Creative HEAD Ireland September/October

€7.50 SEPTEMBER/OCTOBER 2019

In print•online•everywhere!

IRELAND

SEPTEMBER/OCTOBER 2019 CREATIVEHEADMAG.COM

n o e n i h S NEW SEASON SENSATIONS

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CR EATIV E HE AD AD VE RT OR IAL

W O GL

y a w n w o r u yo GIVE YOUR CLIENTS THE TRANSLUCENT, NATURAL-LOOKING COLOUR RESULTS THEY HAVE BEEN WAITING FOR – MEET MAJIREL GLOW BY L’ORÉAL PROFESSIONNEL…

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W O GL them get

CREATIVE COLOUR ISN’T FOR EVERYONE. HOW CAN YOU TEMPT THE COLOUR CAUTIOUS? IT’S WHAT MOST colour clients come in seeking – an elevated or perfected version of themselves rather than a complete change-up. Natural-looking hair is a colour result often requested by salon clients. Whether they’re looking for grey coverage, tonal shifts or an ultra-shiny finish that makes hair look healthier than ever, clients often just want to look like themselves… but better.

Women who have veered away from colouring their hair sometimes have done so because they wanted it to stay looking natural. There’s a clear desire for that je ne sais quoi, where hair looks beautifully shiny and natural while still delivering subtle colour.

The latest innovation from L’Oréal Professionnel is here to shine a light on how to achieve this perfect mix of colour and a glossy, natural finish. Majirel GLOW is L’Oréal Professionnel’s first translucent, permanent hair colour, delivering a neutralised finish and extreme luminosity. Majirel GLOW is boosted in cool reflects to achieve the natural-looking results your clients are looking for, so now you have the perfect solution to keep your colour-shy clients happy.

Don’t let fresh opportunity slip through your fingers. These shades can be used on all bases, perfect for everything from a colour refresh to those trying colour for the very first time. Majirel GLOW is the service to offer for those who want to enhance their natural colour and bring out their inner glow.

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CR EATIV E HE AD AD VE RT OR IAL

W O L G ut all o

OFFER YOUR CLIENTS COLOUR TECHNOLOGY THAT IS BOOSTED IN COOL REFLECT...

NEW MAJIREL GLOW FROM L’ORÉAL PROFESSIONNEL It might sound odd at first, but the idea of introducing translucent colour boosted in reflect to clients can open their eyes to other possibilities. Majirel GLOW is the perfect service for guests who are dipping a toe into the world of colour for the first time, or for those who maybe like their own hair colour but who want to try adding a little something-something.

The innovative technology within the GLOW formula gives a real boost to hair reflects, with up to four-times more translucency and up to 50 per cent more light reflection.*

With GLOW you can offer up to three levels of lift for a change that’s noticeable but still suits your client. By not straying too far from their natural colour, you can reassure nervous clients. This low depth also means the colours are infinitely mixable, and highly customisable, depending on the base colour.

Made with a specifically designed balanced range of dyes, the GLOW shades offer an on-trend cool, flattering finish. You can forget about awkward brassiness and warm tones throwing off your colour – these shades keep as cool as a cucumber.

Glow shades SOFT BEIGE AND ASH GLOW

*Instrumental test versus Majirel Classic shade

L01

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L13

D13

L18

D01

D12

SOFT IRIDESCENT GLOW L12

L28

L02

Glow cool booster shades

L21

D21

INTENSE COOL BOOSTERS L11

L10

BLUE BOOST

D11

D17

MATT BOOST

L22

D22

VIOLET BOOST

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*Instrumental test, shampoo and conditioner **Shampoo and acidic sealer

CR EATIV E HE AD AD VE RT OR IAL

s e h c u o t g n i h s i n i f The L’ORÉAL PROFESSIONNEL HAS EVERYTHING YOU NEED TO MAKE EACH CLIENT’S COLOUR JOURNEY A SMOOTH AND SUMPTUOUS EXPERIENCE

Lock in your fresh, cool colour work with the updated L’Oréal Professionnel Serie Expert Vitamino Color collection. The muchloved formula now includes skincare-inspired Resveratrol, which contains high concentrations of antioxidants. Colour is protected from fading for up to eight weeks.* The new co-emulsion texture in L’Oréal Professionnel Serie Expert Vitamino Color contains surface perfectors that are more than 50-times smaller than before, for a super-lightweight feel and ultra-shiny finish.

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Add a glossy seal to your work with the new L’Oréal Professionnel Serie Expert Vitamino Color Acidic Sealer. The acidic lotion-to-milk seals the cuticle after you’ve rinsed out your colour, and provides that smooth surface for a serious shine boost.

Clients can even take it home with them to use as a mask or intensive conditioner once a week.

The result? Hair is six-times shinier right after application.** That should see a smile lighting up your client’s face!

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Download the Style My Hair Pro App on the Apple Store, Google Play or use this QR code

r o f e c a l p A s r e t t e g GL OW LEARN MORE ABOUT GLOW AND ITS SERVICE POTENTIAL FOR YOUR CLIENTS AT L’ORÉAL ACCESS TRY BEFORE YOU BUY…

With the Style My Hair Pro app, your clients can ‘try on’ the new Majirel GLOW shades with absolutely zero commitment. The incredibly clever tech in the Consultation Tool can be used for a virtual makeover, so clients can see which shade suits them best in an instant. From moodboards of the latest colour trends to spark their attention to a digital swatchbook of shades, Style My Hair Pro is here to support both you and your client through a seamless colour consultation every time.

Discover how L’Oréal Professionnel can help to shine a light on previously untapped colour opportunities, call 0800 030 4034 (UK), 1 800 535 616 (Ireland) or visit lorealprofessionnel.co.uk #MajirelGLOW Boost your colour capabilities with exclusive learning opportunities via Access, E-education is live from September at lorealaccess.com/uk

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LIVERPOOL 7-10PM, MONDAY 14 OCTOBER

LIVERPOOL, WE’RE COMING FOR YOU… IN A COTERIE FIRST, WE’RE BRINGING THE INSIDE SCOOP FROM SET, SESSION AND SALON RIGHT TO YOUR DOORSTEP!

NICOLA CLARKE

She’s colourist to famous faces such as Kate Moss and Kate Winslet and launched her own super-cool London salon with John Frieda

CLUB .com/club eheadmag

creativ

NICK IRWIN

From styling shows and shoots all over the world to ongoing collaborations with photographer Rankin, Nick has one impressive session CV

PADDY MCDOUGALL

The 2018 It List It Guy splits his time between salon work at Rainbow Room International and session work, his credits include Louis Vuitton and Marni

VE TICKETS) £100

SINGLE TICKETS £25. GROUP (FI

15!

CLUB MEMBERS PAY JUSecTot£er ie

om/th BUY ONLINE creativeheadmag.c OR CALL +44 (0)1434 610416

s PRO all evening and a gift from BaBylis Includes canapés on arrival, drinks

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BOOK BY 16 SEPT.

FOR COMPLIMENTARY CLUB MEMBERSHIP!

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L’ORÉAL PROFESSIONNEL’S TRANSLUCENT PERMANENT HAIR COLOUR FOR A NEUTRALISED FINISH & EXTREME LUMINOSITY

BOOSTED IN COOL REFLECTS For a neutralised finish

+50% LIGHT REFLECTION*

For extreme luminosity

4X MORE TRANSLUCENCY* Made with specifically designed balanced range of dyes

* VS MAJIREL CORE RANGE

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NO COMPROMISE

BETWEEN NEUTRALISATION & LUMINOSITY

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LONG LIVE THE QUEENS + ALL HAIL PLATINUM

ghd’s 1st SMART styler that predicts your hair’s needs. #longlivethequeens #ghdbreakthrough

For more information, speak to your ghd account manager or call +44 (0)1924 423400.

