Creative HEAD Ireland Christmas 2020

€7.50 CHRISTMAS 2020

In print•online•everywhere everywhere!

IRELAND

CHRISTMAS 2020

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09/11/2020 11:31

EXPRESS YOURSELF! Individuality, originality, creative freedom… Creative HEAD took to Instagram to share the chance to form the cover shoot for the Christmas issue, the final edition of this unprecedented year.

In partnership with Matrix, we invited creatives from across the UK – independent freelancers and salon-based stylists – to submit a short film that captured themselves and their vision, as we hunted out freethinking stylists buzzing with ideas and passion with stories to tell. We wanted each look from each artist to be a story of self-expression; their voice in visual form. What do you stand for as an artist? What fuels your creativity? What stamp do you want to leave on the hairdressing industry?

It’s a blank page for these fiercely independent talents to showcase something that feels completely, authentically them – powered by Matrix and its mission to provide a creative playground for artists to express themselves completely. With two brilliant Matrix mentors – Lisa Farrall and Ria Kulik – there behind the scenes to support and nurture these individual and personal stories, this was a chance to follow their own brief, a wide open space of possibility… and that’s just the way we like it!

The playground is open to all – the Matrix Colour Collective. This comprises inspirational, creative, individual and authentic colour specialists; a mix of eclectic, fresh and unique talent. The movement cultivates a community of hairdressers with different skills and levels of experience from all walks of life, all with a shared vision: to push the boundaries of hair. Whether a salon employee or a freelancer working independently, the Matrix Colour Collective welcomes hairdressers into its community who find inspiration through ideas and skills, sharing and learning from one another… just like this incredible shoot.

Supported by Matrix education and an extensive professional colour and haircare portfolio, each individual can discover their own path, allowing them to be their true, authentic selves without ever feeling alone. Matrix Colour Collective is not a members-only club; it’s an open invitation to be a part of something bigger.

A way for artists to come together in a welcoming community to explore, share ideas, create and learn from each other, while trying new and existing colour and retail with complete confidence. Doesn’t that sound inviting?

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Hair Mary Adekoya, Papachichi Style; Troy Alexandros, Arcana Studios; Jordanna Cobella, Cobella; Thomas Frear; Sam

Kerswell, Mode Hair Lab; Maxine McArthur Matrix mentors Lisa Farrall, WIG London; Ria Kulik, The Hairbank PORTRAIT PHOTOGRAPHY Conor Clinch, assisted by Guy Gunstone Behind the scenes photography: Creative HEAD and Matrix Make-up Eli Wakamatsu @Stella Creative Artists using Honest Beauty, assisted by Elina Balint Fashion Issie Gibbons, assisted by Rae Harrison-Doyle @Stella Creative Artists Models Rose Gray; Lorna Markillie; Dani Nowokunska; Rachel Saville; Ava Roeg @The Hair Desk; Chanel Vegas Prepped at The Social London Shot at Luchmun Studios

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T O G E V ’ E W YOUR BACK

ective because of e specially chosen for the matrix Colour Coll wer – all Farr Lisa and k Kuli Ria – sts Arti r Two Matrix reflect what Matrix stands for. You’re neve they use beca and it spir ity mun com r thei their values, their vision, to play… but yourself. Come as you are and get ready ne anyo be to need r neve you and rix, Mat alone with

Ria Kulik

matrix artist The Hairbank, Urmston @riak_hair A THIRD-GENERATION HAIRDRESSER, RIA HAS ONE OF THOSE BUBBLY PERSONALITIES THAT CAN’T HELP BUT MAKE YOU SMILE WHEN YOU’RE IN HER COMPANY. AN IDEAL MENTOR FOR THE SHOOT, SHE’S A BRILLIANT ALLROUNDER WITH LOADS OF AWARDS TO HER NAME AND OODLES OF PASSION WHEN IT COMES TO EDUCATION…

“I live, eat and breathe Matrix, and have done since I started training.

I know that colour shade chart inside out! Since Matrix took me under its wing, I have felt part of this family. some of the stylists had never used Matrix before, so it was brilliant to be able to show them the range on offer” RIA

ON THE PROJECT “I’m really, really excited to be here. It’s such a good project to be part of, especially when it’s all about expressing yourself.

I really want to see the artists’ personal stamps – who they are, what they’re all about. Everyone is so different, and it’s really good to see that individuality coming out and they can save it for themselves in this moment, on this shoot.”

BEING A MENTOR “I’m quite aware not to try and push someone into doing what I think they should be doing. It’s their vision, it is what they want to do, and I’m here just to guide them.“ THE RESULTS! “I personally love colour, it’s my first love. There are a lot of exciting fashion colours coming through, lots of pink in there, and I’m really excited to see that in front of the camera.”

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“Educatio n at the hea is really r at the cor t of me, and e of Matri love bein x. I g part of t he Matrix fa m it is ever ily because y stand for thing that I : individu a equality and suppo lity, r hairdress ting e being aut rs all while henticall y you” LISA

Lisa Farrall matrix ambassador, UK & Ireland WIG London, London @lisafarrall

COULD THERE BE A MORE PERFECTLY SUITED MENTOR FOR THIS PROJECT THAN LISA FARRALL? LISA IS A VOCAL ADVOCATE OF EMBRACING BEAUTY AND SELF-EXPRESSION IN EVERY FORM. SHE’S THE FOUNDER OF EDUCATION BRAND WIG LONDON, WHICH PUSHES FOR EVERY HAIRDRESSER TO BE ABLE TO WORK WITH EVERY HEAD OF HAIR, NO MATTER THE TYPE OR TEXTURE. LISA’S GOT YOU!

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ON THE PROJECT “Education is really at the heart of me, I love doing it but to work with these talented hairdressers, it just feels so good. Usually I would be getting stuck in doing a model’s hair but for me it’s about just stepping back, helping others to get inspired and just having a bit of fun. I’ve got the easy job, I’m just there for jokes!

BEING A MENTOR “It feels amazing to be a mentor. When you’re doing a shoot like this and you’re bringing all of these amazing hairdressers together, I think it’s so important to bring a sense of community. That’s

what this project is all about – we’re all in this together, we’re stronger together, we’re sharing inspiration, we’re sharing tips. This shoot really represents that vibe.”

THE RESULTS! “Looking at the moodboards and then talking to each stylist, it’s really interesting to see – they’re ready to do something that represents their individual style, that is completely, authentically, unapologetically them, and it’s such a mix. Some of the team are commercial, some want to push it a little bit more. I’m excited to see their styles come to life, because they’re all so different.”

22/10/2020 13:11

Jordanna Cobella Cobella, Kensington @jordannacobella ARIES. SOCIALITE. CRITIC

THIS IS ME

I love FEMININITY, but WITH AN edge. that pops for people to just look at and think: ‘Hmm, how did she do that?’.

I’m inspired by a designer called Zimmermann. He’s all about beautiful, feminine shapes, and also patterns.

MY CREATIVITY IS FUELLED BY Looking outside the industry – interior design, fashion, even being in bars and restaurants… I’m a socialite! I enjoy talking to people and entrepreneurs, looking at people on the street – especially in Camden.

I would love to give back to the industry as much as I’ve received from other educators and creatives. I’d love to inspire more people to join the industry because there is so much to offer and so much to take from it. It’s a huge conFidence builder. let your work do the talking and your voice will follow.

