Creative HEAD Ireland July/August 2019

€7.50 JULY/AUGUST 2019

In print•online•everywhere!

IRELAND

JULY/AUGUST 2019 CREATIVEHEADMAG.COM

r u o l o c s s e l w Fla #LCT19

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Editor’s letter

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44 Whether your clients are jetting off on holiday or indulging in a (hopefully sunny) staycation here, chances are they’ll want their hair to reflect the summer season: think glossy balayages, hydrating treatments and beachy waves. We spoke to some of the nation’s top hairdressers to find out how they’re getting their businesses and their clients ready for the warmer months. Turn to page 36 to discover the services, techniques and products that get temperatures soaring. We’ve also got all the results from the 2019 L’Oréal Colour Trophy Ireland Grand Final – relive the night from page 28. And talking of competitions, I’m very excited to reveal the finalists for Creative HEAD’s 2019 Most Wanted and The List Awards. For the first time ever all categories were open to Irish hairdressers and salons, so I hope you’ll join me cheering on the finalists on 2 September at Printworks in London.

All the information you need is on page 18 – I’m already counting the days!

Anna Samson Editor

anna@alfol.co.uk

creativeheadmag.com

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JOIN US! The judges have spoken – and we are thrilled to have revealed Creative HEAD’s Most Wanted and The It List finalists 2019! The Grand Final is going to be epic – see who’ll be tussling for a trophy from page 18. On 15 July, The Coterie: In Session returns – this time with Leigh Keates and Lisa Farrall taking to the set to deliver live styling and conversation. Last but not least, tickets are shifting for Salon Smart in Ireland, taking place in Dublin on Sunday 3 November. Don’t miss out on a day of truly transformative business networking, we have all you need to know from page 22.

@creativeheadmag

CREATIVE HEAD IRELAND

20/06/2019 15:10

E V I S U L C X E T N E T CON IN SESSION: MEN WITH

JODY TAYLOR & LIAM CAMPBELL • VIDEOS • STYLE NOTES • TIPS AND INSPIRATION

GET IT ALL AT CREATIVEHEADMAG.COM/EDUCATION

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19/06/2019 12:31

July/August

WHAT’S INSIDE €7.50 JULY/AUGUST 2019

In print•online•everywhere!

IRELAND

JULY/AUGUST 2019

L’ORÉAL COLOUR TROPHY Relive all the most exciting moments from the competition as it celebrates its 53rd year in Ireland

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CREATIVEHEADMAG.COM

28

Flawless colour #LCT19

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ON THE COVER Hair by Richard Phillipart, The Boutique Atelier, assisted by Brown Sugar, Hession Hairdressing and Zeba for the L’Oréal Colour Trophy Grand Final

48 SCENE

The IHF Championships take over at Croke Park while Goldwell and KMS go to Sicily

RISING STAR

Lily Hand is the next big thing at Davey Davey

EDITOR

EDITOR IN CHIEF

ART DIRECTOR

CLASSIFIED EXECUTIVE

DIGITAL DESIGNER

CONTRIBUTOR

JENNY BROOKS

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

SPECIAL PROJECTS DIRECTOR

DIGITAL ASSISTANT

JOANNA ANDERSEN

WRITE TO US AT:

CHIEF SUB EDITOR

ANNA SAMSON NICK JABBAL EVA VESTMANN ADAM WOOD

ONLINE AND DIGITAL EDITOR

AMANDA NOTTAGE DAVID HAMMOND

DEBORAH MURTHA KELSEY DRING

ALISON ROWLEY

SPECIAL PROJECTS MANAGER

PUBLISHER

CATHERINE HANDCOCK

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Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

Creative HEAD Ireland 21 The Timberyard, Drysdale Street, London, N1 6ND +44 20 7324 7540 anna@alfol.co.uk

@creativeheadmag CREATIVE HEAD IRELAND

19/06/2019 14:22

CREATIVEHEADMAG.COM MAGAZINE

EDUCATION

EVENTS

INSPIRATION

CREATIVE HEAD STORE

COMPETITIONS

EXCLUSIVE

Inspired by Generation Z, #MyTreasure sees Hairkrone reflecting the images different urban characters portray through their profiles on social networks

We’re ‘In conversation with…’ Edward Darley. Press play on our latest film, where we chat colour with the Wella Professionals Colour Creative

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The Coterie: In Session returns this month, session star Leigh Keates and styling supremo Lisa Farrall step into the spotlight on 15 July

creativeheadmagofficial

American Crew founder David Raccuglia answers our quickfire questions about men’s grooming over the past 25 years

@creativeheadmag

19/06/2019 10:25

John Vial

The edit

INDEPENDENT TD Noel Grealish has asked Minister for Business, Heather Humphreys, to allow barbers from overseas to work in Ireland to help cope with surging demand.

Barbers and hairdressers are currently on the ineligible categories of employment list, which means those from outside the EU are banned from applying for work permits here. Jobs.ie reported the number of jobs in hair and barbering had risen by 105 per cent between 2012 and 2017, and credited this to the ‘barbering boom’. Noel Grealish called on the minister to remove the trade from the list “in view of the fact that there is a significant shortage of barbers nationwide”. In reply, the minister said that organisations in the sector would need to provide the necessary data to substantiate their claims. She said: “A detailed, evidence-based case for removal of barbers from the ineligible list… would then need to be put forward for review and consideration.”

The IHF had previously asked for hairdressing and barbering to be removed from the list in 2016, but this request was refused. “We were told there wasn’t evidence to support what we were proposing,” explained Greg Koster, owner and managing director of Hermans Hairdressing and Knights of the Green.

“I would say that the lack of response to job adverts and poaching of staff would be evidence that there is a shortage of skilled people. The change wouldn’t mean an influx of workers, it would mean an employer would be allowed to apply for a work permit for a specific person to have a job in that company.”

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Ken O’Rourke

TD CALLS FOR OVERSEAS BARBERS TO COMBAT SHORTAGE

Lisa Oxenham and Syd Hayes

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

A-Listers judge Most Wanted and The It List THERE WAS A host of famous and renowned faces at this year’s judging sessions for the Most Wanted and The It List. Industry legends and former award winners including Leigh Keates, John Vial and Syd Hayes teamed up with other heavyweights, including Marie Claire’s Lisa Oxenham and Theresa Yee from trend forecaster WGSN, to whittle down the record number of entries to our finalist line-up of 105 names. For 2019, all Most Wanted categories and The It List were open to Irish competitors, while two new Most Wanted categories were introduced with Best New Boutique Salon and Independent Stylist. The Grand Final takes place on Monday 2 September at the incredible Printworks, the former home of newspapers such as the London Evening Standard. See who made the final shortlists from page 28!

SAVE THE DATE!

The Fantastic Hairdresser Awards will this year be taking place on the 20 October in a celebration of creativity across six live categories. There’s a photographic competition and three business categories – the Marketing Award, Fantastic Salon Award and Hairdresser Award. The action-packed day will also include two hair shows, one from the ALFAPARF Milano Nexxt Generation team and one from Paul Stafford. xpertpro.ie

CREATIVE HEAD IRELAND

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#CHedit MY months

AHEAD What July and August have in store for...