Editor’s letter

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48 JOIN US! Speak to any successful salon owner about the secret to their success and their individual answers might vary – but I bet that they’ll all cite the importance of education. With clients demanding more for their money than ever before, driven by the new techniques and buzzwords popping up on social media, you need to ensure your salon is at the forefront of the current trends. On page 38 we talk to salon owners and educators about how hairdressers are educating themselves today – what they’re learning, where they’re learning it and how online courses can help hairdressers short on time. Of course, there’s also plenty to learn at our first ever Salon Smart Dublin, where some of the very best in the industry will be taking to the stage and sharing their business ups and downs, along with dishing out some invaluable advice. Turn to page 24 where you’ll find the all-star line-up along with all the information you need for snapping up one of the last few tickets. Bring a notebook, pen and an open mind – I hope to see you there!

Anna Samson, Editor

anna@alfol.co.uk

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Monday 2 September, it’s the date that’s been dominating our calendars all year; the Most Wanted and The It List Grand Final. By the time you read this, our champions of 2019 may well have been crowned and that is beyond exciting. Head online for a full list of winners and keep an eye out for our special souvenir supplement next month. And there’s more to come…on 14 October, we’ll be taking The Coterie to Liverpool, see pages 30-31 for the incredible line-up!

Then, on 3 November, our business networking event Salon Smart will be in Dublin, go to pages 24-29! See more at creativeheadmag.com/events

@creativeheadmag

CREATIVE HEAD IRELAND

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Creative Solutions for your Business

Hennessy Hair & Beauty in partnership with REM UK can help you visualize your dream salon interior, with the REM 3D Design service.

For more information contact Susan on 021 4343436, or email susan@hennessyhb.ie Hennessy Hair & Beauty Ltd - THE PROFESSIONAL CHOICE

Cash & Carry: Unit 28 Doughcloyne Ind. Estate, Sarsfield Road, Wilton, Cork

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September

WHAT’S INSIDE EDUCATION

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The best ways in which salon stylists can keep on learning, be it online or at one of the top Irish academies

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SCENE

Wella Business Network Live provides business inspiration while Coterie: In Session wows with live hair demonstrations

RISING STAR

EDITOR

DIGITAL DESIGNER

CLASSIFIED EXECUTIVE

CONTRIBUTOR

ONLINE AND DIGITAL ASSISTANT

SPECIAL PROJECTS MANAGER

ANNA SAMSON DEBORAH MURTHA

COMMERCIAL EDITOR EVE WAGSTAFF

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR ADAM WOOD

EVA VESTMANN

KELSEY DRING

ONLINE AND DIGITAL EDITOR

ALISON ROWLEY

EDITOR IN CHIEF

DAVID HAMMOND JENNY BROOKS

SPECIAL PROJECTS DIRECTOR JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

AMANDA NOTTAGE

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Majirel GLOW from L’Oréal Professionnel

52 How Karl Dawson of The Space traded dance for a new love

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ON THE COVER

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Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

WRITE TO US AT:

Creative HEAD Ireland 21 The Timberyard, Drysdale Street, London, N1 6ND +44 20 7324 7540 anna@alfol.co.uk

@creativeheadmag CREATIVE HEAD IRELAND

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Painless Knot Surgery? #KNOTAPROBLEM

The Ultimate Detangler For Wet and Dry Hair PhD Collection

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Image from left: Joe Hill, Luke Castillo, Michela Pezza and Michael Lendon

L’ORÉAL PROFESSIONAL HAS appointed a new ID Artist team following successful auditions. From the Republic of Ireland, Claudia Walsh of Davey Davey and Gemma Murphy from Dylan Bradshaw have been named as ID Artists, while Paulina Bialecka from Hillary Salon and Hannah Abuzenen from Wildflower are the new Irish Colour ID Artists. The two-year programme gives hairdressers access to education with some of the best in the business, along with opportunities to work backstage at fashion shows and at product launches. The aim of the programme is to help new hair stars meet their potential and ignite their creativity.

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Aveda launches first Ireland & UK Pro Team Aveda has revealed the launch of a new Ireland and UK Pro Team, made up of a selection of trusted brand advocates.

The four-strong team will also be creating engaging and locally relevant content to inspire consumer audiences. Luke Castillo and Michaela Pezza are focused on styling and textured hair, while Joe Hill leads on colour and Michael Lendon focuses on styling and brand.

Natural Hair Company

L’ORÉAL REVEALS NEW IRISH ID ARTISTS

Karolina’s

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

Stunners Hair Salon

The edit

Big Hair Do goes off with a bang!

ONE HUNDRED SALONS across Ireland and the UK came together for the Big Hair Do – in exclusive partnership with Schwarzkopf Professional for a second year. The party atmosphere was in full swing as salons opened their doors to welcome clients both old and new for an evening of incredible hair and much, much more. There were plenty of bubbles, Big Hair Do cupcakes and other sweet treats as guests got to know their local stylists. From curl classes to colour revamps and fringe trims, clients had the opportunity to get personalised hair advice and learn some tricks of the trade. As well as meeting new customers and reconnecting with clients, many salons also took the opportunity to collaborate with other local businesses to offer catering, drinks and beauty treatments. And once the fun was over for another year, guests left laden with Big Hair Do goody bags packed with products and incredible offers.

The philosophy behind Authentic Beauty Concept is simple – leave out the bad stuff and keep only naturally-derived ingredients, for products that are effective and honest. authenticbeautyconcept.com

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MY months

Fionnghuala O’Reilly

AHEAD

What September and October have in store for PATRICK MURPHY EDIT HAIR CLUB

Lottie Ryan

Brittany Mason, national director for Miss Universe Ireland

#CHedit

GREAT LENGTHS HOSTS THE MANE EVENT

GREAT LENGTHS HAS thrown open the doors at HOUSE Dublin for The Mane Event, a fashionable celebration of hair and hats, following the Stenaline Dublin Horse Show. Hosted by radio presenter Lottie Ryan, the event welcomed VIP guests and Great Lengths ambassadors including the newly crowned Miss Universe Ireland, Fionnghuala O’Reilly. The Mane Event Best Headpiece award, judged by Irish milliner Margaret O’Connor, went to Linda Malone, while the Top to Toe Best Outfit award, judged by fashion editor Elle Gordon, was won by Eimer Cassidy.

The Best Tresses prize, judged by Irish model Aoife Walsh, was won by Karen Monaghan.

Peter Mark honours long-serving staff EMPLOYEES FROM PETER MARK salons across Ireland gathered at the Westin Hotel in Dublin for the salon group’s annual Long Service Awards. Seventy-five members of staff were rewarded for their contribution to the salon group, with the average length of service between them being 19 years. Seven members of the team received top honours for working for 40 years at Peter Mark. Collectively the staff celebrated at the event have more than 1,400 years of experience hairdressing, or 2.8 million hours of blow-drying, cutting and colouring! Peter O’Rourke, chief executive at Peter Mark, said: “As a company at the forefront of hairdressing in Ireland for the past 58 years, we know how important it is to attract and retain the best people. We place huge emphasis on nurturing the talent that comes through Peter Mark from the moment they walk in the door. We provide a lifelong career in the industry and we offer continuous professional development that is delivered through our world class training.”

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It is still my salon’s first year in business and the team and I are going to be very busy prepping and planning for our very first ALFAPARF Milano Fantastic Hairdresser Awards.