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“It’s been fantastic to bounce off Ria and Lisa’s energy. It’s wonderful when you can PUT Three heads together, rather than only take input from your own” Jordanna

AND THIS IS MY SELF-EXPRESSION

I’ve worked with a cool colour and a warm colour, merging the two together.

And I’ve contoured around the face to complement my model’s beautiful blue eyes. I love messy, bed-head hair but with a tiny bit of a fInish and a ‘70s kind of set.

The model colour mix Matrix ColorSync Watercolours Quartz Pink Matrix ColorSync Watercolours Coral Peach Matrix ColorSync Sheer Pastel Violet (SPV)

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“ Th cre e wo – S ativi rst e ylv ty ne i m ia s Pla self y to - do th ub t”

Maxine McArthur Glasgow @maxinemcarthurhair NUTS. LOUD. GEEKY

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THIS IS ME

I see everything in the chair, from day-to-day commercial to looks that are really quite edgy and punky, because being a bit different myself, you attract your own clientele.

Do what you want, when you want to, and be proud of it.

I stand for individuality – because as much as I want to put my own twist on my client’s hair, I want them to be individual. I don’t want her walking around with the same hair as all her friends.

If I’m honest, I’m just a total hair geek. I can just look at a painting or a building, or sometimes just a person, and be inspired. be the best that you can be and show what you stand for, which for me is colour.

You are own worst enemy.

If you tell yourself you can’t do it, you never will. A positive mental attitude makes a massive difference – giving you the conFidence to be able to listen to yourself. So, make sure you go with it, not against it.

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ia “Oh my gosh, R e been and Lisa hav en e great – it’s b t’s I so much fun. o geekt really nice erent f out with dif ved IT” o people. I’ve l Maxine

AND THIS IS MY SELFEXPRESSION

The model colour mix Matrix LightMaster8 With Bonder Inside Matrix SoColor Beauty Mocha Copper Matrix ColorSync Copper Booster Matrix ColorSync Red Booster

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This look is very ’80s, very raw – a natural ambience and embrace of colour. Everything was done old-school: freehand, scrunching… it’s really just about being practical and using the physical element rather than the structural and visual side of colour. I wanted to get an almost fur-like effect on the hair, but still make it look really feminine and sexy. I just looked to see where I wanted to place the colour and put it right there. It’s like fox fur with a Warhol twist.

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AND THIS IS MY SELF-EXPRESSION

Colour is something I really like to experiment with, but I didn’t want to create anything scary. Think of an unconventional 2020 bride! I went in with the soft pink and the lilac, just to jazz it up and make it more contemporary. Then I ashed out the wig to give it a little more edge.

The model colour mix Matrix ColorSync Sheer Pastel Violet (SPV) Matrix SoColor Cult Starfish Coral (Direct) Matrix SoColor Cult Flemenco Fuschia (Direct)

“Lisa is amazing, she works a lot with wigs, and I felt like she really understood me; she knew exactly where I was going. I was a bit nervous though – she’s pro!”

Mary

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THIS IS ME

I’m known for making a weave look so real that you have to look twice!

I own at least 30 wigs, and I probably have another 30 with my sisters. Rewind two years and nobody would admit TO WEARING ONE, whereas now it’s LIKE: ‘yeah it’s a wig, so what?’.

It’s become fashionable AND AS A RESULT, I’VE been able to be a lot more creative.

MY CREATIVITY IS FUELED BY The need to widen my horizons and to do things differently.

For me it’s like: ‘okay cool, you’ve done this, let’s do something ELSE!’.

I’m in competition with myself to do better.

I STAND FOR MAKING women feel absolutely beautiful, no matter what hair they choose.

Mary Adekoya

Papachichi Style, London/Essex @papachichistyle HAPPY. STORYTELLER. BOUNDARY�PUSHER

In the world of social media, we’re plagued by competition and doubt, comparing ourselves with others.

What would you do if social media shut down and there were no other voices?

Whatever you CREATE, be happy. Look for what makes you happy, and what inspires you, and put THE TWO together.

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Thomas Frear Bournemouth @thomasfrearhair PUNK. PARIS. POP

THIS IS ME AS AN ARTIST, I

stand for freedom of identity, freedom of speech AND freedom from fear - FROM being judged in a very pretty world.

I LIKE TO DO MY CREATIVE THINKING LOCKED IN MY BEDROOM, LISTENING TO Lana Del Rey. IF I COULD LEAVE A STAMP ON THE INDUSTRY, IT WOULD BE TO TEAR AparT THE CONCEPT OF BEAUTY. I am tired of seeing ‘pretty girls’ and ‘strong jawed men’ being projected into our lifestyles, creating unrealistic beauty standards on our population.

MY ADVICE TO SOMEBODY STRUGGLING is TO Surround yourself with people who have similar views to you – the same ideology of how the world should be. It will dEFINITELY educate you AND HELP YOU TO GET TO WHERE YOU NEED TO BE. I have made a personal choice to only use queer people to model for my projects and creations as a celebration of the weird and wonderful humans in the world.

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Ria “Lisa and ely are so lov been e AND THey’v – l so helpfu used I’ve never ore f Matrix be ally e and they r et g helped me the a grasp on products” Tom

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AND THIS IS MY SELF-EXPRESSION

I chose to style my model, Dani as their drag persona, Well Hung Parliament, to show the underrated culture of drag kings; they just aren’t publicised as much as queens.

Queer people are at the forefront of innovation in trend, authenticity, fashion and culture… it creates a subculture that runs into the mainstream and we never get credit for it! So, this story is a nod to queer rebellion. I wanted to take aspects of the ‘80s and ‘90s ballroom scenes with a queer punk vibe, destroying the binaries of gender. It’s just a real big gender-bending fashion moment of drag and queerness and pop punk vibes, intertwining into something that’s not really been seen before.

The model colour mix Matrix LightMaster8 With Bonder Inside Matrix ColorSync Red Booster Matrix ColorSync Copper Booster Matrix SoColor Cult Lucky Duck Yellow (Direct)

22/10/2020 14:47

The model colour mix Matrix ColorSync Watercolours Coral Peach Matrix ColorSync Watercolours Berry Violet Matrix ColorSync Watercolours Quartz Pink Matrix ColorSync Dark Blonde Ash (6A) Matrix ColorSync Light Blonde Ash (8A) Matrix Color Sync Pearl (11P)

“It’s been brilliant working with Lisa and Ria. I’ve learnt so much from them both”

Sam

AND THIS IS MY SELF-EXPRESSION I wanted to do something completely different, the opposite of what I do on a day-to-day basis, which is everything from balayage to intense, vivid rainbows and never anything in between. So, I thought: ‘let’s do some really soft, dusty tones.’ I’m really into crystals – I have amethyst in the studio – and I wanted to mimic that dusty lilac colour with the pink core. Then add a wave that’s not as formal as a finger wave but it sets a tone of place. It’s all just really soft.

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Mode Hair Lab, Plymouth @sam.kerswell FUN. FRIENDLY. CONSIDERATE

THIS IS ME

AS AN ARTIST, I STAND FOR Being nice to others.

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Sam Kerswell

MY CREATIVITY IS FUELLED

BY Google! I love the Google Doodles – when you click on the quote, you get other suggestions. THAT’S HOW I DISCOVERED CRYSTALS. I just kept clicking and seeing all these different colours, a total inspiration.

