Paint S/S19

S/S19

Go with the gl

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22/01/2019 16:33

THIS IS

CONTENTS

OUR MISSION IS TO CELEBRATE COLOUR AND THE ARTISTS CREATING IT – AND TALK FRANKLY ABOUT WHAT’S HAPPENING IN THE SALON AND ONLINE

08 PAINTERS

Our collective of colourists speak out on S/S19

18 THE FORECAST 32 ALL BAR NONE 36 BLOCK ROCKING BEATS 40 RUSH OF BLUSH 42 BEYOND BALAYAGE 46 PAINT BOX 48 EDUCATION 50 OPINION

08

The season’s coolest new trends

Why a colour bar could make all the difference

32

The Bad Apple team remixes ’80s vibes

NashWhite’s collaboration is unapologetically raw

18

50

How hair painting is evolving in 2019

The new shades and products for your colour needs

Get your kit together and get in the classroom

Zoë Irwin on why it’s time to take texture seriously

40

36

ON THE COVER

Hair by Bruno Bessa Cruz for Olaplex EDITOR Amanda Nottage ART DIRECTOR Nick Jabbal DIGITAL DESIGNER Eva Vestmann CONTRIBUTORS Deborah Murtha, Anna Samson CHIEF SUB EDITOR Adam Wood ADVERTISING Laura Tucker PUBLISHER Catherine Handcock PAINT is a supplement of Creative HEAD. All rights reserved. No part of this magazine may be reproduced without prior permission from the publisher. All information is correct at time of going to press. Printing by Buxton Press.

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23/01/2019 09:54

couleurs couture colour spa experience Balmain Couleurs Couture is a limitless spectrum of intermixable shades.

This spa treatment hair colour is enriched with silk protein, flaxseed, coconut and argan elixir which repairs and nourishes hair for the ultimate healthy shine. The use of Micro Pigments ensures colour penetrates deeper for longer lasting & reliable results. Offering an artisan spa colour experience with integrity, indulgence and bespoke results. freephone 0800 781 0936 - info@balmainhair.co.uk - www.balmainhair.co.uk

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21/01/2019 14:37

s r e t n i a P in focus

TERS SHARING IN A P T N E ID S E R YOU’LL SEE OUR D N A E IN L N O LIENT ADVICE. T C O T S A L U VISIT PAIN M R O F ECHNIQUES TO T M O R MMER 2019 F U G S / IN G H T IN R P S R EVERY O F N THEIR MINDS O S A W T A H W WE ASKED THEM FOR CHAIRSALONS FOUNDER CASEY COLEMAN, IT’S ALL ABOUT THE…

RETURN OF THE FOILS!

Casey Coleman

“I know, it sounds like some sort of Star Wars film, right? Well, it needs that much drama...

“For years now, we’ve been obsessed with freehand techniques, refining our skills without any foil, meche or any adjacent materials we would traditionally use. And as much as I’ve enjoyed switching it up with freehand fun, I’ve started to grow an interest in different ways I can use foil. I’ve found that I can get similar results to freehand techniques but in half the time. As a business owner this is brilliant as I can still deliver great service, charge for the same result, and utilise my time way more efficiently. One of the main methods I’ve been playing around with is direction, either physically over-directing my foil, or painting on a result that looks over-directed. This is great for super soft hairlines, creating that sultry halo of contoured highlight, as well as being spot-on for a heavier result.

“For clients who want a super-fine colour or depth injected into their blondes, I’ve been enjoying split lights. By taking the left out section of a highlight and weaving it again, we create a super-fine highlight that can be used to create soft additional colour to softly break up two-dimensional blondes without ’90s stripes of clockable colour. By pushing my foiling skills, I’ve learned how this timeless technique will never die. I don’t want to get bored with colour, so by trialling new ways of using classic techniques, it keeps me on my toes and keeps me excited about my passion for all things PAINT!”

CHAIRSALONS

08 | PAINT

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23/01/2019 14:34

FOR PADDY MCDOUGALL,, ART DIRECTOR AT RAINBOW ROOM INTERNATIONAL’S GEORGE SQUARE SALON AND IT LIST IT GUY 2018, IT’S ALL ABOUT…

BETTER BLEACHING

“Toning is massive right now and, depending on the target shade, it can hide a multitude of process sins. But when you’re trying to achieve a stripped-back result, it’s all about lift. In these cases we can’t rely on toner to rescue us, so we need to make it all about the lightening phase of the application. Spilt the hair into four even sections and always start from the back. Begin applying the solution to the hair, taking fine sections and ensuring total saturation. Apply only to the bottom half of the hair; after working methodically through all four sections, start timing.

After 10 to 15 minutes, begin checking.

“Once the ends have begun to lift past stiff yellow, apply to the middle, taking colour up to, but leaving off, the immediate root. Leave to develop. After another 10 to 15 minutes check the midlengths and ends have begun to lift clean and even and then start on the root area. After developing for another 15 to 20 minutes, check and reapply to any sections if necessary. Once you’re 100 per cent satisfied you have a clean lift, then rinse. Apply bonding treatment and porosity equalising spray then towel dry. Tone at the basin, doing the roots then ends. Avoid overtoning by using diluter to soften the strength of your toning solution.”

l l a g

D c M y d d a P RAINBOW ROOM INTERNATIONAL

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PAINT | 09

23/01/2019 15:12

Amy Fish LARRY KING SALON

FOR AMY FISH, COLOUR QUEEN AT LARRY KING SALON, IT’S ALL ABOUT…

THE ASSISTANT!

“Bryony Cairns has been an assistant at Larry King for a year now and I wanted to ask what she’s learnt and her plans for the future. Inspiration can come from anywhere, and it’s interesting to hear what the hairdressers of the future think!”

AMY: What have you learnt most in this year at Larry King?

BRYONY: My confidence has grown so much because the team supports me and want to teach me.

AF: What would you like to learn more about?

BC: I’m focusing mainly on colour as I want to be a colourist, but I’d love to learn more styling.

AF: What advice would you give to other assistants?

BC: When you feel like giving up, remember why you started. I moved to London on my own from a small salon in Devon where I was one of three stylists. I wanted to come to London to push myself. It’s been amazing and I have loved it, but sometimes I miss home.

AF: What is your favourite technique?

BC: How to blend balayage by brushing the product upwards to create the perfect blend. I love it.

AF: What would you do if you owned the salon for a day?

BC: Put in a glitter ball and play disco music all day!

AF: Who is your biggest inspiration?

BC: Make-up artist Isamaya Ffrench; I love the art she brings to the beauty industry.

AF: Do you have any tips for getting through a busy day salon day?