It’s a huge focus for us and very exciting! I’m also going to dedicate more time to social media to get the salon name out there as much as possible.

MARK O’KEEFFE SUGAR CULTURE

I wondered how we could top our most successful year to date, but so far 2019 has been just as – if not more – exciting with the expansion of the brand. Both Sugar Coated, a new premium nail and brow bar, and our second Sugar Daddy Barbers have just launched in the revamped Frascati Centre in Blackrock.

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JOIN US! Become a member of the Creative HEAD Club and get six issues of the magazine for £10, along with the chance to win opportunities and exclusive giveaways.Visit creativeheadmag.com/store for more details 13

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WELLA TRENDVISION H E AT S

SHAKE IT UP…

THE WELLA TRENDVISION AWARD IRELAND HEAT AND #WELLACREATIVEREMIX IN DUBLIN WAS AN EVENT LIKE NO OTHER WITH LIVE STYLING, three catwalk shows and the chance to make hair history, hairdressers from all over the country gathered at the Intercontinental Hotel in Ballsbridge for an evening like no other. #WELLACREATIVEREMIX said goodbye to traditional hairdressing events, and hello to a dynamic, interactive experience.

Scored by a live set from DJ Mona-Lxsa, guests were given the chance to watch top Wella artists work on their models before they took to the runway in three stunning presentations. The showcase gave them the chance to get up-close and personal with the techniques, take pictures and see the work that goes into creating a hair show.

Akin Konizi and Jake Unger of HOB Academy presented ’80s inspired statement hair, followed by Stephen Aiken from Conroy Hair, who brought Parisian chic to the proceedings.

The Wella Professionals Style Council, in collaboration with Bruce Masefield of Bruce Masefield Hair, looked to classic ’90s

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Calvin Klein campaigns and created textured, wearable hair.

Social media star and host James Kavanagh welcomed the Wella TrendVision models to the stage, who were then joined by the hairdressers behind the looks, and the audience was given the opportunity to ask questions before the winners were revealed.

The 14 Irish winners from four categories will experience mentoring with some of Wella’s hair icons before they compete at the TrendVision Award UK & Ireland Final, held on 30 September at The Roundhouse in Camden, London.

The winners of the two international categories: Color Artist of the Year and Creative Artist of the Year, will then go on to the International TrendVision Award Creative Retreat, taking place in Seville in 2020.

Additionally, 10 gold winners of the Male Grooming and Runway from across the world will be chosen to join the Creative Retreat.

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THE IRELAND TRENDVISION AWARD HEAT WINNERS CREATIVE ARTIST

Nikita Purdy Crow Street Collective Vitor Pessoa independent Denise Phillips Pelo Hairdressing

Leandro Santana Santos Decode Hair by Leandro Zara McIntyre House of Colour Adam Loughnane Hill Aviary Lane

COLOR ARTIST Dean Monks The Hive

Clare Kenny independent Niamh Coleman Niall Colgan Hairdressing Olivia O’Keeffe Pelo Hairdressing Ciara Murphy Red Apple Hairdressing Lorraine Ann Savage L.A Hair

RUNWAY

Eve Leva Markova BUUHUU Hair and Blonde Specialist

MALE GROOMING Richard Gorman Richard Michaels Hair Design

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Scalp, the new range from ALFAPARF Milano Semi Di Lino, restores skin wellness and revitalises tired hair from the root.

RRP FROM €14.25 045 856490 xpertpro.ie

Moisture Plus Lotion from milk_shake is a concentrated hydrator for dry hair sufferers who are desperate for some softness and manageability. Perfect for in-salon or home use.

RRP €35.99 FOR SIX +44 1392 365177 milkshakehaircare.co.uk

BLONDME Bond Enforcing Premium Clay Lightener is a soft-tosolid formula that creates an outer shell, keeping the lightener moist on the inside, while the shell protects uncoloured hair from product transfer.

Perfect for balayage!

The three new colours from Great Lengths extensions will ensure you can deliver the looks your clients crave – let them pick from autumn foliage, coral and dusty pink.

IN-SALON SERVICE 01 513 4153 greatlengthshair.co.uk

Got clients who love those S bends but just can’t seem to figure out how SUPER STYLING to get them at home? Well, you can blow their minds with the Oracle from ghd. This clever bit of kit promises curls and waves simply by pulling it through the hair – no twisting, no tonging, just one glide. The angle you use will impact the type of curl you get, so it’s a brilliant opportunity to illustrate your curl power and show clients exactly what to do with it for salon-worthy results between visits. Now available to all Irish salons to retail, we predict this will sell out fast, just like its glide hot brush did earlier this year. Be quick!

Part of Revlon Professionals’ collaboration with global graphic artists, California Days by illustrator Bodil Jane is a limited edition makeover for Style Masters Glory Waves and Molding Cream.

RRP FROM €10.90 01 886 9300 revlonprofessional.com

FOAM is a pre-diluted version of INNOluxe’s ReBond V2, applied at the work station so clients can relax with a coffee while the formulation does its thing...

IN-SALON SERVICE +44 330 0882226 innoluxe.com

RRP £175 +44 1924 423400 ghdhair.com

With a shampoo, conditioner and hair treatment, the Kadus PURE range with shea butter is kind to hair, vegan and perfect for reviving dry and dull hair.

IN-SALON SERVICE +44 800 526741

RRP FROM €9.95 021 4343436

schwarzkopfpro.com

hennessyhb.ie

With ground-breaking lamellar technology, K Water from Kérastase activates upon contact with water to create an ultra-fine top coat for a flawless finish.

Goldwell Elumen Play is a new semi-permanent hair colour that fades true to tone and can be removed with Elumen Play Eraser.

IN-SALON SERVICE 01 604 5918

IN-SALON SERVICE 089 616 7665

kerastase.co.uk

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It’s all things bright and beautiful from Redken, as Shades EQ unveils new Level 10 toners – 010VV Lavender Ice and 010N Delicate Natural.

IN-SALON SERVICE 01 604 5918 redken.co.uk

CREATIVE HEAD IRELAND

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#CHedit

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS It’s the conundrum that faces many first-time colour clients – how do you keep hair looking natural while still giving clients a taste of what fresh, gorgeous colour can do to their look?

Solve this with the new Majirel GLOW collection from L’Oréal Professionnel, its first translucent permanent hair colour.

Whether clients are looking for a refresh or to dip their toe in the world of colour, GLOW gives that rare quality of luminous, perfected colour that looks and feels natural. This is all thanks to the innovative No Depth technology, which leaves hair with an incredible reflect and luminous edge. By only lifting up to three tones, it keeps colour within the realms of the real for clients, while offering a flattering finish. The 18 intermixable shades can be used on all bases. GLOW all out!

IN-SALON SERVICE 01 604 5918 lorealprofessionnel.co.uk

... h c t a w o t O ne

THE KNOT DR.

IT MAKES SENSE that a hair stylist and former owner of a line of salons would be behind a practical brush that would detangle like a dream yet keep hair healthy. But when caring for the long, tangled locks of his five daughters started to rule John Laverock’s mornings he decided something needed to be done. The tangles could not win.

He sat down to fuse his stylist creativity with his curiosity, and in doing so designed a new type of detangling brush. It combines engineering principles with high-quality components to remove tangles and knots without breaking the hair or causing discomfort. “My goal was to create a brush that would save time while offering a gentle, pain-free detangling experience,” explains John. “And I also wanted to create a brush that my girls would love to use.”

Every brush has the optimum number of bristles, all spaced just the right way to make detangling pain-free. The optimal diameter has even been assessed to ensure the correct strength and flexibility to eliminate discomfort and

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breakage. The ball tips on the bristles are larger and rounder, providing a massage-like stimulation to boost a healthier scalp.

