Creative HEAD September 2013

ÂŁ4.50 September 2013

In print l online l everywhere!

CH

September 2013 creativeheadmag.com 01_218+7.75mm 1

The Power Issue It’s time to take control...

15/8/13 10:30:37

Strength to strength We aren’t all born to be sharp sales types or business boffins. It’s why Schwarzkopf Professional has refreshed and defined its five pillars of success, giving you the business foundation you need Savvy salons choose a professional product partner that understands and supports their business.

That’s why Schwarzkopf Professional has been running its Dedicated to Salon Success programme for decades. Its five pillars of success are:

Reach new clients

Increase frequency

Schwarzkopf Professional uses its brand-building strategies, marketing tools and online presence to promote its salons, products and services.

Shortening the time between appointments is an easy way to build profit, so Schwarzkopf Professional delivers the business-building tools to help.

Fold out from cover 208 X 285 1

Build loyalty Constant brand engagement through trend reports and collections, such as Essential Looks, a host of promotional ideas, ensure that a client won is a client kept.

Premium services

Sell more products

Salons can get ahead of the competition with Schwarzkopf Professional’s colour and product performance, and trend-linked education.

Schwarzkopf Professional knows selling doesn’t come naturally to all, which is why it provides sales support, points of sale and displays for active retail.

15/8/13 10:31:16

Feel the force Discover how BC Fibre Force is giving salons the strength to grow their retail offering, increase revenue and retain clients Each new innovation from Schwarzkopf Professional brings returns for salons, and BC Fibre Force is no exception. As one of the hottest professional product releases for 2013, it’s been a hit with salons both commercially and creatively. Here, stylists and salon owners reveal the true strength behind BC Fibre Force.

“This product is flying off the shelves. We’ve created different retail and treatment packages and once the clients see the results, repeat business is almost guaranteed” Gemma Hensman, Hensmans

“BC Fibre Force doesn’t just feature amazing packaging, it gives great results.

It’s very easy to give this product priority in our retail area and we’ve given it a big push with our social media marketing” Ian Marshall, Spargo Hairdressing

“The range has made a real impact in the salon. It’s allowed us to create a great talking point and clients love the results – we can’t order enough to keep up with demand!”

Janet Maitland, Janet Maitland Hair Excellence

“The new BC Fibre Force by Schwarzkopf Professional is one of the best ranges I have used.

It’s definitely a stylist’s must-have and the clients are really noticing the difference” Hayley Spicer, Headlines

Grow your salon’s business with Schwarzkopf Professional’s Dedicated to Salon Success programme and BC Fibre Force. Call 01296 314000, visit schwarzkopf-professional.com, or search ‘Schwarzkopfprofessionalunitedkingdom’ on Facebook for more details

•001_pge3 1

15/8/13 16:08:07

reverse of Fold out 208 X 285 1

15/8/13 10:32:21

Repair and protect Got a client longing for stronger, revitalised hair? Of course you have. Now you can make damaged hair a thing of the past with BC Fibre Force Hair goes through a lot. How often has a client said ‘I wish I’d never…’ or ‘If only I could turn back the clock…’ as they stared into your salon mirror? It’s time to give them back the power – you can make hair look reborn with BC Fibre Force from Schwarzkopf Professional. This range reconstructs from deep within hair’s natural architecture with an advanced micronised keratin replacement formula that restores the cell membrane complex to its original strength. Hair is restored, becoming glossy, strong, supple and manageable – making dull, lifeless and damaged hair a thing of the past. The proof is in the results: 100 per cent more strength with 95 per cent less hair breakage. And it’s a great range to retail as it’s suitable for all hair types and structures, making it a perfect treatment both in the salon and at home.

IFC 218X285 1

15/8/13 10:31:53

Temperley

Daks

Michael van der Haam

ISSA London

Aminaka Wilmont

Peter Pilotto

Marios Schwab

Backstage hair at 22 shows in london ‘ Hair this season is shrugging off all associations with ‘perfect’ in favour of a less considered, more rebellious vibe. It’s a real honour to work with such an iconic brand as L’Oréal Professionnel IN bringing these looks to life.’

Anthony Turner UK Styling Ambassador, L’Oréal Professionnel

“The enhanced lift series is fantastic on both dark and light natural levels, helping to create unique blonde results to match the client’s vision.”

Anthony Mascolo Founder of Tigi

Nick Irwin Global Creative Director

Christel Lundqvist Tigi Global Technical Creative Director

the best shades are the ones you invent.

Become a TIGI copyright©olour stockist: UK: 0844 844 0944 | Ireland: 01890 812 022 For more creative inspiration and information visit: www.tigicopyrightcolour.com

4086_BHS PROJECT BOMBSHELL DPS AD 220x285.indd 2

30/07/2013 11:47

By Hairdressers. For Hairdressers.

. t i n w o . t i . t t i n lift inve New improved lift series Developed by the TIGI Creative Team for express lift and neutralisation in 35 minutes.

35 min

4086_BHS PROJECT BOMBSHELL DPS AD 220x285.indd 3

30/07/2013 11:48

A22121_invatiTradeAds2013_ch DPS OL.indd 1

7/30/13 11:52 AM

A22121_invatiTradeAds2013_ch DPS OL.indd 2

7/30/13 11:53 AM

Editor’s letter

48 119

hello...

JOIN US!

WE ALL WANT IT. Some might tell you they crave respect, or money, and that might be true – but power has been called the greatest aphrodisiac for a reason. The sense of control is irresistible, but all too often power can be seen in a negative context, as something to be abused. In our Power Issue, we celebrate it for all the right reasons. Our feature looks at how you can empower yourself, your business and your brand to be in charge of the best versions possible. From the power of heritage to the power of social media, we hope our September issue encourages you to seize the day and take control! And we’ve done just that, too, with a new look and new logo that we believe is powerful and indicative of a fresh approach that empowers you to share your success and be inspired by the innovations and ideas of others. We’ve recognised plenty of success at the Most Wanted and It List Awards, too – thanks to everyone who made it another fantastic celebration!

Amanda Nottage Editor

We’re packing our suitcases and hitting the road this month as The Coterie unveils its first pop-up in Leeds!

Session stylist Johnnie Sapong and It List IT GUY 2012 Matthew Sutcliffe will be lifting the lids on their careers at the White Cloth Gallery, so turn to page 110 for details on how to claim your seat.

Don’t forget that The Coterie returns home to London in October for a truly interactive feast, with Vogue. co.uk’s Dolly Jones and Never Underdressed’s beauty director, Joanna McGarry. Make sure you’re a member by downloading a form from our website and get on the RSVP list!

Want to know what else we’re up to? creativeheadmag.com/events

amanda@headmag.co.uk Creative HEAD Magazine 10

•10_Eds Letter 1

creativeheadmag.com

@creativeheadmag

Creative HEAD Magazine App

CREATIVE HEAD

19/8/13 11:06:21

STRONGER. REPLENISHED. SOFTENED. NEW

Three exquisite formulas, each specifically designed to leave thin, fragile hair feeling stronger*, to protect hair against environmental aggressors and to increase manageability of thick, coarse hair.

For more information visit us at: www.matrixhaircare.co.uk/biolage or call us on 0800 387 608 to find your local distributor.

SOFTENING TREATMENT WITH MONOI OIL

STRENGTHENING TREATMENT WITH TAMANU OIL PROTECTIVE TREATMENT WITH MORINGA OIL

*Brushing test. Classic shampoo and Exquisite Oil Strengthening treatment vs Classic shampoo on bleached hair

EXQ OIL CH Advert v1.indd 1

MATRIXHAIRCARE

MATRIXHAIRCARE

MATRIXHAIRCAREUK

31/07/2013 10:42

September

WHAT’S INSIDE 106

JAMIE STEVENS

132

Take a look at what the future holds for the X Factor hair star

CHELSEA GIRL The 2013 FAME Team shares its vision of West London glamour

ON THE COVER

91

Colour Burst from Schwarzkopf Professional Essential Looks 2.2013 Hair Tyler Johnston Colour Lesley Lawson Creative direction Steve Hogan Styling Jelena Schneide Make-up Alexandra Byrne Photography Colin Roy

THE POWER AND GLORY

We are bringing power to the people! From branding to social media, we reveal what it takes to get to the top

EDITOR AMANDA NOTTAGE

FEATURE WRITER BETH DAVIE

SPECIAL PROJECTS MANAGER JOANNA ANDERSEN

ART DIRECTOR NICK JABBAL

ONLINE EDITOR AMY WOOD

ADVERTISING MANAGER BEN BALDOCK

ART GRAEME WHITE

CONTRIBUTOR LAUREN MARGRAVE

CLASSIFIED EXECUTIVE DAVID HAMMOND

CHIEF SUB EDITOR ADAM WOOD

SPECIAL PROJECTS EDITOR PUBLISHER HEATHER DAY CATHERINE HANDCOCK

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT:

creativeheadmag.com 12

•12_Contents 1

Creative HEAD Magazine

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press

Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@headmag.co.uk

@creativeheadmag CREATIVE HEAD

16/8/13 14:22:37

the biggest & the best redken event coming to

3 simple ways to book: 1.

2. redkensymposium.co.uk 3. 0208 762 4121

Book through your Redken Sales consultant for the latest offers

Visit

Call

february 2nd-4th 2014 REDKEN SYMPOSIUM EUROPE OFFERS THREE DAYS OF INSPIRATIONAL SHOWS AND INDUSTRY MASTER CLASSES, FEATURING THE LATEST TRENDS FROM THE RED CARPET & CATWALK AS WELL AS BUSINESS BUILDING STRATEGIES. WITH UP TO 2500 STYLISTS & 30 GLOBAL REDKEN ARTISTS UNDER ONE ROOF, TAKE YOUR HAIR OBSESSION TO THE NEXT LEVEL!

DON’T WAIT

EARLY BIRD OFFER AVAILABLE IN SEPTEMBER! GET INSPIRED. BE PART OF IT. REDKENSYMPOSIUM.CO.UK

YOU AREWHATYOU WEAR

HERRAPROTECT Ha i rPe r f ume Oneoft hef a s t e s tgr owi ng l uxur yl i f e s t yl ebr a ndsi n t hewor l d.

HERRAPROTECT www. he r r a . c om

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

DANGER SIGNS FOR HUNDREDS OF SALONS A STUDY INTO the financial health of the UK’s largest hair and beauty salons has revealed that as many as 196 urgently need to implement an action plan if they are to survive.

The research, carried out by industry analyst Plimsoll, investigated 462 of the UK’s largest hairdressers and beauty salons based on turnover and discovered that the average failing company is making minus 1p on every £1 of revenue and has high levels of debt.

Typically, a failing company will show a fall in sales, a decline in profitability, an increase in total debts and an increase in exposure for creditors. Of the 196 given a rating of ‘Danger’, 135 were making a loss.

PLIMSOLL RATING

STRONG GOOD MEDIOCRE CAUTION DANGER

NUMBER OF COMPANIES

165 27 36 38 196

However, a number of companies fared well in the study, with 165 performing strongly, making average margins of 2 per cent a year.

David Pattison, senior analyst for Plimsoll, said: “It is clear the market is highly competitive. These 196 companies rated as ‘Danger’ are clearly operating under financial pressure and many risk being forced out of the market.”

INSIDE NEXT MONTH’S CREATIVE HEAD The Money Issue – how to make it, how to save it and how to spend it!

CREATIVE HEAD

•15-17_The Edit.indd 1

Psst…

TIGI global creative director, Nick Irwin, worked backstage at Miami Swimwear Week 2014 and created a Studio 54 meets the loose waves of Charlie’s Angels look – we love it!

SWEET C H A R IT Y

ALL IN A GOOD CAUSE

KMS California has partnered with Mencap for 12 months to raise £20,000 for the learning disability charity. KMS California is hosting Style Sessions for young people with learning disabilities to learn basic techniques and gain work experience. The hair brand’s Mencap Week also runs this month, with £1 from every KMS California product sold in-salon going directly to the charity.

Meanwhile, Tom Wright of Soul Hair in Chester and Philip Bell from Ishoka in Aberdeen have been chosen by Wella Professionals and Unicef to travel to Brazil to take part in a mentoring scheme as part of the Making Waves partnership.

15

14/8/13 14:29:28

Christina Roberts, KAM Creative HEAD: What are you looking forward to about your Year of Fame?

CR: Absolutely everything! I can’t wait to expand my knowledge of hairdressing, meet new people and gain more experience and skills.

REED ALL ABOUT IT Adam Reed, of Percy & Reed, is Wella’s new style ambassador. He will work across the Wella Professionals, System Professional and Sebastian Professional brands.

READ IT Catch Adam’s exclusive blog at creativeheadmag.com

HERRA VENTURES ONLINE WITH JAMIE STEVENS

Matrix reveals its FAME trio Meet the winners of Destination.FAME 2013! The competition from Matrix was judged by an expert panel that included Fellowship president Errol Douglas MBE, Creative HEAD editor Amanda Nottage and Matrix artists Terry Longden and Anne Veck. Here’s the thrilling threesome!

Luxury hair fragrance maker Herra has signed Jamie Stevens as brand ambassador. Visitors to the new herra.com will be able to follow his career journey.

❤ WE LOVE

Jonathan Turner, Hooker & Young CH: Why did you take part in Destination.FAME? JT: I saw some of the fantastic things people were doing. Georgina from Hooker & Young won last year and after speaking to her I knew I had to enter.

Rick Roberts, Rick Roberts Hair CH: What was your inspiration?

RR: The idea of balancing soft and structured techniques in cutting and colouring. It was an icy blonde crop with pastel-pink ombre, inspired by a fashion perspective and understated styling.

16

•15-17_The Edit.indd 2

You have to unwrap the candy-hued packaging of More Inside from Davines to get to the product – genius!

Clients will be pick ’n’ mixing from the shelves in no time.