MY ADVICE TO SOMEBODY TRYING TO FIND THEIR VOICE WOULD BE JUST TO Take time TO think about exactly what you’re going to do and where you want to go.

My clientele is varied.

I’ve got a lot of celebrity clients, I do a lot of wigs for celebrities and Ru Paul’s Drag Race.

I do most of my creative thinking in the bath! I lay there as long as two hours – in all the vanillascented bubbles.

I scroll through my phone, looking at other people’s work, and I just get thinking…

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Troy Alexandros

Arcana Studios, Hackney @troy.hair BOLD. SHY. GENERATION Z

THIS IS ME

I get inspiration BY LOOKING TO the past – I TRY TO TAKE A LOOK FROM THE past and CREATE AN iconic colour for the futurE. MY CREATIVITY IS FUELLED BY Striving to FIND that next look. I’m very hard on myself.

There’s always been A next BIG thing OR TREND – LIKE ombre OR balayage… I would like to be behind SOMETHING LIKE THAT AND LEAVE MY MARK ON THE INDUSTRY. THE ADVICE I WOULD GIVE TO SOMEBODY STRUGGLING TO FIND THEIR VOICE IS Just try TO FIND SOMETHING you’re good at and run with it.

I do most of my creative thinking in the shower – it’s quiet, the sound of running water… ideas will always pop to me mid-hair wash, when I don’t have a pen around!

Freedom is when someone sits in your chair and they say: ‘do whatever you want’. And I can really get creative and look at their style and lifestyle and bring out their personality in the best way.

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Troy

The model colour mix Matrix ColorSync Sheer Pastel Violet (SPV) Matrix ColorSync Watercolours Coral Peach Matrix ColorSync Watercolours Quartz Pink

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“Working with Ria and Lisa has really boosted my conFidence.

They’ve given me loads of tips that I will carry into the future”

AND THIS IS MY SELF-EXPRESSION

I decided to go with the iconic Farrah Fawcett style from the ’70s – that blow-out but with a reference of a ’90s face frame, which has definitely come back into fashion. Because it’s an old-school look, I used an old-school technique; a classic blow-dry away from the face and then straight back on the rollers.

For even more from this exclusive cove r shoot, in partnership with Matrix, visit creativeheadmag.com/paint and creativeheadmag.com/selfstyled

22/10/2020 14:48

VE RT OR IAL CR EATIV E HE AD AD

LET’S GET TOGETHER

You know what you want to create. Now you need tools you can rely on to let your creativity come alive. You bring the ideas, Matrix has the kit you need...

IT’S AN EXCITING time to be involved with Matrix. A mainstay of salons and freelance kit bags for 40 years, hairdressers around the globe have grown up with Matrix, trained with Matrix. And for good reason – through the years, Matrix has been the brand that celebrates the hairdresser and makes them feel a part of the family. This is one of the main reasons as to why the Matrix Colour Collective was created – to help cultivate a community of hairdressers, by bringing together artists with varying levels of experience and expertise.

Each artist is embraced as they are and encouraged to create and share their best hair techniques, while inspiring and learning from each other. Matrix provides the tools to bring their creations to life, with extensive professional colour and retail

Matrix LightMaster8 with Bonder Inside Care as you lift with new LightMaster8 With Bonder Inside pre-mixed to lift up to eight levels. Great for all lightening techniques.

ranges. Stylists turn to Matrix for its uncomplicated and easyto-use products allowing them to perfect their skills and craft with confidence. The Matrix community is supported by a strong education team of Matrix Artists and Educators, now even more accessible via digital education courses. It’s easier than ever to develop new skills and perfect your craft in your own time.

2021 – it is going to be a BIG year for the brand (keep your eyes peeled for more in the spring!). For now, discover more about the Matrix colour and retail ranges to help bring your hair creations to life.

There are so many reasons to fall in love with Matrix, including these must-have products. The rest is up to you, so what will you create?

Matrix ColorSync toners

Choose from three toning technologies – Fast, Acidic and Alkaline. Matrix ColorSync 5 Minute Fast Toners offer quick toning at the backbar, Acidic formulas are great for sheer deposit-only toning, while Alkaline is ideal for seamless blending.

Matrix Total Results Keep Me Vivid Lamination Spray

The colour service essential! Reach for this clever bit of kit, a professional-only lamination spray, which helps lock-in colour, leaving hair visibly vibrant and shiny.

DISCOVER MORE ABOUT MATRIX, THE MATRIX COLOUR COLLECTIVE AND ALL THE BIG PLANS FOR 2021.

VISIT MATRIXHAIRCARE.CO.UK AND FOLLOW �MATRIX ON INSTAGRAM AND ON FACEBOOK #MATRIX SIGN UP FOR THE LATEST NEWS AT MATRIXHAIRCARE.CO.UK�NEWSLETTER

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Editor’s letter

11

10

40 IT’S THE END of 2020 – and what a year it has been. With two lockdowns and a big question mark over the future, the Irish hairdressing industry has stepped up and dealt with everything that’s been thrown at it, with grit and determination. To prepare for 2021 and the challenges it may bring, we have put together a toolkit of all the support, ideas and motivation you need to keep your business on track over the coming months – find it on page 30. But we’ve not forgotten a little creative inspiration, too, with beautiful new work from Zeba and a closer look at Richard Phillipart’s models from Salon Smart Live (which you can watch on demand, by the way!). Still want more? Creative HEAD has launched a new podcast in association with Treatwell, The Root of It, so plug in – the first series is out now. And on a final note, this will be my last issue as editor of Creative HEAD Ireland, a role that has introduced me to some of the most creative people I have ever met. Thank you for making my job such a pleasure over the years – have a very merry Christmas, and I wish you all the best for the New Year!

Anna Samson, Editor

anna@alfol.co.uk

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JOIN US!

It’s been quite a year, hasn’t it?

Learning to adapt has become the 2020 mantra but being unable to host physical events opened up opportunities to deliver digital offerings, which have kept us all connected.

Take Salon Smart Live, our business networking event, which went live stream – and with all sessions now accessible on-demand, expert advice is available as and when you need it. We launched The Teachings – inspirational video tutorials from industry pros sharing their skills in creating wearable, commercial looks, see page 28.

And there’s The Root of It – our new podcast series. See who we’ve had in the recording studio for series two on page 26… creativeheadmag.com/events

@creativeheadmag

03/11/2020 16:24

Make Your Christmas Sparkle with Hennessy Hair & Beauty

Hennessy Hair & Beauty Ltd - THE PROFESSIONAL CHOICE

Cash & Carry: Unit 28 Doughcloyne Ind. Estate, SarsďŹ eld Road, Wilton, Cork

www.hennessyhb.ie

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08/10/2020 11:05:48

Christmas

WHAT’S INSIDE €7.50 CHRISTMAS 2020

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ON THE COVER

A toolkit with all you need to help you face the future

30

E FREE INSID

44

Editorial ace and salon owner Richard Phillipart remakes some of his favourite looks for Salon Smart Live

THE

50

IN THE FRAME

Danilo Possato at David Marshall Hair in Dublin snaps away

EDITOR

DIGITAL DESIGNER

EDITOR IN CHIEF

ONLINE AND DIGITAL ASSISTANT

BELLA PETERS JENNY BROOKS

Creative HEAD Ireland is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

ONLINE AND DIGITAL EDITOR

SPECIAL PROJECTS DIRECTOR

WRITE TO US AT:

ART DIRECTOR

NICK JABBAL

ALISON ROWLEY

PUBLISHER

CHIEF SUB EDITOR

CLASSIFIED EXECUTIVE

ANNA SAMSON AMANDA NOTTAGE

CONTRIBUTOR

DEBORAH MURTHA

ADAM WOOD

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SPECIAL PROJECTS ASSISTANT

EVA VESTMANN

SPECIAL PROJECTS MANAGER

KELSEY DRING

JOANNA ANDERSEN

CATHERINE HANDCOCK

DAVID HAMMOND

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THE

Outliers

FASHION

Outliers

Issue 05/2020

READY FOR ANYTHING

Hair by Mary Adekoya, Troy Alexandros, Jordanna Cobella, Thomas Frear, Sam Kerswell, Maxine McArthur.