The brushes are super-strong to tackle the tangles, yet light and ergonomically designed to be easy on the wrists.

Once his daughters’ detangling nightmares had been dealt with, John realised he had a tool that professional stylists – and their clients – would love, too. The Pro is a detangling specialist, and the line-up includes Sport and Swim editions, and mini and bright versions as well. The PhD is the go-to tool for salon stylists, featuring slightly thicker bristles to tackle thicker or chemically treated hair – particularly handy at the backwash.

And there are accessories too – travel headcases protect brushes from getting crushed; the Flipcomb is designed to tease out difficult-to-tame tangles, while the Kleen is a premium cluster brush to keep your detangler fresh and clear from hair and dust. Oh, and the packaging is made with recyclable materials, too!

RRP FROM €15.95 INFO@THEKNOTDR.COM theknotdr.com

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#CHedit WHY DID YOU WANT TO BECOME A HAIRDRESSER? My initial vision for my life did not include hairdressing, funnily enough. I had been dancing from the age of 10 and it had become my greatest love, I saw myself as a choreographer and perhaps one day the owner of a stage school. However, my mam would often make me come along to her hairdressing appointments and over time I started to enjoy going.

Increasingly there was another great love brewing – hair!

KARL DAWSON SALON: THE SPACE AGE: 19

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? My first highlight is getting accepted onto the team at The Space. Before this I had been working in a small local salon and I built up the courage to go in to The Space and basically insist that they had to have me. Every single Spacer (that’s what we call ourselves) has taken time to guide me with love. As a result of all their input and my commitment to the craft I was able to achieve my second highlight, winning The L’Oréal Professionnel Colour Trophy STAR Award 2019.

I can’t even begin to explain the work that went into producing my look – literally blood, sweat and tears! To acquire such an accolade at such an early stage in my career makes me feel as if the sky is the limit.

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WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? I definitely see myself as a salon owner and having a role in education. I believe it’s so important for our industry to share our hints, tricks and discoveries. I will definitely want to refine my skills so much that I will have the tools to educate on a global platform.

WHAT IS YOUR DREAM HAIRDRESSING GIG? I must say my eyes still light up when I’m around dance – it will forever have a place in my soul – so what a gift it would be to combine my two great loves. I think if I got the opportunity to design, direct and choreograph a big, fashioninspired stage presentation I would be in my element, total dream gig!

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Inside story NO.5 NATURAL ORGANIC MALAHIDE

Liz Murphy Howard had been renting the basement of a Georgian house when she was offered the opportunity to take over the whole building next door. She jumped at the chance, and No. 5 Natural Organic was born. “From the moment l walked in l knew exactly how l wanted it to look, and visualised creating a luxurious Art Deco space with a modern twist. I am a fan of the Stella Theatre in Rathmines in Dublin and it gave me great inspiration.” The very first purchase Liz made was four antique chandeliers, which set the tone of the salon and draws the eye upwards: “I felt the decision to paint the ceiling gold really shows off the detail in the original coving. I decided to source as much as I could locally.”

Working with Ruth Barnett of Interior Living sped up the floor planning and fabric sourcing, which left Liz free to focus on the finer details of the salon. “The high ceilings create such an airy feeling. It’s a pleasure for visitors to spend time in and be pampered,” she says. “We cover all hair needs, including wig fitting, hair loss treatments and a full nail and brow bar service.”

HOT BUYS

CHIC AND UNIQUE The Maletti Camaleonte Swing single wash unit is upholstered in black eco-leather, and has a white ceramic wash basic for a classic monochrome look. €750 gainfort.com

REFINED STYLE

Combine comfort and style with the new Naomi Chair, which is soft with a large back for plenty of support, and an elegant shape.

PROMOTIONAL PRICE €759 (NORMALLY €949) capitalhairandbeauty.ie

SEE MORE from Salon Ambience in the free brochure with this issue!

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LIFE LESSONS

CATHAL KEAVENEY PETER MARK

Focus on your team as your primary customers. If you take care of your team, it will echo through and they will know how to look after your clients.

Positive actions create positive feelings. Your behaviour changes attitudes around you.

The more you engage positively with people, the more happy you become and the happier you are yourself. It creates a great atmosphere!

Be curious and aware of everything around you. When you shop or are being served by someone, take notice of what you are seeing and feeling. Don’t let moments pass you by – there is inspiration everywhere!

Emotion first, hair second. It is not just thinking: “What hair do I want to create?” But: “What emotion do I want to create?”

We are a human-to-human business, you must never forget that.

Have a raison d’être. It is not just what you do, it’s why you do it that counts. I invest in people not just for the business but because I love seeing people grow and become successful.

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THE BUSINESS EDIT

NAVIGATING

NO-SHOWS YOU CAN BE the most prepared salon manager in the world, with every single day planned meticulously, but it only takes one client to make all your hard work obsolete.

Whether they’re careless, indecisive or just plain forgetful, customers who fail to turn up for their appointments result in a loss of income and have a knock-on effect to your schedule and staff. So, what’s the best way to deal with these tricky situations?

“No-shows are disruptive to the business as they can seriously affect your takings, especially for big colour bookings that would usually be marked out for two to four hours,” explains Susan Hackett, owner of Ravens Hair Salon in Limerick. “We are planning to put a cancellation policy that includes a deposit. On any colour bookings there will be a €50 deposit required.”

According to Susan, these changes are necessary due to the pressure no-shows can exert on businesses. “We feel there is a need for a deposit policy as no-shows and late cancellation can be detrimental for a small business, to have a thriving business every client has an effect.

Inform clients of your cancellation policy, including details of a deposit and your preferred cancellation timeframe. As of now we send a text message reminder 48 hours prior to the appointment.”

Bozena Sarek, owner of Bozena Sarek Hairdressing in Navan, Co. Meath, agrees that getting in touch with clients before their appointment can be very helpful.

“No-shows were once problematic in my salon,” she reveals. “Our most effective strategy is simply to send appointment reminders to customers – we send them two days before appointment, which gives them plenty of time to cancel and reschedule their appointment if they need to. It’s important to remember that the system is only as good

as the accuracy of the contact information you have for clients.”

She has also implemented a deposit procedure that is proportional to the service booked. “We have a policy to deal with extreme cases – if the system shows that a client has three no-shows, than we inform them that in future we will charge 50 per cent when a service is booked – happily this has not happened so far,” she explains. “For long treatments, such as hair extensions or colour corrections, we change a deposit that is fully refundable up to 24 hours before the appointment. I know is hard to charge noshow clients, but it partly covers the cost of a hairdresser’s work – nobody wants to lose money. This means no-shows don’t happen very often in our salon anymore.”

Research from Phorest Salon Software also shows that clients who were charged by their salon for a no-show were 13 per cent more likely to rebook in the future than those who weren’t charged. “By charging for their service, salons show they know their value,” says Shauna O’Halloran, marketing and content manager at Phorest. “It also clears the customer’s conscience – no need to slink away to a competitor for fear of being reprimanded next time!”

But it’s important not to allow your clients walk all over you, and you need to know where to draw boundaries to avoid being taken advantage of. “When clients don’t show up for booked appointment they receive a message from us that we are sorry that they missed their appointment and we looking to hearing from to make another appointment at different time,” adds Bozena. “However, although it can be tough, if you have a client who is constantly missing appointments and not showing any improvement in behaviour and attitude, you might have to let them go.”

