CPP INSIGHTS - AUGUST 2021 EDITION

AUGUST 2021 ISSUE 6

CPP INSIGHTS

KEY

s t h g i s n I

CRAFT YOUR PACKING

THE SILENT SALESMAN CART'ON' THE CARTOON BOX BORN HERE

n e e r G es vib

THE ART BOX

DESIGN PROPOSAL PROJECT SUSTAINABLE PACKAGING Mono Carton Mockup Design Corrugated Box Mockup Design Paper Bags Mockup Design

drop your design today: insights@creativeprintandpack.com

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CPP INSIGHTS

World's First Concept-Oriented Print and Packaging Magazine

EDITOR IN CHIEF Raghu Kacharagadla raghu@creativeprintandpack.com

FOUNDER AND MANAGING DIRECTOR KONDAIAH CHOWDARY P

WRITER CPP Insights Team insights@creativeprintandpack.com

GRAPHIC DESIGNER CPP ID Team design@creativeprintandpack.com

DIGITAL TEAM Think Beyond Creativity tbc@creativeprintandpack.com

CONTENTS CRAFT YOUR PACKING: P1 - P5

Choose Right Packaging for Your Product.

THE SILENT SALESMAN: P5 - P7

Your Packaging Represents Your Product

CART'ON' THE CARTOON : P8 - P9

Impress Your customer with Awesome Packaging

BOX BORN HERE : P10 - P12

Design Your Packaging with WOW concept Copyright© 2021 CPP INSIGHTS

CRAFT YOUR PACKAGING Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use.

Packaging also refers to the process of design, evaluation, and production of packages.

Let’s look at some of the typical packaging materials that can be used as primary consumer packaging, such as containers for beverages, apparel, cosmetics, etc as well as transport, and industrial packaging for products. Packaging is a key media between seller and consumer.

PAPERBOARD Paperboard is most similar to thick paper rather than cardboard and is an affordable packaging choice for products.

This is why it’s seen used in anything from fast food packaging, to product display boxes. What it lacks in rigidity, it makes up for in its readiness to be manipulated, cut, folded, and printed or colored with a variety of finishes.

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Empty mono cartons turned into... display pieces!

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It’s made from wood pulp and can be made from 100% recycled material.

Depending on its final application, 1-ply or multiple-ply forms exist, although, for packaging which is meant to provide protection to consumer goods and is likely shaped to fit, a multi-ply form will be more appropriate as it is stronger than single-ply which can flex quite easily.

Price-wise, in general paperboard is inexpensive as you would expect of paper, although it can still be printed and given a premium finish or texture and so is relevant for use retail packaging.

BENEFITS

If coated with an antistatic chemical, it can even be used to package electronics safely, too.

Reasonably affordable Has a large variety of applications Recyclable and can use 100% sustainable material (paper), so is a ‘green’ choice Easy to cut and alter into many forms Great for products and goods of almost any shape and size

CORRUGATED BOARD The term "cardboard box" is commonly misused when referring to a corrugated box.

The correct technical term is "corrugated fiberboard carton."

Corrugated fiberboard boxes are widely utilized in retail packaging, shipping cartons, product displays, and many other applications requiring a lightweight, but sturdy material.

Flute Facts A corrugated board can be created with several different flute profiles. Generally, larger flute profiles deliver greater vertical compression strength and cushioning. Smaller flute profiles provide enhanced structural and graphics capabilities for use in retail packaging.

The five most common flute profiles are: A-Flute: Appx 33 flutes per foot. Original corrugated flute design.

B-Flute: Appx 47 flutes per foot and measures 1/8" thick; often for canned goods.

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C-Flute: Appx 39 flutes per foot and measures 5/32" thick; common for shipping cartons.

E-Flute: Appx 90 flutes per foot and measures 1/16" thick.

F-Flute: Appx 125 flutes per foot and measures 1/32" thick; for small retail packaging.

Corrugated Composition Corrugated fiberboard is comprised of linerboard and heavy paper medium.