WIN IT Enter our Davines More Inside competition creativeheadmag.com

CREATIVE HEAD

16/8/13 13:46:00

#CHedit

MY month AHEAD

FOR FOOD HT G THOU

What does September have in store for…

What a great duo! Q Hair and Beauty salon in Chichester is partnering with local eatery Brasserie Blanc to kick-start cross-marketing initiatives.

First up? A local food fair with in-salon tasting sessions for guests.

PAUL CALLADINE SAKS HAIR DONCASTER

Brasserie Blanc

WORDS OF WISDOM

WHAT WE LEARNT AT WELLA BUSINESS NETWORK LIVE…

“Every single person is vital in your team – things won’t run smoothly unless you all work together” DAVID COULTHARD, FORMER FORMULA ONE DRIVER

“Social media can be your biggest advertiser – but only if you know how to utilise it properly” SHAA WASMUND, FOUNDER OF BUSINESS PLATFORM SMARTA

SUPER FRY!

BILLY FRY (inset), of Most Wanted LEGEND Strands Hairdressing, is the winner of ghd’s first Spotlight competition and has secured a place on the ghd art team.

Hundreds of hopefuls entered and a panel of judges whittled them down to five finalists whose shots were put up to a public vote on Facebook.

The finalists for the second ghd Spotlight contest have also been revealed – Clare Clark of David John, Victoria Stevens of Tops Hair and Louise Burgess from Rush Hair Moorgate. You have until 30 September to vote for your favourite – visit ghd’s Facebook page now!

“Success teaches you nothing; the only way you learn is by making mistakes” ALEX JAMES, BASSIST AND CHEESEMAKER (PICTURED)

We are still on a high after winning the Men’s Image Award at the L’Oréal Colour Trophy! As the salon approaches its second birthday in October, we’re brainstorming with the team to see what special ideas we can come up with to celebrate – we’re open to discussion but we may live to regret it!

PAUL FALLTRICK PAUL FALLTRICK HAIRDRESSING

I’m busy prepping for a Matrix tour of Italy, where I’ll be presenting several shows. I’m also a mentor for Matrix Destination.FAME so I will be overseeing an exclusive photoshoot with this year’s winners. Then I’m hosting a Group Momentum power education session for stylists.

DAVID ROZMAN

URBAN HAIRDRESSING We start the month with the Most Wanted and It List Grand Final in London. After that, we’re busy planning to celebrate the launch of our second salon in Manchester. Working closely with Alterna Haircare, we’re focusing our staff training.

See more of Billy’s work at the Creative HEAD App. Download it now from the App Store CREATIVE HEAD

•15-17_The Edit.indd 3

17

15/8/13 16:14:22

#CHedit

View from the top Our new columnist, Urban Retreat’s Marcus Allen, reveals what it’s really like to oversee one of the biggest salons in the world An annual turnover of £15.7 million, with 220 staff and 15,000 services a month – what’s the difference between you and your team and me and mine? Nothing. We still face the same challenges. Clients complain; we run out of 6% developer before anyone warns me we are running low; our washing machines break down; staff fall ill. We all have the same problems, but it’s how you go about solving them that can make the difference.

Albert Einstein once said: “We cannot solve our problems with the same thinking we used when we created them.” But how do we change the way we think? What we can’t do is change it all at once, overnight. So this is what you do.

You pick just three things – they must be three things that will make a major difference to the way you work. It’s three out of a zillion things I need to do, but I’m going to stick to three and, with the support of my team, get them done.

Currently I’m focusing on: • Better service for my team. I’m getting everyone to look at ways to make it easier for

them to give feedback and book holidays.

• Reviewing our cancellation policy.

• Reviewing procedures so our front desk is using the same language as our call centre.

So, I’ve got my targets. What do I do next? I ask my customer how I should solve it. Who is my customer? I was once told that if you want to find out how to do something, ask an expert – and that expert is anyone affected by what you do, be it your managers, your stylists, your assistants, your clients. You can’t get people to change with you if you assume you know the answer to everything. And you can’t get people to change with you if you don’t give them some ownership of the solution. I already know from talking to my team that putting the calendar online so they can book holiday requests without filling in bits of paper will help, so on to the next challenge. So what three things are you going to change this month?

Marcus Allen is group head of salon at Urban Retreat at Harrods in Knightsbridge, London

Want to ask Marcus a question? Tweet us @creativeheadmag

Rising star Name: Nancy Stripe AGE: 27 SAlon: James Roberts, Manchester

18

•18_Column 2

Did you always want to be a hairdresser?

My mum owned a salon and was forever competing in British hairdressing teams.

I used to sit and watch her combing hairpieces and spraying hairspray. That smell always takes me back!

I thought I’d try hairdressing and fell in love with it.

Where do you see yourself in five years’ time?

I would love to travel more with my job. I’d also like to do some more writing, among other things, as I get a lot of ideas from it. I can also see myself trying out for another hairdressing team and I’d really like to start getting into session work.

Can you sum up what being a stylist means to you?

Love what you do and you’ll never work another day in your life.

What do you think makes you a rising star?

Passion and dedication to the industry that I love.

Creative Head

14/8/13 14:33:19

Divine right Transform your clients’ hair into the heavenly tresses they deserve with the new LuxeOil collection from System Professional

01_220 1

19/8/13 11:00:43

The touch o

Turn your clients’ salon visit into an opulent experi

The new SP LuxeOil regime features five sumptuous products:

03_218 1

CLEAN AND NOURISH WITH KERATIN PROTECTION SHAMPOO

TREAT AND PROTECT WITH KERATIN RESTORE MASK

SMOOTHEN AND MOISTUR KERATIN BOOST ESSE

The Keratin Protect Shampoo will start your client’s transformation by helping to protect their luscious locks, leaving hair looking clean and healthy.

The Keratin Restore Mask features nourishing ingredients that will reconstruct hair fibres leaving it soft to the touch and up to three times smoother than if left untreated.

Keratin Boost Essence is per helping to strengthen and suppor structure, while leaving locks tang perfectly prepped.

19/8/13 11:02:31

h of luxury

lent experience with the SP LuxeOil Collection

ND MOISTURISE WITH BOOST ESSENCE

Essence is perfect for hen and support the hair’s aving locks tangle-free and ctly prepped.

04_208 1

ADD NOURISHMENT AND SHINE WITH SP LUXE LIGHT OIL KERATIN PROTECTION SPRAY Spray over dried hair to leave locks nourished and radiant, while giving hair a beautiful finish.

This spray is the first of its kind from SP.

PAMPER AND TREAT WITH SP LUXE OIL SP Luxe Oil is a reconstructive oil that gives hair a luxurious makeover. Apply a few drops through the mid lengths and ends of the hair before blow-drying.

19/8/13 11:03:05

The ingredients...

Today’s woman wants more than just a rush and rinse when she visits the salon; she wants to feel relaxed and pampered. Now you can shower her with luxury with the System Professional LuxeOil Collection. Working to provide hair with long-lasting smoothness and a lightweight feel, the range – containing a blend of three oils – nourishes and protects hair’s natural keratin

Argan oil: famed for its nourishing and cosmetic qualities

Almond oil: renowned for its superior hydrating powers and lightweight properties

Jojoba oil: praised for its cosmetic value and particularly suitable for fragile and dry ends

02_220 1

19/8/13 11:01:31

The science Discover how SP LuxeOil delivers outstanding results, time and time again

Inside: The small molecules of SP LuxeOil nourishing formulas penetrate hair, locking in moisture and protecting hair’s keratin. Hair becomes less porous, keeps more moisture and is strengthened from the inside.

Outside: The oil and the conditioning components form a protective layer around each hair strand, protecting against damage and reconstructing every strand.

05_208 1

19/8/13 11:03:53

Add a little luxe to your life

TRY ME! For the chance to be one of 50 lucky readers to win the entire collection, visit creativeheadmag.com*

Add a touch of luxury to your retail with the SP LuxeOil Collection, call 01202 595700 (UK) or 180 024 6100 (Ireland) or search ‘Wella UK’ on Facebook

06_218 1

*For full terms and conditions, visit creativeheadmag.com

It’s official: SP LuxeOil is one of this season’s must-have ranges for gorgeous hair that radiates with health and vitality. And now you could be one of the the first to try the range as we’ve got 50 to give away!

19/8/13 11:04:47

What’s on the Creative HEAD App in September

Be inspired by the hottest photographic collections – we love this shoot from Rita Balogun and Radiant Hair and Beauty

Take a look at the work of ghd Spotlight winner Billy Fry and register on ghd Showcase for your chance to compete in the next ghd Spotlight competition

Discover more about the Paul Smith retrospective at London’s Design Museum this autumn

Download the free Creative HEAD App at the App Store

Let’s get digital App Twitter Facebook

WHO WE ❤ TO FOLLOW jamespecis katyakanancy

boutiquesalon MailAnthony

annachapman2012

TRENDING AT CREATIVE HEAD

#MW13

#powerglory #IT13

WHAT YOU’VE BEEN TWEETING...

creativeheadmag.com

•137_APP promo 1

Creative HEAD Magazine

@creativeheadmag

Creative HEAD Magazine App

16/8/13 13:44:45

#CHedit

BUSINESS

barometer

HOW TO INCREASE SALES SELLING IS A TOUGH JOB – tough on the ego, tough on the energy levels – which explains why hairdressers often need motivating with extra incentives, such as cash, gifts, prestige or peer recognition. But it’s critical to find ways to ignite an entire team, not just identify your leading sellers – otherwise the top three or four people work like crazy to win, and the rest figure they can’t compete and just give up. Here’s how our panel members motivate their teams:

63% USE FINANCIAL REWARDS; THE REST USE TIME OFF AND GIFTS AS AN INCENTIVE

92%

48% SET TARGETS ON SPECIFIC PRODUCTS OR SERVICES; OF THESE, 72% EXPERIENCED GROWTH IN THEIR RETAIL BUSINESS

OF SALONS SET DIFFERENT TARGETS FOR DIFFERENT MEMBERS OF STAFF

JUNE 2013

HOW WAS IT FOR YOU HOW WAS BUSINESS IN JUNE COMPARED TO MAY? 100 90 80 70 60 50

“May was a funny month for us, but we’ve been on a roll in June. We’ve got four major high schools and five primaries near us so we do have dips while people wait for their holidays” ISAAK BRADING, MOD SALON

40 30

33%

32%

35%

Top tip IF DONE correctly, setting goals and targets for your staff is something that can massively enhance your business. Your salon management software has a mountain of data that you probably never use, and this is where you should start. Decide on the general plan, discuss individually and with your team, and then use the data from your salon software to set the targets.

If the target is retail or servicebased, your software should be able to show exact historical data on how your team has performed previously. Use this, and then factor in elements such as the time of year and the weather to create a sensible and achievable set of goals for your team.

The secret to setting targets is to make everyone in the business aware of what the targets are – and to have a daily or live set of data to see how each team member is performing. If targets are visible to everyone, the whole team will perform better, including more junior staff who will be able to see what can be achieved.

Robert Miles, founder of Premier Software

20 10 0

20

•Barometer 2

GROWING

STEADY

DECLINING

premiersoftware.co.uk

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK

YOUR EXCLUSIVE SNAPSHOT INTO UK SALON PERFORMANCE, IN ASSOCIATION WITH PREMIER SOFTWARE

CREATIVE HEAD

14/8/13 14:36:22

unleashed

502465 BB&B Whole Cast FP_Layout 1 02/08/2013 16:36 Page 1

on the

THE

THE

AND AND THE

featuring...

Season 1

where there’s drama there’s

www.osmo.uk.com

#CHedit

LIFE

POWER OF THE HOUR

LESSONS

CONSIDER RETHINKING HOW YOUR SALON CHARGES FOR SKILLS AND TIME KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5

SALLY MONTAGUE

DIRECTOR, SALLY MONTAGUE HAIR GROUP, DERBYSHIRE Embrace the moment.

You can’t do anything about yesterday or tomorrow. I would advise anyone looking to build a business to enjoy the here and now.

Trying to rush my apprenticeship was the biggest career mistake I’ve ever made. When you’re young you can be so eager, but time goes so fast.

It’s important to enjoy the journey and cherish every second.

When I kept noticing everything that was wrong with where I worked, I knew I was ready to start my own business. I knew I could do a better job and that I could also make my own decisions and be the master of my own destiny.

To run a successful salon you have to be there, you have to be hands-on and visible, so the team feels secure and clients can see you too. It’s my name above the door.

22

•22_Ken West 2

IN JULY AND AUGUST, I got you thinking about your price structure and whether it’s helping or hindering the growth of your team members. Our industry is full of young people who expect their careers to grow quickly; they are used to instant results. This naturally leads me to encourage you to consider another key figure when setting your prices, and that’s income per hour.

This can be looked at in two ways, both of which are important but for different reasons – income per hour of your salon, and income per hour of an individual. I always like to give you food for thought and sometimes to be slightly contentious. There is no right or wrong, only different. So here goes – charging for time instead of charging for a service is a totally different way of working and one that is not to be entered into lightly, although I am aware of salons that do this and do it very well.

A garage will charge for work carried out on your car based upon a labour

charge and a separate charge for parts and materials used. They often also factor in different hourly labour charges based upon the skill levels required to carry out the work involved. Some maintenance companies charge a different hourly rate for plumbers and electricians than they do for general maintenance.

Please don’t get me wrong, I am not suggesting that you should blow up your pricing. But how many of us create our prices based upon this kind of business thinking? And how many of us set our prices based purely upon market forces and not the true cost of delivering a service? Think about what you want to achieve and then ask yourself a couple more questions: what income per hour from your salon do you need to produce the profits you require? And what income per hour do you need from each individual team member? How can you change these incomes per hour? It makes you think about ‘an hour’ in a whole new way...