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World leading ethical hair extensions To enquire about joining the elite and becoming a Great Lengths certiďŹ ed stylist visit GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR SALON OWNERS AND MANAGERS

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BRILLIANT BUSINESS NETWORKING

DUBLIN SUNDAY 3 NOVEMBER 2019

09.00-17.00 Radisson Blu Royal Hotel, Golden Lane, Dublin 8

Tickets €100 plus VAT*

BOOKING NOW

CREATIVEHEADMAG.COM/SALONSMART OR CALL +44 (0)1434 610944 *VAT at UK rate of 20 per cent

@CREATIVEHEADMAG #SALONSMARTIRE Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events

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TONY HEFFERNAN AND DANIELLE KENNEDY LLOYDS HAIR

RICHARD PHILLIPART

THE BOUTIQUE ATELIER

MARGARET O’ROURKE DOHERTY IMAGE SKILLNET

PAUL PERCIVAL AND ADAM REED PERCY & REED

GREAT NAMES SHARED EXPERIENCES CREATIVE HEAD’S SELL-OUT BUSINESS NETWORKING CREATIVE HEAD’S BUSINESS NETWORKING EVENTFOR FORSALON SALON OWNERS OWNERS AND EVENT ANDMANAGERS MANAGERS

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DAVID CAMPBELL

HOUSE OF COLOUR

SABRINA HILL

KOPPER HAIR SALON

DYLAN BRADSHAW

DYLAN BRADSHAW

NADINE QUINN THE. SPACE

MARK O’KEEFE

BROWN SUGAR

SIOBHAN JONES ROSE & WILD

SUNDAY 3 NOVEMBER 2019, DUBLIN

Tickets €100 plus VAT*

BOOKING NOW

CREATIVEHEADMAG.COM/SALONSMART OR CALL +44 (0)1434 610944 *VAT at UK rate of 20 per cent

@CREATIVEHEADMAG #SALONSMARTIRE Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events

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CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR SALON OWNERS AND MANAGERS

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IDEAS ADVICE INSPIRATION COMING TO IRELAND! SUNDAY 3 NOVEMBER 2019, DUBLIN

Tickets €100 plus VAT*

BOOKING NOW

CREATIVEHEADMAG.COM/SALONSMART OR CALL +44 (0)1434 610944 *VAT at UK rate of 20 per cent

@CREATIVEHEADMAG #SALONSMARTIRE Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events

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9 @CREATIVEHEADMAG #MWIT1

MW IT 19

ONLINE NOW AT CREATIVEHEADMAG.COM WINNERS NAMED! GUESTS SNAPPED! GRAND FINAL HIGHLIGHTS!

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THE SMOOTH OPERATORS GHD ORACLE, GLIDE AND PLATINUM +

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CR EATIV E HE AD AD VE RT OR IAL

GHD PLATINUM+ STYLER Forget crystal balls, we’ve seen the future of hair styling and it looks exactly like the ghd platinum+. It features groundbreaking technology that predicts the needs of the hair you’re working with, recognising the thickness of the hair, section size and speed at which you’re styling. and is able to adjust accordingly to ensure the optimum styling temperature of 185°C is always maintained. The reactive infinity sensors monitor the heat of the plates a whopping 250 times every second to ensure a constant, even heat from root to tip.

GHD GLIDE

GHD ORACLE If your clients can’t seem to replicate those salon-perfect curls at home then they need the ghd oracle! This revolutionary tool creates editorial-worthy curls with a simple stroke – and it’s now available across the UK! So show them how they can whip up cascading curls at home in a flash, thanks to the tool’s unique shape and curl-zone technology.

Back by popular demand!

The glide – ghd’s first professional hot brush – flew off the shelves at the speed of light when it launched earlier this year. In fact, salons were sold out before stock had even arrived!

Perfect for touching up looks for second-day chic and eliminating frizz, the ceramic ioniser heats the brush uniformly for smooth, glossy locks in seconds. If their time is limited, let clients know that the perfect finish can be a simple brush stroke away…

Become a styling boss with the ghd range. For more information call +44 (0)1924 423400 or contact your ghd account manager CREATIVE HEAD IRELAND

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THE WISH LIST

THINK YOU CAN’T HAVE IT ALL? THINK AGAIN. KAO SALON DIVISION – HOME OF GOLDWELL, KMS AND ORIBE – OFFERS EFFECTIVE PRODUCTS ALONG WITH THE TOOLS AND SUPPORT TO BUILD YOUR BUSINESS. ADD SOME STELLAR EDUCATION INTO THE MIX AND YOU’VE GOT EVERYTHING…

SUPPORT TO BUILD YOUR BUSINESS

Kao Salon Division and Trinity Salon Partners will take your business further with unparalleled support. With all the tools you need to achieve your goals, here’s how they will help you every step of the way both as a business owner and a hairstylist…

• Sales organisation: with business development managers by your side at all times, you’ll have access to their expertise to identify the areas that will grow your business.

• Joint business planning: strategic planning of your salon initiatives along with all blockbuster Kao Salon Division activities.

• Business building programmes: choose from dedicated programmes along with individually-tailored activities to bring your visions fully to life.

• Loyalty programmes: you’ll always be rewarded for your loyalty. Kao Salon Division’s professional salon loyalty programmes provide exclusive incentives and opportunities for you to build skills, try new products and grow your business.

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“KAO Salon Division has brought in an excellent support team to strengthen our teaching programme in colour, and a fresh approach to in-house training. The commitment we’ve received from Trinity Salon Partners and Goldwell has really made me fall in love with this industry again” DAVID MARSHALL OF DAVID MARSHALL IN DUBLIN, A GOLDWELL EDUCATION HUB

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CR EATIV E HE AD AD VE RT OR IAL

TIMELINE OF INNOVATIONS

1978

TOPCHIC, THE FIRST COLOUR AND LOTION DEPOSIT SYSTEM FOR RELIABLE COLOUR

2001

EXTRAORDINARY PRODUCTS

There’s nobody quite like you – or your client – which means that a wide range of products is key to your craft. Goldwell’s products come with 130 years of research behind them, so you’re safe in the knowledge that they’re perfect for all your haircare and styling needs. With salon brands Goldwell, KMS and the luxury Oribe, you can create sublime colour, give indulgent treatments and create exquisite styles. The cutting-edge formulas combine the latest technology with an understanding of what clients want and the tools you need.

ELUMEN, THE FIRST PERMANENT COLOUR WITHOUT CHEMICAL DEVELOPER

2013

KERASILK KERATIN TREATMENT, THE FIRST CUSTOMISABLE SMOOTHING SYSTEM ON THE MARKET

2017

KMS STYLECOLOR, SPRAY-ON COLOUR THAT WORKS ON BOTH LIGHT AND DARK HAIR

2018

INSPIRATIONAL EDUCATION Creative, inspiring and interactive learning will lead you to hairdressing heights – so whether you want to learn about colour, cutting or styling, there’s a Kao Salon Division Education course for you. And it’s not just about the hair – there are plenty of ways to learn how to develop your team and grow your business. Kao Salon Division offers a variety of ways to learn, whether that’s in your own salon and designed for your team, at the academies or online with Goldwell Education. And you’ll get the opportunity to meet and learn from the very best stylists around.

@PUREPIGMENTS – HIGH DEFINITION DIRECTDYE ADDITIVES FOR BRILLIANT COLOUR

2018

ORIBE POWER DROPS, POWERFUL ELIXIRS FOR BESPOKE ROUTINES

To join the Kao Salon Division family or find out more, contact Trinity Salon Partners: Terry McGovern 089 616 7665; Mark Cullen 087 709 4320; Ciaran McMahon 087 398 4745, or visit trinitysalonpartners.ie CREATIVE HEAD IRELAND

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THE IMPACT OF THE HIKE…

…AND HOW SAVVY SALON OWNERS IN IRELAND ARE MAKING IT WORK

THE DAIL’S DECISION to increase VAT from 9 per cent to 13.5 per cent for businesses in the hospitality sector (which includes salons) drew criticism from those in the hairdressing industry.