Linerboard is the flat, outer surface that adheres to the medium. The medium is the wavy, fluted paper between the liners. Both are made of a special kind of heavy paper called containerboard. Board strength will vary depending on the various linerboard and medium combinations.

BENEFITS

(A) Single Face: One corrugated medium is glued to one flat sheet of linerboard; flutes exposed.

(B) Single Wall: The corrugated medium is glued between two sheets of linerboard.

Also known as a double face.

(C) Double Wall: Three sheets of linerboard with two mediums in between.

(D) Triple Wall: Four sheets of linerboard with three mediums in between.

Corrugated Boxes are Cost-Effective Options for Custom Corrugated Boxes and Endless Corrugated Packaging Boxes are Environmentally-Friendly Corrugated boxes are easy to recycle Corrugated cardboard boxes are renewable Corrugated shipping boxes are reusable

PLASTICS Plastic has its detractors, perhaps rightly as its environmental impact grabs more and more headlines, but it is an excellent packaging material that has all but replaced ‘traditional’ materials like glass, ceramic, and wood in most applications Unlike cardboard, plastics create air and watertight containers, meaning that as well as standard items, they’re also suitable for food storage and packaging for food items (think how many ingredients are packed in airtight plastic).

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Most plastics are affordable, too, oftentimes more so than natural materials from renewable sources.

Commonly used plastics in packaging Plastic is usually given a number from 1 to 7 inside a small recycling circle. Here’s what each number is. Bear in mind when selecting the plastic that the lower the number, the more readily recycled the plastic is.

1. PET (Polyethylene terephthalate) – transparent, glossy, and very tough. Great for protection and commonly used in drinks bottles.

2. HDPE (High-Density Polyethylene) – hard and tough with a waxy exterior.

Commonly used for detergent bottles.

3. PVC (Polyvinyl chloride) – can be soft or hard depending on additives. Used in clothing, wire sheaths, windows, pipes, and more.

4. LDPE (Low-Density Polyethylene) – waxy and slippery to the touch, tough.

Commonly used for postal poly bags, sandwich bags, and packing materials.

5. PP (Polypropylene) – light and hard, this can be seen in woven bags, bottle caps, barrels, drink cups, auto parts, and more.

6. PS (Polystyrene) – usually colored white, polystyrene is brittle but tough, and is a good insulator. Used in toy fillings, molded packing (see later in the dunnage section), and for single-use food containers and cutlery.

7. Other types of plastics – these plastics are generally not easily recycled, therefore are not a good choice for brands who are looking for a greener option.

What plastics are recyclable?

BENEFITS

Unless you’re using bioplastics, all plastics are made from non-renewable fossil fuels like oil and natural gas so they score low on the scale for sustainability. As a rule, though, most plastics can be recycled and the numbered scale from 1 to 7 describes how easy this is. The plastics with lower numbers (1 & 2 for example) can be very readily recycled, and in this case, they’re far less harmful to the environment than those which are harder to recycle, or simply not recycled most of the time. A good example is PET (1). This is widely recycled and there is no reason for this plastic to end up in landfills, whereas PS (6) often ends up in landfills as it can only be recycled effectively if 100% clean. If it picks up dirt or contaminants (which it is prone to doing) it will be rejected and dumped.

Inexpensive Lightweight or rugged Durable, airtight, and waterproof Can be printed on or painted Takes many forms, from thick boxes to delicate films

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THE SILENT SALESMAN You know what makes your product exceptional, but the average consumer in a retail venue might not. Marketing aims to develop your brand and make it appeal to consumers, and the packaging you choose plays an integral role in this process. Nothing defines the image or solidifies a consumer’s impression of your product more than its packaging.

YOUR FIRST CONTACT WITH THE CONSUMER : In most cases, your packaging represents the first contact a consumer will have with your brand, and in a competitive industry, first impressions count. The right packaging will create a first impression that is both in line with your brand’s image, and memorable. Before your packaging can convey anything about your product, it first has to be noticed; effective packaging will stand out from the crowd of competing products in a retail aisle.