Want to ask Ken a question? Tweet us @creativeheadmag or visit 365hair.com

SALES

÷PRODUCTIVE =PERINCOME HOUR HOURS

CREATIVE HEAD

14/8/13 14:37:28

502465 BB&B Polaroid FP_Layout 1 02/08/2013 16:33 Page 1

Season 1 starring

The Goldi gger ncess ittle Pri Daddy’s L

Girl Next Door

THE

The Lad

THE The Drama Queen

AND AND THE The Casanova

The Extrovert

The Bitch

in The Villa

Follow the lives and loves of the cast of The Bold, The Brave & The Beautiful and the trials and tribulations of their lives in Osmoville - where drama is high and hairstyles reign supreme.

Season 1

where there’s drama there’s

www.osmo.uk.com

Shop The latest products, colours and services

Bounce back Put a spring back into your clients’ curls with the Curl range from La Biosthétique.

The four-product line-up contains Bounce Back Polymer, to give maximum elasticity.

RRP from £14.50 Call 01296 611731 biosthetique.co.uk

The brush off

e of professional hairbrushes.

Cloud Nine has unveiled a rang ing brushes g & Styling and Radial Blow-Dry The Professional Paddle, Dressin ls. are made of sustainable materia offer jaw-dropping results and

1 RRP from £37.50 Call 0845 026 712

cloudninehair.com

All night long Hair is a 24/7 accessory, so keep it looking luscious all the time with Clynol’s Luminous Oil range.

RRP from £9.35 Call 01296 314000 clynol.com

In THE KIT Bright forecast The weather is always a concern for the frizzy-haired, but with the Liss Unlimited range by L’Oréal Professionnel’s série expert, hair is easily smoothed into controllable, luscious locks.

Create catwalk-ready looks that your clients will adore with OSiS+ Session Label from Schwarzkopf Professional.

RRP from £10.45

Call 01296 314000 schwarzkopf-professional.com

RRP from £9.85 Call 0800 0072 6699 lorealprofessionnel.co.uk

24

•24-25_Shop 2 2

Creative Head

16/8/13 13:46:51

Buy online Dazzling deals* this month at creativeheadmag.com

RED DEVIL

HEAVEN SCENT

Provide clients with stronger, enriched hair with Nanokeratin System Re-Charge. Each in-salon treatment targets problems for virgin, coloured and damaged hair.

Offer colour protection with a divine fragrance with U Luxury Color Protectant Hair Perfume from UNITE.

In-salon service

RRP £35

RRP £15

Call 020 8441 9923 nanokeratinsystem.co.uk

Call 0845 034 0770 unitehair.com

Call 0845 330 1133 ghdhair.com

TRY IT We have 50 SP LuxeOil collections to give away! creativeheadmag.com

Iconic brand ghd has launched the first diffuser for the ghd air, which provides a lift to the hair and creates an even airflow.

MORE TO ADORE Love System Professional LuxeOil? Then you’ll adore the new LuxeOil Collection, which adds a shampoo, masque, protection spray and Keratin Boost Essence to the original hair treat.

RRP from £13

Fabuloso in copper from evo provides an instant colour boost combined with a nourishing treatment to condition, repair, add shine, tone and intensify hair colour – in just three minutes!

GRAB IT! £10.16

Get a lift

TAKE CHARGE

TROLLEY DOLLY Another great value, easy trolley from Ceriotti, this has two detachable dryer holders, a sectioned top for tint bowls and six tray style drawers.

WHEEL DEAL! £89

Call 01923 595700 wella.co.uk

SIZE IT UP

The bigger the better when it comes to hair, and now clients can get added height with the Big Hair range by Fudge.

*Online deals listed at salon price. Powered by Aston & Fincher

creativeheadmag.com/shop

PLUS POINT Enjoy a free 30ml sachet of argan plus+Revive+Repair Masque worth £1.99 with an argan plus+ Unique 10 or Luxury Oil. That’s three free!

GET IT! UNIQUE 10 £6.99 LUXURY OIL £7.99

RRP from £11.95 Call 020 7845 6333 fudge.com

❤ HOT

CREATIVE HEAD

•24-25_Shop 2 3

HI-FI Styling range d:fi is available online now – choose from d:struct, d:sculpt and extreme hold styling cream.

HOT STYLE! FROM £5.39

25

15/8/13 16:17:27

NHF expert group meets to pioneer training reform The NHF’s ‘expert reference group’ on apprenticeships and training has met for the first time, drawing up an outline framework of the sort of Level 2 and Level 3 qualifications needed to produce a suitably skilled hairdresser or barber. The group comprises grassroots NHF salon owners and barbers, education committee members and representatives from within the hairdressing industry, as well as from colleges, training providers and awarding bodies. Its establishment was a key next step as outlined in the NHF’s apprenticeships manifesto agreed in March. More information about the group can be found at nhf.info/education

Cosmetics guidance for salons

The Cosmetic, Toiletry and Perfumery Association (CTPA) has published a factsheet for salons explaining the new EU Cosmetics Regulation, which came into force in July.

Cosmetics Regulation No. 1223/2009 replaces the European Cosmetics Directive. “If salons or hairdressers have their own range of cosmetic products, the legislation will apply to them,” said Dr Emma Meredith, head of scientific and technical services at the CTPA. But she stressed the main change for salons will be the need to report any ‘serious undesirable effects’ attributable to a product. “If any reaction occurs during a procedure, the salon is urged to contact the manufacturer of the product,” she added.

Visit ctpa.org.uk for more.

NHF member salon Jamie Stevens London

Salon health ‘robust’ despite high street challenges

Most NHF salons appear to be successfully riding out the economic storm, although sustaining profits continues to be the biggest headache for owners in an intensely challenging retail climate. A poll of more than 700 NHF salon owners carried out in June and July has painted a picture of a membership at the top of its game professionally, with most members operating as successful independent salon owners running well-established businesses. Some 40 per cent had been running their businesses for more than 20 years. For a third of the owners who took part in the survey turnover had actually gone up last year, and for more than 40 per cent it had stayed broadly the same. However, a quarter conceded they were struggling with declining turnover. Nevertheless, how to maximise and increase profits remained the single most pressing business headache, with more than three quarters of owners rating it as one of their three top concerns. Other core challenges included staff and client experience. Hilary Hall, chief executive and secretary general of the NHF, said: “The survey had a fantastic response.

I feel the results are generally very positive, and show the intense affection, commitment and dedication members feel towards the NHF. It has also given us a clearer idea about what business support we could be providing to members.”

Membership is the key priority for new president Curry Incoming national president Paul Curry (pictured) is expected to use his inaugural speech to hammer home the message that the Federation needs to be doing more to reach out to and recruit salon owners. Currently vice-president, Paul will take over from president Mark Coray in October at the Federation’s annual general meeting and conference in Manchester. The transition will also

be noteworthy in that Agnes Leonard, currently East of Scotland regional chairman, will become vice-president, and so will be the first female vice-president of the Federation in its 70-year history. Paul, owner of Studio 12 in York, said: “I’m going to focus on the fact that we need as an organisation to be getting more new people on board, not just new members but simply getting people involved and engaged.” The NHF has also hired Paul Taylor, a former senior executive with Regis, to work with salons across London and the Home Counties, encouraging members to promote and make use of the Federation, and speaking to non-members about the benefits of joining the NHF.

To find out more information and how to join the NHF, call 0845 345 6500 or 01234 831695 or visit nhf.info 26

•26_NHF 1

Creative Head

14/8/13 14:40:23

Hair: Richard Phillipart for Balmain Hair Fashion brand Balmain Hair boasts the most qualified & experienced education team working in extensions today. Balmain, the chosen partner of HABIA, offers accredited education in professional solutions; Hot and Cold Fusion packages with FREE education.

• • • • •

No1 for quality & Innovation 6 months hair quality guarantee on 100% human hair Perfect Retail - Ready-To-Wear extensions, Aftercare & Balmain Paris Styling Line Guaranteed next day delivery & no minimum order Free marketing & advertising support

CALL FREEPHONE 0800 781 0936 FOR A FREE INFORMATION PACK OR TO BOOK AN INTRODUCTORY PACKAGE WITH FREE EDUCATION! BALMAIN HAIR UK

Inside story

adee phelan NQ Now, this is how you create a destination salon! The latest Adee Phelan franchise sits in the ultra-hip Northern Quarter of Manchester and boasts a secret cinema (surely a first?) that will be open to both clients and movie fans for evening showings of movie classics. Owner Rob Czlapka has opted for an eclectic choice of furniture, each piece with a story to tell. The reception desk was a birthday present to his mother back in 1972 and has been reconditioned, while vinyl records and reel-to-reel ’70s tape decks play Top 40 tracks from the era for a genuine sense of nostalgia. On the walls, 100-year-old antlers hang alongside geometric wallpaper and authentic cow hide. We love it!

Hot buys

now open

Smoothly done

With such a luxurious shiatsu shampoo massage available from Takara Belmont’s new RSIII series, clients may never leave their seats… from £2,050 020 7515 0333 takara.co.uk/hairdressing

28

•028_interiors Single2 1

Oxygen Beaconsfield Owner Angelo Russo’s vision was to create a little piece of paradise for both clients and staff, and this Aveda Lifestyle Salon and Spa has the right mix of industrial and earthy to deliver!

Creative Head

15/8/13 16:18:06

Takara_New_ad_Rizzo_285x220_Aug13_CH_Layout 1 02/08/2013 09:09 Page 1

Your Salon, Your Way Two industry icons join forces to create a unique men’s grooming space

Mr. Rizzo, Covent Garden, London To create his new men‘s grooming salon in fashionable Covent Garden, industry icon Tony Rizzo trusted Takara Belmont to design a bright, vibrant space featuring the Apollo 2 barber chair, Adria styling chair and Majolica Porto wash basin.

The result…an ultra-modern grooming experience for discerning gentlemen.

Alexander’s, St. Albans, Herts

Thomas William, Suffolk

TAKARA BELMONT HEAD OFFICE / LONDON SHOWROOM Belmont House, One St. Andrews Way, Bow, London E3 3PA T.+44 (0)20 7515 0333 hairdressing@takara.co.uk www.takara.co.uk

Ted’s Grooming Room, London

Mr. Rizzo, Covent Garden, London

#CHedit

Head to head

One hot topic; two hairdressing professionals debate the issue

IS COMPULSORY REGISTRATION FOR HAIRDRESSERS THE RIGHT APPROACH FOR THE INDUSTRY?

YES

PAULIN E HOWE , FOUND ER OF S “At th e star TRAND t of 20 ‘State S HAIRD 1 3, I to Regis RESSIN ok the ter’ an entire d G, HAM e d ci I have team PSHIRE under n’t loo sion to join giving l k i t n h e my st es our e Hair d bac

yli k. My dressi profes know de n sional their h sts official recog ism an cision to re g Council’s air is i after t n gister i d n good tion. I hem, p a s sion f the wh fe hands impor or the and th el it’s impo tant to ich is why i trade rtant at tru t shou me an by memb t e prof hat cl ld be e d er of o ients ession ssenti ur tea to the Stran is suc a l a s l m can are lo ds Ha for ev h an a oking ery sa irdres p mazin the gl sing b lon. It g care roudly use obe pr ’s also r ‘S e a r that n R esenti d H serves t h ’ af at eve has se ng to to sup ry sin en me ter their na hair port h profes gle me. H mbers airdre dressers fro sion s airdre o f m ssers m hould y ssing by the a t l e l a i o n m b v their c er the e travel Haird a world ressin taken serio across . usly a reer journe g Cou ys. I b Registratio nd en ncil is n suring elieve an ide our all sty al way lists a to hel re reg p ensu istere re tha d t.”

NO

JEFF GO ODWIN , OWNE R OF JE “Ther FF GOO e is a s tory g DWIN H compu oing a lsory AIR, ro

und th regist EXETER other ration at bec count , it lac ause B ries, is in the k s r i u p tish h nregu rofess world ai lated. i an owner Oddly onal recogn rdressing d s them d that is be oesn’t ition a e n cause o selves u salon g have nd, un h , it is r it is ac . As fo owner li k e t c u e in m r o a p a gnised lly reg nd the rofess our cli any ional r ulated a ents. M salon ecogn owner very w s the best odern Howe i t g e i ver we o client ll; by s ets it f s ll-inte rom th n, the team alon qualifi ntione are sophist gets it e team cation i d c from t a , , s ted an and w all the and so it could he e all g d ‘cow H me ex i et it fr boy’ s perien airdressing action f registratio o a m lo c C n e n was ounci ag l can d s don’t surv compu . And witho not a r ainst ‘cowb ut cha i eman lsory, oys’. I ubber d are b ve. r i g t t ing m stamp would is how and n asic assive n’t hav or bad either you be fe e the r ge. We volun have t tary n esourc es, which or com know Britis hat makes e s to ta you a h hair pulsor ke profes d y regi si stratio ressing is a lready onal, n will impro fantas ve it.” tic

TELL US WHAT YOU THINK – VOTE NOW AT CREATIVEHEADMAG.COM!

Got something to say?

Tweet us @creativeheadmag

30

•030_HeadToHead 1

CREATIVE HEAD

15/8/13 16:19:10

Creative head July 13_Layout 1 31/07/2013 16:38 Page 1

ALTOGETHER KINDER STYLING

ORIGINAL IRON

WIDE IRON

MICRO IRON

MICRO WAND

ORIGINAL WAND

WAVING WAND

comin

oo gs n

g soon

With variable temperature control hi-tech and super-smooth finish, only Cloud Nine offers you the complete professional styling range.

comin

THE O SYSTEM

www.cloudninehair.com Call 0845 2003563 to become a Cloud Nine stockist

#CHedit

A sneak- peek at the hair I created on an editoria l for SID

Styling Jaime Winstone for a Save the Tigers ca mpaign.

Meow!

Wit h Lilia n

a N o va

Ho noured to wo rk wit h mode l Tia ra Youn g for ID OL ma ga zin e

Mesm erised by this Mary lebon e window displa y

In the frame Rush Hair’s Sam Burnett snaps away

Bring ing dis co ba ck on th e Ca roline F la ck FAULT sh oot

SNAP AND SEND Want to give us a snapshot of your hair world?

