CPP INSIGHTS - JANUARY 2023

VOLUME 23| JANUARY 2023

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World's First Concept-Oriented Print, Packaging & Branding Magazine

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ABUNDANCE CHAPTER ONE Bring it on. MOTIVATION

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EDITOR IN CHIEF

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RAGHU KACHARAGADLA [BHEEMESH]

FOUNDER AND MANAGING DIRECTOR KONDAIAH CHOWDARY P

CHIEF CORRESPONDENT & RESEARCH CPPian - Publishing and Media Division, Plot No. 106 & 107, Sri Rama Layout, Subash Nagar, Hyderabad - 500055. India.

SALES & MARKETING NETWORK GENERAL MANAGER CPP IN GLOBAL S&M DESK +91 91333 95 810 marketing@creativeprintandpack.com SUBSCRIPTION & CIRCULATION INTERACTION OFFICER +9140 442210199 | +91 91333 95 800 insights@creativeprintandpack.com LETTERS TO EDITOR raghu@creativeprintandpack.com

IN THIS ISSUE Lesson We Can Learn: Parrot - P3 Won One - A series: P4 - P8 Abundance bring it on: P9-P13 Trending Color: P14-P15

Published by H2S MEDIA INC Copyright© 2022 CPP INSIGHTS

Lesson, We Can EDITOR Learn From The Parrot

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We all tend to drown in life from time to time. The daily grind. Work responsibilities.

Home responsibilities. The stress of it all gets boring and demanding.

Remember when life used to be an As a matter of fact, we can learn a lot about adventure? What happened to those days? ourselves, and about life for that matter, from Well, look to your parrot for how to find our birds. There's just something behind those happiness. That's why we love parrots and bright eyes that seems to shine a pearl of why we keep them as members of the family. deeper wisdom and sometimes they even Their mischievous nature and chatter are appear to be just as amused by our “oh-soinfectious and bring a smile back to our face. seriousness” as we are by their impish nature.

IMITATION IS THE SINCEREST FORM OF FLATTERY. Remember the first time your parrot repeated your favorite phrase, even if you didn’t know you said it all the time? Your heart almost burst with joy and delight. Even though not all parrots learn to talk, most imitate sounds they are attracted to in their environment. This teaches us to be alert and aware of our own surroundings and to celebrate and hold close to those things that make us happy. It also teaches us to share that joy with others. And, it can also teach self-observation ALL YOU NEED IS LOVE. So, your parrot is so much more than just a pet. He's your comrade, your friend, and more importantly an unexpected teacher. He has the wisdom to share with you if you take the time to see what he's offering to you. It may not come in the form of discourse much beyond "I love you" but his actions and approach to life can teach us a lot about a healthy approach to our own. This is why we love parrots. They remind us at the end of a long day: don't forget to play, spend time with your family, pay attention to what makes you happy, be colorful, spread your wings, and above all else, love.

FAMILY IS IMPORTANT. Most birds, particularly parrots, are social creatures just like us.

They require the bond of the flock to be happy, relaxed, and healthy. Did you know that parrots mate for life? Parrots spend all of their time flying, preening, foraging, and interacting with other parrots in the wild. Our family parrot considers us as his flock. Deprived of daily interaction with family, parrots, and humans can become depressed or develop behavioral problems or sad, unhealthy habits. It's a good reminder that we all really do need each other to be healthy and happy and we should neglect those bonds for any reason at any time trouble is around the corner. Family is our very foundation.

Thanks for reading CPP INSIGHTS

- Raghu Kacharagadla [Bheemesh] 3

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The Science of Typography in Packaging.

The important role typography plays in packaging can’t be underestimated. With a limited amount of space available, every word on a piece of packaging has to count when it comes to communicating with customers. This communication isn’t just about the choice of words though.

Typographical choices from typeface and font to size, shape, colour and position all have an impact on the effectiveness of the packaging.

Typography can also suggest a lot about the brand behind the product. For example, at a time when the world has struggled with uncertainty caused by the coronavirus pandemic, many brands have looked to soften their typography to present themselves as a friend to the customer.

Typography that evokes nostalgia or feels retro is on the up, alongside gentler and curvier typeface choices that feel comforting to the customer.

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Typography can also suggest a lot about the brand behind the product. For example, at a time when the world has struggled with uncertainty caused by the coronavirus pandemic, many brands have looked to soften their typography to present themselves as a friend to the customer.

Typography that evokes nostalgia or feels retro is on the up, alongside gentler and curvier typeface choices that feel comforting to the customer.

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Typographycentered branding and packaging boldly calls attention to the main message of the brand

We’re seeing more and more typography-centered design concepts in branding and packaging, as more designers are feeling adventurous with their work by using bold and unique typographic designs. Illustrations and photography are taking a backseat while “the message” is kept compact and pure. The concept of “only type” is especially popular among brands with single product packaging, as they now often opt to use bold, strong colors, or sometimes simple geometric patterns, combined with unique, stand-out typography. You see below some of our favorite examples of typography-centered branding and packaging.