BC: Positive team vibes!

y a r G о

Ja KARBON KYD

FOR JAYSON GRAY, AKA THE KARBON KYD, IT’S ALL ABOUT…

CINEMATIC BLONDES

“Blondes have always been a favourite of mine; I love playing with seamless and smudged nuances that add and subtract light, working together in perfect harmony. It can be hard work and time consuming, but the results are timeless when you get the balance right. Normally I like to start the process with a cleanse phase to remove any unwanted tonal deposits. Then, and only then, do I start the proper consultation process.

I like to know where we stand on a difficult undercoat. This is the definition phase, to clarify which methods I need to work with to achieve the best outcome. The next phase is process, the “how to”, if you will.

This is the nitty-gritty, and the biggest chunk of time. The rest just flows… and a top coat is usually required. This is when I’ll reach for my hero products that never let me down, such as Perfecton and Illumina Color from Wella Professionals. An overview and follow-up visit are planned, as maintenance is always key to explain.”

10 | PAINT

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21/01/2019 11:15

n

l i H a i h

S NOT ANOTHER SALON

FOR THE MOST WANTED COLOUR EXPERT AND NOT ANOTHER SALON BOSS, SOPHIA HILTON, IT’S ALL ABOUT…

FIGHTING THE FADE “Let me level with you – top-up colour pots save our lives. Ever spent what seemed like a lifetime changing a colour from light to dark and knowing, despite pre-pigging, it’s going to start fading right away?

No matter how much you tell that client she needs to come back to the salon for top-ups, she’s not going to.

After all, she’s just had to remortgage her house to afford your colour change bill so we all know she’s going to skimp on aftercare and top-ups.

“At Not Another Salon we do a lot of vivid colours, and man do they fade. We started to make-up take-home pots of colour to keep them, well, topped up. That way, when I get a complaint of fade from a client, I ask: “Have you put your top-up pot on yet?” When they say no, I reply: “No problem, just pop it on tonight in the shower and if you’re not happy by the morning, give me a call.” They NEVER call.

“But it’s not just vivid colour clients we offer this added extra to. I’ve made it mandatory for the staff to sell these pots of colour for light to dark colour changes, too. We sell L’Oréal Professionnel Chromative to the client; there’s no oxidant in it so they can’t go wrong or cause any damage. We sell it for the same amount they would buy at a wholesaler that sells to the public.

“Trust me: save yourself the extra headache and give your client some of the responsibility.”

2018

2018

See tonnes more from our PAINTERS online at creativeheadmag.com/paint PAINT | 11

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23/01/2019 09:56

PHOTOGRAPHED IN LONDON, UK

#COPYRIGHTYOURHAIR DI SCOVER

W W W.T I G I C O P Y R I G H T.C O M @TIGICOPYRIGHT

TIGI

COPYRIGHT

#MYCOPYRIGHTSTORY TIGI Copyright allows hairdressers to give today’s clients the totally customised, personal service they desire, with amazing treatments to ensure their hair is in perfect condition, with creative colours and styling products to enhance and finish their hair cuts, all led by the prefect consultation so clients not only enjoy their salon experience, but have the absolute after-care to maintain their hair between salon visits.

“IN AROUND 8 WEEKS OUR RETAIL TURNOVER HAS DOUBLED!”

“THE FANTASTIC TREATMENTS ARE MAKING A REAL DIFFERENCE TO THE APPEARANCE OF OUR COLOUR CLIENTS’ HAIR...”

WILL BROWN, WILL BROWN HAIR, HENLOW

VIDETTE CHILVERS, INKFISH TRURO

“Since we started using TIGI Copyright Colour and Care in our salon, we’ve really seen an improvement in the overall level of service we are offering our clients. Focusing on consultation, we have found the fantastic treatments, particularly TIGI Copyright SOS Extreme Recovery Treatment, are making a real difference to the appearance of our colour clients’ hair and they are keen to take home the TIGI Copyright Boosters as part of their aftercare. TIGI has given us great support and that’s what our business needs.”

Vidette Chilvers, Inkfish Truro.

“OUR CLIENTS ABSOLUTELY LOVE THEIR HAIR” STUART WHITELAW, MESART

“At Mesart we focus on giving our clients a really high-quality service and TIGI Copyright has certainly helped us provide a customised salon journey for every client. Using the fantastic TIGI Copyright Boosters to provide tailored treatments, our consultation process has been enhanced, and we are seeing beautiful colour results.

The Mesart team is really enjoying using TIGI Copyright and our clients absolutely love their hair.”

Stuart Whitelaw, Mesart.

“As a bespoke salon priding itself on unique services, TIGI Copyright goes hand in hand in offering our clients a truly personal service.

And, we’re finding clients who’ve had an insalon ‘Booster’ treatment always want to take it home with them. In fact, in around 8 weeks our retail turnover has doubled! My stylists have more pride in the finish of their clients’ hair, as they know the results will be perfect every time.”

Will Brown, Will Brown Hair, Henlow.

“My team is really enjoying using TIGI Copyright Colour and Care. The brand has really inspired all of us and we’re seeing the results with increased retail sales. We’ve had great support and training from TIGI, but the main thing is that our clients love the products and are noticing a real difference to their hair. The treatment range is fantastic and we’re excited to start using the new styling range.”

Andrew Harris, Boosh Salon, Swansea.

WHY NOT SHARE YOUR STORY WITH US?

Find out how TIGI Copyright can change your salon business by booking an appointment with a TIGI Account Manager or contacting our customer service team.

#MYCOPYRIGHTSTORY

Phone: 0344 844 0944 or Email: customer.service@tigi.com

@TIGICOPYRIGHT

W W W.T I G I C O P Y R I G H T.C O M

PHOTOGRAPHED IN LONDON, UK

#MYCOPYRIGHTSTORY DI SCOVER

W W W.T I G I C O P Y R I G H T.C O M @TIGICOPYRIGHT

TIGI

COPYRIGHT

WANT TO TAKE YOUR REDS TO THE NEXT LEVEL THIS SEASON? CHALLENGE YOUR CREATIVITY

WITH VIBRANT REDS AND CUT-ABOVE COPPERS, GRAPHIC SHAPES AND

SEAMLESS TECHNIQUES WITH REVLON PROFESSIONAL.

GRAB YOUR BOWL, IT’S TIME TO…

RED volu о!

JOIN THE

16 | PAINT

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23/01/2019 09:59

REDS ARE BACK! Hitting the streets in a celebration of passion, creativity and energy, these are reds with a purpose. Want to be part of the movement? Then join the Redvolution with Revlon Professional, arming you with the kit you need to be inspired and step up to create change. This is your time to be bold – and unleash the boldness in your clients, too!