Tweet us @creativeheadmag

Big ha ir at th e Prid e fe

Love this message at the Hayward Gallery

Time to cool off at the South Bank

stiva l

H ere’s Ca ro lin e!

To discover what else Sam has been up to, visit creativeheadmag.com

To-do list the hottest happenings this month…

08

September

32

•32_In The Frame v2 1

2. EAT POPCORN

1. BUY WELLIES Have fabulous fun in a field with Toni&Guy’s Fifty Festival at Knebworth Park. There are just a few tickets left – for Creative HEAD readers only!

Call 020 7836 0606

12

September

Exposurebox.com will be screening a documentary on how to assemble an amazing collection, with a Q&A afterwards. Hosted at the ghd academy in London, all proceeds go to HABB. Call 01295 724579

15

September

3. FIND FAME Get involved with the FAME Team 2014 selection at this Fellowship for British Hairdressing’s Members Night, held at Wella World Studio London.

Call 01295 724579

CREATIVE HEAD

15/8/13 16:19:53

ready to

TURN

HEADS.

Discover JOICO Available in leading salons across the UK For more information on JOICO products call 0845 071 2326 or visit www.joicoeurope.com

joico_ADV_220x285.indd 1

31/7/13 11:27 AM

FIFTY YEARS OF . .

HAIR FASHION heritage A HISTORY OF TONI&GUY

THE BOOK

Celebrating 50 Years of HAIR - FASHION - HERITAGE in 2013, TONI&GUY celebrate this landmark achievement with a coffee-table inspired style book.

A retrospective of the iconic imagery behind this hairdressing superbrand, personally selected by Global Creative Director Sacha Mascolo-Tarbuck.

This collectors' book features not only exclusive photography from the past five decades, but the exceptional story behind the group's meteoric rise from a single salon in Clapham, South London to a global salon network, under the unique direction of Chairman/Chief Executive Toni Mascolo, OBE.

50 1963/2013

ON SALE FROM MID OCTOBER 2013, 50 YEARS OF HAIR – FASHION – HERITAGE IS AVAILABLE TO ORDER ON WWW.TONIANDGUY.COM AND IN TONI&GUY ACADEMIES WORLDWIDE. /toniandguyuk

360.19 TON Creative Head Sept History DPS.indd 1

@ toniandguyuk

@ toniandguyuk

/toniandguyuk

02/08/2013 15:22

1988

1985

1984

1963

2008

1988

2010

2010

1991

1980

1991

2011

2011

1996

1976

1980

1978

1987

1978

2008

1979

2009

1991

2011

1995

1994

1986

2007

2005

1977

1989

1996

2012

2002

2011

2007

2008

2001

2010

1977

1988

2009

1988

2009

1985

1976

1996

2008

1976

360.19 TON Creative Head Sept History DPS.indd 2

02/08/2013 15:24

COMPETITION

Making the cut MORE THAN 300 ENTRIES were received and the judges finally whittled that number down to three finalists. Now you have the chance to help decide who will win the ghd Spotlight competition and take the prize – a mentoring day with session supremo and ghd UK creative director, Zoë Irwin. The three finalists will go on to create looks for a photoshoot, which will be featured on the ghd Facebook page from 2 to 30 September, where you can vote for your favourite. Now it’s time to take a look at the ghd Spotlight finalists…

Photography by Hollie Buxton

Three finalists have been selected, but who will win the ghd Spotlight competition?

NAME Clare Clark SALON David John Salon, Essex Clare’s work combined garden parties, afternoon tea and the The Great Gatsby. “I created a fusion of summer hair with the etiquette of times gone by,” she says.

BE INSPIRED by Clare’s portfolio and video entry – visit ghdhair.com/ profile/clareclark

Photography by Martin Higgs

36

•036-037_ghd Promo 2

CREATIVE HEAD

14/8/13 14:48:09

LOVE IT See the first ghd Spotlight winner Billy Fry’s work on the Creative HEAD App

Name Victoria Stevens Salon Tops Hair Salon, Wiltshire Victoria describes this style as “definitely very feminine. I love to create shapes that people look at and say ‘wow I’d love my hair to look like that’”.

Be inspired by Victoria’s portfolio and video entry – visit ghdhair.com/ profile/vixstevens

Photography by Victoria Stevens

Name Louise Burgess Salon Rush Hair Moorgate, London When it comes to the style of her work, Louise says: “I love contrasts. Sharp and soft, from vintage structured looks to bed heads and beach curls.”

Be inspired by Louise’s portfolio – visit ghdhair.com/ profile/louiseburgess

You can sign up to ghd Showcase and show the world your skills, too! Visit creativeheadmag.com/ghdshowcase.

Amend and update your profile on the move with the mobile-optimised ghdhair.com/showcase.

Don’t forget to vote for the stylist you want to win at facebook.com/ghd

Creative Head

•036-037_ghd Promo 3

37

15/8/13 16:20:36

THINK THIN IS IN?

38

•38-39_Fudge 2

CREATIVE HEAD

14/8/13 14:50:13

THINK AGAIN… Take your clients’ hair to new heights with Big Hair by Fudge, call 020 7845 6333 or visit fudge.com/professionals

CREATIVE HEAD

•38-39_Fudge 3

39

14/8/13 14:50:39

Darren Ambrose, Josh Wood, Daniel Couch

COMPETITION

Thoroughly illuminating We searched for a colourist to light up our pages and work on an exclusive shoot with Josh Wood and ILLUMINA COLOR – step forward bright spark Daniel Couch

IT WAS THE CHANCE OF A LIFETIME – to create a stunning, on-trend colour look using ILLUMINA COLOR

by Wella Professionals, and win a shoot working with colour genius Josh Wood, styling guru Darren Ambrose of D&J Ambrose fame, and Creative HEAD. For Daniel Couch, colour director at Russell Eaton in Leeds and gold winner in the Color Category at the Wella Professionals TrendVision Award UK Final 2012, that chance became a reality…

Referencing runway shows from Céline and Saint Laurent, Daniel’s beautiful image of flowing locks in antique gold, soft strawberry and glowing oatmeal bowled over the judging panel. Daniel said of his entry: “My aim was to create a sumptuous colour that had points of interest, a look that seemed to move and shimmer while appearing elegant and expensive.”

“I felt that Daniel’s entry was a real 360-degree look,”

40

•40-41_Illumina Promo 2

admits Josh, Wella Professionals global creative director for colour and owner of London’s exclusive Atelier. “He’d taken into account the simplicity of the product, that you don’t have to over-colour. I loved the fact he used a model with longer hair – it best showed texture, shine and luminosity.

Also his presentation showed me he had a total grasp and understanding of the ILLUMINA COLOR world.”

And into that world Daniel plunged, alongside Josh and Darren, to create a collection of luxurious, premium images. So why did Daniel want to win this prize? “Because who wouldn’t? I use ILLUMINA COLOR all the time and Josh is a legend in the industry and an inspiration so it was great opportunity,” reveals Daniel. “I’ve learnt so much and this experience has given me more confidence.”

And it’s given us an achingly beautiful collection of images to enjoy – just turn to page 117 to see the results.

CREATIVE HEAD

14/8/13 14:51:35

Photography by Alexander Jordan

WINNING LOOK To see more from Daniel Couch, visit the Creative Head App

For incredible opportunities from Wella Professionals and to discover more about ILLUMINA COLOR, call 01202 595700, visit wella.co.uk or like ‘Wella UK’ on Facebook

CREATIVE HEAD

•40-41_Illumina Promo 3

41

14/8/13 14:51:49

YOUR SMOOTHER SIDE

Frizz-free hair is now yours to discover with the Nanokeratin System Smoothing treatment for coloured hair.

NEW

FIND OUT MORE ON: 0208 441 9923 info@nanokeratinsystem.co.uk, www.nanokeratinsystem.co.uk Find out more on FACEBOOK www.facebook.com/nanokeratinUK

Find out more on TWITTER www.twitter.com/@nanokeratinuk

2840GW CreativeHeadDPS_Sept_CoolProtect.indd 1

30/07/2013 19:56

DURABLY COOL AND STRIKINGLY BEAUTIFUL COLORANCE STAYCOOL BRUNETTES & BLONDES FOR UP TO 78% MORE COLOR STABILITY* COOL THAT STAYS COOL CoolProtect速 Technology for ultimate durability and lasting cool color results Four new shades: Pearly Couture Blondes 8BP and 10BP, Smokey Natural Browns 3NA and 5NA Cool color selection of 21 shades

DISCOVER COOL COLOR SHADES FOR BRILLIANT BEAUTY For further information contact your GOLDWELL Sales Consultant or call 01323 432100. www.goldwell.com

Find us on

/goldwelluk

DEDIC AT ED TO C OLOR P ERF EC T ION. * Tested against existing Colorance shades without CoolProtect 速 Technology.

2840GW CreativeHeadDPS_Sept_CoolProtect.indd 2

30/07/2013 19:56

Scene THe hottest events every month – get yourself scene!

The Goldwell Girls

The So Hairdressing team

The beautiful ones The urban setting of the Goldwell London Academy was bedecked with multi-coloured yarn, rows and rows of floral displays and waiters sporting flowers, colourful make-up and bright clothing.

This was the Color Zoom ’13 trend Beautify brought elaborately to life to celebrate the UK winners of this year’s competition. After mouthwatering cocktails and petal-adorned canapés, guests discovered just who would be representing the UK at the international final in Los Angeles, California, come October. With previous winners Neil Barton of Neil Barton Salon and Lisa Whiteman of Webster Whiteman on hand to share their experiences, the stage was set – who would be the triumphant trio? Read on…

Nicola Smyth, Nicole Stanley and Dan Humphriss of Nicola Smyth Award Winning Hair and Jeff Tozer of Goldwell/KMS California

46

Scene 2

Creative Head

16/8/13 13:48:07

follow us We’ll be tweeting from Los Angeles at the International Final! @creativeheadmag

Osman Yakubogullari with Goldwell’s Nicholas Wood

And the winners are…

Partner Colorist Paul Scully of Scully Scully, Godalming, Surrey Creative Colorist Osman Yakubogullari of So Hairdressing, Maidstone, Kent New Talent Colorist Sarah Moore of Anthony John Salons, Lichfield, Staffordshire

Paul Scully

Sarah Moore

Creative Head

Scene 3

47

15/8/13 16:22:57

Anthony Mascolo

MISSED IT? Don’t miss out – see the TIGI World Release video now! creativeheadmag.com

Catch and

RELEASE

PIE CASES AS EARRINGS, topless male dancers, stunning colour and jaw-dropping styling – it could only be the TIGI World Release party! Anthony Mascolo and his team celebrated 10 years of TIGI and Bed Head Studio in a huge celebration across two nights at London’s Old Billingsgate. Team members such as global creative director Nick Irwin, and global technical creative director Christel Lundqvist, illustrated just why TIGI continues to capture the imagination, while a guest appearance by Andrew Collinge showcasing his iconic twominute up-dos was a slick highlight. We’re still trying to catch our breath…

48

Scene 4

CREATIVE HEAD

14/8/13 14:55:32

Nick Irwin

It’s all in the detail SEAMLESS JOINT No hair catching and pulling.

Strong and durable joint CHROME FINS 6 Chrome fins allows perfect balance of grip and glide

ERGONOMIC HANDLE Lightly textured for grip. Fits all size hands perfectly

Andrew Collinge

POLISHED STEEL TIP Perfectly balances the brush.

Soft point for picking and sectioning hair

100% PROFIT RETURN ON RRP.

Not your typical hair brushes but a new range of 17 precision tools, crafted with unquestionable quality for those seeking perfection from their kit. These brushes aren’t available on the High Street.

Order your exclusive salon only range online.

kentsalon.co.uk AGENTS NOTE: If you would like to represent our unique range please contact Marcia Cosby on 01442 232 623.

CREATIVE HEAD

Scene 5

14/8/13 14:56:25

Girls, girls, girls You know you’re in for a good night when the all-lady line-up features a former Vogue beauty director and an online retail entrepreneur.

Guests listened in awe at the latest Coterie meeting, sponsored by Schwarzkopf Professional, as BeautyMART founders Anna-Marie Solowij and Millie Kendall MBE, along with My-Wardrobe.com founder Sarah Curran MBE, shared their business success stories. Interviewed by session supremo Neil Moodie, Anna-Marie and Millie told of the intense, 10-minute meetings they had with beauty brands to sell their cult-shopping concept. Next, Sarah Curran was quizzed by Jessica Bumpus, fashion features editor at Vogue.co.uk, and told how after being asked to leave school she ditched her dream of becoming a vet, did a stint at News International, and opened her Crouch End boutique Powder, before starting My-Wardrobe.com, from which she recently stepped down. Let’s hear it for the girls!

Millie Kendall MBE and Anna-Marie Solowij

Sarah Curran MBE

Neil Moodie

Newsflash! The Coterie is hosting a popup event in Leeds. Held on 17 September, the one-off event will showcase global session icon Johnnie Sapong, WAH Nails owner Sharmadean Reid and It List It Guy 2012 Matthew Sutcliffe. To find out more, visit creativeheadmag.com/events

50

Scene 6

Creative Head

14/8/13 14:57:04

KON_ADVERT_creative_head_AUG13.i1 1

6/8/13 10:44:00

TWEET IT Follow the Creative

Joy ride YOU MAY NOT KNOW THIS, but here at Creative HEAD we love a good rollercoaster. So when an invitation to attend the Clynol Profile Weekend at Alton Towers dropped into our inbox, we couldn’t resist.

The event saw about 150 hairdressers gather at Alton Towers Hotel in Staffordshire to enjoy two thrilling days of hair shows, presentations, a gala dinner and awards (and, of course, a team-building day at the theme park). Clynol general manager Michael Berggren kicked off the event, revealing the brand’s new and improved Clynol Viton S range. The new shades were showcased in four hair shows; a Madonna-inspired blondes collection, a ravishing Rihanna reds show, another referenced Florence Welch to highlight the new copper shades, before ending with a Katy Perryinspired show illustrating what Viton S can do for violet tones. The evening saw the winners of this year’s Clynol Business & Creative Awards 2012 revealed, where Shelley Garner from West Yorkshire’s En Route Hair and Beauty scoop Men’s Image of the Year and Colour Hotshot of the Year.