LIZ HOWARD

NO.5 ORGANIC HAIR & BEAUTY

Meet the #SKPcollective The #SKPcollective from Schwarzkopf Professional has revealed the 12 members to make up the group for 2019/2020, which helps stylists and salons promote their skills and business offerings via social media. They will receive bespoke training focused on how best to utilise social media and a year’s worth of content generation opportunities including editorial shoots and backstage at top hair shows. After the success of the inaugural 2018 crew, five of the original members stay on as part of the #SKPcollective and are joined by a further seven. The members are, pictured above from left: Matt Surplice from Spring is in the Hair; Sam Marais of Urban Hair; Chris Tranter from Ed & Co; Christopher Laird of Hair by Christopher Laird; Rebecca Jacques from Bad Apple Hair; Irfan Sumbul of Choppy Cuts; Justin Mackland from Ishoka; Alix Maher of Lynda Maher Hair Studios; Dan Mewies from Mewies & Co; Mimi Kobayashi of Billi Currie; Mat Watt from Mathew Watt and Austen Thompson of Austen Thompson Hair.

PAUL DAVEY HELPS TO LEAD GFW 2019 SHOW Irish hairdresser Paul Davey helped lead the hair at Graduate Fashion Week 2019 in East London, as the five-day event shone the spotlight on emerging design talent. The Truman Brewery was buzzing with inspiration and ideas as 40 universities from around the world presented the latest collections from their graduates. On hand backstage was the L’Oréal Professionnel Portfolio Team, led by Paul, co-owner of Davey Davey, and Nicole Iroh from Headmasters. Together they created ballerina buns and super-slick ponytails, tied with gold ribbon for the GFW Gala Award Show.

To celebrate 15 years of supporting breast cancer charities, ghd has teamed up with mastectomy tattoo artist David Allen for the stunning Ink on Pink collection. €10 from each sale will go to The Irish Cancer Society. ghdhair.com

CREATIVE HEAD IRELAND

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I’m looking forward to some exciting times working with Kemon lreland at my new salon, No.5 Natural Organic in Malahide. Summer is always busy in the salon as there are so many festivals. My staff and I will be busy telling clients about our new scalp analysis services and the new Kemon Actyvabio range.

COIA DAHILL

HEMERA SALON

We are delighted to be welcoming guests into our new and improved home. I am busy working on our Academy with my team, we have all our plans finalised for a big event we are holding in the Xpert ACCADEMIA in August.

I continue to teach every week, whether it be in-salon workshops, or for JOICO.

CLUB ag.com/club creativeheadm

JOIN US! Become a member of the Creative HEAD Club and get six issues of the magazine for £10, along with the chance to win opportunities and exclusive giveaways.Visit creativeheadmag.com/store for more details 11

20/06/2019 15:11

The new formulation of Serie Expert Absolut Repair Gold from L’Oréal Professionnel now includes gold quinoa and protein. There are two new innovations to try – the shimmery Absolut Repair Gold Mask for fine/medium hair and the multi-tasking Absolut Repair Gold 10 in 1 Spray.

RRP FROM €15 01 604 5918 lorealprofessionnel.co.uk

Grab these super-sized twolitre bottles of Olaplex’s No.4 Bond Maintenance Shampoo and No.5 Bond Maintenance Conditioner from Salon Services – they’re perfect for the backwash.

The brainchild of Australian photographer Andrew O’Toole and four-time Australian Hairdresser of the Year Joey Scandizzo, Eleven Australia is an affordable, simple, easy to understand range.

RRP FROM €2 021 234 0142 nationalbeauty.ie

From drying to styling, heated tools cause havoc on natural hair and extensions. This Great Lengths Heat Protection Spray boasts Pro Keratin to repair them.

RRP €20 01 513 4153

Kemon Actyvabio is a new launch ECOinspired by nature – so it’s perfect F R I E N D LY for salons trying to go green. All the products are vegan and free from silicones and sulphates, plus they come in recycled packaging that can be recycled again after use. The Acqua Micellare Essenziale Detoxifying In-Salon Treatment is a gentle way of removing build-up and revitalising the scalp and hair. Meanwhile the Shampoo Essenziale is a gentle gel shampoo which creates a soft lather, and the Maschera Essenziale Ricca is a softening, nourishing mask full of plant-based essential oils.

RRP FROM €14.50 045 856490

greatlengthshair.co.uk

Do your clients want long and strong hair? Tell them about new Kérastase Résistance Extentioniste Thermique nourishing blow-dry cream.

RRP €27.10 01 604 5918 kerastase.co.uk

xpertpro.ie

SALON PRICE €72 1 890 253402 salon-services.com

Color Switch from Kadus Professional offers quick, colourful results with its innovative ‘grip-on’ formula and is suitable for all hair types.

IN SALON SERVICE 021 4343436 hennessyhb.ie

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The Prima 3000 from BaByliss PRO boasts five settings, ionic boost technology to remove static and smooth the cuticle and true titanium floating plates to deliver great performance at a lower temperature.

RRP €120

+44 370 5133191 babylisspro.co.uk

The BLONDME Detoxifying System is Schwarzkopf Professional’s first blonde recovery regime to revive and protect hair in three easy steps.

RRP FROM €18.25 +44 800 526741 schwarzkopfpro.com

CREATIVE HEAD IRELAND

20/06/2019 14:58

#CHedit

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS The sun and sea are notoriously bad for hair, but the EKSperience Sun Pro collection from Revlon Professional harnesses nutrient-rich algae and pure sea water for soft, beautiful hair. The Instant Two-Phase Hydrating Conditioning Spray is for use before, during and after exposure to the sun – UV filters protect from harmful rays and hair is left soft and shiny. Marine Shower Hair Cleanser rids the hair of nastiness after a day by the seaside, while the Protective Cream deeply nourishes the hair. And for styling, there’s the Water Base Hair Wax, which gives a luscious wet look finish perfect for going from beach to bar. Don’t let your clients go on holiday without it.

RRP FROM €18.86 01 886 9300 revlonprofessional.com

IT’S ALL ABOUT... REFRESHING COLOUR Love milk_shake’s leave-in conditioning foam Whipped Cream? Then prepare for the arrival of its seven colour editions…

RRP €12.99

+44 1392 365177 red-hotproducts.com

CREATIVE HEAD IRELAND

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Perfect for refreshing colour, Color Revive Color Giving Conditioner from Goldwell delivers eight shades tailored to match the most popular Topchic and Colorance hues.

RRP €17.50 089 616 7665 trinitysalonpartners.ie

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LIFE LESSONS

BOZENA SAREK BOZENA SAREK

Loyal customers are everything. It takes a while, but build relationships with your customers – it’s an investment in your own financial future.

Learn from your mistakes. If something doesn’t work, don’t give up! Just stop for a moment and think “how can I do it better?” Or maybe next time delegate it to others in the salon and focus on what you’re good at.