The typography-centered design trend seems to go hand in hand with the rising trend of vintage and retro-inspired typefaces which are springing up in new branding concepts like mushrooms after a rain.

just text it Our forecast for the year is that typeface will have its strongest moment in a while, as designers, brands, and consumers celebrate the art form of type.

Communicate with your customers: Apart from creating a solid first impression and showing off who you are as a brand, you can grab the undivided attention of a potential buyer. And in our fast-paced environment, that’s a luxury you want to take advantage of. What should they know about the product they’re holding in their hands? With the packaging, you have a unique opportunity to convey your message. Typography may helpful in this.

What is packaging design?

Packaging design is the process of creating the exterior of your product. It’s more than just a practical tool. It’s an oftenoverlooked marketing asset that engages potential buyers through multiple senses.

The Purpose Of Typography In Packaging Design: Successful Product Branding From Concept to Shelf, it is explained that “typography for packaging design communicates the marketing message on a three-dimensional medium, is initially viewed from a distance, and is viewed by people of varying cultural, social, and ethnic backgrounds – all in a short amount of time…”

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We’re seeing more and more typography-centered design concepts in branding and packaging, as more designers are feeling adventurous with their work by using bold and unique typographic designs. Illustrations and photography are taking a backseat while “the message” is kept compact and pure. The concept of “only type” is especially popular among brands with single product packaging, as they now often opt to use bold, strong colors, or sometimes simple geometric patterns, combined with unique, stand-out typography. You see below some of our favorite examples of typography-centered branding and packaging.

It Supports your brand identity Your brand tells a unique story - one that you can enhance with your product packaging design. Display elements like your text, doodles, and your brand’s color palette to make potential buyers recognize you.

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It creates a solid first impression Anyone in marketing knows that first impressions count. Your packaging is the first chance to win customers over, whether on a shelve or on eCommerce websites.

How important is packaging design?

Effective packaging design makes the exterior protective, attractive, informative, and different.

Protection - The main function of product packaging is protecting the product. It should make transport easy and sit on shelves of a store nicely. So naturally, you want your packaging to be sturdy and reliable.

Attraction - With an attractive exterior, you grab your audience’s attention, which is pretty crucial, considering the thousands of products on shelves you’re competing with.

Information - What’s in the box, how do you use it, and who is it for? Product packaging should inform potential buyers what to expect from the product inside.

Differentiation - You don’t want to be just another product disappearing in the endless sea of options. The outside of your product is where you can get creative and show that you’re different from other similar products.

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Your product package not only holds the power to be a dealbreaker in the buying process of potential customers.

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Printing possibilities You can have the most unique, creative idea for your packaging, but if a printer can’t create the design, it will remain just an idea. That’s why it’s essential to consider the limitations early in the process.

Connect with a printing company to discuss your design and see what’s possible. This way, you’ll avoid hiccups along the way.

Final thoughts Need a bit more packaging inspiration? feel free to give it a rest if your head is spinning after all this information. The options are endless when it comes to designing packages; that is one thing that’s for sure. connect with our packaging expert via insights@creativeprintandpack.com Concept-based packaging and its design correctly, and can become what ultimately sells your product. Spend a little time and effort to give your brand the professional looks it deserves, and stay on top of your game!

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Sankranthi celebrating the harvest festival 13,14 & 15 January 2023

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ABUNDANCE CHAPTER ONE Bring it on. MOTIVATION someone clapping your success

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Success is not only a parameter of hitting the goal or reaching the destination or getting the loved one. Then what is SUCCESS mean? Let's start reading...

Your success should be inspired, should be clapped, should be motivated, then it will set history and it will work as a route map for others, and it would be a challenge to others.

“You don’t overcome challenges by making When it comes to getting results, it them smaller but by making yourself bigger.” takes motivation and ability.

Motivation makes things happen.

Where there’s no will, there’s no way. One of the best ways to improve your personal effectiveness is to master your motivation and find your drive.

If you can master motivation, you can deal with life’s setbacks, as well as inspire yourself to always find a way forward, and create new experiences for yourself, and follow your growth.

At Creative Print and Pack, we are inspired by nature, animals, and other creatures. We strongly believe nature is very friendly to all creatures, it motivates how things should be done and don't. And animals motivate, how us to love the environment and how we forecast the future, which is the reason we write editorial articles on animals and other creatures. If we are inspired by nature, animals, and creatures our life will bring abundance.

In this post, I’ll demystify motivation and give you the motivation tools that really work.

Connect to your values.

This is the ultimate secret. If you can connect the work you do to your values, even in small ways, you can change your game.

One of my values is learning and growth.