52

Scene 8

HEAD team at all the hottest events @creativeheadmag

Sara Barlow

Henkel’s Michael Bergren and Stephen McDowell, Hoop Haircutters’ Kate Watts and Creative HEAD’s Beth Davie

CREATIVE HEAD

14/8/13 14:57:56

A real

boost

NIOXIN UK education ambassador Kay McIntyre responded to the cries of clients with thinning hair – and hasn’t looked back…

It was 10 years ago that Kay McIntyre, owner of McIntyres Salons, Scotland, introduced NIOXIN into her salon. Now, NIOXIN makes up 10 per cent of her business.

Here, Kay reveals how addressing the growing demand for thinning hair solutions is a no-brainer for your salon!

Creative HEAD: What do you love about NIOXIN? Kay McIntyre: NIOXIN is a brand that is resultsfocused but is easy to understand and use.

It really offers expert advice on cutting and styling to help you make clients look their best, whatever their hair type, which ultimately builds client confidence and loyalty.

CH: How has it helped to boost business?

KM: NIOXIN offers a comprehensive education programme that has helped to increase knowledge and confidence among stylists, which filters down to clients. New Diaboost and additional products have also helped to amplify sales.

CH: How does NIOXIN help you to attract new clients?

KM: Through recommendation – once people use it and perhaps stray away, they tend to go back to it. So in the longer term it builds loyalty.

CH: Tell us a bit about the new NIOXIN cutting and styling course that you run...

KM: We run a morning demonstration sharing hints and tips on cutting and colouring techniques, focusing on how to get the best out of fine or limp hair, and teach a practical workshop in the afternoon. Our courses are producing excellent results and feedback has been amazing.

Boost your clients’ locks and your business with NIOXIN. Contact your Wella account manager, call 01202 595700 or visit nioxin.co.uk

Creative Head

•53_Nioxin 1

53

14/8/13 15:00:27

The artist For a service as innovative as Color.id, the ideal environment to launch it in Europe was needed. Wella Professionals found Berlin to be the perfect choice, with global creative director for colour, Josh Wood, the perfect host. Guests were whisked off to experience the art of Berlin, with the UK contingent enjoying a personal audience with illustrator Christoph Niemann. In a quirk of fate, an example of Niemann’s work was given to US President Barack Obama the very same day as a welcome gift celebrating his visit to the German capital. An alfresco dinner at Berlin’s hottest restaurant, Pauly Saal, and a gathering at Soho House Berlin rounded off the short but sweet trip impeccably.

LOVE IT See more from the world of colour from Wella Professionals creativeheadmag.com

Josh Wood

54

Scene 10

Creative Head

14/8/13 14:58:23

THE LATEST HOLLYWOOD SECRET

‘BOTOX EFFECT’ for the Hair RHC REVOLUTION HAIR CONCEPTS

DIS AG TRI EN BU TS TO WA RS NT AN ED D

BTX HAIR For more info please call Revolution Hair Concepts on 0114 379 2121 or email info@btxhair.co.uk

www.btxhair.co.uk

BTX 1

2/8/13 12:30:12

Tim Hartley

WATCH IT See the video from Benny Lau’s Hair Culture Team creativeheadmag.com

Shanghai

success Tim Hartley and the Toni&Guy International Artistic Team enjoyed a rapturous welcome at the 8th Asian Hairdesigner Festival in Shanghai. A record-breaking crowd of more than 15,000 hairdressers brought traffic to a standstill as queues formed around the block to gain access to the two-day event. Playing to a packed house, Tim presented an exquisite trio of models celebrating the power of lines, layers and graduation, while Toni&Guy focused on fashion with a series of looks from its 50th anniversary Artelier collection.

Meanwhile, a buzzing exhibition and a lively schedule of competitions kept the crowds entertained before a closing Grand Finale night that showcased some of Asia’s finest hair teams, including Korea’s Hair Kerker, Malaysia’s A Cut Above, and a stand-out performance by Benny Lau’s Hong Kong and Taiwan Hair Culture team. It was a great event that successfully married the best of East and West, and we highly recommend a visit to the 9th AHF next year.

56

Scene 12

Lee Chul, Winnie Loo and Eric Zhao Toni&Guy’s Bill Watson

Creative Head

15/8/13 16:23:44

Peel off the wrapper and experience an innovation in styling with More Inside, the new styling line from Davines and Angelo Seminara

*For full terms and conditions, visit creativeheadmag.com

unwrap the 17 products in Davines’ intriguing new styling line and you will find so much more than just supreme performance styling. Like the brand itself, More Inside delves deeper into creative expression and is the result of years of scientific research, brand craftsmanship and priceless input from internationally renowned hairdresser and Davines artistic director, Angelo Seminara.

Like tearing off the paper of your favourite sweet, each of the luxury, carbon-neutral products is wrapped in candy-coloured packaging. There are six key products in the range, including a serum, oil, gel, wax, hairspray and sea salt spray and, once uncovered, clients will find that

Creative Head

•057_Davines 1

each features an unexpected message inscribed inside the package. The products, which are all paraben- and sulphate-free, can be used on their own or together to provide innumerable styling effects, with each formula expressing itself as a blend of active ingredients. These then combine to perform a specific function, which are defined as the following factors: Extra Moisturising Factor, Extreme Bounce Factor, Anti-Flaking Factor and Texture Factor.

“I have always wanted a styling line that enhances hair quality and avoids any unpleasant residue,” says Angelo Seminara. “So, when Davines asked me to help develop the new range I knew it would be the perfect collaboration.”

WIN IT Grab your chance to win the Davines More Inside range creativeheadmag.com*

For more information on the Davines More Inside range, call 020 3301 5449 or visit davines.com

57

14/8/13 15:01:25

10

YEARS ON… …And the partnership between L’Oréal Professionnel and Graduate Fashion Week is still going strong! To celebrate, they did 24 shows in four days directed by Kathryn Dartnell of Haringtons and Lisa Rhead of Barbara Daley

THE L’ORÉAL PROFESSIONNEL PORTFOLIO SESSION TEAM Pictured, back row from left to right: Jasmin Manning (Alan Edwards), Imogen Godwin (Sally Montague), Ashley Kenny (Peter Maud), Tania Carey (Zuni), Nicole Iroh (Headmasters), James Bickmore (Headmasters), Gerard Doherty (Andrew Mulvenna), Sophie Kearney (George’s Hairdressing), Chris May (Headmasters), Becky Jennings (Charles Worthington), Beth Bowers (Sessions Spa), Fern Baker (Sally Montague).

Middle row from left to right: Sian Quinn (Headmasters), Laura Conoughton (Contemporary), Imran Chowdhary (Neville’s), Natalie Thomas (Haringtons), Rachel Pilkington (Haringtons), Louise Selby (Stuart Holmes), Josh Woodman (Andrew Hill).

Front row from left to right: Andrea Daley (Barbara Daley), Kathryn Dartnell (Haringtons), Lisa Rhead (Barbara Daley).

“I learnt so many creative session techniques and worked with fabulous textures. There was an amazing energy backstage”

“This was my first time working backstage and I think it’s really helped – in the salon you can take time but it’s not possible backstage”

“Going to London and meeting new people was really exciting. Everyone was willing to chip in and help out wherever they could”

“I really enjoyed finding out what trends are coming up; it felt like we had an inside edge on things.

It was fast-paced but good fun”

SOPHIE KEARNEY, GEORGE’S HAIRDRESSING

JASMIN MANNING, ALAN EDWARDS

GERARD DOHERTY, ANDREW MULVENNA

JOSH WOODMAN, ANDREW HILL

58

•58-59_LP Youth 5 2

CREATIVE HEAD

14/8/13 15:02:16

“I learnt a lot about the importance of time management and my product knowledge really grew. We also had to become a team really quickly”

“I got a real buzz when the models were in the line-up ready to go on the catwalk, realising that we have helped to complete the designer’s vision”

JAMIE BENNY, RUSH HAIR

JAMES BICKMORE, HEADMASTERS

“The team was brilliant. It was fast-paced but no one panicked.

There was a good atmosphere and the whole team learnt quickly”

“The most important thing I learnt working backstage was that every model has to look exactly the same.

On the catwalk, if one hair is out of place, it’s obvious”

LISA RHEAD, BARBARA DALEY

RACHEL PILKINGTON, HARINGTONS

To find out more about L’Oréal Professionnel, call 0800 030 4034 or visit lorealprofessionnel.co.uk

CREATIVE HEAD

•58-59_LP Youth 5 3

59

14/8/13 15:02:51

yeof the beholder

Breathtakingly beautiful with a hint of wild abandon, Sam McKnight’s powerful ghd debut makes the heart beat faster Photography by Rankin

60

•60-63_ghd Fashion 2

Creative Head

14/8/13 15:03:55

Creative Head

•60-63_ghd Fashion 3

61

14/8/13 15:04:13

62

•60-63_ghd Fashion 4

Creative Head

14/8/13 15:04:32

Hair Sam McKnight for ghd. Model Milou Sluis.

WANT MORE? See incredible fashion shoots online creativeheadmag.com

Creative Head

•60-63_ghd Fashion 5

63

14/8/13 15:04:47

Making

moves Take a supermodel, a fashion snapper, session stylist Sam McKnight and the ghd eclipse and what do you get?

A truly incredible collection…

swish-swoosh went the hair, as leading fashion photographer Rankin snapped away, producing image after stunning image for the ghd eclipse hair campaign. Recently appointed ghd global creative director Sam McKnight cast his experienced eye over the hair, before Rankin captured the five striking images that perfectly encapsulate what the ghd eclipse is capable of. The campaign, featuring model Milou Sluis, shows the evolution of texture, and was created using the ghd eclipse, the most innovative styler from ghd in more than a decade. Love the looks? Now you can recreate three of them with Sam’s step-by-steps. Transformed texture and easier, quicker styling is only a ghd eclipse away…

64

064-065_ghd promo 2

Creative Head

15/8/13 16:24:56

The new straight Use a comb to section hair in half from ear to ear, around the back of the head.

Clip away the top. Working on the bottom, take a medium-sized section and place the ghd eclipse in at the roots with your thumb on top. Rotate the styler 180-degrees and glide through to the ends.

Repeat throughout the bottom section and then work on the top section until all the hair is curled.

Loosen the waves with your fingers, then brush through to finish.

The big disco Starting above the ear, take a small, square section. Place a large hairpin around the section at the root and weave the hair around it in a ‘figure of eight’ motion. Once all the hair in the section has been weaved through the pin, secure it to the head.

Using the ghd eclipse, heat the section (complete with pin) for five to 10 seconds and leave to cool. Repeat the method throughout the hair.

Remove all grips and pins and comb the hair through, flossing out the hair as you go to create the airy texture.

The vamp Take a medium-sized horizontal section from above the ear. Place the ghd eclipse near the root and rotate 360-degrees.

Lightly hold the section flat in a scissorlike grip between two fingers and glide the styler through to the ends.

Repeat this technique throughout the hair.

Starting at the ends and working up to the roots, gently use a comb to connect the curls to finish.

To experience ghd eclipse, contact your ghd representative or call ghd salon support on 0845 330 1133. To see the ghd eclipse in action, visit ghdhair.com/stare

Creative Head

064-065_ghd promo 3

65

14/8/13 15:08:09

AD0985 Creative Head DPS.indd 1

30/07/2013 17:05

LIMITED EDITION BOTTLES

Do good, feel good.

Paul Mitchell速 is proud to support the Pink Ribbon Foundation.

www.pinkribbonfoundation.org Registered Charity Number 1080839

Find us

and

at Paul Mitchell UK

visit www.salon-success.co.uk or call 0845 659 0011

AD0985 Creative Head DPS.indd 2

30/07/2013 17:06

LEFT HAND PAGE

21_CH_DPS_220x285_v7.indd 1

06/08/2013 09:24

RIGHT HAND PAGE

UK’s largest hair & beauty specialist, with over 260 stores nationwide launches...

new

flagship store

• Central London location • Over 5,000 professional hair

& beauty products • Everything you need over three floors

78 New Oxford Street, London WC1A 1HB 020 7434 0064 www.sallyexpress.com

21_CH_DPS_220x285_v7.indd 2

06/08/2013 09:24

Get your kit together

Make sure you’re all set for the fashion weeks with the UNITE session kit

September means one thing – the fashion weeks are in full flow! Whether you’re jetting across the pond to New York, winging it to Milan and Paris or staying put in Blighty, you need to make sure you can move between shows with all of your products and tools with ease.

The UNITE session kit allows you to carry all of your gear in one sleek-looking bag, so you’ll be organised and looking good carrying it, too! With the bag all sorted, you need to keep it stocked up, and UNITE offers all the perfect tools to keep your kit backstage-ready: two pairs of Pro scissors, a paddle brush, a flat iron, four round barrel brushes, a crimper and a Denman brush.

So, no matter what hair brief is thrown at you backstage, with these essentials you’ll be able to create all the latest looks, from delightfully dishevelled to supremely smooth.

Get your UNITE session kit now. Call 0845 034 0770 or visit unitehair.co.uk

70

•070-071_Unite 2

Creative Head

16/8/13 13:48:46

Missed it? Keep up-to-date on the latest S/S14 fashion shows creativeheadmag.com

Creative Head

•070-071_Unite 3

71

15/8/13 16:26:28

UNITE速 Professional salon system www.UNITEHAIR.co.UK 0845 034 0770

the professional’s Choice INFUSED WITH MORINGA SEED AND BOTANISIL. PROUDLY FREE OF SulfateS, ParabenS, Sodium Chloride, DEA AND MEA. Vegan AND Color Safe.