Introduce them to the most beautiful reds and coppers with revamped Color Sublime

by Revlonissimo, which includes new C5 colourants for intense, long-lasting results.

Formulated with the latest technology, this permanent ammonia-free range was developed to achieve beautiful, naturallooking results, and boasts three new shades to deliver long-lasting intense reds and rich coppers for radiant, bold looks.

And the in-salon experience just got better too! Discover the new Rising Bloom fragrance, an exhilarating blend of lively red fruits and lush floral notes to bring out your guest’s bold side.

RED ALERT

POWER UP FOR THE REDVOLUTION WITH THE WIDER REVLON PROFESSIONAL COLOUR RANGE… THERE’S SOMETHING FOR EVERYONE Revlonissimo Colorsmetique – nourishing and caring, this provides beautiful, reliable, long-lasting shades and colour that’s twice as shiny as natural hair. With Pure Colors Mixing Techniques, you can express your creativity and personalise every colour to make your clients feel unique.

Revlonissimo Cromatics – watch out for vividly vibrant colour to help you create bold fantasy effects and stunning looks that unveil your artistic passions. Bold, intense… we’re talking bright, uniform colour that’s perfect for flawless and fast services.

Nutri Color Crème – refresh bold looks between services with this exclusive three-in-one cocktail of colour, care and shine.

Or, if you have a curious but cautious client, you can add a bold pop of colour in just three minutes!

From graphic reds fused with cutting edge lines to organic coppers for an earthier, warmer approach – and with some nods to iconic pop culture references where copper gets fiercer while staying feminine – the choice you can offer will fire up your more experimental clients.

And with an equally bold advertising campaign all primed to set social media on fire – remember #redvolutionbyRP – you know that Redvolution is going to get the people’s vote! Are you feeling the burn?

Join the Redvolution with ammonia-free Color Sublime by Revlonissimo from Revlon Professional.

Call 020 7391 7440 or visit revlonprofessional.com #redvolutionbyRP PAINT | 17

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23/01/2019 09:59

Simone Rocha

Gareth Pugh

Jeremy Scott

Gareth Pugh ALEXACHUNG

t s a c e

f e Th Zandra Rhodes

IA London at On|Off

Mary Katrantzou

THE CATWALK DOESN’T ONLY SHAPE ST YLING TRENDS – CLOTHES AND MAKE UP AT FASHION WEEKS HAVE ALWAYS INFLUENCED SEASONAL COLOUR PALET TES AND NOW, HAIR COLOUR IS HAVING A MOMENT AT THE SHOWS, TOO. IN AN AGE WHERE LIVE STREAMING AND EXTREME COLOUR CHANGES ARE THE NORM, WHAT TRENDS WILL YOUR CLIENTS BE REQUESTING FROM THE RUNWAY?

IA London at On|Off

Mark Fast

Markus Lupfer

Osman

S/S19

18 | PAINT

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21/01/2019 11:33

Wella Professionals PRODUCTS: Wella Professionals Koleston Perfect with ME+, L’Oréal Professionnel Botanēa, JOICO Blonde Life, TIGI Copyright Colour, Balmain Paris Couleurs Couture, Lômé Paris, Aveda Full Spectrum Demi+

Mark Fast

Amber Slate from Wella Professionals

Redken

Aveda

Sun - soaked

Balayage Ambré from L’Oréal Professionnel INOA

Balmain Paris Couleurs Couture

THE TREND GOLDEN SANDS

Summer always conjures up images of sun-streaked hair that’s been gently tousled by a tropical breeze, but most clients don’t have time to sit on the beach waiting for it to happen naturally – they want these looks in an afternoon.

“I’m seeing more guests moving away from harsh, ashy tones and towards a warmer palette – think champagne, golden and copper tones,” explains Lloyd Court, colour director at Skyler London. “If a guest is looking for a transformation like this, my suggestion would be to add warmth slowly.”

This kind of blonde is all about looking healthy, bringing a brightness to both the hair and skin. “Rich and warm without being too heavy in tone, this look is perfect for fairer complexions flirting with the idea of copper, or mousey brunettes wanting to liven up their colour,” says Jason Hogan, advocate colourist at Josh Wood Colour. Krysia Eddery, owner of Perfectly Posh Hair Design, agrees that this trend enhances the hair rather than changing it. “Soft, faceframing hues made up of golden flecks and caramel tones is a popular option,” she explains.

And clients with darker hair can also be encouraged to embrace this trend as Alexa Chung’s Balayage Ambré for L’Oréal Professionnel INOA proves. “Brunettes are getting in on the action by having more tones put through the hair instead of the traditional all-over colours,” says Balmain artisan Simon Tuckwell. “Darker brunettes want rich and glossy hair with amber, gold and caramel tones. Root Beer hair is my biggest trend forecast for brunettes, which new Balmain Paris Couleurs Couture is perfect for.”

PAINT | 19

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21/01/2019 11:33

Longshaw Ward at On|Off

Linton & Mac

Marc Jacobs

Sugar sweet G Fudge Professional

Pantone’s colour of the year is the optimistic Living Coral, a juicy, warm shade that joins a spectrum of pinks along with minty blues and pistachio greens, making it clear that saccharine shades are here to stay in 2019.

“Living Coral has all the effervescence of brighter pinks from previous seasons, but is far softer and warmer,” says Sarah Black, colour expert at Linton & Mac. “The beauty of this shade is that the level of warmth and yellow gold undertones can be amped up or played down, depending on your client.”

Meanwhile, cooler hues are still as sweet. “Sherbet hair is powdery yet vibrant, reminiscent of the sherbet sweets of childhood and manages to be both subtle and attentiongrabbing,” says Sarah.

At Marc Jacobs, Josh Wood for Redken spoke about creating an ‘aged, vintage pastel’ on 37 models, keeping the result modern and grown-up. And there are numerous ways clients can adopt this palette, says Jason Hogan. “Rosé shades can give either a rebellious or subdued look depending on the intensity. Ribbons of this colour in the hair are a wonderful way to incorporate the trend without committing to an allover colour.”

Suzie McGill and Dylan Brittain, Schwarzkopf Professional UK ambassadors and international artistic directors at Rainbow Room International, agree that these colours are highly versatile.

“There are no boundaries – this hair trend can be made low maintenance for clients – by adding a smoky effect, fading out at the ends.”