I find ways to grow my skills in any situation. For example, I don’t just “call back a customer.” I “win a raving fan.” I don’t just “do a task.” I “master my craft.” I don’t just “get something done.” I “learn something new.”

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Find your WHY Figure out a compelling purpose. Turn this into a one-liner.

For example, when I fall off the horse, I remind myself I’m here to “make others great.” This gets me back on track, sharing the best of what I know.

Change your WHY. Sometimes you’re doing things for the wrong reason. Are you doing that task to get it done, or to learn something new? Just shifting your why can light your fire.

Change your HOW. You can instantly find your tasks more enjoyable by shifting from getting them done, to doing them right.

I think of it as mastering your craft. Make it artful.

Sometimes slower is better. Other times, the key is to make it a game and actually speed it up. You can set time limits and race against the clock.

Changing your how can get you out of ruts and find new ways to escape the mundane.

Remember the feeling Flipping through your head movies and scenes is one of the fastest ways to change how you feel.

Remember the feeling. How did you feel during your first kiss? What about laying on the grass on a sunny day?

When you feel good, you find your motivation faster.

Shift to past, present or the future.

Sometimes you need to be here, now. Sometimes, the right here, right now sucks. The beauty of shifting tense is you can visualize a more compelling future, or remember a more enjoyable past.

At the same time, if you catch yourself dwelling on a painful past, get back to right here, right now, and find the joy in the moment.

You’ll improve your temporal skills with practice.

Find a meaningful metaphor Find a metaphor that fuels you. Maybe you’re the “Little Engine that Could.”

Maybe you’re “in your element.”

The most powerful thing you can do is find a metaphor that connects to your values. This is why I turn my projects into “epic adventures.”

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Take action Here’s a secret that once you know it, can change your life. Action often comes before motivation.

You simply start doing an activity and then your motivation kicks in.

Nike was right with “Just do it.” For example, I don’t always look forward to my workout, but once I start, I find my flow.

Link it to good feelings Find a way to link things to good feelings. For example, play your favorite song when you’re doing something you don’t like to do.

It has to be a song that makes you feel so great that it overshadows the pain of the task. It’s hard to tell yourself you don’t like something when it feels so good.

A similar approach is to find your theme song.

Impress yourself first This is how people like Peter Jackson or James Cameron or Stephenie Meyer inspire themselves. They make the movies or write the books that impress themselves first. They connect their passion to the work and they don’t depend on other people setting the bar. Their internal bar becomes their drive.

“.......................CHOOSE” to.

If you tell yourself you “HAVE” to do this or you “MUST” do that or you “SHOULD” do this, you can weaken your motivation.

The power of choice and simply reframing your language to “CHOOSE” to can be incredibly empowering and exactly the motivatingCPPlanguage you need to INSIGHTS hear. Choose your words carefully and make them work for you.

Pair up This is one of my favorite ways to make something fun. One person’s painful task, is another’s pleasure. Pair up with somebody who complements your skill or who can mentor you and get you over the humps.

Change your question Sometimes you need to change your focus. To change your focus, change the question. make it possible

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If you ask yourself what’s wrong with this situation, of course, you’ll find things to complain about. Ask yourself what’s right about the situation and you can quickly find the positives and get your groove on.

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Fix time for eating, sleeping and working out Sometimes your body or emotions are working against you because you’re not giving them a break or fueling them the right way.

One simple way to improve results here is to find a routine for eating, sleeping, and moving or working out that supports you.

Play to your strengths Spending too much time in your weaknesses wears you down. Spending more time in your strengths helps you renew your energy and find your flow.

Strengths are the place where you can grow your best.

Find the things that you can do all day that you really enjoy and find excuses throughout your day to do more of that. Success builds on itself and this helps you build momentum.

Try out the motivation techniques to see what works for you. At the end of the day, all motivation really comes down to self-motivation, and you get better at motivation by building your self-awareness.

Learn how to push your own buttons from the inside out. | in simple words "your strong mental strength, positive thinking and planning will raise scope to clap hands.

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About Viva Magenta?

Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

How to Use Viva Magenta Viva Magenta in Graphic Design Today’s consumers spends large portions of their days looking at a screen where the visuals tend towards pale and neutral. Designers looking for a color that cuts through this space will find the Color of the Year 2023 a captivating solution. A brand using Viva Magenta expresses that it’s fearless, and engaging, and looks at the world unconventionally to bring about new solutions.

Viva Magenta in Packaging and Plastics Brands wanting to appear animated and passionate can use Viva Magenta to elicit a strong consumer reaction.

Because reds are advancing colors, they draw the eye and muscle out the colors surrounding them. Whether consumers are scrolling on their phones or browsing the aisles, tapping into the Color of the Year 2023 will ensure you stand out.

Share your ideas about colors and its pantones to insights@creativeprintandpack.com We will review and publish your ideas in next edition.

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enrich your brand with trending color patterns.

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, boundaryless shade that manifests as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.

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