UNITE® Professional salon system www.UNITEHAIR.co.UK 0845 034 0770

TRUE LOVE NOW COMES IN COLOUR NEW CLYNOL VITON S This is desirable colour to make you swoon. The high performance secret lies at the heart of our oil formula an extraordinary pigment mix and more caring oil than ever before†, giving you gorgeously intense, longer-lasting and 100% true-to-tuft colour results.

Get ready to fall in love‌

“We at & Co C nol 10 s fi VITON’s e to s . W h Â? -Â? Â? Â? ­, €‚„t …† ‡ ˆ‰Št ‹Â?ÂŒn to s ÂŽn to‘y Đž •– —˜., I ™uld not e Š›• œž.â€?

Gary Taylor Edward & Co British Hairdressing Awards 2012 North Western Hairdresser of the Year †for Viton S

Find us on facebook: www.facebook.com/ClynolUnitedKingdom

www.clynol.com

Ella Waldmann · Actress

silver Blonde It Looks A/W 13/14 Inspired by the latest catwalk trend for metallics, L’Oréal Professionnel has created a collection of “It Looks” for the A/W season: Recreate this season’s blonde look with the coolest silver shades using L’Oréal Professionnel colour.

Update your client’s look with this long-lasting, high-shine & ammonia-free service.

Only by

Mary Charteris · DJ

ROSE GOLD It Looks A/W 13/14 Inspired by the latest catwalk trend for metallics, L’Oréal Professionnel has created a collection of “It Looks” for the A/W season: Update this season’s strawberry blonde with a copper twist using L’Oréal Professionnel colour.

Inspired by fashion, offer the latest shades and techniques to showcase your professional difference.

Only by

Langley Fox Hemingway · Artist

ICY Brown It Looks A/W 13/14 Inspired by the latest catwalk trend for metallics, L’Oréal Professionnel has created a collection of “It Looks” for the A/W season: Re-invent the hottest haircut of the year, the bob, with the coolest icy brown shades using L’Oréal Professionnel colour. Ask your representative for more information on creating this season’s It Looks.

Only by

THE BIG IDEA

DANIEL HERSHESON

pop-up salon

SEE IT The new look Daniel Hersheson Conduit Street salon will be revealed exclusively in Creative HEAD

WHAT DID YOU DO THIS SUMMER – stay in a glamorous, five-star hotel? Or did you stay at home and take in the beauty of your surroundings? Well, Daniel Hersheson did both. The luxury London salon shut up shop in Conduit Street to undergo an extensive facelift… and moved into an exclusive pop-up salon in neighbouring The Westbury Hotel. Termed a ‘summer staycation’, the salon needed a space that would accommodate the regular clientele and busy pace, while also offering an exciting design concept; this is the Hersheson brand, after all. Taking inspiration from French abstract minimalist Daniel Buren, the salon’s holiday home was constructed from panels of glass and acrylic on the hotel’s fourth floor and included a cocktail bar that went outside onto the hotel’s terrace.

There were more than 30 styling stations to ensure no loyal client – or new face – would be turned away, and those who did visit enjoyed an incredibly chic and stylish hair experience. But this month the Daniel Hersheson team moves back into its stunning new-look salon, just a stone’s throw from The Westbury.

All summer romances must come to an end…

82 68

••82-83_Big Idea.indd 2

CREATIVE HEAD

15/8/13 16:27:09

Creative Head

••82-83_Big Idea.indd 3

83 69

14/8/13 15:16:31

kmscalifornia.com 2846KMS CreativeHeadDPS_Sept_TameFrizz_SinglePgs.indd 1

01/08/2013 16:25

G E CON T IN TRO L

WITH TAM UP T EFRI ZZ FRIZ O 100 % Z

3 DA REDUC TION * CON YS HU TRO * MIDI L TY

FOR PROFESSIONAL STYLISTS AND THEIR CLIENTS For more information contact your KMS Sales Consultant or call 01323 413200 /kmscaliforniauk

2846KMS CreativeHeadDPS_Sept_TameFrizz_SinglePgs.indd 2

*With the use of the TAMEFRIZZ System: shampoo, conditioner, smoothing lotion or taming creme and de-frizz oil

01/08/2013 16:30

86

•086-087_Diva 2

Creative Head

13/8/13 13:51:25

C

url me

Retire your straighteners and take up with the hottest and most coveted curling products of the moment, by Glamoriser

we’ve said it before and we’re going to say it again: clients love curls. Poker-straight styles have been given the heave-ho and we’ve moved into a more hair-friendly, curl-loving moment. This is the year of the tszuj (sounds like jujj), where hair is free to move, swish and even bounce!

Keen to make styles as easy to achieve for both the stylist and client, Glamoriser has introduced three motorised curling hair tools: Auto-Curler Motor Tong, Motor Wand and Motor Waving Wand.

Each one let’s you get creative with curls and will work on both straight and naturally curly tresses. To twirl and curl clients’ hair into some of this season’s must-have styles,

simply clip in the hair ends to your tool of choice, start the motor to automatically wind the hair around the barrel, hold for a few seconds then release the clip. The results?

Glamorous, professional curls and waves!

Safe and easy to use, the Glamoriser takes the time out of curling and waving and its mineral oil-infused, nano-diamond ceramic barrels are made with real crushed diamonds. The products also boast variable heat settings, auto shut-off after 60 minutes of inactivity and a salon-friendly three-metre swivel cable. So whether your clients fancy finger waves, spirals, coils or curls so big the Duchess of Cambridge would be jealous, it’s time to twist those tresses with Glamoriser.

Get some curl action in your salon with Glamoriser. Call 020 3393 9072 or visit salon-services.com

Creative Head

•086-087_Diva 3

87

13/8/13 13:51:55

INSPIRED!

BRIGHT YOUNG THINGS

Wella has joined forces with The Fellowship to host an unmissable event featuring some of the hottest up-and-coming hair talent on the planet

2011 F.A.M.E Team

Sebastian Professional Cult Team

DRIVEN BY A PASSION to champion future talent, it’s no surprise that Wella has teamed up with The Fellowship for British Hairdressing to host an action-packed evening that showcases the industry’s rising stars.

In the Spotlight – An Evening of Future Talent, will feature live shows from the Wella Professionals Generation NOW Team 2013/14 and the Sebastian Professional Cult Team, alongside The Fellowship’s ClubStar Art Team and F.A.M.E Team. At the event, you’ll be able to witness all four teams in action on one stage, with live hair demonstrations, advice and tips based on their experiences, and you’ll discover what

88

•088-089_Wella2 2

inspires the team members. The event will also showcase stunning new collections and techniques that you can take back to the salon and share with your team.

Sheila Jackson, education and events manager for Wella UK and Ireland, says: “Nurturing tomorrow’s rising stars is hugely important to Wella. Being able to fuel future hairdressing stars with passion and creativity will ensure that British hairdressing continues to be the best in the world.”

Generation NOW seeks to find the next crop of rising stars hungry to make their mark on the industry; it’s a 12-month mentoring programme full of opportunity.

CREATIVE HEAD

14/8/13 15:14:05

THE EVENT 7pm, 28 October at the Wella World Studio London. It’s £30 a ticket, or free for Fellowship members

Wella Professionals Generation NOW Team 2013/14

TO BOOK TICKETS call The Fellowship on 01295 724579

ClubStar Art Team

Also showing is the Sebastian Professional Cult Team, which attracts brave fashionistas who wish to revolutionise modern hairdressing.

A place on The Fellowship for British Hairdressing’s F.A.M.E Team, led by Bruce Masefield and Bruno Marc Giamattei, sets stylists on their way to hairdressing success, while ClubStar Art Team offers educational workshops and events for 16 to 25-year-olds.

Errol Douglas MBE, president of The Fellowship for

British Hairdressing, adds: “Supporting and championing the wealth of young talent in our industry is at the core of what we do, and it’s the reason our hairdressing is recognised far beyond UK shores. The current cream of the industry has been supported by The Fellowship, and our dedication to future stars continues with events such as these.”

Four talented groups all in one place – get your tickets today and be inspired by hairdressing’s next big things!

For more information on Wella events, speak to your Wella account manager, visit wella.co.uk or become a fan on Facebook, search ‘Wella UK’. For more information on The Fellowship, call 01295 724579

CREATIVE HEAD

•088-089_Wella2 3

89

15/8/13 16:28:30

The power & the glory You want to be the best – the best stylist, the best salon, the best brand.

It’s all about power and we’re here to empower you to be the best you can be. From personal branding to social media, this is what you need to know – we’re bringing power to the people!

THE HERITAGE OF HAIR VIPS

CREATIVE HEAD

Power & Glory4.indd 1

TONI&GUY

ANDREW BARTON SALONS

TIGI

Established in South London in 1963 by brothers Toni and Guy Mascolo, today the Toni&Guy empire has 5,000 employees in the UK and another 4,000 worldwide as it celebrates its 50th birthday. As official hair sponsor of London Fashion Week and the British Fashion Awards, it’s partly thanks to this mammoth salon group that hair and fashion has become so intertwined.

Celebrating 30 years in the business the Andrew Barton brand continues to grow at a rapid rate. Any one wanting tips on how to run a successful brand should head to the Covent Garden salon where owner Andrew employs a stellar team led by legendary colourist AJ Blackadder.

Their high standards leave Andrew free to concentrate on other areas of the brand, such as his product line.

‘By hairdressers, for hairdressers’ is the motto of this trend-setting product brand that remains powerful today. Enjoying its 10th anniversary at the TIGI World Release show in July, Anthony Mascolo and his International Creative Team strive to keep hairdressing fresh and dynamic through innovative education and fashion-inspired, performance-led products.

91

14/8/13 15:18:09

#powerglory

LEADER OF THE PACK It List ENTREPRENEUR 2012 Richard Phillipart has harnessed the power of the digital age and spearheads a new breed of socially skilled salon owners.

He shares his secrets here...

What’s Twitter good for?

Twitter is great for growing your profile within the industry. We use it as a way of showing brands what we can create with their tools and products, making us so much more than just an account number to them. Off the back of Twitter, the salon has been involved in a number of trade shows and has gained sponsorship with brands such as BaByliss PRO, Cloud Nine and Balmain Hair. They support us with free products in return for us tweeting about them. The key is to talk about subjects your followers are interested in. I’m always encouraging members of my team to interact and be noisy on Twitter by uploading their work and interacting with brands.

92

Power & Glory4.indd 2

What is the most powerful social media campaign you have headed so far?

For the 2013 L’Oréal Colour Trophy Young Colourist award I had two stylists who were perfect but we were only able to enter one. I couldn’t decide, so I got the clients involved. First, the stylists presented their moodboards and I uploaded them to Facebook, making the clients feel like they were listening in. I documented the entire process as the weeks went on, until the final looks were posted and it was up to the clients to decide who went through. In one week the winning entry got 910 likes, 517 shares, 62 comments and our page got 223 new followers – 34 of whom became new clients!

CREATIVE HEAD

14/8/13 15:18:42

How powerful is social media to a salon business?

Social media is one of the key areas that helped my salon, The Boutique Salon and Spa in Cheshire, to grow. It is the most fantastic, powerful and, best of all, free tools out there for marketing a business and every salon owner should learn how to use it. We have used it to engage with existing clients to make them feel part of the team and also attract new clients, by showing them what we’re up to.

How do you use Facebook to retain and attract clients?

Facebook is by far the best form of social media for client interaction. This is how we interact now and it’s important to get involved. I have sculpted our Facebook page to look friendly, as we want clients to feel part of our team, to get in on the gossip and interact with us. I have worked hard to build this rapport with clients and have found to get the best exposure we need to be posting in the morning, at lunch and after 6pm. Also, posting during the ad breaks of popular TV shows attracts a lot of interaction. A friendly warning though – don’t try to sell to people on Facebook. Instead, show clients pictures of what you’ve created using a certain tool and let them ask for the price.

Follow us on Twitter @creativeheadmag Find us on Facebook ‘Creative HEAD Magazine’

CREATIVE HEAD

Power & Glory4.indd 3

16/8/13 13:49:53

THE POWER AND THE GLORY

THE IMAGE DOCTOR

A few minutes is all it takes for image consultant Coni Masciave to uncover a person’s strengths and weaknesses.

Here, she offers tips on creating a more powerful you

1.

Have a vision.

Think about your ‘headlines’ – the three adjectives you would want others to think when they meet you for the first time. Ask yourself: what are my strengths? How do I add value or benefit others in a way that is meaningful to them? These questions will help you come up with your vision.

Then you need to act as if that vision were already reality – smile, focus your energy, and let your best-self shine through.

4.

Watch and mirror.

Who has the type of presence you want to emulate? Watch what they do – how they look, speak, act – and mirror them while maintaining your authenticity. It’s equally powerful to notice those who have the opposite presence – those who are off-putting to you and others – and make sure you don’t make the same mistakes.

2. Get feedback

to reveal your blind spots. Find people you trust, who know you in both social and work settings, and ask them directly how you’re currently perceived and what you could do to improve your presence.

Then be prepared to listen openly without making justifications.

94

Power & Glory4.indd 4

5. Don’t neglect

3. Invest in

yourself. Take the feedback you’ve received and identify resources to help you make changes. This could be people you know and admire to mentor you, look to hire a professional coach or expert in image or communication, or take a course.

your online presence. Google yourself and see what you find. Do a social media audit of your profiles.

Snarky messages about others, unprofessional photos, and overly personal posts should be culled. On LinkedIn 500 or more contacts is acceptable, but on Facebook you should make sure you don’t appear to be ‘padding’ your friends.

CREATIVE HEAD

14/8/13 15:19:24

PCB2125_TT_LastNight…_285x220_1.pdf

1

25/07/2013

09:58

SHOUT TO THE TOP

THE POWER AND THE GLORY

When it comes to hair’s most influential, the big boys seem to be just that – boys.

Yet one woman who gives them a run for their money is Antoinette Beenders.