Rusk

THE TREND RAINBOW SHERBET

PRODUCTS: Redken Shades EQ, Guy Tang #mydentity, JOICO Color Intensity Pearl Pastels, Color Fresh Creates from Wella Professionals, Manic Panic, Fudge Professional Headpaint Gel Toners

20 | PAINT

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21/01/2019 11:33

REMIX from Goldwell

THE TREND ART ATTACK

Ashley Gamble

Redvolution by Revlon Professional

Warren Boodaghians for TIGI

Fashion images courtesy of BaByliss PRO, Fudge Professional, KMS, L’Oréal Professionnel, Revlon Professional, TIGI, Toni&Guy, Wella Professionals

Schwarzkopf Professional

y t f a r c Ge ing

palmer//harding

PRODUCTS: Redken Color Gels Lacquers, Schwarzkopf Professional IGORA Vibrance, Revlon Professional Color Sublime, Goldwell @Pure Pigments

Play around with brights and neons, paint high contrast balayages and sculpt highlystylised looks to create something that’s truly a work of art, reflecting the continuing individualism trend.

Stephanie Gamble, co-owner of Ashley Gamble, explains: “Clients are not only more open to trying something bold but they’re finding inspiring techniques on Instagram. Rather than being intimidated by these influences, it’s an opportunity for colourists to celebrate the artistry of their craft.”

Goldwell UK guest artist Neil Barton agrees that it’s the perfect time to set your imagination free and look at colour as a paint box. “This year, bold and bright colours are ontrend and a great way for clients to be experimental,” he says.

And it’s easier to translate these looks from the catwalk to the salon chair than you might expect. “A smudged root technique, blurring where the roots end and colour begins, can be used or subtle shades,” says Stephanie. “Similarly, colour blocking allows you to achieve results from bold to subtle. I love the oil-slick effect, which works well with both rainbow brights and more natural hair colours.”

It’s even possible to create an artwork-inspired look using just one colour, as Mark Leeson, Revlon Professional’s new global artistic ambassador, has done for the Revlon Professional Redvolution collection. Different tones of red were applied all over – a graphic look that uses shading to frame the face.

“Clients who go red usually have a flair for making a statement,” says Mark. “Use contrasting reds and coppers in geometric shapes to create impact!”

PAINT | 21

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23/01/2019 10:07

DISCOVER WELLA PROFESSIONALS TREND PREDICTIONS FOR 2019 Color Ads v2.indd 1

1/16/19 5:31 PM

FUTURISTIC TONES COLOR TOUCH

ILLUMINA COLOR

10/69

9/60

5/81

10/81

8/81

7/89

6/16

NEW OPAL-ESSENCE BY ILLUMINA COLOR

NEW KOLESTON PERFECT ME+

0/00

0/11

10/96

SILVER MAUVE

CHROME OLIVE

PLATINUM LILY

TITANIUM ROSE

COPPER PEACH

#AskforWella www.wella.co.uk

Color Ads v2.indd 2

@WellaUK

@WellaHairUK

1/16/19 5:31 PM

IT’S A 70S PALLETTE THROUGH A 2019 LENS ZOE IRWIN UK COLOUR TREND EXPERT FOR WELLA PROFESSIONALS

Color Ads v2.indd 3

1/16/19 5:46 PM

AMBER SLATE NEW KOLESTON PERFECT ME+ 7/43

8/41

9/43

NEW

ILLUMINA COLOR 10/04

8/41

7/47

THREE CORE SOFT WARM SHADES

0/00

6/45

ONE PIGMENT DILUTER

ONE INTENSIFIER (FOR COOLNESS)

COLOR TOUCH

7/4

7/43

#AskforWella www.wella.co.uk

Color Ads v2.indd 4

@WellaUK

@WellaHairUK

1/16/19 5:47 PM

WEARING HAIR IN A NATURAL TEXTURE IS BEING CELEBRATED ZOE IRWIN UK COLOUR TREND EXPERT FOR WELLA PROFESSIONALS

Color Ads v2.indd 5

1/16/19 5:33 PM

COLOUR TEXTURE EMBRACE NEW KOLESTON PERFECT ME+

9/73

7/71

5/75

COLOR TOUCH ILLUMINA COLOR

FOR A DEEPER REFLECTIVE TONE

8/43

10/04

6/37

8/41

7/47

NEW OPAL-ESSENCE

COPPER PEACH

#AskforWella www.wella.co.uk

Color Ads v2.indd 6

@WellaUK

@WellaHairUK

1/16/19 5:33 PM

IT’S ALL FOR YOU

WORK WITH COLOUR FROM AVEDA AND YOU HAVE THE OPPORTUNITY TO ENSURE EACH CLIENT ENJOYS A BESPOKE AND PERSONALISED RESULT THAT’S ESSENTIALLY DAMAGE FREE AND FULL OF RADIANT SHINE. AVEDA ARTIST GARY INGHAM, OWNER OF GARY INGHAM AVEDA LIFESTYLE SALON AND SPA IN HAMPSTEAD, SHARES JUST WHAT AVEDA COLOUR CAN DO… PHOTOGRAPHY BY JOHN RAWSON 28 | PAINT

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When guests try Aveda colour, they tend to become hooked – because of the great results and because it’s truly bespoke to them. Encourage guests to try Aveda Full Spectrum colour – with add-on services like shine treatments that are quick to apply and develop and low-commitment options with Demi Plus – it’s a great way to get them to try the endless possibilities of colour PAINT | 29

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21/01/2019 11:24

The colour possibilities with Aveda are endless!

It’s fully customisable and you can refine to your own preference, personalised to every individual guest.

And I love the multi-tonal finish and shine 30 | PAINT

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21/01/2019 11:24

HAIR Gary Ingham and the Gary Ingham Art Team

I love how versatile colour is right now. Guests are more experimental with tones and fashion colours, We are seeing a lot more pearls, rose golds and pinks. Also, Aveda’s Demi Plus is a commitment-free colour so it’s perfect to change it up!

PAINT | 31

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21/01/2019 11:25

Col r bars

ALL BAR

NONE

CHRISTEL LUNDQVIST, STIL

“It was important to us as a team that we created a space where you can take time to feel creative, so the colour bar is like a little ‘thinking haven’ for ideas and mixtures. For our clients, we wanted a neater and cleaner space where they could easily sit, have a coffee and chat to us while we were mixing colour.

“It’s vital to have a space dedicated to colour if that’s what the focus of your business is. We are a colour specialist salon – my other role is global creative technical director for TIGI – so it makes sense for us and clients love to be part of the whole journey.

“Before you start building, have a clear vision about why you want the bar and how you’re going to use it, as it can be a multi-functional space throughout the day.

“And the design is so clever as it can be super-neat but very creative at the same time.”