Mentored by Lisa Farrall and Ria Kulik for Matrix.

Photography by Conor Clinch. For full credits, see the cover section

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The innovators and salons disrupting the status quo

Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

Creative HEAD Ireland Alfol Ltd, PO Box 289, Hexham, NE46 9HJ +44 1434 610416 anna@alfol.co.uk

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03/11/2020 16:29

CREATIVEHEADMAG.COM MAGAZINE

COLOUR

EVENTS

INSPIRATION

FREELANCERS

STORE

COMPETITIONS

EXCLUSIVE

Ice cream shades with an acid kick – Frazer Wallace of The Haus Studio hits the sweet spot between fashion creativity and wearable cool with ‘Enigma’

Hear that? That’s the sound of your new favourite podcast landing on the scene! Introducing Creative HEAD’s ‘The Root of It’ – listen to chats between charismatic people online now!

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Five hairdressers, a closed studio set, and the chance to simply CREATE. Produced in partnership with BaByliss PRO, ‘Artists in Session’ is the result

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Missed the streamed event back in September? You’re in luck! 20 sessions from the inspirational Salon Smart Live are available to purchase for on-demand viewing

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09/11/2020 11:28

Winning artists, clockwise from top left: Ashley Falconer, Roisin Hynes, Rachel Flanagan, Aoife Pomphrett, George Smith and Rita Tuska

Ireland Craft Artist Gold Style Master UK & Ireland Gold

Men’s Hair UK & Ireland Gold

THE FIRST EVER Economic Value Report on the Irish hair and beauty sector has revealed that turnover for the sector was an estimated €2.6bn in 2019.

The Hair and Beauty Industry Confederation (HABIC) commissioned economist and consultant Jim Power to deliver the detailed economic analysis of the industry, which also found that the total employment in the sector was equivalent to 2.1 per cent of the total Irish workforce.

A total of 9,286 hair and beauty salons were counted in Ireland, of which 88.9 per cent of staff were female.

In less positive findings, the Irish hairdressing industry’s black market was found to be worth as much as €400 million, with a cost to the exchequer of €55 million. In addition, the report stated that Covid-19 had represented a “massive shock” to the sector, and during the first 15-week shutdown €580 million in turnover was lost.

The impact of the second governmentimposed lockdown has not been assessed yet, but the latest nationwide shutdown means salons face numerous challenges once again.

With salons on track to re-open at the beginning of December, hopefully a Christmas rush will provide a period of normality for an industry that has undergone immense hardship this year.

Editorial Look UK & Ireland Gold

IRISH HAIR AND BEAUTY WORTH €2.6 BILLION

Ireland Colour Specialist Gold

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

Ireland Colour Artist Gold

The edit

TRENDVISION AWARD 2020:

WINNERS REVEALED

OCCASIONS HAIRDRESSING, Sarah Mason Professional and Peter Mark were the big winners from this year’s Wella Professionals TrendVision Award UK & Ireland Final. Ashley Falconer of Occasions won the Ireland Colour Artist Gold, while Creative HEAD Spotlight Competitor Roisin Hynes took home the Ireland Colour Specialist Wella has Gold. Ireland Craft Artist Gold was taken by Rachel partnered with Green Flanagan, and Barry Kieran of Signature Hair Salon Collective to help ms placed second in the Men’s Hair UK and Ireland educate salons and their tea ability and ensure tain sus on award. For the first time the competition had a er that most salon waste is eith es hop It d. digital format, with more than 1,000 entries on ycle rec or d use reto encourage more salons Instagram and 66 stylists reaching the Final and to become members and receiving digital mentoring. For the rundown of use the Collective’s winners across the six categories, turn to page 16. services

L’Oréal Professionnel has already illustrated how intrinsically linked hair and fashion are, so the limited edition Steampod 3.0 x Karl Lagerfeld makes complete sense.

Treat your retail shelves to the Little Black Dress of hair tools. lorealpartnershop.com/uk

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Images courtesy of L’Oréal Professionnel, Dyson, R+Co

AHEAD Mark Fast

Luke Hersheson at Molly Goddard

MY months

FASHION WEEK S/S21

It was a very different experience to normal but London Fashion Week continued post-Covid with a mix of socially distanced presentations and virtual events. At Molly Goddard, Luke Hersheson for L’Oréal Professionnel channelled Kate Moss via ’90s grunge for a just-woken-up vibe, while at Roksanda, Adam Reed for L’Oréal Professionnel delivered Zoom call-relaxed glamour. At Mark Fast, Maria Kovacs for R+Co presented ‘the day after the night before’, with a modern mix of dual texture.

At Erdem, Most Wanted Session Stylist Anthony Turner channelled Lady Emma Hamilton with a modern, unkempt feel for Dyson.

Roksanda

George Smith and Rita Tuska

#CHedit

VAT drops to 9% for hairdressers

A REDUCTION IN the VAT rate for the hospitality and tourism sector, which includes hairdressers, has been announced in the Irish budget. Finance minister Paschal Donohoe TD announced the government would lower the tax rate from 13.5 per cent to 9 per cent, from 1 November 2020 until the end of 2021.

Further support was also announced in the budget. The Restrictions Support Scheme will give financial aid to businesses that are closed due to Covid-19 lockdowns. The current Wage Subsidy Scheme was due to end on 31 March 2021, but the government has committed to running a similar scheme for the rest of 2021.

Illness Benefit will now be available after three days out of work, rather than six, and self-employed workers can defer their 2019 tax balance and 2020 preliminary tax, interest-free for a year.

2020

2020

MWIT’LL BE WORTH THE WAIT

The Most Wanted and It List Grand Final will now take place Monday 29 March 2021, following the decision to postpone amid rising Covid-19 numbers and increased restrictions. While the announcement will be disheartening for many, particularly the patient 2020 finalists, the choice reflects the commitment to deliver a live event experience rather than a virtual ceremony.

Alfol special projects director, Joanna Andersen, explained: “To see and feel an audience of more than 700 peers erupt into applause, to experience that unrivalled buzz; these are things you can’t replicate and we just don’t want to compromise on.”

For more, visit creativeheadmag.com

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IHF WELCOMES NEW PRESIDENT AND VICE-PRESIDENT TO BOARD THE IRISH HAIRDRESSERS Federation (IHF) has inaugurated Danielle Kennedy (pictured above left), owner of The Collective

by Lloyds, as its new president. Lisa Eccles (above right), owner of Zinc Hair and Beauty, is to serve as the vice-president. The roles were officially voted on during the IHF’s AGM, which took place in Dublin. Danielle takes over from David Campbell, founder of House of Colour salon group. “Our industry has faced enormous challenges and the impact of Covid-19 has been severe,” said Danielle. “Our entire executive committee will continue to proactively and positively face down these challenges.”