Aveda’s senior vice-president of creative reveals what it’s taken to get to the top

I’m originally from the Netherlands and knew that I had to come to the UK when I first saw the Trevor Sorbie Art Team at a seminar in 1984. They totally blew me away and I was determined to be a part of it. I was one of the first hairdressers to use older, grey haired models both for a photographic collection and on the catwalk. People thought I was mad but very soon afterwards some of the leading cosmetic brands started using older models for their campaigns. I just did my thing and didn’t take any notice of gender and made it acceptable for women to be successful hairdressers. But my career didn’t happen overnight, it has taken 30 years of hard work and crafting. What people sometimes overlook is that as a woman I have had to sacrifice a lot in order to get this

far – I gave up my chance to have a family and pretty much missed all my friends’ weddings and special occasions. You need to keep challenging yourself and you need to have the guts, confidence and ambition to do this – women with kids often don’t want to. But if you truly want it you’ve just got to go for it – if you don’t then someone else will. If you’re a man you can at least go to an editor and charm the pants off them but it’s not like that for women, they have to be a bit smarter.

Having said all this, I couldn’t have done it alone.

Everyone needs support and for me it’s my husband Monty. If I have an idea he gives me the encouragement to run with it, or if I’m not happy with something he’ll tell me to change it. I have achieved so much in my career and I have enjoyed every minute, but for me I think there is one more chapter...

Follow us on Twitter @creativeheadmag 96

Power & Glory4.indd 6

CREATIVE HEAD

15/8/13 16:31:58

The Culture of Total Beauty

www.biosthetique.co.uk

HAIR & SCALP CARE, COLOUR, SKIN & BODY CARE, MAKE-UP, STYLING, NATURAL RANGE

La Biosthétique’s unique premium prescriptive brand delivers total concept formulas for professional colour, hair and skin care. Superior quality, innovative products, international hair & beauty trends and products developed dermatologically without animal testing. The La Biosthétique brand creates a unique point of difference for your salon.

To find out how La Biosthétique can help you create success for your salon call 01296 611731. We would be delighted to hear from you.

THE POWER AND THE GLORY

TOOLS OF THE TRADE

Plug them in and feel the heat! Meet the styling wonders that give you the power to create whatever you imagine…

You don’t need to be the biggest to pack a powerful punch – just look at the Cloud Nine Micro Iron.

A mere six inches in length, this tool has become a favourite of session stylists for fringes, short hair, retro pin curls, taming the hairline and adding texture to any look.

It took three and a half years, £3.5 million and three patents, but the ghd Eclipse was worth the wait!

Featuring tri-zone technology, its ceramic plates heat up to the optimum temperature of 185ºC from root to tip.

98

Power & Glory4.indd 8

and don’t forget...

Where once styling tools were used mainly for super-straight hair, the hottest trend right now is texture and bounce, which is where the Perfect Curl from BaByliss PRO comes in. It draws up sections of hair into a chamber to deliver wonderful waves after the beep!

So not only does it create curls, it’s a real talking point in the salon, too.

Part of a new wave of smart stylers are the motor wands from Glamoriser, which are so clever you don’t even have to twist your wrist any more! Simply clip hair ends into the tool and get the motor running to see hair automatically wound around the barrel. Hold for a few seconds and release.

Once you’ve done all the hard work with the heat, ensure you’ve got the right brush so you don’t ruin what you’ve just finished. The 17-strong KentSalon range from Kent Brushes are tools balanced with silver tips to that make sectioning simple!

CREATIVE HEAD

14/8/13 15:20:39

@

Training advert.indd 3

02/08/2013 16:18

#powerglory WHAT IS POWER? We asked and you replied...

HAIR CHAMPION

NUMBERS MAN

THE BIGGER PICTURE

Chief executive of PHAB Standard – the first performance-based industry standard for the hair and beauty industry – Nergish Wadia-Austin advocates improving ability through career progression. If you’re a salon owner wanting guidance on recruitment and standards, Nergish is your guru. In 2011 she successfully launched the first online PHAB professionalism exams.

Ken West, director of 3•6•5 Education, entered the hairdressing business straight after leaving school.

After opening his first salon twenty-five years ago, he joined 3•6•5 in 2008 wanting new ideas to thrive in the “high street jungle”. Since then Ken has developed an ever-evolving education programme, using his jawdropping facts and figures to coach salon owners on making their business grow.

He might be a hairdresser at heart but when it comes to education, Anthony Whitaker encourages students to look at the bigger picture, focusing on what it takes to succeed, regardless of their business type. A coach, author and presenter who specialises in helping small businesses achieve, Anthony is a mastermind when it comes to growing your salon and your career.

CLASS ACTS

Education is key to maintaining a powerful salon business. Meet the teachers with influence…

Power simply means confidence and die-hard belief in what you do LISA SHEPHERD, LISA SHEPHERD SALONS

Knowledge and ownership of information and skills transforms into power and success MICHAEL SHAUN CORBY, ALTERNA HAIRCARE

Power is all about being in control of you and all the elements of your life – it runs through your home life, work life, it’s about achieving the best of you in all areas you touch ALISON DACE, SAKS

STRAIGHT TALKER

MR ORGANISED

What you see is what you get with Alan Austin-Smith.

Founder of The Fantastic Hairdresser Company, Alan is often hailed as “the man who helped change an industry”. From his roots at Sassoon to his role in business development at L’Oréal Professionnel, the author is a powerful force when it comes to helping salon owners and their teams turn their creativity into a business.

Beginning as an owner, salon coach Simon Lotinga found himself struggling initially. That was until he learnt to systemise his salon and he’s spent the past 14 years sharing his tips. From recruiting and managing staff to running campaigns, his salon now pretty much runs on autopilot. Anyone looking to increase their salon’s profits and achieve a better work-life balance should take heed.

If it’s yours and you have earnt it – respect it. If it belongs to another and you can’t respect it – challenge it RICHARD ASHFORTH, SACO

Power means a collective power, that of a team, rather than being powerful JOSH WOOD, JOSH WOOD ATELIER TWEET IT What is power to you? @creativeheadmag

100

Power & Glory4.indd 10

CREATIVE HEAD

15/8/13 16:33:36

One step beyond

Nanokeratin System takes hair smoothing to a whole new level THE HEALTHIER THE HAIR the better it behaves, which is why Nanokeratin System has developed a new formula and unique system that not only makes hair strong, smooth and shiny, it also works to permanently repair the strands and return hair to optimum condition.

Enhanced with biomimetic ingredients, the new formula is based on advanced molecular science, which infuses the smallest of hair fibres to activate the inner cortex and create a shield against environmental elements.

Recognising that not all hair is the same, the experts at Nanokeratin System have also masterminded three different variations of its miracle formula to cater for all haircare needs, including a supporting retail range.

Beginning each service with the RE-START Priming Shampoo, stylists should use the RE-CHARGE Enhancing Therapy Cream on natural/virgin hair, the RE-CHARGE Nourishing Anti-fade Cream on coloured hair and the RE-CHARGE Therapy Cream on highlighted, sensitive or damaged hair.

In an era where clients are becoming increasingly conscious of the health of their hair, show them that you’re here to help with Nanokeratin System; already stocked in top salons, including Sassoon salons, Paul Edmonds and Michael Van Clarke.

Spread the word of smooth, healthy-looking hair.

Call 020 8441 9923 or visit nanokeratinsystem.co.uk

CREATIVE HEAD

•101_NanoKeratin 1

101

15/8/13 16:35:08

The power of two Eugene Souleiman

Josh Wood and Eugene Souleiman are two of the most powerful forces in hair colour and style and as Wella Professionals global creative directors they epitomise the power and influence hairdressers have as consultants

Creative HEAD: How does the partnership between you and Wella Professionals work?

Josh Wood: I’ve been involved right from the start of developing new products, which is key to ensuring that when a new colour range is launched, such as ILLUMINA COLOR, it works for colourists as well as clients. The different shades, treatment times and technical work are always discussed together.

CH: Who holds the power in this relationship?

ES: Session, fashion and fun. I understand how quickly trends can change and what the average person on the high street is going to be interested in.

CH: Sometimes partnerships and relationships are about sharing the power. Is this the case for you?

JW: Definitely. Hairdressing is all about sharing expertise, inspiring and being inspired. Colour and styling go hand in hand – a finished look is about the two working together to achieve the end result.

Josh Wood

Eugene Souleiman: Wella, Josh and I really do work together, with our main aim being to make a difference to every salon and every colourist worldwide. The power is with the client – we have to develop products that meet the latest trends. Working on some of the biggest shows helps open our eyes to the next big thing.

CH: How involved are you in product development?

ES: It’s a fundamental part of our role as global creative directors.

We work with the brand from the beginning of a product so it’s great to then see it and use it backstage.

CH: What is the most powerful CH: What strengths do you each bring to Wella Professionals?

JW: Creativity, passion and dedication. I strive to bring my strengths and experience to ensure that beautiful imagery, a portfolio of ever-evolving shades and the latest trends can then be used globally.

product that Wella Professionals has introduced?

JW: I would have to say ILLUMINA COLOR or Color.id. But the future holds more exciting innovations…

ES: I agree, but I also really love the new System Professional LuxeOil Collection.

To experience the full power of Wella Professionals, speak to your Wella account manager, visit wella.co.uk or become a fan on Facebook, search ‘Wella UK’

102

•102-103_Josh/Eugene Promo 2

Creative Head

15/8/13 16:36:09

Creative Head

•102-103_Josh/Eugene Promo 3

103

14/8/13 15:24:46

Katie Holmes, Co-owner

To trial Alterna Haircare in your salon please call 01925 578000 AlternaHaircare.com

*Based on a consumer perception study of CAVIAR Moisture Shampoo & Conditioner. Results after just 1 use. Individual results may vary.

younger-looking hair... after just one use.

Anti-Aging Haircare. Powered by Caviar.

Rich in Omega-3’s and Vitamins A & D, Caviar transforms dull, dry hair.

100% of women saw improvement in*: •

Shine

•

Texture

•

Softness

•

Manageability

PROFILE

HE OPENED HIS FIRST SALON AT THE AGE OF 18.

HE’S WORKED ALONGSIDE LEGENDS SUCH AS DANIEL HERSHESON AND ERROL DOUGLAS MBE. HE’S GOK WAN’S RIGHT-HAND MAN ON SHOWS SUCH AS HOW TO LOOK GOOD NAKED. NOW, AS HE PREPARES FOR WHAT COULD BE HIS LAST YEAR AS RESIDENT HAIRDRESSER ON THE X FACTOR, WILL JAMIE STEVENS FULFIL HIS POTENTIAL AS HAIRDRESSING’S NEXT POWER PLAYER?

106

•106-109_Jamie Stevens3.indd 2

CREATIVE HEAD

15/8/13 16:37:12

Creative Head

•106-109_Jamie Stevens3.indd 3

107

13/8/13 14:11:11

Worki ng with Mega n – the new Mrs Steven s

Th e Ja mi e St even s sa lon tea m!

d Go k Wa n a n

me

Th e 2006 FAME Tea m “Power is not a word I’d often use in the context of people,” starts Jamie Stevens in his boy-next-door, Somerset lilt. “It sounds quite arrogant and negative and that’s not me. I never take anything for granted. I’m all about hair, not ego.” But Jamie has reached a powerful position in the industry and is at a pivotal moment in his career. Having left the Errol Douglas salon and opened his own in Kensington, London, as well as completing two seasons as lead stylist for the X Factor, he has become one of the most recognisable faces in British hairdressing.

As a prolific tweeter and avid Facebook fan with nearly 35,000 Twitter followers and almost 2,500 Facebook friends, Jamie doesn’t underestimate the role social media can play in increasing his profile. In fact, in an average month he receives more than 100 requests from people wanting to come and work with him.

108

•106-109_Jamie Stevens3.indd 4

Given his rapidly developing celebrity status, you’d expect Jamie to be exuberantly self-assured, but this is not the case. “A lot of people think that I’m really confident but I’m actually really shy,” he explains. “My first proper TV appearance with Gok Wan got cut because I was so bad in front of the camera, and I still find it hard to sleep the night before I go on air.”

There’s no denying Jamie has been blessed with the creative talent and the business brains it takes to fly in the industry, but he’s facing a crossroads in his career – “this could potentially be my last year of doing X Factor,” he admits. “I don’t want to be labelled but I love doing it and it’s great for my business, so who knows?” The burning question is: where will he go next?

“The key to my success is that I’ve always had a goal. The goal initially was to be a recognised hairdresser, have my

Creative Head

15/8/13 16:37:41

ou gl a s M D l ro r E h it W

BE

In the X Facto r hot seat!

Ba ck st a g e wit h Olly M u rs own salons [Jamie also has one in his native Somerset] and then to be an artist for a renowned product brand, which I am for Matrix,” he says. “I now think of my career on a more global level, so instead of having 10 salons in London, I’d like one in Paris, Milan and New York.”

Off the back of Jamie’s stint heading up the X Factor hair team, the hairdressing star is also maximising the relationships he’s built backstage with musicians and their record labels. “The X Factor has opened so many doors for me.

I’ve met and worked with some amazing people and have just signed a deal with Sony to look after their artists,” he reveals.

We know what you’re thinking: surely it’s only a matter of time before we see ‘Jamie Stevens’ stamped on bottles of shampoo in Boots. But this isn’t something on his immediate agenda. He explains: “I’ve turned down loads of product deals this year as I don’t have the time to devote to

Creative Head

•106-109_Jamie Stevens3.indd 5

ok o l a n o g n Wo r k i lli s fo r Ja d e E something like that. When I do something I’m in it for the long haul and would want to be involved at every point. I don’t just want glory.”

It’s clear that Jamie is no one-hit wonder; he’s keen to cement his team and himself as masters of their craft. “I’m in a fortunate position now as I don’t have any clients that I don’t love,” he says. “I’m always thinking of unique ways to inspire and connect with my salon teams by holding a hair ‘playday’ every six weeks. I also encourage the stylists to come on shoots and work backstage with me.”