Teamwork makes the dream work. When we help each other then our clients are happy, and at the end of the day we are all happy!

Who will sell your product best, if not you? My clients used to see large pictures of avant-garde hairstyles on the walls in the salon and thought they were magazines posters. When I told them it was my work they could not believe it! It was a great advertisement for the salon.

Numbers never lie. During nine years of running a hair salon, I have learned a lot about this! Just like how the colour numbers tell me what colour I will achieve, my salon’s accounts tell me about my business.

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THE BUSINESS EDIT

HOW TO BOOST YOUR PRICES SELLING A GREAT PRODUCT or service is no longer enough. In these times of fickle customers, rising rents and the recent increase in VAT for hairdressing to 13.5 per cent, it’s harder than ever to turn a profit, even if you feel like you’re doing everything right. So, how can you ensure that you’ve got enough money coming in? One solution is to implement a price increase. It’s obvious why this can be seen as a controversial decision – why would you risk pushing away existing customers and make your salon seem less appealing to potential ones? However, it’s a case of valuing your services correctly.

“Salons are not charities,” says John Hickey, operations director at The Greene Room. “In Ireland, rising costs range from VAT increases to minimum wage changes.

We are businesses and in order to continue providing excellent services to our clients, our prices have to reflect our costs and a desire to make a profit.”

When it comes to setting prices, Danielle Kennedy, owner of Lloyds in Waterford, believes that you need to focus on your own business, rather than be distracted by what other salons are charging. “We review our prices at the end of every year.

Unfortunately more often than not the prices do increase. Based on our costs we establish an average per hour target that we need to take on services. This can be where people go wrong because they can look at their competitors’ prices and try to compete with them – but your competitors have different costs and different salon policies to you. Your prices should be based on your salon operations and costs.”

Of course, timing is everything – so when should you bite the bullet and bump those numbers up? “Prices should be increased only after you have really crunched the numbers and know why you need to increase your prices,” adds John Hickey.

“We always inform our clients of

upcoming increases, we usually know by November if our prices are going up in January and have our new price lists there for clients to view,” explains Danielle. “I find this is a good time because all of your clients will be visiting the salon over the Christmas period so they will be informed.”

According to John, a successful price increase doesn’t just bring in more revenue – it also makes your clients value your services more and can even result in them coming back more frequently. “You need to look critically at what you are providing right now. For example, do you charge for toner?” he asks. “If not, then this is an opportunity to educate your client, provide value to the colour service, and get that client back in your chair in five to six weeks, building both loyalty and revenue.”

In, fact, a price increase can help you think about how to make your services even better than before – and it doesn’t always have to cost you money. “Price increases can be a great way to keep you on your toes – if you’re putting up your prices year-on-year, you have to up your game accordingly,” says Danielle. “It doesn’t have to be free champagne, it can be the little nuggets that add to your clients’ experience that don’t cost you anything. This year we had a VAT and trainee wage increase, and had to put up our prices more than ever before in one chunk. So, we decided we needed to add more to our client experience in our salons and expanded on our basin ritual.”

And it’s essential that your staff have the answers to any queries about rising prices, adds Danielle. “We also ensure all the team members are up to speed as to why the prices are increasing, so that they can explain to the clients exactly why. There will always be a few clients that leave with every increase, but in my experience when you’re open and honest about increases, clients are very understanding.”

CREATIVE HEAD IRELAND

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#CHedit WHY DID YOU WANT TO BE A HAIRDRESSER? I love making people feel good about themselves, it’s a privilege to be able to offer that to someone and give each individual a bespoke hairstyle. I also think there’s an amazing vibe in salons, there’s always a great buzz and a sense of community that I love.

WHAT ARE YOUR HIGHLIGHTS SO FAR? Taking part in competitions such as the IHF Championships and the L’Oréal Colour Trophy. You learn so much about yourself in the process. 2018 was a massive highlight for me as I took home second place in the IHF Fantasy category, which I’ve grown a great love for. I’ve also qualified from my apprenticeship with a distinction – that was my goal when I started at Davey Davey. I feel incredibly grateful to the team as they have supported me every step of the way.

LILY HAND SALON: DAVEY DAVEY AGE: 22

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? Hopefully at the height of my career – the idea of New York and London fashion weeks really excite me so I’d love to make a name for myself. Being able to travel around the world with my craft also appeals to me, so I plan to further my expertise. I hope I’ll be a senior technician with a well-established client base and I strive to become as successful as the hairdressers I admire.

WHAT IS YOUR DREAM HAIRDRESSING GIG? I’d love to be working as an international hairstylist like Adir Abergel, his work really is art. He’s amazing and so versatile – from styling celebrities for big events to working on big photoshoots, he’s definitely a hero of mine.

CREATIVE HEAD IRELAND

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Inside story SOUTH BY KAZUMI, DUBLIN

Kazumi has been a success in Dublin for more than 20 years and this year owner Mark McCauley decided it was time to expand. He recruited Peter O’Donnell as salon manager and set about creating a new space that stayed true to Kazumi’s values. “When the opportunity to open in Monkstown arose we knew it would be the perfect fit,” says Peter. The new South salon ties in with Kazumi but has a personality of its own. “The grey colour palette is synonymous with the Kazumi brand so it was important to continue the theme in South,” he adds. “The interiors are integral – we want to spoil our clients with incredible haircuts and colour while they relax in a high-end, tranquil environment.” Peter and Mark ensured the salon would be efficient without compromising on style. “It’s relatively small so we maximised the space through clever lighting and mirrors,” Peter explains. “The arrangement is minimalist, allowing stylists to work comfortably while providing an enjoyable client experience. The inspiration for the interiors is a direct reflection of our work – modern, clean and sharp with zero fuss.”

HOT BUYS

ALL TOGETHER

Upholstered in a choice of 40 colours, the Welonda Comfort Chair can be customised with a cushion or fixed foot rest and has a selection of four different bases to choose from.

PRICE €670 PLUS VAT welonda.com

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SIT TIGHT

The compact wash unit from Lazzaro is covered in eco-leather, has a fixed leg rest and a high-capacity tilting basin for all your backwash needs.