COLOUR MIXING USED TO BE CONFINED TO A DINGY ROOM FULL OF DISCARDED GLOVES AND MUCKY BOWLS. NOW IT’S TIME TO PUT IT FRONT AND CENTRE – ALL HAIL THE COLOUR BAR! The stereo is playing a killer Spotify playlist. You’re sipping a delicious latte, scrolling Pinterest to find the precise blend of shade inspiration for your new ’do, all while a hugely talented colourist sources the correct hues from the shade charts, and whips together your bespoke mixture before seating you for your service – isn’t that the kind of experience you want your colour client to enjoy?

When you’re up against affordable yet sophisticated DIY colour boxes, and many clients are conscious of the limited free time they have to spend in the salon, you need to ensure your colour experience is playing it’s A-game. And increasingly, product partners are encouraging the inclusion of colour bars to help salons impress their clients. The Salon Emotion programme from L’Oréal Professional Products Division extols the virtue of the colour bar as a chance to showcase what makes you different, bringing colour mixing to the forefront of your salon and impressing clients with your creativity and knowledge, all while showcasing the professional difference.

“It’s always amazed me how we tend to hide away the most creative and visually exciting part of the colour service offering,” agrees Matthew Martin from Kao Salon Division, which offers opportunities to have a colour bar within its business agreements.

It has partnered with Maletti to design a colour bar concept that can be adapted to the needs of the salon. “It creates a striking feature while being practical to the demands of dispensing and mixing colour.”

So how are salons raising the (colour) bar? We spoke with some who have made them integral to their businesses…

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KATIE KATON, #LONDONRDHAIR

“The colour bar is an integral part of our salon because it gives our clients a private space in which to relax, as well as access the colour books so they can choose the exact hue they had envisioned. They have the visibility to see the colour being mixed up, involving them further in the process and inspiring confidence in their stylist.

“Having the colour bar as a separate space really highlights how important our colour service is, a key lesson we learned from the L’Oréal Professional Products Division Salon Emotion programme.

“We plan to place a large focus on training, with a particular emphasis on the importance of a good consultation.

“This keeps the team engaged, as discussing the client’s hair aspirations is what makes the colour bar so exciting!”

LISA WHITEMAN, WHITEMAN SOHO

“With my colour bar I wanted to make sure everything was accessible from the stylist’s point of view and was easy to use. The colour bar is the main focus of the salon and needs to be clean and tidy, the same way a real bar should be. We have the whole range of Goldwell colour and additives on show to encourage creativity. Every bit of the bar was designed with storage and the tools needed to create the perfect colour.

“The colour bar makes the focus of the salon more professional. It’s difficult to attract new clients for colour as they are very wary of change and it helps them to have faith that you are a true colourist that cares about their hair.”

TAKE THE BAR

EE TIPS W MARTIN SHARES HIS TOP THR KAO SALON DIVISION’S MATTHE for ts, but also offers a practical space gives maximum visibility to your clien • Choose an area in your salon that ation your stylists to work in ts about colour during the consult ks as an area to talk with their clien wor bar the with sts how ut styli r abo you sts et styli r targ • Train you nue, so ensure that you support growing your colour reve • This is an investment by you to growth objectives to see a return

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t n i a p d a e H Speed

+

Clean Blonde Violet Luxe Lightener Tingle-free*, fume-free formula 22% less breakage*

*versus a market leading bleach

Find your stockist at:

Fudge Headpaint CREATIVE HEAD 220x285mm AW.indd 1

Gel Toners

Translucent toning, soothing gel texture Free from ammonia, PPD and parabens 85% more shine*

*clinical study, In comparison to bleached hair

Fudgeprofessional.com

Fudgehair

10/01/2019 15:15

Col r like

no her

MEET THE REVAMPED, REFRESHED, READY FOR ANYTHING HEADPAINT FROM FUDGE PROFESSIONAL – THE NEW PORTFOLIO OF COLOUR FROM THE BRAND THAT LOVES TO BREAK THE RULES

*when using Fudge Professional Damage Rewind Shampoo & Conditioner

ARE YOU A HEADPAINT aficionado? Love its power, its impact, its results? Or perhaps you’re a Headpaint virgin but always up for a little experimentation? Well, prepare to have your mind blown by a better-than-ever line up of colour from Fudge Professional!

Its Dual Colour System Technology brings you unlimited colour possibilities including demi and permanent products into one complete portfolio. Thousands of colour-correcting micro-droplets give up to 100 per cent grey coverage and maintain shade integrity for up to (count ‘em!) 30 washes.* And that’s not all… the new Triple Conditioning Complex is chock-full of naturally-derived ingredients such as rice proteins for soft and manageable hair that boasts body, texture and natural shine.

There are now five Ultra High Lift shades enriched with vitamin E and PRISM-Plex Technology that lift up to five levels and give clearer, crisper blondes than ever before. And say hello to Clean Blonde Speed+, a new Violet Luxe Lightener that boasts a tingle-free and fume-free powder formula that lifts up to seven levels.

You have your base… so grab the three new Gel Toners and have some fun! Free from ammonia, PPD and parabens, they’re enriched with calming calendula flower to soothe the scalp. Intermixable with the Headpaint range, Gel Toners glide onto hair to give hazy colour and a healthy feel, for a delicate iridescent colour with a shot of shimmer that’s perfect for showing off on social media. So. Much. Good. Stuff. The only problem is choosing what to try first!

To order Fudge Professional for your salon call 020 7845 6333 or visit fudgeprofessional.com. See what else this colour can do by following @FudgeHair

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K C O L B KING C O R ATS E B R TOG O PH

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Watch the video now at creativeheadmag.com

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HAIR Bad Apple Art Team using TIGI Copyright Colour Care and Custom Care, shot at Bedhead Studios. MAKE-UP Katie Moore. STYLING Claire Frith

A RUSH OF

h s blu

THE PRODUCT OF ONE EVENING OF TEAMWORK AT NASHWHITE, THIS MINI P[INK] SERIES ILLUSTRATES THE POWER OF COLLABORATION. CREATIVE DIRECTOR LEE NASH-JONES EXPLAINS THE BIRTH OF THE COLLECTIVE SESSIONS… 40 | PAINT

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COLOUR Jordan Massarella. STYLING Ben Jones. PHOTOGRAPHY Lee Nash-Jones

“UNAPOLOGETICALLY RAW, OUR Collective Sessions are an opportunity for us to get together outside of working hours and play. Some might ask: ‘why?’

We would always answer: ‘why not?’

“Our Collective Sessions are an open invitation for all of our team to come along, whether it’s to create or just to observe. It’s an opportunity, away from the hustle and bustle of busy salon life, to get creative, experiment and have fun doing so.

“As we have decided to shoot all of our own imagery, these sessions have allowed us to take back control of time and create content with an original perspective. We can shoot what we like and when we like, if only for four hours after work, using two of our apprentices as models, with an open brief, like this P[ink] series.