MAKING YOUR PRODUCT THE STAR A product’s packaging should highlight its positive attributes, accentuating the elements that will get a consumer from “thinking about it” to ‘purchasing it’. It should be consistent with your overall branding efforts, from color scheme to fonts and images used. It should also send a clear message – is your brand all about luxury, or having fun, or being environmentally responsible and all-natural? The types of materials, colors, and images you use in packaging should all point to your overall branding theme.

Packaging designs that incorporate clear plastic windows into cardboard designs or rely on clear plastic folding cartons have the added advantage of literally showcasing your product, displaying it while the same time being able to highlight key features with text and illustrations.

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STAND A PART AS A LEADER IN YOUR CATEGORY When your brand is one in a sea of competing products, standing out on the shelf is of the utmost importance. Visual appeal plays a key role, but the packaging design itself can also set your brand apart. An elegant, durable, or convenient packaging design will stand out from the crowd, and by extension will make your brand seem like it, too, is on the cutting edge of innovation and design.

PACKAGING TO MATCH YOUR BRAND’S QUALITY Subconsciously, consumers will associate the qualities of your brand’s packaging with the products themselves. Whatever your branding goals may be, CPP is committed to finding unique and creative packaging solutions that allow your brand to put its best foot forward. Don’t risk your brand’s image with packaging that misses the mark – contact CPP for a consultation on your packaging needs.

think, beyond creativity.

SHADWIK CHOWDARY DUCT EXPERIENCE THE PRO

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CART'ON' THE CARTOON

You’ve developed an innovative product and are excited to introduce it to consumers, but you also know that competition is tougher than ever. A new product enters the market every week pushing retailers to add more shelves to their stores and forcing brands to compete for precious front-and-center shelf space.

Your customers’ experience with your brand doesn’t end after checkout. 40% of consumers say that postpurchase interactions can have the biggest impact in creating a memorable brand experience. The unboxing experience can be a great way to showcase your brand to your customers when they receive their order, keeping you top-of-mind and increasing the chances that they’ll purchase from you again in the future.

However, the average consumer is exposed to up to 10,000 brand messages per day, so you need to make sure that yours stands out from the noise. You also need to ensure a cohesive brand experience throughout.

Minimalistic package design is quite the trend today— and for good reason. Consumers are bombarded with visual information at every step of the purchasing process, so much so that many don’t even notice the bells and SIMPLICITY IS whistles of packaging design. Who has the time to notice TRENDY these details?

First impressions last – and you only get one. In retail and ecommerce, your product packaging is going to contribute a lot to that.

Thanks to ‘the internet of things’, ecommerce and technological entrepreneurship, the printing industry is slowly being revolutionized. The result is that smaller brands that previously would have never had access to custom packaging, now do.

Furthermore, technology has made it possible for such brands to design their ideal packaging supplies via mail or messenger without the headache.

CPP

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Simply share the type of product you have (a box, bag, tag etc.) along with the size, and CPP offers best packaging design along with physical sample.

Consider working with an concept based packaging company to truly get value for money out of your packaging.

These specialists design packaging specifically for your product. The overall goal is one of using as little material and taking up as little space as possible.

This means that you not only get a perfectly tailored packaging solution, but you’re getting as much value as possible from it, too.

Keep brand guidelines in mind Make sure your brand shines Think inside the box

END POINT:

A quality box presents your product to the world. It brings your product, your branding together, wraps it up in a neat little package and says “this is everything about your purchase, here for you in one place”.

Your packaging is the stage that your product sits upon as your buyer visually and physically consumes and experiences your product for the first time.

Your packaging is the stage that your product sits upon as your buyer visually and physically consumes and experiences your product for the first time.