PROMOTIONAL PRICE €1295 PLUS VAT (NORMALLY €1750 PLUS VAT) gainfort.com

CREATIVE HEAD IRELAND

18/06/2019 16:46

CATEGORIES RESULTS

FLOOR CATEGORIES ★ Trainee Ladies Creative Blow-Dry ★ Trainee Ladies Full Fashion ★ Trainee Ladies Long Hair Up (Street Fashion) ★ Trainee Ladies Fantasy ★ Avant Garde ★ Senior Ladies Long Hair up (Classic, Non-Bridal) ★ Senior Ladies Trend Cut Full Fashion ★ Senior Ladies Editorial

CONGRATULATIONS TO…

★ ★ ★ ★

Senior Ladies Fantasy Mens Fade Master Mens Classic Barbers Cut Mens Fashion Image

★ ★ ★ ★

Editorial - Individual Entry Colour - Individual Entry Gents - Individual Entry Artistic Team Collection Team Entry, 4 Images

IHF Barber of the Year Barry Kieran, Signature Hair, LouthPHOTOGRAPHIC CATEGORIES IHF Trainee Hairdresser of the Year Jodie Quinn, House of Colour, Dublin

IHF Hairdresser of the Year Samantha Byrne, SUN D A YHair M ADesign, Y 19T H | CROKE PARK - DUBLIN Vanilla Carlow Register online for this year’s Irish Hairdressers Federation Championships from March 2019 www.irishhairfed.com Untitled-3 1

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For a full list of winners, visit www.irishhairfed.com

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TEAM 2019 FINALISTS BEST NEW BOUTIQUE SALON

For a new small salon with a unique sense of style

2019

douce, Cambridge/London Luis & Cos, London Mayfive, London Re-Invention House, Louth Rose & Wild, London

BEST SALON TEAM For salon teamwork at its best

Hare & Bone, London (Great Titchfield Street) Lloyds Hair, Waterford Review, Petersfield Salon 54, Thirsk The Box, London

BEST LOCAL SALON

For a salon that best serves its local community

APPLAUSE, APPLAUSE! CONGRATULATIONS TO THE 75 HAIR PROS OPERATING AT THE TOP OF THEIR GAME – MEET CREATIVE HEAD’S MOST WANTED FINALISTS 2019!

WANTED CREATIVEHEADMAG.COM/MOST 9 @CREATIVEHEADMAG #MWIT1

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Linton & Mac, Aberdeen Millie Jones Hair, Haslemere RAW, Dartford Sarai Hair and Beauty, Crowthorne SliderCuts, London

BEST NEW SALON

For a new or revamped salon that turns heads

Bad Apple Hair, Stratford-upon-Avon Gatsby & Miller, Amersham Gina Conway Aveda, London (Wimbledon) Kennaland, London Sally Montague Hair Group, Ashbourne

BEST SALON EXPERIENCE For a salon that delivers top customer service

Edward James London, London (Clapham) Michael Van Clarke, London Sally Montague Hair Group, Ashbourne STIL, London The Box, London

19/06/2019 16:43

INDIVIDUAL 2019 FINALISTS INDEPENDENT STYLIST

HAIR TREND

For a stylist looking after clients while busy building ‘Brand Me’

For the best on-trend image of the year

Louis Byrne Ashleigh Hodges Paula McCash Cinta Miller Kim Rance

Errol Douglas MBE, Errol Douglas Philipp Haug, Toni&Guy Rory Mason, Ashley Gamble Desmond Murray, Atherton Cox James Earnshaw, Bad Apple Hair

MALE GROOMING SPECIALIST

AWARD FOR INNOVATION

For a salon or session hairdresser demonstrating stand-out work in men’s hair

Rewarding an original hairdressing initiative that has proved a success for the salon business or the industry at large

Charlie Cullen, The Lounge Soho Darren Fowler, Fowler35 James Beaumont, Allure Hair Kevin Luchmun, Kevin Luchmun Mikey Pearson, Manifesto

Phil Benton for douce Tom Chapman for The Lions Barber Collective Simon Harris for My Salon Manager Sophia Hilton for Not Another Academy KT Williams and CODE for Cut Out The Stigma

CREATIVE TALENT

For a creative director or senior stylist with exceptional artistic skill and commercial expertise

SESSION STYLIST

For the most exciting hairdresser working in fashion Jack Howard, Paul Edmonds Zoë Irwin, John Frieda Salons Desmond Murray, Atherton Cox Indira Schauwecker, Toni&Guy Angelo Vallillo, DNA Artspace

BUSINESS THINKER

For a salon owner or director who has built an outstanding salon business Paul Fitzgerald, PR Hair Sophia Hilton, Not Another Salon Jennifer Linton and Joanna MacDonald, Linton & Mac Gavin Mills, Bad Apple Hair Mark Woolley, Electric Hairdressing

COLOUR EXPERT

For a colour director or senior colourist with exceptional technical skill and commercial expertise

Sarah Black, Linton & Mac Sophia Hilton, Not Another Salon Jack Howard, Paul Edmonds Karine Jackson, Karine Jackson Chris Williams, Rush Hair

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MOST WANTED AND THE IT LIST THE GRAND FINAL

02/09/19

PRINTWORKS, LONDON

HOSTED BY AISLING BEA Syd Hayes Larry King Adam Reed Eugene Souleiman Anthony Turner

HAIR ICON

SWAOITILNGDLISOT ONULYT CALL 01434 610940

For the most inspirational hairdresser of 2019

HIT PLAY >

Sally Brooks Nicola Clarke Errol Douglas MBE Sophia Hilton Zoë Irwin Sam McKnight Adam Reed Eugene Souleiman Anthony Turner Josh Wood

2019

event

19/06/2019 16:43

2019 THE RISING STAR

FOR A YOUNG SALON ASSISTANT WHO IS ENTHUSIASTIC, HARDWORKING AND FAST IMPROVING – A NEW TEAM STAR!

THEY’VE GOT IT! LADIES AND GENTS, WE’RE THRILLED TO INTRODUCE HAIRDRESSING’S MOST EXCITING YOUNG TALENTS - ALL AGED 30 OR UNDER. MEET CREATIVE HEAD’S THE IT LIST FINALISTS 2019!

event

Fiona Hand, Davey Davey Callum McDonald, Ruffians Luke Daniel Roberts, Errol Douglas Roman Sys, Trevor Sorbie Elizabeth Williams, KH Hair

THE FASHIONISTA FOR A YOUNG STYLIST MAKING A MARK IN SESSION CIRCLES

Lauren Bell, Haringtons Soho Jordan Garrett, Hershesons Tom Gilling, Taylor Taylor London Chad Maxwell Shelley Sumner

THE ENTREPRENEUR FOR A YOUNG SALON OWNER WHO HAS CREATED AN EXCITING AND SUCCESSFUL BUSINESS

Katie Allan, Mayfive Jak Bakewell, Re-Invention House Jennifer Linton, Linton & Mac Kyle Ross, Sovereign Grooming Ricky Walters, Salon64

LIST CREATIVEHEADMAG.COM�THEIT 9 �CREATIVEHEADMAG #MWIT1

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19/06/2019 09:45

FINALISTS THE VISIONARY

FOR A YOUNG STYLIST OR TECHNICIAN WHO IS PUSHING CREATIVE BOUNDARIES

Jamie Benny, Hare & Bone Amelia Evans, Hare & Bone Ashleigh Hodges Shelley Sumner Dylan McConnachie, Live True London

MOST WANTED AND THE IT LIST THE GRAND FINAL

THE IT GUY

PRINTWORKS, LONDON

02/09/19

FOR A YOUNG MALE HAIRDRESSING PROFESSIONAL EXCELLING IN MULTIPLE AREAS OF THEIR WORK AND DESTINED FOR GREATNESS

HOSTED BY AISLING BEA

Jamie Benny, Hare & Bone James Earnshaw, Bad Apple Hair Elliot Forbes Jordan Massarella, Nashwhite The Hair Bros (Nick Latham & Seรกn Paul Nother), Hershesons