The VAT hike came into force in January, impacting hairdressers and salons up and down the country and, despite protests at Leinster House, the government has stuck by its decision. So, it’s been up to creative business owners to try to work out how survive the extra tax costs.

We spoke to real salon owners about how they’ve adapted…

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ANTHONY KILCOYNE SALON 2 SLIGO

“Salons run on tight margins and adding 4.5 per cent to the VAT rate has really had a negative impact on all of us. Money that would previously have been invested in education and growing the team is no longer there. We find that clients now question the cost of services more than they did before, which we understand, but thankfully we are still as busy as ever. Our loyalty scheme is a great incentive for a client to try out a new treatment or retail product for free, which usually results in a purchase next time. Clients feel valued and love getting a freebie – if you don’t have a loyalty scheme then put one in place! It is vital to have a strong social media presence, too, and we would suggest getting involved in the community to help give back and raise your salon’s profile. In Salon 2, the staff nominate two charities annually and we fundraise for them throughout the year. Offering a fantastic cut and colour is no longer enough – the service has to be a five-star standard. Also keep training and make sure you let your clients know all about what you have learnt.”

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sarah mason SARAH MASON PROFESSIONAL GALWAY

“I will be honest – we have been in business just three years and a VAT increase of this size has been a little scary.

However I am monitoring things very closely.

There was a prominent sting in the first VAT return, but I am happy to say business is good. I believe that having the correct pricing structure is essential to this success. Creating the perfect price list is not just based on how long a stylist has been qualified, it’s also about how a stylist has evolved and grown themselves through education and how much experience they can offer to the client. I have different price brackets for stylist, senior stylist, award-winning stylist and director, as it gives my client base choice. Watching stock levels has also been important and creates more revenue with your services. You can use a barcode system for all your stock control, to keep track of what has been used. Hairdressers all over the world are guilty of providing small services such as glossing or hair treatments without charging for them. In my eyes these are super for increasing your average docket, but not if you don’t charge for them! This creates a negative in your business as you are losing stock and revenue, which is more important than ever.”

chelsea kearney BLOWN AWAY CORK

“The VAT increase has been really hard on the hairdressing industry for a number of reasons. We already all have expensive overheads, and with the abolition of the trainee wage [and subsequent increase in wage costs for owners offering training positions] hitting businesses at the same time as the VAT hike, many salons have been put under extreme financial pressure recently. Like many salons, we have had to increase our prices to offset against these new costs – the best advice I can offer is that if you haven’t already put up your prices then do it now. Hairdressing businesses simply cannot afford to absorb the 4.5 per cent VAT increase and shouldn’t have to either – we work very hard to provide a great service to everyone who comes through our doors, and we shouldn’t have to reduce our profit margins just because the government wants to take more money out of our industry.”

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HOW TOof vat-pro N YOUR SALO TONY HEFFERNAN, AKA THE TATTOOED ACCOUNTANT AND CO-OWNER OF LLOYDS HAIR IN WATERFORD, SHARES HIS EXPERT ADVICE…

1. Change your mindset. One of the most common things I hear is “my business would be fine if only for the big VAT bill”. VAT collected from your customers belongs to the Revenue – if you’re short of funds, it means other areas of your business are causing cashflow difficulties.

Identify and improve these areas instead of complaining about your VAT bill.

2. Get a VAT bank account. Every salon should have one. Do a transfer each week from your main account to cover your VAT for that week.

Some salons will transfer in the full amount of VAT on their takings, others will deduct an estimate for their purchases’ VAT. This avoids the pitfalls of my first point.

3. Understand your VAT return. As a salon owner you should have at least a basic understanding of how your VAT return is calculated. Your understanding should be to a level where you can request the workings from your accountant or bookkeeper and be able to identify if there is anything missing from your return – for example your supplier notice.

4. Ensure your supplier invoices are Revenue compliant. In order to reclaim VAT on a supplier invoice, it must be issued in accordance with the guidelines. Make sure you and your accountant are aware of these guidelines and are reviewing every invoice to ensure it is compliant. If not, get it amended from the supplier.

5. Understand EU purchasing. If you are a VAT registered business in Ireland, you do not have to pay VAT on purchases from other EU countries once you provide your VAT number to the supplier. I come across far too many salons that are paying 20 per cent UK VAT on the purchase.

6. Pay your VAT on time. When salons do not pay their VAT on time they leave themselves open to being charged interest by the Revenue.

7. ‘VAT audit’ your business once a year. Salon owners should allocate time at the beginning of each year to review all their VAT returns for the previous year, including back-up workings and paperwork. Be proactive.

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How we learn now As the world becomes more competitive, it’s essential to keep your education up-to-date, enabling you to deliver the best services to discerning clients. Discover how you can brush up your skills

IN AN INDUSTRY that never stops moving forward, relevance is everything. New trends are constantly evolving, and so the importance of learning cannot be overstated – even if you’re talented, you need to keep up-to-date. “You can be skillful, but without constant and consistent education, these skills will deteriorate. The individual will not evolve, nor stay at the top of their game and will ultimately get left behind,” says Patricia Strachan, education manager for L’Oréal Professionnel Ireland.

Thanks to social media, consumers are savvier than ever about the intricacies of specific looks and the techniques used to achieve them – so it’s important that your salon is able to deliver. “Clients are so educated these days, so we must keep up-to-date with all the latest technologies and products,” says John Maher, executive director at Queen salons in Dublin. “These new aspects of our industry demonstrate our willingness to provide the best. The power of education

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to elevate our customers’ experience and differentiate us as stylists is paramount; it’s also fun and rewarding in terms of personal development. We include all of our team when it comes to education, work on in-house seminars and we partner with ALFAPARF Milano.”

Fiona Gainfort, co-owner of Gainfort Academy, agrees that you need to stay one step ahead of your clients. “They expect their stylist to be able to offer these services straight away,” she explains. “So it’s really important to upskill.”

Lorna Baker, ghd education manager in Ireland and the UK, believes education is the key to a successful hairdressing business: “Ongoing education is important for hairdressers at any stage of their career – hair is part of the fashion industry and, as with fashion, there’s always something new to know about,” she says. “Being on top of this means you stand out from the competition and can provide a point of difference in your salon, bringing in more clients and more money.”

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So what exactly should you be learning? For Claire Turner, Goldwell UK guest artist team member, your business depends on a good grasp of the very foundations of hairdressing. “Being a master of the ‘basics’ is so important.

We can all apply colour or put a highlight in, but really being a master of them dramatically changes your work,” she explains. “Without mastering a global application, our roots stretches become uneven. Without mastering highlights, our contouring becomes stripy. It’s important for our clients to know we can do everything as they move through trends.”

According to Patricia Strachan, investing in the latest colour education will not only ignite your creativity, but also prove lucrative. “The colour and lightening service is the biggest and profitable in salon,” she says. “Clients will stay loyal to their colourist much more so than to a stylist.”

Fiona Gainfort agrees in the importance of being able to deliver. “Once you’ve mastered the basics you can improve and adapt by attending workshops,” she says. “Popular techniques include babylights and sombre, we are also seeing

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smoky shades of pink, grey and blonde with cool undertones.”

Having shaken off their reputation for being overly long or too obvious, extensions are also being requested by clients as a solution to common woes such as breakage and hair thinning, so it pays to train up a salon specialist.