“We love the creative process when planning for a project a few times a year, but what if we turned that

into a few times a month? I recently decided to take up photography, and Jordan Massarella, our 2018 It List Rising Star winner, is preparing to head his own creative colour course in partnership with L’Oréal Professionnel.

This gave us the perfect opportunity to test out some ideas with stylist Ben Jones, play with colour and shoot in a relaxed environment with zero pressures or expectations. Our Collective Sessions were born.

“We approached our first session with few assumptions. This was a collaboration between the three of us and we wanted to keep it organic and open. A busy salon can be so demanding, so curating content for our social media platforms can be tricky.

We are always looking to create original content, in particular for our Instagram, and now we have the perfect platform!”

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NEXT YLAEVGEEL BALA

BEYOND BALAYAGE HAIR PAINTING IS MORE POPULAR THAN EVER, SO WHEN EVERY SALON IS OFFERING THE SERVICE, HOW CAN YOU STAND OUT? LET US TAKE YOU FURTHER…

It takes a true artist to master balayage, to be able to balance the play of light and shadow in a flattering way. Yet the service has saturated the vocabulary of consumers and is showing no signs of slowing in popularity. In the first half of 2018, balayage and hair painting had the biggest impact of the year on hair services in the UK, with a growth of 22 per cent in transactions and a 29 per cent increase in revenue, according to research by Kline PRO. Ever-evolving, the world of colour waits for no one. From playing with different methods to the stand-out shades of the season, now is the time to take your balayage skills to the next level.

PASS THE BISCUITS

Bold or unusual colour may have shown, after recent years, huge growth but flattering balayage has become a staple to many salons. Achieving the perfect, biscuit blonde is not easy, but one thing that has changed, thanks to the proliferation of the technique, is the products available.

“From balayage film and extra-wide foil to highlighting boards and wow combs, we now have access to so many more tools to make balayage applications much easier and quicker,” says Nancy Stripe, colourist and balayage specialist at Reuben Wood Creatives in Manchester.

This year we’re seeing a move away from brilliant golds and ashy tones towards softer, biscuit-hued shades. “Finding the balance between cool and warm is the key to perfecting the biscuit blonde look,” advises Sarah Black, colour expert at Linton & Mac in Aberdeen. Heralded as this year’s most on-trend balayage colour, biscuit tones should be a blend of creamy clean tones and warmer, golden hues. “The balance means that the colour is extremely wearable, flattering against both warmer and cooler skin tones, and is brightening against the complexion,” Sarah adds.

One of the biggest selling points for balayage is its easy maintenance cycle – growing out naturally for a lived-in feel, which only feeds into the toned-down, natural approach to colour this year. “We’re taking inspiration from the nude make-up trend.

It’s a look that’s barely there, creating a youthful glow and soft, natural tones with playful hints of illuminative blondes in focal points,” explains Kerrie O’Reilly, TIGI Academy technical creative director.

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Mallory Eaton, The Bespoke Salon

Bixie Colour

Mallory Eaton, The Bespoke Salon

Mallory Eaton, The Bespoke Salon

CHANGING THINGS UP

A mastery of techniques can result in some unexpected combinations. As a specialist in balayage, Nancy Stripe was particularly impressed by the masterclasses she attended by Australian artists, who brought some new and innovative ideas from Down Under to delivering that perfect sun-kissed blonde.

“Bixie Colour and Edwards & Co in Sydney actually use a lot of foil to create their balayage looks, so they’re able to get the maximum lift that sometimes isn’t possible with traditional freehand application. They then use zonal toning to soften out the roots and it really gives a flawless finish,” she explains. “Learning when to use which technique has made such a difference. Freehand and foil both have a place in lived-in colour, and that’s what I am now teaching to my students.”

Combining classic foil techniques with freehand painting also brings a level of sophistication to the look – something Benjamin Close, owner of Benjamin Close Hairdressing in Bangor, has been experimenting with. “My clients love seamless colour but would like that classic element back into their hair,” he says. “The highlights help create that precision colour with a soft feel towards the front of the hairline, whereas balayage creates that lived-in colour, allowing the stylist to create pops of brighter shades where needed.”

“Foils can be used to create beautiful bright contours and they will help to enhance the neutral negative space in-between,” adds Gareth Williams, creative ambassador for Headmasters. “This is a return to super-polished hair, so shine is key.” Colour-centric salon Skyler London is also seeing a real upswing in highlight-balayage combos, with colour director Lloyd Court noting that “combining highlighting and balayage techniques creates the perfect balance of depth and brightness to the hair”.

Salon Sloane’s John Vial recommends layering a tint over your balayage work to soften the look and remain on-trend for 2019.

“People are going to go back to blanket colour, though all is not as it seems; natural blanket colour is not uniform from root to tip. We begin by pre-lightening the hairlines and the ends, before applying an all-over tint to give gentle differences with the appearance of block colour.”

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Bixie Colour

Kerrie O’Reilly

Nancy Stripe

Mallory Eaton, The Bespoke Salon

Rather than focusing on weaving lighter colours through the lengths, you can even flip the idea on its head and go to the dark side. “This year we’re moving on to the depth it can create – rather than the lightness. The darker elements of the hair will be the focus, adding depth and dimension to the hair,” explains Sarah Black.

Cool-toned brunette balayage work has become something of a specialty for Mallory Eaton, colourist at The Bespoke Salon in Scottsdale, Arizona: “It’s one of those looks that can be worn through every season.

This technique works for both a blonde that wants to go dark but not too solid, or someone with darker hair that is wanting just a hint of movement throughout.

“Keep that invisible finish by using upward stokes when blending any lines. I always smudge and bring it down past the start to really make it soft.”

The best element about balayage is that it is so customisable. Whether you’re sticking to bronde or using the technique for wilder colour choices, the flexibility means that each session is a brand-new experiment.

NEXT YLAEVGEEL BALA

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b t n i a P oducts to r p d n a s e h c n The latest lau ents of your colour kit boost the cont

Clients love TIGI Copyright Colour and Care so far? Now there’s more to coo over with TIGI Copyright Custom Create styling range.

The Revitalising Dry Shampoo is great to make shades last, while the Split End Repair Cream reverses the effects of split ends.

RRP £18.17 each 0844 8440944 tigiprofessional.com

Adding four new shades to its Precious Nature permanent hair colour range, the Cool Naturals collection from ALFAPARF Milano contains 100 per cent natural extracts and is entirely ammonia-free. +353 4585 6490 xpertpro.ie

Client love of metallic shades isn’t going anywhere – and Silver Stiletto from Manic Panic’s vegan semi-permanent range ticks all the right boxes.