What Christmas has in store for...

LIZ MURPHY HOWARD NO.5 NATURAL ORGANIC

Easy, low-maintenance hair seems to be the most popular requirement from most clients, so they can maintain their colour in between appointments with professional products at home. This winter we will be doing deep browns, rich reds and sunset blondes.

AINE CARTY

ROSSANO’S HAIR AND BEAUTY

At the moment our staff are very aware of the detrimental effects on our environment from disposable, single use materials. Staff use reusable face masks, water bottles and coffee cups from Buoys and Gulls in Bundoran – we can all be more eco-conscious where possible and reduce our impact.

MOVERS AND SHAKERS

Monica Teodoro is the new general manager, education and professional development, for L’Oréal Professional Products Division UK & Ireland, a newly created role.

Freddie Banks will take up Monica’s previous role of general manager, L’Oréal Professionnel UK & Ireland, while Maya Sfeir will succeed Freddie as general manager, Kérastase and Shu Uemura Art of Hair, UK & Ireland.

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#CHedit WHY DID YOU WANT TO BE A HAIRDRESSER? Initially I didn’t even think of hairdressing – I left school and went to do a PLC in nursing but I felt it wasn’t for me. I took up an apprenticeship in hairdressing not knowing a lot about it. Within a few months I knew it was where I wanted to be, a place of creativity and freedom.

WHAT ARE YOUR HIGHLIGHTS SO FAR? Winning a place on the Irish Hairdressers Federation Star Team.

Although I was fairly inexperienced at the time, the judges could see my potential. It was hard work but it all paid off when I was able to stand up on stage with a trophy. Also getting to the L’Oréal Colour Trophy STAR Award final as part of a duo was a huge achievement – and hopefully we’ll win!

JADE MCDERMOTT FRAME CREATIVE HAIR DESIGN AGE: 20

WHERE DO YOU SEE YOURSELF IN 10 YEARS? I hope I’m recognised globally for my work. I want people to know my name all over the world. I hope I’ve travelled and educated people on all things hair.

I also see myself working with top brands and my name being a brand itself! My Instagram will have a blue tick and I’ll be able to make properly produced Instagram video, rather than just on my phone like I do now.

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WHAT IS YOUR DREAM HAIRDRESSING GIG? To demonstrate a look that I’ve created and have thousands of people there to see what I’ve created, to hear me speak. I want to travel a lot with work, so going to different countries and teaching people from all over the globe is a huge dream of mine that hopefully will become a reality.

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#CHedit

Inside story IKON HAIR CORK

Ikon and its owner Valerie Finnegan Cahill are legends not just in Cork, but across Irish hairdressing. So, moving the salon to new premises on the city’s Marlboro Street – in fact the very unit where Val first began her career – was not a decision taken lightly. “We wanted to future proof Ikon,” Val explains. “We started looking for our ‘forever’ salon space and we found it!” The new space was created to impart a sense of luxury, and was created alongside interior designer Ber Pey of Studio No.6 Interiors. “Ber took the time to get to know us and our vision, then created a space that reflected both,” she says. Stand out pieces include the bespoke dividing wall, made by ironworker and friend Pat Keating, and the celestial wallpaper on the feature wall. The new look has gone down a storm with Ikon’s loyal clients. “It has a real feel of a New York loft, and the high ceilings, huge windows and double doors out onto our roof’s sky garden gives it a real sense of space,” explains Val. “We are blessed to have our outdoor area where people can take off their masks while socially distancing and relax while their colour is developing – they press that pause button while we take care of everything else.”

HOT BUYS ROUND AND ROUND

SHINE BRIGHT

PRICE €385 PLUS VAT 021 434 3436 hennessyhb.ie

PRICE €550 PLUS VAT 045 856 490 welonda.com

The REM Solar Styling Unit has a retro circular design and is available in a variety of laminates.

It’s also easy to install and comes with a chrome holster for your dryer.

CREATIVE HEAD IRELAND

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Space saving and smart, the Welonda Star is an elegant styling chair for your salon. Choose a colour and base and pick between a fixed or adjustable back rest.

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THE BUSINESS EDIT

HOW TO MAKE THIS CHRISTMAS COUNT CHRISTMAS IS GOING to look a little different this year; big parties are likely on pause, with less cross-country family gatherings this festive season. However, Christmas is usually a big money-maker for salons – so how can you give your clients a special experience when salons reopen, hopefully in early December?

“We have decided we are going to make it the best Christmas yet!” says Martha Galvin, owner of Allure Hairdressing salons in Co. Mayo. “We have so many ideas to get all of our clients into the festive season.

The most important part of our Christmas appointments is to create a safe, positive, happy place with an amazing atmosphere.

We are nearly completely booked up already!

In these uncertain times we don’t know if families will be together so we want our clients to feel amazing – even if it’s just going for dinner or a Zoom call they will feel fabulous.”

With many salons running at a lower capacity to enact social distancing, it’s important that clients know that they need to book in early to guarantee an appointment.

“We have been concentrating on making sure all team members are rebooking their clients for December to avoid disappointment,” says Sean Taaffe, owner of Sean Taaffe Hair & Beauty salons in Co. Kerry. “Most clients are very receptive to it as they know the reasons why we have to space slots out for their safety.

We also use the CountMe app, which records the client’s journey through the salon – so no matter how busy it gets it helps keep clients and team members safe.”

Creating a festive atmosphere will help guests get into the Christmas spirit despite social distancing measures. “The atmosphere is determined by the team and we will endeavour to make it as Christmas-sy as any other year!” adds Sean. “The music will turn festive and the team love the buzz so I’m sure we will make it the very best it can be.”

Anthony Kilcoyne, owner of Salon 2 in Co. Sligo, is planning every aspect of Christmas down to the smallest detail.

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“We want to create a homely feel around the salon and we are in the process of creating our own brand of beautifully scented candles and diffusers to help ease the feel of the strict Covid-19 measures we have in place,” he says. “We are currently giving guests bottled water but this may change and we will also be giving out individually wrapped, custom chocolates with our logo on.”

“Each year we decorate our salons with a winter wonderland theme and all the team gets involved by wearing festive clothes,” says Martha. “We also give a complimentary blow-dry to our regular clients, which creates a lovely atmosphere in the salon, showing our gratitude and thanks for all the support our clients have given us throughout this year.”

Competitions can also help clients feel appreciated, Anthony explains: “This year we are planning on running one big giveaway along with doing the 12 Days of Christmas, where one lucky guest will win some hair products each day. We love the engagement from guests when we run competitions.”

After such an unusual year, your clients will appreciate a little luxury over the festive season. “I’m not sure how the Christmas party season – or lack of – will go this year so we will be encouraging clients to treat themselves or a loved one to a little indulgence such as a blow-dry bundle or a 12-week blow-dry,” says Sean. “We also have a barber shop attached to our Killarney branch so we will be marketing across both clienteles.”

And make sure you stock up your shelves so your clients can treat themselves and their loved ones with some fantastic products.

“As we are an ALFAPARF Milano and JOICO salon, we have their luxury Christmas gift sets in the salon already,” adds Martha.

“We will be promoting our products and gift sets on our social media by sharing pictures and videos of our great products and how to use them. Our staff are also very active on social media and we share and post each other’s imagery to reach as many people as possible.”