So, it’s an exciting time for Jamie: the TV deals are flooding in, his salon team is ever expanding and he’s just married fellow hairdresser Megan Zarrabi, whose opinion and honesty he greatly values – it’s clearly a partnership that keeps his feet on the ground. But will he become a household name as big as Vidal Sassoon or Nicky Clarke? Only time will tell...

109

13/8/13 14:12:06

Hit the north

The Coterie is heading to Leeds to host its first ever pop-up, with a star line-up in tow. Will you be there?

Speaking at The Coterie Pop-up: international session stylist, Johnnie Sapong; local boy breaking the fashion scene and It List IT GUY 2012, Matthew Sutcliffe

The Coterie Pop-up 7pm, Tuesday 17 September 2013 White Cloth Gallery, Leeds Sponsored by

Members attend for free RSVP laura@the-coterie.net Non-member tickets £25 (limited number) Call 01434 700066

The Coterie

The Coterie – Creative HEAD’s networking club for hair and fashion professionals Individual membership costs £160 per year. Group membership (three people) costs £320 per year

01434 700066 • creativeheadmag.com/events • @TheCoterie • facebook.com/thecoterieclub

•110_Coterie2 1

19/8/13 11:05:33

win a selection of Alterna Caviar Repairx products creativeheadmag.com*

*For full terms and conditions, visit creativeheadmag.com

The finer things Luxury doesn’t get any better than Alterna Haircare. Find out why you should get the global phenomenon in your salon

since launching in the US in 1997, Alterna Haircare has successfully filled a gap in the global haircare market and helped salons to offer clients high-end services that are clinically proven, with a conscience. With actress Katie Holmes onboard as co-owner and face of the brand and fans including Kate Moss, Jessica Alba and Victoria Beckham, consumers don’t need much convincing.

But don’t just take our word for it. Here’s what salon owners that stock Alterna have to say:

Creative Head

111_Alterna 1

“Retail is an important part of our business. With Alterna we are getting the best premium products and have 100 per cent confidence it will deliver what our clients need”

“We have found Alterna appeals to a market we weren’t catering for previously, the luxury end.

It gives us a great profit margin and I’ve never used any product that compares”

Scott Halsey, salon manager, Clipso, Watford

Dave Moore, salon owner, Josef Moore, Manchester

To trial the Alterna Haircare range in your salon, call 01925 578000.

For the latest news like ‘Alterna Haircare’ on Facebook, follow @alternahaircare on Twitter or visit alternahaircare.com

111

14/8/13 15:25:34

CREATIVEHEADMAG.COM LOOKS

HAIR

NEWS

R U N WAY

BLOGS

EVENTS

SHOP

COMPETITIONS

TRY IT Want to test drive Alterna’s Caviar Repairx range for free? We have the shampoo, conditioner and treatment masque (worth £109) to giveaway to 25 lucky readers*

WATCH IT

LIVE IT

Hair by Ari Koponen

Get the gossip and the glory from this year’s Most Wanted and It List Grand Final

LOVE IT Stunning photographic collections from stylists all over the world

Creative HEAD magazine 112

•112_CHM 2

BUY IT The hottest deals exclusively for you in our online shop, powered by Aston & Fincher

*For full terms and conditions, visit creativeheadmag.com

See Mark Woolley and the Electric Art Team in action

@creativeheadmag CREATIVE HEAD

14/8/13 15:26:13

*This offer will last for three months from the date of your original order. If you need additional products in-between, they will be invoiced in the usual way.

Timeless

style With fashion weeks kicking off this month, make sure your salon and backstage kitbag is ready for action, with the Balmain Hair Styling range

This season the fashion shows are demanding effortlessly styled hair – and your clients want what’s on the catwalk. The Balmain Hair Styling range bridges the gap between runway and salon, featuring everything a stylist could ever need for backstage work and all a client dreams of for recreating looks at home.

For model-like shine with attitude, look no further than the Argan Moisturizing Elixir, and for root lift that looks tipped upside down, use Volume Mousse Strong, with Texturising Salt Spray for definition.

The range also has a choice of two hairsprays guaranteed to hold a style for however long you need

it to, as well as the gorgeous Balmain Hair Styling Silk Perfume, which looks and smells gorgeous.

This collection comes in simple, pared-back packaging, with no longwinded descriptions and elaborate formulas – just argan oil and strengthening silk protein that treats tresses as you style.

Not only does Balmain Hair’s Styling range give your clients a taste of the catwalk, in September the brand will replace every empty bottle and can from the range – for free! Just purchase one of the display deals and a bag will be sent out that you can use to collect your ‘empties’ to be returned and replaced.*

Get your free retail stock now with Balmain Hair! Call 0800 781 0936 or visit balmainhair.com

Creative Head

•113_Balmain 1

113

13/8/13 14:54:59

FREE

Subscribe to creative head and receive…

a gift worth more than

£40

for every subscriber*

You’ll enjoy...

*For full terms and conditions, visit creativeheadmag.com

Creative HEAD and all supplements for 12 months for £25 FreeShape Shampoo, Conditioner and Quick Blow Dry spray

by KMS California, worth £40 Five lucky subscribers will receive the whole range, worth £69.95!

114

•114_Subs 1

Creative Head

14/8/13 15:27:17

DOES

NOT

CONTAIN

FOUND WHEREVER GOOD HAIRDRESSERS ARE STOCKED™

ASTONANDFINCHER.CO.UK - FOR MORE INFO CALL 0870 240 2176

EVO®

A

LIFE AND

OF WIND

MAGICAL PONIES SWEPT COASTLINES*

* imaginary technology, gimmicks, unnecessary over-marketed ingredients or blindfold-tested marketing waaahhhhhh!

Behind the scenes Take a look at the action at our incredible shoot, with colour king Josh Wood, stylist Darren Ambrose and competition winner Daniel Couch

Creative Head

•117_Behind The Scenes 1

117

13/8/13 15:01:06

Light

speed champions Super-charged colour gleams in a picture-perfect creation by Josh Wood and Creative HEAD prize winner Daniel Couch

Photography

by Alexander Jordan

•118_123_Josh Wood Fashion 2

13/8/13 15:06:20

•118_123_Josh Wood Fashion 3

13/8/13 15:06:51

•118_123_Josh Wood Fashion 4

13/8/13 15:07:27

•118_123_Josh Wood Fashion 5

13/8/13 15:08:06

•118_123_Josh Wood Fashion 6

13/8/13 15:08:28

To see more from the shoot, visit creativeheadmag.com

•118_123_Josh Wood Fashion 7

13/8/13 15:08:59

Hair colour Josh Wood, Wella Professionals global creative director for colour, and Daniel Couch of Russell Eaton, using Illumina Color. Hair styling Darren Ambrose of D&J Ambrose, assisted by Daniel Couch. Make-up Emma Miles. Styling Lucy Long. Photography assistant Ben Hughes.

N o t o •Mark Wooley fashion 2

13/8/13 15:12:07

r i o u s Celebrating Film Noir, Mark Woolley and the Electric Art Team redefine the Hitchcock heroine with an homage to cinema Photography

by Paul Winter

•Mark Wooley fashion 3

13/8/13 15:12:51

•Mark Wooley fashion 4

13/8/13 15:13:35

Hair Mark Woolley and the Electric Art Team. Make-up Jeni Dodson. Styling Marcella Martinelli.

WATCH IT See more from this shoot and a movie from the Electric team at creativeheadmag.com

•Mark Wooley fashion 5

13/8/13 15:14:30

p

ower player

This spine-tingling collection from Errol Douglas MBE, illustrates why he remains one of the most powerful names in hair

Photography

by David Mannah

•128-131_Fashion Errol 2

13/8/13 15:16:14

•128-131_Fashion Errol 3

13/8/13 15:16:46

•128-131_Fashion Errol 4

13/8/13 15:17:12

•128-131_Fashion Errol 5

13/8/13 15:17:55

Hair Errol Douglas MBE, assisted by the Australian FAME Team. Electrical tools Errol Douglas Treat and Style. Make-up Giada. Styling Angharad Merrey.

l r i g a e s hel The 2013 FAME Team finds Sloane-sourced inspiration from the iconic King’s Road

Photography

by Jack Eames

•Fame fashion 2

15/8/13 16:39:23

•Fame fashion 3

14/8/13 15:29:50

•Fame fashion 4

14/8/13 15:30:22

•Fame fashion 5

15/8/13 16:40:09

Hair Fellowship for British Hairdressing 2013 FAME Team featuring Matthew Sutcliffe of Westrow, William Ackerley of Electric Hairdressing, Joshua Goldsworthy of Goldsworthy’s and Jake Unger of HOB Salons. Make-up Maddie Austin. Styling Bernard Connolly. Art direction Andreas Stavrou, head of creative at ghd.

Classified

BOOKMARKS!

COSHH

For help with

Tired of surfing the net to find what you need?

Here’s a nifty directory of websites that are worth bookmarking for future reference www.indola.com

Risk Assessment

in Salons

The booklet “A Guide to the Health and Safety of Salon Products” is available at Alan Howard, Aston & Fincher, Capital Hair & Beauty, Sally Hair & Beauty and other good wholesalers. Or send your address and 4 unused first class stamps to:

This colourful, inspiring and exciting new-look website from Indola will lead you through all you ever wanted to know about the products, imagery and salon support offered by this long-established European force in professional hairdressing.

The HBSA, Greenleaf House, 128 Darkes Lane, Potters Bar, Hertfordshire EN6 1AE

www.clynol.com

A sleek and easy-to-use guide to the products and services of this haircare giant, including stunning imagery, a complete overview of the product ranges available and information on how you, too, can benefit from Clynol’s experience.

www.lorealprofessionnel.co.uk

The L’Oréal Professionnel website offers you instant access to the world of e-learning. As well as Colourweb, you can browse our gallery of latest looks, complete with step by steps, get detailed information on all our products or update yourself on the latest trends with our Colour Collections online.

To advertise on these pages call

www.schwarzkopf.co.uk

DAVID HAMMOND

Explore the inspirational new hair trends, see the latest catwalk shows and discover the high-performance professional products as used by stylists and session teams all over the

on 020 8467 8884 or email

david@headmag.co.uk

hairdressing world.

HAIR BEAUTY FURNITURE

15% OFF* QUOTE: CHLOVE

0844 875 7775 salonsdirect.com 10,000 PRODUCTS ONLINE

136_Classified 1

Ŕ

NEXT DAY DELIVERY

*on orders over £100.

See website for full terms.

15/8/13 16:41:12

Manage your hair salon with the NEW Casio EPoS Solution Android is a technology we are all used to when it comes to smartphones, the platform controls roughly half of the UK market. But what if we take this reliance on smart technology to organise our business, as well as our personal lives?

Enter the Casio VR-100 business support terminal – a device that manages your reservations, stock data, bank card payments, customer loyalty schemes, all at the point of sale.

The range of applications available through the Android platform make the VR-100 a great tool to help grow your business. And through a new partnership with CardSave, it’s available from just £2.50 per day.

For more information

T 0800 0773 231 E epos@cardsave.net

CreativeHead_Ad_220x285.indd 1

02/08/2013 17:19

POWER TRIP

HER DIP-DYE BOB LAUNCHED A GENERATION OF COPYCATS. SHE HAS MORE THAN 1.1 MILLION TWITTER FOLLOWERS. SHE’S BEEN CROWNED THE BRITISH FASHION AWARD’S STYLE ICON FOR THREE CONSECUTIVE YEARS. MEET ONE OF BRITISH FASHION’S MOST POWERFUL FACES, ALEXA CHUNG

Creative HEAD: How powerful is your hair to your image?

Alexa Chung: I read an article once that referenced a time ‘just before Alexa Chung’s hair became more famous than she did’. I think the bob was quite a thing, wasn’t it? But it could also be loafers, it could be a Barbour jacket, it could be a cat’s eye.

Maybe I’ve made it easy for people to rip me off!

CH: Your definition of power is?

Alexa: Jay Z. CH: Power or money?

AC: Power. I genuinely don’t think money makes you happy. If it does make you happy then why are there so many massively rich and famous people claiming to be miserable?

CH: If you were in power at Number 10 for the day what would you do?

AC: I’d pour loads of money into education and the arts.

CH: What’s your idea of power dressing?

AC: When I first moved to the US, I wore a tuxedo at JFK the day I arrived. I don’t know why.

I always thought it was quite a power move in the airport: “I’m starting something new, and I’ll wear a tuxedo and I’ll feel proper!” Rituals are important.

CH: Who’s more powerful – a blonde, a redhead or a brunette?

AC: The one with big tits!

CH: Your favourite power ballad?

CH: When did you feel that you’d

AC: Unbreak My Heart

made it?

AC: When I walked into Topshop and people stopped looking at me as if I was going to steal things.

Instead they wanted to know what I was going to pick up.

by Toni Braxton.

CH: What super power would you like to have?

AC: Invisibility.

CH: Who are your power icons?

AC: Anna Wintour, Karl Lagerfeld,

CH: What would

Emmeline Pankhurst, Gloria Steinem, Pablo Picasso and William Shakespeare.

AC: I would stop

CH: What makes you feel powerful?

AC: High heels.

138

•138_Last Word 1

you do with it? the eyeballs turning to look...

Alexa Chung is ambassador of INOA by L’Oréal Professionnel

CREATIVE HEAD

14/8/13 15:33:52

r u o l o C f eo . b u T l 9 9 m 1 £ 100 Fr m o 99 £6. h c a e l B m 500gr

99 de£2. i ox rPer t 1l

www. moodhai r col our . com /MoodHa i rCol our

/MoodHa i r Col or

Foradi st r i but ornearyoupl easel ookat www. moodhai r col our . com/ di st r i but or s Excl usi vear easar eavai l abl ei nt heUKandt hr oughoutEur ope.

Formor ei nf or mat i onpl easecont act01942678786