SWAOITILNGDLISOT ONULYT

AISLING BEA

CALL 01434 610940

THE IT GIRL

FOR A YOUNG FEMALE HAIRDRESSING PROFESSIONAL EXCELLING IN MULTIPLE AREAS OF THEIR WORK AND DESTINED FOR GREATNESS

Sarah Black, Linton & Mac Jordanna Cobella, Cobella Katy Grimshaw, Spectrum One Charlotte Roberts, The Boutique Atelier Harriet Rose Stokes, Not Another Salon 2019

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CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR SALON OWNERS AND MANAGERS

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BRILLIANT BUSINESS NETWORKING

DUBLIN SUNDAY 3 NOVEMBER 2019

09.00-17.00 Radisson Blu Royal Hotel, Golden Lane, Dublin 8

Tickets €100 plus VAT*

BOOKING NOW

CREATIVEHEADMAG.COM/SALONSMART OR CALL +44 (0)1434 610944 *VAT at UK rate of 20 per cent

@CREATIVEHEADMAG #SALONSMARTIRE Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events

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TONY HEFFERNAN AND DANIELLE KENNEDY LLOYDS HAIR

RICHARD PHILLIPART

THE BOUTIQUE ATELIER

MARGARET O’ROURKE DOHERTY IMAGE SKILLNET

PAUL PERCIVAL AND ADAM REED PERCY & REED

GREAT NAMES SHARED EXPERIENCES CREATIVE HEAD’S SELL-OUT BUSINESS NETWORKING CREATIVE HEAD’S BUSINESS NETWORKING EVENTFOR FORSALON SALON OWNERS OWNERS AND EVENT ANDMANAGERS MANAGERS

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DAVID CAMPBELL

HOUSE OF COLOUR

SABRINA HILL

KOPPER HAIR SALON

DYLAN BRADSHAW

DYLAN BRADSHAW

SARA HOLMES

STUART HOLMES SALON

JAMES O’DWYER

MARBLES HAIR & BEAUTY

SIOBHAN JONES ROSE & WILD

SUNDAY 3 NOVEMBER 2019, DUBLIN

Tickets €100 plus VAT*

BOOKING NOW

CREATIVEHEADMAG.COM/SALONSMART OR CALL +44 (0)1434 610944 *VAT at UK rate of 20 per cent

@CREATIVEHEADMAG #SALONSMARTIRE Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events

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CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR SALON OWNERS AND MANAGERS

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IDEAS ADVICE INSPIRATION COMING TO IRELAND! SUNDAY 3 NOVEMBER 2019, DUBLIN

Tickets €100 plus VAT*

BOOKING NOW

CREATIVEHEADMAG.COM/SALONSMART OR CALL +44 (0)1434 610944 *VAT at UK rate of 20 per cent

@CREATIVEHEADMAG #SALONSMARTIRE Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events

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18/06/2019 16:51

#LCT19 L’ O R É A L COLOUR TROPHY

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Once a year Ireland’s top colourists gather to showcase their talent and fashion-forward visions: it can only be the L’Oréal Colour Trophy Ireland Grand Final. Taking place in Clayton Hotel on Burlington Road, Dublin, the event was hosted by Ruth O’Neill, and kicked off with a champagne reception, before guests were treated to a sumptuous dinner and hair shows from some of the top creative minds in the industry. And, when it came to crowning this year’s Colour Trophy winners, the judges truly had their work cut out – Adam Reed (Percy & Reed), Siobhan Jones (Rose & Wild), Claire Chell (Francesco Group), Mark Woolley (Electric Hairdressing), Nathan Walker (Trevor Sorbie) and Alan Edwards (Alan Edwards Salons) had the difficult task of selecting the top looks for 2019.

Turn the page to find out who topped the list…

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L’ O R É A L COLOUR TROPHY

winners

FIRST PLACE: THE SPACE HAIR SOUL BEAUTY

MEET THE At L’Oréal Colour Trophy the standard is always sky-high and its 53rd year in Ireland was no different. The competition is a celebration of professional hairdressing and the amazing things that can be achieved in the industry, providing a platform for established colourists, men’s hairdressers and future stars just starting out.

The work created for the L’Oréal Colour Trophy makes waves across the fashion and beauty industries – expect to see these looks referenced in the coming months as they set the pace in print and on social media. And the L’Oréal Colour Trophy winners will be off to Paris in the coming months to shoot their look, cementing them in L’Oréal Colour Trophy Ireland history.

SECOND PLACE: THE SPACE ACADEMY

THIRD PLACE: BROWN SUGAR RANELAGH

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L ’Oréal Men’s Image Award

SECOND PLACE: THE ACADEMY BARBER MAYNOOTH FIRST PLACE: THE ACADEMY BARBER CELBRIDGE WINNER: KARL DAWSON, THE SPACE HAIR SOUL BEAUTY

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L’ O R É A L COLOUR TROPHY

MORE THAN

a feeling

The awards are only part of the L’Oréal Colour Trophy experience – the rest arrived in the form of two hair shows. This year, Emotive Feelings from Brooks & Brooks and Through the Kaleidoscope, with Richard Phillipart of The Boutique Atelier assisted by Brown Sugar, Hession Hairdressing and Zeba, were big and bold. The message was clear: the possibilities of hairdressing are limitless.

Em ive Feelin

BY BROOKS & BROOKS

Iconic hairdressers Sally and Jamie Brooks led a show that explored the feelings provoked by the landscapes around us. Wispy, light-as-air hair gave way to rich textures and shimmering wet looks. By looking at things on an elemental level the result was both simple and powerful, encouraging an appreciation of the beauty of nature and its influence on fashion.

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Thr gh the Kaleid c e

HAIR AND ART DIRECTION BY RICHARD PHILLIPART OF THE BOUTIQUE ATELIER, ASSISTED BY BROWN SUGAR, HESSION HAIRDRESSING AND ZEBA

Former L’Oréal ID Artists Jamie Brown and Graham Molloy from Brown Sugar, Brendan Hunt and Mark Byrne from Zeba, Sharon Delee and Anna O’Hanlon from Hession Hairdressing and Sarah Linley of The Boutique Atelier, were guided by the owner of The Boutique Atelier, Richard Phillipart, to create a cacophony of colour and texture. This riot of imagination was presented by models who stomped down the runway to deafening music, demanding attention from head to toe. Everything was supersized, from the blood-red mohawk spikes to the afros cut into geometric shapes – this presentation made it large.