LIFE LESSONS

DANIELLE GARNER WILDFLOWER

Team synergy. I worked on my own when creating Wildflower for the first six months, and a lonely six months it was. Now we have a team of 15 beautiful souls who all balance and support each other.

You don’t have to do anything in life that you don’t want to.

Change it! Create the reality you want to live in – this goes for all aspects of business.

Provide the best service, and the rest will follow. I don’t care who you are, what qualification you have achieved or how many Instagram followers you have, if your client in the chair isn’t happy with your service, you haven’t fulfilled the job.

Live a good life. Create a worklife balance for all staff, not just yourself. We all deserve to live our best version of life, so why do we wait until we have ‘achieved something’ before we allow ourselves the joy?

Appreciate those who support and work in your business. It goes a long way. Take them on days out, write them a card of acknowledgement. Recognition of gratitude is wonderful.

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#CHedit

THE BIG IDEA

‘BUSINESS AS USUAL is not an option’. So begins the introduction to Salon Re:Source, a sustainable salon toolkit created by Anne Veck and Keith Mellen (pictured above), the duo at the helm of the award-winning Anne Veck salon in Oxford. They believe fervently that the hairdressing industry has the power to make a real difference. “Salons use huge amounts of energy, water, plastic and chemicals, and produce large amounts of waste,” they explain. At the salon, the team has been working hard for some time to reduce energy usage, lowering the salon’s and their clients’ carbon footprints, reducing waste through more efficient systems and using ethical and sustainable products and packaging where possible. It has been a concerted effort, and now the pair wants to share what they’ve learnt with salons to encourage them to do the same. A study by Southampton University Business School showed that if a small, four-seater salon adopted its eco hair and beauty suggestions it would save 24,150kWh of energy, 286,000 litres of water and more than £5,300 (€5,855) a year in cost savings. At Anne Veck Oxford, the team has cut its carbon emissions and energy costs in half, saving £3,000 (€3,310) every year since 2012. That’s £24,000 (€26,525)! The toolkit is broken down into three sections: easy, low-cost, quick wins; steps that require a little more effort and cost; and major changes that require bigger investments. For immediate, maximum, positive, world-changing action, there’s a trio of top tips: change from cotton to biodegradable towels and gowns; switch to a green energy provider; and move to sustainable and ethical product suppliers. You can access the toolkit at bit.ly/SalonReSourceUK and start going a little greener.

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Photography by Magic Owen @magicowenphotography

SALON RE:SOURCE

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Featuring the platinum+ smart styler and a helios professional hairdryer, the ghd Deluxe Gift set is the ultimate in luxury.

RRP €392 +44 1924 423 400

This Oil Ultime Argan & Barbary Fig Oil gift set from Schwarzkopf Professional includes a jade roller alongside a shampoo and finishing oil. Smooth!

ghdhair.com

RRP €29.40 +44 800 328 6920 schwarzkopfpro.com

These three new shades from Great Lengths tap into the elevated naturals trend – choose from Peach Blonde, Strawberry Blonde and Brown Rose.

Choose natural beauty with an Authentic Beauty Concept Christmas gift pack. We love the cleanser, mask and glow candle set.

IN-SALON SERVICE +44 113 278 1292 greatlengthshair.co.uk

RRP €65.70 +44 800 328 6920 authenticbeautyconcept.co.uk

There’s lots to choose from this Christmas from L’Oréal Professionnel Serie Expert – we love the Pro Longer cracker with its mini treats, or for full-sized fabulousness, there are shampoo and conditioner gift sets.

RRP FROM €15 01 604 5918 lorealprofessionnel.co.uk

The trio packs from milk_shake offer its finest hair heroes in a luxury washbag.

RRP €43.99

+44 1392 365 177 red-hotproducts.com

ALFAPARF Milano has teamed up with Dublin illustrator Emma Kenny to create The Winter Collection – five gift sets that are as beautiful outside as inside. Each pack contains three full-sized Semi Di Lino products, which protect against pollution and brighten the hair. Stock up your shelves and let your clients choose from five different sets. Diamond adds illuminating shine, while Moisture provides intense hydration.

Fine-haired clients will love the gift of thicker hair from the Volume set, and Reconstruction makes hair feel brand new. And for wavy-haired girls there is the Curls set, for definition, softness and a little luxury.

The Moisture Me Rich set from Matrix offers a splash of hydration in the form of a shampoo, conditioner and Miracle Creator multi-tasking treatment.

RRP €28.50 01 604 5918 lorealprofessionnel.co.uk

GORGEOUS GIFTING

RRP FROM €28.50 045 856 490 xpertprofessional.ie

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STOCK OPTIONS OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS Help make your client’s salon colour last longer – or help them get a little experimental – with new Color Fresh Masks from Wella Professionals.

There are 11 ready-made temporary colour-depositing masks, a winning combination of colour and care to revive or transform their tones at home. Those wanting to enhance can choose from the more natural-looking colours enriched with avocado oil and apricot kernel oil – Chocolate Touch is bound to be a winner with brunettes, while blondes can keep cool with Pearl Beige or revive highlights with Golden Gloss. Those feeling a little more playful will want to try the fun and vibrant tones laced with argan oil to keep hair looking luscious – pink, red, blue and mint deliver a veritable rainbow of possibilities. While Christmas parties might be off for many this year, these masks are perfect for making an impact on Zoom get-togethers!

RRP €18.49 EACH 01 416 0900 wella.com

IT’S ALL ABOUT... LIGHT It’s finally here! After massive success in the US, Redken’s iconic Shades EQ welcomes 10Gi to the roster for a delicate golden accent on light blonde locks.

IN-SALON SERVICE 01 604 5918 redken.co.uk

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There are four new shades joining the much-loved DIA Light range from L’Oréal Professionnel, perfect for taking your toning techniques to new levels.

IN-SALON SERVICE 01 604 5918 lorealprofessionnel.co.uk

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Photography: Oliver Driver

Wella TrendVision Award 2019 Final

# W E L L AT V A

A VISION OF

VICTORY

2020 COULDN’T STOP THE ICONIC WELLA PROFESSIONALS TRENDVISION AWARD COMPETITION – ITS EVOLUTION JUST MADE IT EVEN MORE ACCESSIBLE AND MORE EXCITING. NOW MEET THE NAMES WHO STEPPED UP TO THE CHALLENGE AND WON! THERE MIGHT NOT be the legendary celebration at London’s Roundhouse this year, but despite the challenges of 2020, Wella Professionals has gone above and beyond to ensure its iconic competition continued, giving talents across the UK and Ireland the opportunity to showcase just what they can do when given that creative outlet.

It was the most accessible TrendVision Award as, for the first time, the competition had a digital format. The result? More than 1,000 photographic entries on Instagram!

Next, for the Digital UK Regional & Ireland Heats, 840 competitors had to record a video sharing details about their photographic entry, with 66 making it through to the Final.

Now things got serious! Following a digital briefing by Wella Guest Artist judges, competitors were required to create a final new look on a head block or on a model.

It was then over to a veritable Who’s Who of more than 40 prestigious judges, each chosen for their hairdressing expertise – think Zoë Irwin, Jayson Gray, Robert Eaton, Warren Boodaghian, Andrew Dunne, Luke Benson, Leonardo Rizzo, Dom Capel and Kerry Hayden. Phew! And these finalists were never alone; Wella was there every step of the way with digital mentoring that included video briefs,

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Zoom mentoring sessions and top tips from judges.