01579 341913 manic-panic.co.uk

“I adore the new Opal-Essence range from Illumina Color for its pure, indulgent tones. I’m a Kyd in a candy store!”

Jayson Gray AKA Karbon Kyd

With 100 beautiful shades within 14 colour families, the colour line Lômé Paris has arrived in time to make 2019 très chic! These versatile formulations are perfect for salons looking to add some French flair to their work.

0330 1231907 salon-services.com

Deliver other-worldly shine that reflects both warm and cool tones with Opal-Essence by Illumina Color from Wella Professionals. The future has arrived.

020 3901 1163 wella.com

Famous for its gorgeously fragranced care and styling products, Neäl & Wølf has now revealed a professional colour line, enriched with vitamin C and botanical extracts for high-gloss luxe shades.

01282 444900 nealandwolfe.com

New to the UK comes Shades EQ Kickers from Redken, four new high purity, vibrant shades – yellow, orange, red and violet. Kick up your colour work a notch…

0800 854956 redken.co.uk

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The original treatment additive, Olaplex has now unveiled a shampoo and conditioner to light up your retail while making all those Olaplex-boosted colour services last even longer. You’re welcome!

RRP £25.85 each 0845 0773277 starqualities.com

Lighten up with JOICO’s all new Crème Lightener, the latest addition to its Blonde Life range.

With up to nine levels of lift, if it’s good enough for Lady Gaga, it’s good enough for us!

0845 0712326 joico.com

Hair colour just got a lot more chic with Couleurs Couture from Balmain Paris Hair Couture, a palette of 61 intermixable colours in 15 shade families, with permanent, demi-permanent, tone on tone, super lighteners and toners on hand to deliver luxe colour while helping to reconstruct hair, too.

01323 842288 balmainhair.co.uk

Clients drooling over Alexa Chung’s new Balayage Ambré finish? Then get ready with the four new INOA shades from L’Oréal Professionnel…

0800 0304034 lorealprofessionnel.co.uk

The Activator system of new demi-permanent IGORA Vibrance from Schwarzkopf Professional means you can choose a gel or cream consistency. Genius!

0800 526741 schwarzkopfpro.com

The new Redvolution shades for Color Sublime by Revlonissimo from Revlon Professional will have you painting the town red in no time. From vibrant crimson to shimmering coppers, the new C5 colourants deliver intense, long-lasting results and the Delicate Bloom fragrance is the cherry on top.

020 7391 7440 revlonprofessional.co.uk

Aussie favourite evo has revamped its Fabuloso range (love the new squeezy tubes!) and added a cool brown to its line-up of take-home colour boosters.

RRP £25 0800 9554285 evohair.com

Just to tease you… there are three new metallic shades coming from Goldwell this March, and a Cool Violet shade joining @Pure Pigments, too!

01323 432100 goldwell.co.uk

Bigger, better, brighter… welcome the next generation of Headpaint from Fudge Professional!

From a new Conditioning Complex, to Luxe UltraLights and Gel Toners, it’s tough to know what to play with first…

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Illumina Color from Wella Professionals

ALFAPARF Milano

Seamless Colouring This is a full-day course designed to create beautiful blends and colour combinations incorporated in a seamless result for colourists who have at least one year’s experience. The focus is on balayage, seamless root blending and shine bands.

20 May, Belfast academy@xperthair.ie xpertpro.ie

ASP Affinage Salon Professional

ASP Colour Master Programme This course takes place across four months with bite-sized modules covering everything from fundamentals of colour, psychology, extreme colour correction to how to get creative with a practical workshop from the brand’s global ambassador, Tracey Devine-Smith.

May to September; Romsey 01794 527111 asphair.com

Aveda

Fashion Fusion Techniques & Trends This course with Jo McKay investigates the impact of technology, social media and retail trends as well as the latest fashion-influenced colour palettes and how you can let your creativity fly across the salon floor.

17 April, Aveda London Academy 0370 4286382, bstace@aveda.co.uk

l

h c s Art

highway e th n o t u o d a e h d n a r e th Get your kit toge ur career lo co r ve -e n a h r-t e tt e b a to

Fudge Professional

Headpaint Colour Essentials Want to build up your confidence using the Fudge Professional colour portfolio of Headpaint and Paintbox? Then this Alan Howardbased course has you covered!

It includes hair structure, the colour wheel, peroxide choice, achieving target shade, formulating and colour correction.

26 March, Rochdale 01706 644803 alanhoward.co.uk

Goldwell

Consultation Specialist For colourists with three years of experience or more, this helps you to find the correct colour service for your client, every time. Explore how to use the language of persuasion in the salon, giving you confidence when communicating with clients about time and costs.

1 April, London 020 3540 1200, goldwell.co.uk/education

JOICO

JoiColor Specialist Become a master in JoiColor on this five-day programme, where you’ll better understand the science behind hair structure and the effects of colour on the hair, while mastering the ability to perfect each and every colour for every client that walks through your door.

9 to 10 September and 7 to 9 October; Lacey’s, Berkshire 0118 9302338 laceysltd.co.uk

L’Oréal Professionnel

Intermediate Colour Techniques with Sarah Black Who better to teach you about kick-ass colour techniques than a former L’Oréal Colour Trophy winner? The colour queen from Aberdeen’s Linton & Mac salon will walk you through the techniques that you need to bring into your salon this year…

3 April, Belfast coursesuk@loreal.com lorealaccess.com/uk

Manic Panic

Vivid Blends With Pantone’s colour of the year being Living Coral, now is the time to get to grips with vivid tones! With this course you’ll perfect your bold blends and balayage, while learning the colour hacks that will make clients sing your praises.

Dates and venue TBA 01579 341913, manic-panic.co.uk

milk_shake

To Foil or Not to Foil Feeling confused by balayage?

This course, led by Julian Dalrymple, has been designed for those hairdressers who can be confused by colour placement and need to gain more knowledge and understanding of the most suitable technique or method to use with each client to achieve the best results.

Dates and location to order 01392 365177 milkshakehaircare.co.uk

Organic Colour Systems

Blondes at Glasshouse This Blondes workshop teaches you how to use the High Lift Series and Naturlite Lightening powder and toners to achieve gorgeous clean blondes. Start the day learning the theory behind blonde biology and then create your own beautiful blonde.

11 February, Glasshouse Salon, London 01590 646462 organiccoloursystems.com

Paul Mitchell

Perfect Canvas Creating the perfect canvas for muted metallics, brights and pastels is essential in guaranteeing the best colour results for your guests – this course will guide you through the fundamentals and chemistry of Blonding with Paul Mitchell Professional Hair Color.