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CR EATIV E HE AD AD VE RT OR IAL

DIVE IN

EXPERIENCE THE DELIGHTS OF THE DEEP AND DELIVER A SOOTHING, SPA-LIKE THERAPY WITH REVLON PROFESSIONAL EKSPERIENCE TALASSOTHERAPY SERVICES THERE’S A WHOLE WORLD under the ocean that we barely understand, but we do know that it’s home to some of the most nutrient-rich ingredients on our planet. The Revlon Professional EKSperience range has been inspired by the ocean featuring scalp and hair in-salon treatments of incredible quality that marry pure marine ingredients with cutting-edge scientific research. The range is a revitalising combination of beauty ritual and massage that leaves the client feeling serene and uplifted. The treatment components are formulated using marine spring water, nutrient-rich algae and essential elements, which are freshly mixed before treatments to achieve optimal performance. With 20 years of research behind it, EKSperience provides a synergy between unique sensory experiences and outstanding results. This exclusive range of in-salon treatments can be used to calm and treat issues such as a sensitive scalp, excess sebum, hair loss and dandruff. Each formulation can be mixed for a bespoke finish, made more effective by their

freshness. Ingredients include an extremely fine seaweed extract powder, utilising the powerful antioxidant-filled spirulina, which contains every essential amino acid and is packed with protein. The Marine Algae Scalp treatment is mixed with bespoke blends of essential oil extracts, depending on the required effect. Choose from Dermo Calm for sensitive scalps, Sebum Balancing for oily scalps, Revitalizing to tackle hair loss concerns and Purifying for dandruff issues. Add a few drops of the Hair Multivitamin Cocktail and you have a fresh, purifying mask treatment to restore and soothe the scalp. For added care, the Remineralizing Mud Pack can be worked into the mid-lengths and ends for hydration that dives deep into the hair shaft. Channel your client’s inner mermaid.

For more information, call 01 886 9300 or visit revlonprofessional.com @revlonprofessionaluk CREATIVE HEAD IRELAND

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#RevlonProfessional

#EKSperience

#CreateBoldly

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u o y e r A r o f y read t s e b r you r e m suem ver?

AS THE TEMPERATURE RISES SO DOES YOUR SALON’S BUSINESS POTENTIAL – IT’S TIME TO EMBRACE THIS SEASON’S TRENDS AND GET YOUR CLIENTS’ HAIR LOOKING BEACH-READY CAN YOU FEEL IT? Days are longer, the lashing rain is subsiding and your clients are booking in for a new season revamp. Yup, summer’s arrived! But do you put as much planning and effort into the summer season as you do for the Christmas push?

Because when you think about all the extra care and attention hair needs in the heat, the opportunities for those salons that are savvy are huge…

When summer arrives, many clients want to refresh their colour and add some brightness, so this is a great opportunity to brush up your skills and inject some sunshine into their hair. “At Peter Mark, we have been at the forefront of Irish style for 58 years thanks to our renowned education and training – our highly trained teams are constantly updated with the latest colour techniques,” explains John Harvey of the Peter Mark Creative Team. “When it comes to creating that perfect summer look we believe it’s all about giving our teams the tools to confidently embrace their creativity through learning.”

Make sure that you and your client know that their existing colour can be adapted for a fresh summer style, and also that it can be manipulated into a more autumnal look later in the year, as Katherine Sweeney at PREEN explains. “Sun-kissed hair is different for every client depending on different factors such as their natural base and also the type of colour service they usually have at the salon. For some clients it means a bright clean blonde with lots of extra foil around the face if they are usually a highlight

client, or adding in some lighter creamy tones to an existing balayage client. Summer can be a great time to introduce a client to balayage that doesn’t usually have any colour in the hair. It can be kept quite subtle and is also easy to tone down in the autumn.”

Bellissimo in Limerick specialises in contouring techniques which are especially popular during the summer months and personalised to suit each client. “All of our colour services are bespoke,” says Louise Jordan, creative director and head of education for the salon. “We tailor it to the guest in question upon consultation and we also consider maintenance as it is a huge part of this equation. Clients are looking for that Instagram look – very clean blondes with contouring and also the possibility to tone creatively without long-lasting commitment.”

“Hair contouring is similar to make-up contouring,” she explains.

“The objective is to accentuate certain areas of the hair to work with the guest’s facial shape, brighten up the eye area and also to complement their lifestyle. It usually involves sections of thread-like highlights and thicker textured weaves. It doesn’t have to be upclose to the root area as the key is to highlight certain areas. So, on some guests you may only lighten or darken midway down the hair and this is going to give a bespoke focus on the eyes.

This can also be used on underneath sections near the neck area where hair usually appears finer in texture, to give the illusion of fuller hair. The final result is a personalised colouring method that will flatter the guest’s features and add movement.”

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r e m sum At SitStil in Dublin, salon owner Mark Doherty believes that the key to beautiful summer blondes is simplicity. “I keep my technique simple for all colour. At the moment I have ‘The B formula’ – balayage, babylites and backcomb.

These three techniques are key to any seamless modern colour result that we want to achieve.”

And it’s important not to forget the possibilities opened up by the use of toners. “Every blonde client gets a toner to suit their particular needs. In some cases the customer would not know what a toner entails, so we discuss if the client is going for a beachy blonde look or a clean, icy finish.”

Blonde transformations can be notoriously difficult to create and maintain, so ensure that you fully communicate with your client about what to expect at every step of the way.

“Blonde clients want to be listened to,” says Cathy Bishop, senior stylist at Gillian Edgeworth Hair Studio in Dublin.

“Unfortunately, social media showcases blonde images that are just not achievable for every client. It is our job, as trained professionals, to guide the client through their individual blonde journey from the insalon experience to their aftercare.”

With lighter hair, clients can embrace the trend for unicorn hair at festivals and summer parties with ease, safe in the knowledge that their colour can go back to normal for the working week. “Although the trend for the past few years has been balayage due to the longevity of the colour, we are seeing more all-over blonde tints being done in conjunction with all the pastel and silver hair colours that are big trend at the moment,” says Cathy. John Harvey at Peter Mark agrees: “We are really seeing our clients embracing a playfulness in their tonal choices.

Previously pinks and coral shades were popular among Gen Z, but thanks to sophisticated pastel tones, high-fashion yet low-commitment and playful colouring are being embraced by an array of clients who are looking to have some fun.”

Plus, with recent advances in technology, lightened hair doesn’t have to mean weak, frazzled hair any more. “The ‘plex’ innovation was a game-changer for clients, colourists and salons in general, the likes of which we have never seen before,” says Mark Doherty.

“It allowed us as hairdressers to achieve results which kept the integrity of the hair and added shine. Plus, JOICO’s Blonde Life and Defy Damage ranges are helping clients understand the importance of homecare and, as a result, greater sales for stylists.”

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Redken

ALFAPARF Milano

and has super properties to prepare clients for the sunny season,” says Sarah Mason, owner of Sarah Mason Professional. “When it comes to suncare, it’s actually something I like to offer all year round for ladies who love to do outdoor activities. I am obsessed with retail and the way it is stocked on our shelves. Our guests love little goodies – from travel sizes to turban wrap towels and beautiful wooden paddle brushes.”

“Retail makes a massive difference to my business,” Sarah continues.

“Not only do I feel I am adding to the professional service that we offer, I believe it brings added trust and care that holds the bond between you and your client. Having everyone on your team fully educated is the key to success when it comes to selling haircare all year round.”