And the prizes? Exceptional! Yes, winners receive Wella Education packages and trophies, of course. But that’s not all… Gold winners will also enjoy a photoshoot experience to recreate their winning look, as well as a two-day shoot with leading industry photographer Kai Wan, mentored

by Wella Guest Artist Darren Ambrose. Together, they will create the TrendVision Award 2020 Winners’ Collection, which will be featured in trade press. And there’s even more – Gold winners are in with the chance to secure a place at the incredible Wella Destination global event, while also receiving digital mentoring in 2021. It’s career rocket fuel!

“This is our way of giving back to the industry,” says Allison Hargreaves, national education operations and events manager UK & Ireland for Coty Professional Beauty, “and we are delighted to be offering such incredible inspiring prizes that will genuinely help further careers. I’m certain we have discovered some new stars in the making.”

Now, 27 winners from six categories in the UK and Ireland have been crowned, all announced via Wella’s Instagram @wellahairuki. Victory is theirs! Want to know the 18 names who’ve got the vision? Of course you do!

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CR EATIV E HE AD AD VE RT OR IAL

Photography: Oliver Driver

MASTERS OF THE CRAFT

MEET THE IRISH WINNERS OF THE 2020 TRENDVISION AWARD

IRELAND COLOUR ARTIST

GOLD

Ashley Falconer

Occasions Hairdressing

IRELAND COLOUR SPECIALIST

SILVER

Carmen McCracken DKY Hair Company

BRONZE

Caroline McNeill

All Aspects Of Hair Design

IRELAND CRAFT ARTIST

GOLD

Rachel Flanagan Peter Mark

GOLD

George Smith

BRONZE

SILVER

Zara McIntyre

Aisling Kenny

House of Colour

House of Colour

Lauren Masterson

Sarah Mason Professional

Bellissimo

GOLD

Rita Tuska

Joseph Ferraro Hair

SILVER

BRONZE

Ayesha Caunt-Buonocore

Denise Platano

Hairven

Toni&Guy, Victoria

STYLE MASTER UK & IRELAND

SILVER

Barry Kieran

Signature Hair

BRONZE

Romario Silva

Blend Beauty Artisans

EDITORIAL LOOK UK & IRELAND

MEN’S HAIR UK & IRELAND

Toni&Guy, Salisbury

SILVER

GOLD

Roisin Hynes

BRONZE

Allan Kingsland

Zanders Hair Design

“It’s incredible that Wella Professionals managed to go ahead with the TrendVision Award 2020, despite the challenges of adjusting the whole competition format. The winners should be incredibly proud of their achievement” ROBERT EATON, WELLA PROFESSIONALS AMBASSADOR COLOUR

GOLD

Aoife Pomphrett Wonderland

SILVER

Ryan Coates

Toni&Guy, Sutton Coldfield

BRONZE

Clarissa Codalonga

Toni&Guy, North Audley St.

TRENDVISION AWARD 2021 – WHAT YOU NEED TO KNOW! • Entries open 10 February 2021 – get that date in your diary!

• Enter via Instagram – it’s easy and accessible!

• The Xposure student competition will now be part of the TrendVision Award with its own category • Entries close 10 March 2021 • Photographic winners announced 31 March 2021

Have you got what it takes for the Wella Professionals TrendVision Award competition in 2021?

Contact the Wella Events Team on wellaevents@cotyinc.com or visit wella.co.uk/trendvision @WellaUKI

@WellaHairUKI

#WellaTVA #TrendVision2020 CREATIVE HEAD IRELAND

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COLOUR VISION

WE’RE ON TO THE HOME STRAIGHT FOR CHRISTMAS, AND COLOUR REMAINS A HOT TOPIC AS WE FACE A HIGHLY UNUSUAL SEASON… IN ASSOCIATION WITH

A FRESH TAKE

In need of a burst of inspiration? Experience the perfect introduction to Wella’s newest product launch with ‘Discover Color Fresh Masks’. This free, 30-minute online webinar is presented by Wella’s expert technical educators, and gives you a glimpse of the colourful new line-up. Discover what type of client the Color Fresh Masks are most suited for, see real results and learn what a great new retailing opportunity they represent for your salon.

Go to education.wella.com to view the webinar.

Alternatively, try the new Color Fresh Masks out for yourself as part of the Colour Genius and Insta-Ready Colour education courses at the London, Manchester or Dublin Studios. Both courses offer the chance to push your creative boundaries and experiment with the full portfolio of colours, while building up your knowledge and confidence in creative colour techniques.

For course information, dates, and online booking, go to education.wella.com.

THE COLOUR CLINIC IS OPEN…

THE WIDER INDUSTRY. SUZANNE ALPHONSE EVERY MONTH A WELLA PROFESSIONALS COLOUR EXPERT EXAMINES AN ISSUE WHICH AFFECTS THEIR TIME IN YOUR CHAIR SPEAKS OUT ABOUT HOW YOU CAN PROVE TO YOUR CLIENTS THAT YOUR EXPERTISE IS WORTH “A big challenge I have as a colourist is getting the artistry of what I do across to the client – I’m really up against home hair colour, there’s great technology now and it’s so convenient. Offering something simple like an all-over regrowth colour really puts us in a tricky position. Does the client value that service enough to take hours out of their day and spend €100? A service like Luxelights is perfect. It can offer that coverage of greys or blending, depending on their needs, to create that youthful element to their colour. Before, clients liked to see lots of highs and lows, lots of contrast, but that really youthful look comes from seamless, professional blends. The new Koleston Perfect ME+ Pure Naturals shades give such a fantastic, natural colour result – enough for people to notice that someone looks great, that something’s changed, rather than ‘wow, you’ve had your hair coloured’. My clientele has had a massive shift towards natural-looking colour – I think everyone’s a little afraid of if we go into another lockdown, what that grow out will look like.

“With Luxelights I can manage that regrowth and, with an extra 10 minutes, I can place some foils to develop seamlessly, gloss at the end, and give clients something different that they just can’t get from a box colour. The colour is personalised, so it’s also harder for them to go to another salon or colourist and helps to cement their relationship with me. I can offer them something different every time they come in without them having to spend that extra time, but they still see the artistry of what I’m doing.”

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SHELFIE TIME The launch of the new Color Fresh Mask is so exciting!

With 11 products across two ranges, Color Fresh Masks are so much more than a conditioning mask.

There’s no need for a skin allergy test, they can be applied on the day in-salon, and also used to maintain professional colour between colouring services. The seven natural shades give a visible colour refresh and enhanced shine, while the four vibrant shades offer a visible colour transformation that will fade true to tone. It’s a great way for blondes to experiment for the weekend or a special event, or for colourshy clients who want to try a colour before committing. The incredible conditioning formula leaves hair feeling smoother and looking healthy.

My clients and I love them!”

CR EATIV E HE AD AD VE RT OR IAL

#ColourVision

ZOË IRWIN, WELLA PROFESSIONALS UK COLOUR TREND EXPERT @ZOEIRWINHAIR

WHY I’M WELLA We have been part of the Wella family for 32 years. It’s all down to bonding with a company that can support our high, aspirational standards every year, and a company with values that closely align with our own.