“We never stop learning, the hair and beauty market has evolved so much in a few years,” says Great Lengths educator Edwina Hayes. “More and more clients are asking about extensions – I even have clients with ultra-long, thick hair who still love having some to give their style more hold and durability. It’s fair to say most of the images we admire on social media or television are sporting some sort of hair extensions.”

Sometimes it’s useful to get out of the salon and try something new in a different place – a new location can put you into the right headspace to give it your all and make the most of a course. Opened in 2018 by Xpert Professional, Accademia is a centre of training excellence in Dublin with stateof-the-art facilities for hair and beauty education, from brands including ALFAPARF Milano, JOICO, Kemon and Moroccanoil.

Set across four floors, there are training rooms, fully fitted salons, lecture theatres, meeting spaces and even a garden and coffee shop to relax in and reflect on your lessons.

Situated in Wexford and Waterford, the Gainfort Academies are the forward-thinking education hubs of the south, offering courses from brands such as Redken and ASP Affinage Salon Professional. For L’Oréal Professionnel courses, hairdressers can head to the brand’s Academy in Dublin. In Cork, Hennessy Hair and Beauty runs courses that will brush up your skills, or even open up a whole new skillset – and source of revenue – for you and your salon.

Of course, with stylists’ lives busier than ever, taking a day out of the salon for training isn’t always possible. Luckily, thanks to smartphones, you don’t have to. You can now learn from the comfort of your own sofa, watch videos during your break or even brush up on the latest techniques while you’re travelling. “Hairdressers can use technology as a tool to learn and upskill at any given time,” explains L’Oréal’s Patricia.

“Technology is about being in the present, knowing all that is new and relevant, but it is also about the future – predicting what trends and insights are coming next.”

L’Oréal Access allows hairdressers to learn remotely – all

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Gianni Scumaci at the Xpert Professional Accademia

you have to do is log on. “L’Oréal Access is a digital platform bursting with tutorials and videos by key guest artists and teams showcasing trends on cut, colouring and styling techniques – and there are also business e-learning modules covering how to be savvy on social media” Patricia adds.

Hairdressing Live is another innovative way of learning digitally. Launched by Paul Davey, co-owner of Davey Davey in Dublin, hairdressers can sign up to watch live streams of top hairdressers and educators sharing the secrets behind their most iconic looks and each session ends with a Q&A. “Hairdressing Live is more than just a step-by-step guide to techniques,” explains Paul. “We go much deeper, we delve into the mindset of each stylist, which in turn is what gets people thinking about making a difference with their careers.

“Hairdressing Live is ultimately aimed at stylists who don’t have the ability to go and get educated somewhere, as they couldn’t travel because they have children, found it too expensive, or didn’t have the time. Many factors and obstacles can get in the way, so we have made it accessible so everyone can attend online.”

Upcoming seminar leaders include Tim Hartley and X-Presion Creativos, all of whom can be watched online or live in the studio where the hairdressers will be working. “Education is the gateway to all our futures,” Paul continues. “It’s what grounds you, disciplines you and ultimately inspires you to continue in your field of expertise. We find ourselves in an ever-evolving industry. This is what captivates most of us about hairdressing – it always progresses so we need to constantly move forward.”

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CR EATIV E HE AD AD VE RT OR IAL

INTRODUCING THE AUTHENTIC BEAUTY CONCEPT *All formulas are vegan-friendly except Gritty Wax Paste & Shaping Cream, which contains Beeswax and Amplify Mousse which contains chitosan. We aim for these products to be vegan-friendly by end of 2019

HOLISTIC, VEGAN,* PREMIUM AND CO-CREATED WITH A UNIQUE HAIRDRESSER COLLECTIVE: THIS IS AUTHENTIC BEAUTY CONCEPT ARE YOUR CLIENTS LOOKING FOR SOMETHING MORE? Generation Z and Millennial customers have a wider philosophy, a desire for truth and authenticity. They eschew over-engineered formulations and retouched beauty imagery. They want carefully sourced, pure ingredients and honest, real imagery. They want to be part of something that matters…

AUTHENTIC BEAUTY CONCEPT

has been crafted for the client who wants to experience life in the now. Inspired by hairdressers, artisans and clients who share the same values, this hair range delivers pure formulas, celebrates a no-filter attitude and shines a spotlight on authentic hair. It’s natural and simple, it grows with character.

AUTHENTIC BEAUTY CONCEPT

believes in pure ingredients from carefully selected origins, free from silicones, sulphates and parabens.

AUTHENTIC BEAUTY CONCEPT

believes in the honest artisan, building on empathy, experience and skills.

JOIN THE #AUTHENTICBEAUTYMOVEMENT CREATIVE HEAD IRELAND

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LET’S BE HONEST

FREE FROM SILICONES, SULPHATES AND PARABENS, WHICH AUTHENTIC BEAUTY CONCEPT PRODUCTS WILL BE YOUR NEW FAVOURITES? AUTHENTIC BEAUTY CONCEPT believes that what you leave out is as important as what you put in. Its care formulas are vegan and created with a ‘pure ingredients’ philosophy: no sulphates, silicones, mineral oils or artificial colourants. Purified ingredients powered by ultrasound decomposition and steam distillation; a gentle way of extracting natural ingredients.

From the date and cinnamon found in the GLOW range for coloured hair to the mango and basil within the HYDRATE line-up for dry hair, AUTHENTIC BEAUTY CONCEPT is fuelled by carefully selected and naturally-derived ingredients that help make using every product an olfactory treat. From the freshness of the green tea and lime in AMPLIFY to the nutty sweetness of maple and pecan in

REPLENISH, the scents for each line-up are perfectly blended. With hair perfectly cared for, the Styling Assortment needs to deliver with just as much attention to detail and respect. The nine-strong range with myriad tantalising textures has a simple solution for every need, whether that’s building a brilliant base (Flawless Primer) or imparting a finishing gleam (GLOW Touch).

In the salon, you can help bring out your client’s inner beauty through the In-Salon Momento Menu. A unique sensorial journey, this care and styling service menu helps you deliver to your guests something they need – a true moment to themselves. Your clients want real, honest, authentic. Share their values and make a difference with AUTHENTIC BEAUTY CONCEPT.

REAL HEROES GLOW cleanser moisturises hair, seals the cuticle and preserves colour, too.

AMPLIFY conditioner leaves hair feeling thicker and full of body, as well as marvellously manageable.

HYDRATE cleansing conditioner leaves hair stronger, with improved moisture levels and stunning shine.

REPLENISH balm strengthens hair while protecting it from blowdrying, leaving hair soft and manageable.

ESSENCE is a salonexclusive treat to add to any mask – choose from GLOW, HYDRATE and REPLENISH.

JOIN THE #AUTHENTICBEAUTYMOVEMENT, CALL +44 800 3286920 OR VISIT AUTHENTICBEAUTYCONCEPT.COM @AUTHENTICBEAUTYCONCEPT CREATIVE HEAD IRELAND

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“BLONDME Bond Enforcing Premium Clay Lightener spreads as easily as icing on a cake, which makes life as a hair painter so much easier! It feathers beautifully because it’s the right consistency straight away, doesn’t dry out and is the perfect product to use for balayage. You need it in your life” JACK HOWARD

SCHWARZKOPF PROFESSIONAL BLONDME GLOBAL AMBASSADOR

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CR EATIV E HE AD AD VE RT OR IAL

IT’S CLAY TIME

WANT A NEW WAY TO BALAYAGE? THEN SCHWARZKOPF PROFESSIONAL’S BLONDME HAS THE HOTTEST INNOVATION TO MAKE THAT HAPPEN

CLIENTS ALL OVER the UK are in the grip of a serious balayage addiction; they’re hooked on signature, hand-painted custom blondes… and as colourists curating those custom blends, you want the kit to make your painting life as efficient as possible. Often you’re under pressure – columns are packed, and every colour client wants their own tailored look when they’re in your hands. And that’s why BLONDME Bond Enforcing Premium Clay Lightener is a game changer…

It’s an advanced, premium, soft-to-solid formula that creates an outer shell and allows the lightener to stay moist on the inside, unleashing its full lifting power, while the outer shell protects uncoloured hair from product transfer. Genius! Oh, and this lightener – which has up to seven levels of lift – has integrated Bond Enforcing Technology, so it’s minimising hair breakage during the service.