CPP

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speak with our expert marketing@creativeprintandpack.com +91 9133395810

BOX BORN HERE

One major part of building a brand is establishing brand guidelines. From a visual perspective, this involves choosing the colors, logos, and fonts that will represent your website. It’s best to work with a professional designer to ensure consistency and professionalism in your brand guide. Once you set visual guidelines for your brand, make sure that your brand is consistent everywhere it can be found: your website, packaging, printed collateral, email templates, etc.

This consistency is especially important when creating your packaging and shipping materials. 52% of consumers are likely to make repeat purchases from an online merchant that delivers premium packaging, but this can’t happen if your packaging doesn’t call to mind your site and brand.

As mentioned previous article, there is a lot of competition when it comes to making your brand stick in your customers’ mind. Make sure that your unique brand shines throughout the unbox -xing experience to keep it top-of-mind for your customers long after they’ve received their order. This helps customer with word of mouth marketing: 4 in 10 consumers would share an image of a delivery via social media if it came in a unique package.

Printing is not something you’re going to do until after the design is complete. But you should think about it way before you get to that stage! Not only is connecting with a printer going to ensure you’re solid on the costs of printing, but they’ll be able to give you specific information that can help your designer prepare files.

A couple things you’ll want to ask about: Dielines If you’re going with a standard-sized box or label, printers should be able to provide dieline templates that can be shared with a designer.

File-format requirements Your printer will need a vector file. Does it need to be a layered file? Should you include cut-lines or not? Your designer should supply a print-ready file (usually an Adobe Illustrator (.ai), Photoshop (.psd), PDF or EPS).

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You may not be able to open these files if you don’t have the right software, but your printer will be able to. The designer will also supply visual mockups in a PNG or JPG format (which everyone can open). Make sure you understand which file types are what so you can supply them to the right people.

Color options Some printers are going to be able to color-match to any Pantone color. Others (especially lessexpensive options) are going to have a limited color palette for you to work with.

Digital vs. offset printing Which type does your printer use? If they do offset, what is the minimum order number? How do the costs scale?

Think back to those 3 questions, specifically who’s buying your product and where are they finding it. You’re going to use that to create the information architecture for your package.

You may have beautiful photos of your product in action, a brilliant testimonial from a customer, a witty tagline that explains how you’re awesome, and a great graphic showing customers how to use your product. But when a shopper looks at your packaging they’re probably only going to remember one thing. What do you want that to be?

Pick the one absolute most important thing you want customers to know about your product. That should be the centerpiece of your design.

You can then add 2-3 things you want to show once they’ve picked up your product (or clicked on your link) that will close the deal.

Is it clear what your product is?

When you look at the package, is it clear what the product does and who it’s for? Buyers are only going to spend money on things they understand.

Make sure your packaging doesn’t look like something else (unless it’s very intentional).

You definitely don’t want to confuse your consumer.

Is the packaging an honest representation of your product One of the worst things you can do is misrepresent your product in your packaging. Make sure any photos on the packaging are actually photos of the 11 product.

Of course you can and should put your best face forward, but if you show a picture of muffins filled with raisins and there’s actually only 1 raisin in each of your muffins, a customer is going to feel cheated (and probably won’t buy from you again).

What will this package look like in 3D? A good designer should provide a mockup of your design both print-ready (flat) and in 3-dimensions. You can also create your own mock-ups by printing something out on white paper and constructing it into a box or tube. This will help you notice things you wouldn’t otherwise. Sometimes an image will look great when flat, but terrible when constructed (or vice versa). Make sure you understand the difference.

What will this package look like in stores? a. Shelf-impact is very important for products that are sold in-stores. You’ll want to consider: b. How much of the packaging will be visible? When products are lined up next to each other, you can usually only see one-face. Make sure your most-important info is front and center. c. What will it look like when these products are stacked next to and on top of each other? Is there a pattern that’s created? Do you want there to be? d. What will this look like compared to the competition? Go to one or more stores where your product will be sold and figure out where your product would be placed. Are most products one color? How will you make yours stand out and get noticed?

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