between these channels, and allows the customers to enjoy a personalized experience, regardless of the channel they are using to connect with the bank.