And those blondes you create will be brilliant – so why not share them and how you got them just right? Schwarzkopf Professional is inviting colourists to showcase how they overcome the biggest in-salon blonde challenges for a chance to win a trip to Hamburg for an upcoming BLONDME production! Simply

work your colour magic using BLONDME and share it on social media with @schwarzkopfpro and the #ILOVEBLONDME and #BLONDMECONTEST hashtags. The best looks will also feature on Schwarzkopf Professional’s social wall.

It’s sharing those stories that help all colourists create a community where you can learn and feel more confident about what you can create. That’s why BLONDME global ambassador Jack Howard, alongside global colour ambassador Lesley Jennison, will be on hand to answer questions about the most challenging blonde situations in live Q&As on Schwarzkopf Professional’s global social media channels. The exciting #ILOVEBLONDME campaign is all about sharing the secrets to achieving the best blonde, bespoke to each client, while showcasing just how versatile blonde really is. And there’s even a new technique to try out, courtesy of Jack! His new Caramel Kiss look showcases a dimensional balayage technique using BLONDME Bond Enforcing Premium Clay Lightener, find it on Instagram. A community, a clever new piece of colour kit, creative help on tap and top commercial ideas – Schwarzkopf Professional BLONDME has the lot. What are you going to colour next?

FOR MORE INFORMATION, CALL +44 800 3286920 OR VISIT SCHWARZKOPFPRO.COM @SCHWARZKOPFPRO CREATIVE HEAD IRELAND

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Colour meets shape in the new Masterpiece collection from JOICO. Tangerine hues melt into delicate blues and cherry reds sit with cool blondes – this is a cacophony of creativity PHOTOGRAPHY BY DAISY KOMEN CREATIVE HEAD IRELAND

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HAIR Larisa Love, Paul Watts, Ryan Nicoletti Dowd and Sevda Durukan using JOICO. MAKE-UP Joyce Walian

Chris Ramsey

Cally Beaton

MORE THAN 200 guests came to the Belfry Hotel to witness the 22nd Wella Business Network Live event, hosted by TV celebrity hairdresser and Michael Douglas. The list of speakers for the two-day event was as inspirational as it was diverse – Dick Strawbridge and Angel Adoree of Escape to the Chateau fame shared their story, while futurist researcher Graeme Codrington discussed how to approach technological change as an opportunity rather than something to be feared. Lord Price, former government minister and deputy chairman of John Lewis Partnership, revealed how to create a happy workforce; while Danish psychologist Mads Korsgaard and American freestyle rapper MC Supernatural delved into the science of creativity. The importance of being different was the topic of choice of entrepreneur and comic Cally Beaton; and Rob Forkan, founder of travel fashion brand Gandys, revealed the challenges he overcame to build his brand. Clinical psychologist Dr Tamara Russell discussed mindfulness and beauty industry expert Millie Kendall MBE analysed the recent British Beauty Council revealing the huge value and importance of the industry.

With a post-dinner set from comedian Chris Ramsey and an afterparty until late, this was two days of entertainment and business insight to remember.

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AND BUSINESS

Lord Price

Beauty, brains

Millie Kendall MBE

Michael Douglas

Graeme Codrington

Rob Forkan

MC Supernatural

Angel Adoree and Dick Strawbridge

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Dr Tamara Russell

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Lisa Farrall

Leigh Keates

Seeing

DOUBLE

IT WAS AN EVENING where ‘effortless’ and ‘undone’ squared up to fierce, politically charged styling. The Coterie: In Session at Jet Studios in London pitted the easy-going, instinctive approach of session stylist Leigh Keates against educator and campaigner Lisa Farrall’s fearless, boundary-pushing agenda, masterfully steered by beauty journalist Sophie Qureshi. First up was Lisa, creator of education progamme WIG London, a passionate advocate for making the world of hairdressing textureneutral and collaborator with names such as Kendrick Lamar, Ed Sheeran and Gisele. She created a jewelled braid and a punk blonde mohawk, before the unassuming Leigh, who’s worked with names such as Alicia Vikander and Jessica Chastain, delivered his signature wearable and effortless finish. He then took a risk with something bigger, bolder and inspired

by RuPaul’s Drag Race. For the Coterie: In Session Challenge, the stylists were tasked with creating a ‘current bun’ in just five minutes, with Leigh’s messy side-bun winning the audience vote. And then every guest left with a goody bag from sponsor BaByliss PRO.

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We created this look with a jazzy little silk bath! #coralh air #wave s

I’m still obsess ed with this colour and finish on model @youca ntcallm ejulie #cha mpagn eblond e

Behind the scenes for the relaunch of the @loreal pro TECNI.ART range! #sessionstylist #lorea lproire

In the

Hidde n details, #mint and #pink

frame Emma Marcey (@emmamarcey), Colour Zone specialist for Marbles Hair & Beauty at Hugh Campbell Hair Group, snaps away

I dressed this with a widetooth comb and finished it with @loreal pro TECNI.ART Air F ix and Ring Light

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

Life as a L’Oréa l ID Artist! #idart ist #back stage

Back at the #LCT19 semi-f inal! #neon hair #colou rfulhai r

Competing at #LCT19 grand final – drea ms do come true! #tbt to 2017, photog raphy by @steph en-odrisco ll-hair #edito rial #haira rt 54

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CONTACT US

Ph: 056 883 3808 Mob: 086 699 5003 Email: info@irishhairfed.com www.irishhairfed.com DOWNLOAD OUR APP

BECOME A MEMBER WE ARE STRONGER TOGETHER

REPRESENTING THE IRISH HAIRDRESSING INDUSTRY - SINC E 1974 -

WHO ARE WE? The Executive Committee is made up of Salon owners and respected Educators in our industry. The IHF is a a voluntary organisation.

WHAT DO WE DO? 1. Your VOICE & REPRESENTATIVE to government 2. Educate 3. Competitions 4. Support 5. Networking - being in business can be a lonely place but when you are involved with the IHF you always have someone to call and by attending our events you get to meet with like minded salons and owners who can offer endless support.

1. YOUR VOICE We are the leading representative of hair salons in Ireland. We give you a voice at local and national level with government.

2. EDUCATE We run an affordable Education programme for EVERYONE even non members, (members get a discount.)

3. COMPETITIONS We support Team Ireland at European & International level.

STAR TEAM / GENTS STAR TEAM Is an initiative for apprentice hairdressers and barbers in the industry.

CHAMPIONSHIPS The IHF hosts the IHF National Hairdressing Championships with the much sought after titles of: • Hairdresser of the Year • Barber of the Year • Trainee Hairdresser of the Year 4. SUPPORT The IHF Supports salons and owners on an ongoing basis with updates including Employment law, trainee and stylist guidelines 5. NETWORKING The IHF is a community.

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FOR FULLER AND HEALTHY-LOOKING HAIR ALL YEAR ROUND.

ALFAPARFMILANO.COM

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