And what about styling? With all the weddings, proms and days at the races happening over summer, offering your clients a menu of styles can make their decisions easier – and you can combine it with make-up too. “Our PREEN ME menu is particularly popular for summer wedding guests,” explains Katherine McSweeney. “The package includes make-up and either a blow-dry or up-do from our menu, which consists of five popular looks. We find this simplifies things, but for clients who want a more intricate up-style that isn’t shown on our menu they can upgrade to a PREEN ME bespoke package.”

Clients are also willing to invest in some products for the season, with UV protective products and brightening formulas being particularly popular – especially for those who have invested in their colour. “I love holiday haircare as it’s light, fresh

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Travel agents

ALFAPARF Milano

WHETHER YOUR CLIENTS ARE FLYING FIRST CLASS TO TURKS AND CAICOS, JOINING A BRIDAL PARTY OR GOING GLAMPING, WE HAVE A ROUND-UP OF THE SUMMER ESSENTIALS THAT YOU CAN RETAIL TO KEEP THEIR LOCKS LOOKING LUXE. DESTINATION: PERFECTION

With the milk_shake Sun & More collection, you’ll find the hair and body All Over Shampoo that’s perfect for post-pool/sea cleansing, intensive conditioner Beauty Mask to soothe and Incredible Milk Sun, a spray mask with 12 benefits.

RRP FROM €16.29 milkshakehaircare.co.uk

The relaunched BC Sun Protect range with UV filter protects the hair from sun damage, prevents discolouration and cleanses away sea salt.

Perfect for globetrotters…

RRP €21.70 schwarzkopfpro.com

Sun can have a disastrous effect on hair colour unless shielded, so refresh with Revlon Professional Nutri Colour Crème, in travel friendly 100ml sizes!

RRP €11.95 revlonprofessional.com

The Serie Expert Solar Sublime range from L’Oréal Professionnel has had a fancy new makeover and is now packed with soothing aloe vera. The line-up includes a shampoo, masque and UV protection spray.

RRP FROM €15 lorealprofessionnel.co.uk

Revive Volumising Dry Shampoo by Organic Colour Systems will instantly freshen and lift, pair it with the 70ml bottles of Power Build Shampoo and Conditioner for an ideal capsule collection.

RRP FROM €4.99 organiccoloursystems.com

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Thanks to a makeover of the Kérastase Soleil range, clients can choose from Bain Après Soleil: Hydrating After Sun Care Shampoo and Masque Après Soleil After Sun Recovery Mask, Huile Sirene: Bi-Phase Oil Mist and UV Sublime: Leave In Moisturizing Cream.

RRP €22.60 kerastase.co.uk

Joining Goldwell’s Curly Twist range this season is Salty Oil Surf Spray, perfect for big bouncy curls or soft and natural waves. It adds beautiful texture and body, but also defines and protects from frizz.

RRP €17 goldwell.com

It’s mini-madness ahoy with JOICO – its ge is new Defy Damage ran sizes, and vel tra in le ilab ava now t for guests its Blonde Life is perfec keep the to p hel e in need of som time in ing nd spe en wh brass at bay the sun.

RRP FROM €5.50 joicoeurope.com

Encourage clients to get their mini kit together with the ASP Affinage Salon Professional Kitoko Holiday Hair set. It contains ASP Kitoko Oil Treatment Cleanser, frequent-use nourishing Balm and Sun-Defence UV Protect Spray, all with colour-safe formulas.

RRP €10 asphair.com

Suitable for all hair types and the ideal aftercare kit to fit into your client’s hand luggage when going away, this Great Lengths kit includes a Daily Moisture Shampoo, 60 Second Conditioner and an Instant Care Protector Spray – all in nifty 50ml bottles!

RRP €17.50 greatlengthshair.co.uk

Get clients to weather-proof their hair with Redken’s updated Frizz Dismiss. The Anti-Static Oil Mist works brilliantly to tame flyaways while the Instant Deflate Oil-inSerum helps to smooth puffiness and unwanted volume.

RRP €18.85 redken.co.uk

The Jet Set travel collection from ALFAPARF Milano is available with three different ranges in mini sizes; pick from the Moisture, Diamond and Reconstruction ranges.

RRP €19.95 xpertpro.ie

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e h t t Bea

k c a l b t e k r ma IT’S ON THE RISE AND IT’S HARMING HIGH STREET BUSINESS – SO HOW CAN YOU PROTECT YOUR SALON FROM THE THREAT OF UNDERGROUND TRADING?

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WHEN YOU THINK OF the black market, the images that spring to mind are dodgy dealings outside a pub – fake handbags, pirated DVDs and so on. But a report by accounting firm Grant Thornton estimates that the black market costs the Irish economy close to €2.5 billion a year, with €800 million of this a direct loss to the Exchequer. And black market hairdressing is a part of this issue, with an increasing number of hairdressers turning their back on the salons they trained in for home visits and cash-in-hand.

These black market hairdressers are able to undercut their legitimate counterparts due to having low or no overheads, using lower quality products and avoiding or even evading tax. This trend is encouraged by the rise of social media, where black market hairdressers can post their work and gain clients by using Instagram as a shop front.

However, it’s vital to distinguish between rogue traders and legitimate freelancers. “There is a difference between freelancers who are tax registered and have insurance, who set up mini salons or who travel to homes where perhaps people are unable to attend salons, compared with people doing hair at home with no insurance and inferior products,” says Lisa Eccles, owner of Zinc Hair and Beauty in Dublin.

The impact of the black market on the legitimate hair industry is huge, with some salons struggling due to staff leaving to go it alone, even after they have invested heavily in them. “Many salons are finding that they are training staff and then losing them,” says Bridget Haren, owner of Bridget Haren Hair and Beauty in Ennis. “In addition, there’s an issue with tax dodging, which means that black market hairdressers can charge less for their services but can still take home more money than someone working in a salon.

This is a major hurdle for the industry as many freelancers claim minimum revenue to evade taxes. This is taking clients away from salons and reducing the jobs available.”

Hairdressers who leave salons to work in the black market also find themselves left behind when it comes to training.

Without a salon to organise or encourage attendance on courses, they lack the knowledge of the latest processes.

“A lot of these stylists do not continue to upskill, which is a focus for our team and gives clients constant access to new techniques and trends,” says Bridget. “We provide in-salon monthly training for our team from an industry educator and this has enabled us to build a loyal client base.”

Lisa also outlines the issue surrounding salon owners paying their staff cash in hand, which she considers to be another form of black market trading. “This is damaging not only for other salons who can find it difficult to compete, but it’s also damaging for the staff who don’t realise that there is no employer PRSI being paid on their behalf. So if they get sick or go on maternity leave they may not be entitled to any benefits. Equally, when they come to apply for a mortgage or loan they will have issues as their payslip probably doesn’t reflect what they are actually being paid.”