24 June, Aylesbury 0845 6590011 salon-success.co.uk/education

Redken

Game of Blondes Blonde remains the most popular colour in the country, which is why it’s so vital for salons to create bespoke, on-trend results to keep both their clients and colourists excited. Get the techniques, formulas and insights to up your blonde game.

25 to 26 March, London coursesuk@loreal.com lorealaccess.com/uk

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L’Oréal Colour Trophy Grand Final 2018

REMIX from Goldwell

Revlon Professional Master Redvolution This one-day seminar will teach you colour variations and combinations in this dynamic palette along with salon-friendly techniques. You’ll be equipped with the knowledge to create endless perfect reds, coppers and violets that your clients will adore.

11 February, Leeds and Belfast 020 7391 7440 revlonprofessional.com

Salon Services Freehand Hair Painting Create the ultimate in colour results and master freehand colouring during this practical, hands-on, technique-focused training session.

18 February, Andover 0330 1231907 salon-services.com

Schwarzkopf Professional World of IGORA In this two-day seminar you’ll get to explore the full range of IGORA Royal. With theory and practical sessions, this course will open up a world of new and creative colour possibilities.

25 to 26 March, Glasgow 020 7724 7931 skpevents.co.uk/ASKeducation

Skyler London Silk Bath Exclusive to Skyler London salon, Skyler McDonald will share her insights into colours that work,

how to apply a silk bath and how to personalise aftercare.

3 June, London 020 3474 5555 skylerlondon.com

TIGI Creative Consultation Expert Learn how to elevate your colour services and effectively communicate colour change with each type of client, adapting your style and language to their individual personality and tribe.

20 to 21 February, London 020 7228599 tigiprofessional.com/education

STARMAKERS Dreams can come true – discover where to take those first steps

The Coterie

Goldwell Color Zoom

WHERE London, with regional pop-ups This exclusive, members-only networking club offers a unique opportunity to mix with your peers and hear from the biggest names in hair and fashion. creativeheadmag.com/events

WHEN July WHERE London The trend is REMIX, the deadline for entries is 31 May, and winners will be revealed at the UK Final in July. They go on to compete globally in Vienna in September at Global Zoom. goldwell.co.uk/color-zoom-2019

Wella Professionals

L’Oréal Colour Trophy

Master Color Expert Maximiser This new course is for colourists who completed the Master Color Expert Programme more than three years ago, and now includes trichologist Mark Blake to help you care for your clients’ scalps and coloured hair.

18 to 20 June, London 020 3650 4700 wella.co.uk/education

WHEN Regional Semi-Finals are 25 March to 10 April. Grand Final is 3 June WHERE Nationwide; Grand Final is in London Share your colour addiction with this iconic colour competition!

The semis are across eight locations, before the party climaxes at Battersea Evolution! lorealcolourtrophy.com

Wella TrendVision Award Regional Heats

Tackle clients’ unrealistic expectations with Sophia Hilton 8 or 22 April, 27 May. To book, visit notanotheracademy.com

WHEN May to August WHERE Nationwide With the new Color Artist of the Year category, the focus is on beautiful colour, placement and expert finish. The entry deadline is 20 March (you’ll need to upload online), and the regional shortlist is revealed on 4 April.

Pop 30 September in the diary now – that’s the Final in London. wella.co.uk/trendvision

Most Wanted and The It List WHEN 2 September WHERE London The crème de la crème of hairdressing will be competing for the hottest trophies in town.

Keep an eye on the Colour Expert category – who will be wearing the colour crown next? creativeheadmag.com/ mostwanted

The Alternative Hair Show WHEN 6 October WHERE London The event’s 2019 theme and venue have yet to be revealed, but you’ll see avant-garde looks from around the world alongside The Visionary Awards. info@alternativehair.org

2018

Get your Most Wanted Colour Expert Award entry in by 13 May

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Wella Professionals

OPINION

ARE YOU READY TO COLOUR TEXTURED HAIR? Zoë Irwin for Wella Professionals using Illumina Color Opal Essence

CLIENTS WITH AFRO HAIR ARE INCREASINGLY EMBRACING THEIR NATURAL TEXTURE… AND THE POSSIBILITIES OF COLOUR. ZOË IRWIN, UK COLOUR TREND EXPERT FOR WELLA PROFESSIONALS, WARNS UK SALONS TO PREPARE…

2018

THE UK HAS SEEN a rise in women transitioning from relaxed straightened hair to wearing it in its natural form. Over in the US, Mintel reported that women with natural texture overtook those using chemical straighteners and relaxers for the first time. Without the sensitivity caused by relaxers, and the very silhouette of the hair changing dramatically, what’s followed is an incredible surge of hair colour experimentation, from vivid brights to delicate and rich tones.

I’ve seen it from Coachella to Brooklyn, from East London to West, and it’s been an influence for my debut trend launch as Wella Professional’s colour trend expert – Colour Texture Embrace [pictured below left]. From freehand ‘Pintura’ colouring techniques, to global applications of bleach that are then dyed to pretty pastels or vivid brights, these colour trends are as popular on women as men, making this a huge market for hair colour and education.

I’ve discussed this trend movement with women in the beauty industry, and such was the interest and desire for more information on colour techniques and availability across the UK, I couldn’t help but wonder… is your salon ready for this?

It’s odd (not to mention outdated and downright wrong) that clients with textured hair can’t just walk into any salon to get their hair done. Hair is hair in its many forms. Training for Afrotextured hair should come at the apprentice stage and follow through a stylist’s ongoing education. By narrowing their market, hairdressers are missing out. It’s important to have knowledge on products that work well in textured hair, as well as education on how to weave and colour and style.

According to The Institute of Practitioners in Advertising, AfroCaribbean women spend six times more than other ethnicities on beauty and hair services – six times! This is incredible – there are exciting opportunities just waiting for savvy salons who want to serve people with ALL types of hair texture.

I’m hoping changes in hair education throughout UK salons follow, in terms of techniques and ideas as much as hair theory.

It’s time to immerse yourself in textured hair education – we’re at the start of something very exciting, and it’s about time!

Want to make a splash with a colour-centric opinion? Let us know @creativeheadmag and we’ll start a conversation 50 | PAINT

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Our latest generation of permanent hair colours is enriched with three protective & conditioning ingredients: Glycerin for moisture & elasticity Wheat Protein for repair & shine Pro-Vitamin B5 for nourishment & protection of the hair fibre

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ultimate colour. natural touch. salon-services.com

Permanent hair colour cream inspired by Parisian style. The LĂ´mĂŠ Paris range promises 100% grey coverage and long-lasting results whilst protecting the hair fibre. The unique formulation gives the hair a vibrant, intense colour and natural multi-tonal shine.

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