Importance of multichannel marketing for online retailers

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As technology evolves and improves, the manner in which companies interact with their customers also changes in unexpected and new ways. Buying and selling can happen anywhere, anytime, in this superconnected world of today. The ubiquity of messaging apps, mobile devices, online payment platforms, and social media platforms implies to the fact that virtually anyone can be a potential customer for an ecommerce business. Mass consumer adoption of such platforms has created a landscape where online retailers can effectively thrive. By following a Multichannel Communication marketing strategy, these retailers can simultaneously expand and optimize their sales funnel.

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