And the risks aren’t just economic: with untrained staff,

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lax regulations and locations that are unfit for hairdressing, sub-par services can lead to allergic reactions. “There is an issue around insurance and health and safety when it comes to the black market,” says Bridget Haren. “When a stylist comes to a client’s residence rather than working in the salon, they will not have the facilities to safely apply colour and may not follow protocols for skin testing.”

So, how can you keep hold of your clients and stop them turning to the black market which may be cheaper? “If a client can’t afford a full-price salon experience there are always other options,” says Lisa. “At Zinc we provide 50 per cent off on training days and our salon does a 10 per cent discount every Monday, so we hope this will keep clients coming back.” She believes that as long as you can offer something clients can’t get anywhere else, then you’ll hold on to their custom. “Cients who enjoy the salon experience are pretty unlikely to take up getting their hair done at home. The service you can offer in a salon environment is a totally different experience for them, with an entire range of colours and service options to work with.”

Hugh Campbell, founder of Hugh Campbell Hair Group, agrees that if clients feel like they’re getting a good deal in the salon then they’ll stay loyal to you and won’t mind the price difference. Clients also value convenience, so if you can fit them in at a time that suits them, then they’ll be less likely to turn to services at their home. “We understand that life can get in the way and many clients find it difficult to fit in appointments around their work and personal commitments,” says Hugh. “We are flexible and ensure we do our best to accommodate the needs of our clients. For us this is just a commercial reality and must be addressed by our service quality, the comfort of our salons and, above all, the artistic ability of our hairdressers. Creating loyalty is a huge part of growing a clientele and we are fortunate to have dedicated clients committed to our brands and team.”

And this importance of loyalty also extends to your staff.

Although some quick cash might seem enticing for some, good stylists will embrace the opportunity to be part of a team and be supported in their goals. Ensure that you’re offering them the incentive to stay part of your business, and they’ll be happy to do so. “We want our team to achieve their goals and help in whatever way we can to ensure success is within their sights and achieved,” adds James O’Dwyer, head of education at Hugh Campbell Hair Group.

And salons remain exciting places to work. “The training and opportunities and also the salon spirit and support are so important, especially for staff who have had children.

They love getting back into the salon and seeing their colleagues and the support they all give each other,” says Lisa. “In our salon it’s not just about professional growth but personal growth, too. I’ve provided cognitive behavioural therapy classes and opportunities such a working at London Fashion Week – you just don’t get that working in the black market.”

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STEELY GAZE AT THE IHF HAIR HUB IN DUBLIN, PAUL STAFFORD PRESENTED FOUR LOOKS INSPIRED BY HIS ARCHIVE OF WORK. DIVE INTO THE VIBRANT WORLD OF THIS MODERN HAIR LEGEND PHOTOGR APHY BY LEE MITCHELL CREATIVE HEAD IRELAND

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HAIR Paul Stafford. COLOUR Aidan Bradley. STYLING Jamie Russell. MAKE-UP DJ. SUPPORT ALFAPARF Milano. TOOLS Denman

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Hilary Hall

Claudia Merkle

Simon Clarkson Julie Winchester

Industry panel

THE GOLDWELL AND KMS HUB Network headed to Sicily and the stunning Verdura resort, where the Kao Salon Division annual event saw 170 networking business club members enjoy a variety of inspirational, eclectic speakers and presentations. Julie Winchester, the new general manager of Kao Salon Division Ireland, UK and South Africa, introduced trichologist Trisha Buller and Goldwell’s head of education, Irene Meikle, who discussed scalp care and the new Kerasilk Revitalize treatments. Steven Bartlett, co-founder of Social Change, spoke about disrupting and updating your social media, while Simon Clarkson’s workshop on creating high-performance, winning teams drew on performance psychology principles. The NHF/ NBF’s Hilary Hall spoke about T-level qualifications; art historian Claudia Merkle made a triumphant return to the event, before explorer Ed Stafford’s tales of resilience got everyone fired up. David Drew espoused the importance of charging the right amount for services, ahead of the industry panel – featuring Irene Meikle, Beverly C, Shane Bennett, Martin Crean and Sam Burnett – brought the weekend to a fruitful conclusion, with added wine tasting!

Mark Giannandrea of Kao Salon Division

PLUGGED IN

Irene Meikle and Trisha Buller

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Ed Stafford

Steven Bartlett

Scene

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Samantha Byrne

Jodie Quinn

Barry Kieran

And the winners are…

IHF HAIRDRESSER OF THE YEAR AWARD Samantha Byrne, Vanilla Hair Design, Carlow IHF BARBER/MEN’S HAIRDRESSER OF THE YEAR Barry Kieran, Signature Hair, Dundalk, Co. Louth IHF TRAINEE HAIRDRESSER AND JUNIOR TEAM IRELAND MEMBER Jodie Quinn, House of Colour, Dublin

Take the

CROWN

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Sarah Mason, Ciaran Dowd and House of Colour’s David Campbell

THE IRISH HAIRDRESSING Federation Championships were back and bigger than ever at Croke Park. Salon teams from all over Ireland arrived ready to compete in 16 different categories, with the total number of entries exceeding 250. Competitors took to the floor to battle it out, show their prowess and prove to the judges that they deserved one of the trophies on offer. There was also the opportunity to learn from industry experts including David Murray, Joanne O’Neill and John Keegan, who were showing off their skills at the IHF Education Pod. After a catwalk showcase of the competitors’ finished work, 2018’s IHF Hairdresser of the Year, Ciaran Dowd of Occasions Hairdressing, presented his hair show, Wasted, created under the direction of Sarah Mason of Sarah Mason Professional.

The event came to a close with announcement of the IHF Hairdresser of the Year…

For a full list of winners, head to irishhairfed.com

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Got to style the hair of the beautif ul @rozan napurcell with make- up by @nadin ereid

#tbt to my L'OrĂŠal ID Artist auditio n. My beautif ul model @cathy costellox makes it easy There I a m, workin g #back stage!

In the

I LOVE BALAYAGE

frame Jake Ryan, master stylist at PREEN (@jake_ryan_hair) snaps away

Drea my, crea my ba lay ag e tod ay in th e sa lon, us ing #lorealp ro an d #s ma rtbon d

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

Throwback to my look when I won #irishh airfed Leinste r Hairdre sser of the Y ear in 2016

F lowe r det ails for a bea utif ul brid e #b rida lhai r 50

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Photos by @stephenja mesoneill, make-up by @pixiewooo and hair by ME!

It was all about texture and fullness for this shoot I us e #o lap lex in lig hte nin g services to ke ep ha ir beautif ul CREATIVE HEAD IRELAND

20/06/2019 10:28

EXCLUSIVE TO HENNESSY HAIR & BEAUTY

Hennessy Hair & Beauty Ltd - THE PROFESSIONAL CHOICE

Cash & Carry: Unit 28 Doughcloyne Ind. Estate, Sarsfield Road, Wilton, Cork

www.hennessyhb.ie 021 4343436

Reps BRIAN 086 2500788 or KIERAN on 086 3837383

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05/06/2019 16:45:53

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30/05/2019 15:52