“Every year we sit down with Wella to put together our education plan and we have never been disappointed. Thanks to the support we receive, we have achieved the highest number of Wella Master Colour Experts in any independent salon in Ireland. We have worked with some of the industry’s most amazing guest artists who have inspired and motivated our team.

“Wella’s innovative approach and its commitment to the research and development of new products means that we are constantly at the forefront of the industry and confident that the products we use are the best on the market.

We love being a part of the Wella family.”

PATRICK GILDEA, PATRICK GILDEA, CO. DONEGAL @PATRICK.GILDEA.HAIR

KEEP YOUR CLIENTS HAPPY WITH EFFECTIVE AND EFFICIENT COLOUR SERVICES. THE WELLA PROFESSIONALS EXPRESS HIGHLIGHTS MASTERCLASS, FEATURING WELLA PROFESSIONALS AMBASSADOR COLOUR, ROBERT EATON, IS A SHORT ’N’ SWEET DEMONSTRATION ON HOW TO USE HIGHLIGHTS TO INCREASE PROFITABILITY AND SAVE YOU TIME DURING BUSY PERIODS. BEST OF ALL, IT’S TOTALLY FREE FOR ALL HAIRDRESSERS. GO TO EDUCATION.WELLA.COM TO FIND THIS AND LOTS OF FREE INSPIRATIONAL AND PRACTICAL EDUCATION, FROM COLOUR AND STYLING TO PRODUCT KNOWLEDGE AND BUSINESS SKILLS @wellahairuki #WellaColour #MakeChange CREATIVE HEAD IRELAND

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COLOUR FOR ALL OCCASIONS. COLOUR FOR ALL CLIENTS. COLOUR THAT CARES FOR HAIR. THIS TRIPLE THREAT IS WHY COLOURISTS ACROSS THE WORLD TRUST WELLA PROFESSIONALS KOLESTON PERFECT ME+ 20

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need to rely on antiquated formulas, meaning clients are a staggering 60-times less likely to develop an allergy to colour.* ME+ and its partner innovation Pure Balance Technology are exclusive to the Koleston Perfect line. In combination, they have more than 20 patents and are proven to deliver vibrant, rich colour with less damage, use after use.* The secret behind Pure Balance Technology’s effectiveness is its ability to minimise the formation of cell-damaging free radicals. The result? Better balance of tone from root to tip, better control of depth and up to 100 per cent grey coverage.* Let these Wella Professionals colourists share what they love about Koleston Perfect ME+ and be inspired…

Joanne Roe

Sophie B

Joe Clarke

@joanne1368charliehair_

@colourmesophieb

@hairbyjoejoseph

KH HAIR

“Now more than ever I can absolutely guarantee I will achieve the results I desire using Koleston Perfect ME+.

I love its versatility and that you can use it on anyone.

It’s our ‘go to’ product in the salon as the choices and combinations are endless.

Our salon is lucky to be able to stock the whole range and I am spoilt for choice!

I particularly love the new Pure Natural shades. I am so excited to see what Wella Professionals creates next.”

COLOUR ME SOPHIE B “The sassy scientists at Wella HQ have brought us the most revolutionary and innovative permanent hair colour ever! Koleston Perfect ME+ is so rich and luxurious, it’s an absolute pleasure to use. My favourite shade is 88/02. It’s a total game-changer – so rich but so ultra-cool. I love using it as a root retouch on balayage. Koleston Perfect ME+ is so much more than tubes of permanent colour...

It’s a colourist’s dream!”

JOSEPH HANNAH SALON “I love the way Koleston Perfect ME+ mixes, it’s easier to apply than ever and the coverage is incredible.

The new cooler Pure Natural shades are great, and I can always find something in the range to suit everyone’s skin tone. The range allows me to be truly creative and unafraid to mix. It’s great how Wella Professionals brings out new shades all the time – it’s so clever with shades, it’s always just what you want.”

Dean Vinning & Dean Robertson SIXTH SENSE SALON @sixthsensesalon

“We specialise in creative and corrective colour, so it’s important to us to have the very best product. When Wella released the Koleston Perfect ME+ range and we started testing clients and using the product, we were amazed with its versatility.

The Pure Balance Technology has the capability to give an even result on hair with multiple levels of porosity while maintaining excellent hair health.”

It’s only natural

There’s a shade for everyone with Koleston Perfect ME+, and Wella Professionals is constantly formulating new tones and shades to keep you in demand from trend-focused clients. The Pure Naturals range has expanded to give you even more choice for grey coverage. The new Resistant Cool Cover shades deliver 100 per cent coverage with intense cool tones for an anti-brass effect, which mix perfectly with the other Pure, Ultra and Resistant Cover tones. Choose from 88/02, 77/02, 66/02 and 55/02.

88/02

77/02

66/02

55/02

Discover how Wella Professionals Koleston Perfect ME+ can revolutionise your colour work.

Explore the potential for your colour business at education.wella.com

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CR EATIV E HE AD AD VE RT OR IAL

*Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe.

Always perform an allergy alert test 48 hours before each colouration. Strictly follow safety instructions and consult wella.co.uk. If your client has ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect brand.

WITH SO MUCH incredible technology out there, it’s astounding how many brands have stuck to old-fashioned permanent colour formulas, utilising nearly identical molecules and active ingredients (such as PPD and PTD) as those devised in the 1800s. Sure, there were tweaks over the decades, but clients continue to develop potentially serious allergies to PPD and PTD – both known sensitisers.

Wella Professionals Koleston Perfect ME+ took more than seven years to develop but it was worth the wait, emerging as one of the biggest game-changers in hair colour. The patented scientific breakthrough was the result of more than 3,000 test formulations, and opened colourists’ eyes. It removes the

@wellahairuki #WellaColour #MakeChange 21

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luxelights upgrade your root touch-up

to a colour with luxurious dimensions, subtle lights and soft shadows.

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Grey coverage just got cooler RESISTANT COOL COVER SHADES FOR

100

%

COOL, GREY COVERAGE

55/02

66/02

77/02

88/02

FIND OUT MORE: Talk to your Account Manager/Education Team or visit education.wella.com uk.wellastore.com | @wellahairuki | #WellaColour

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READY, SET,

G row!

TURN UP THE VOLUME OR ADD SOME SERIOUS LENGTH – WITH GREAT LENGTHS EXTENSIONS YOU CAN WOW YOUR CLIENTS IN MINUTES 24

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methods to suit your clients’ needs. Prebonded hair extensions are premium and long-lasting, while GL Tapes are simple to apply and provide beautifully fast results.

No matter the colour or style, Great Lengths extensions are bespoke for each client, and can solve common hair issues by adding length to hair that won’t grow as expected, volume to thinning hair or colour effects without the use of dyes or chemicals.

Great Lengths pre-bonded hair extensions last between three and five months whereas GL Tapes are less permanent, lasting between four to six weeks, but can be re-applied by a Great Lengths stylist up to three times.

MAKEOVER MAGIC Great Lengths gives influencer Aoife Walsh thicker and healthierlooking hair with the perfect colour match

CR EATIV E HE AD AD VE RT OR IAL

EXTENSIONS HAVE UNDERGONE a beauty world revolution. Their reputation for only creating long, straight looks is gone – they’re now an essential part of a hairdresser’s skillset, used to create epic fantasy looks, solve thinning hair issues or add flashes of colour. Clients want incredible results fast, so it’s time to make sure your salon isn’t missing out.

For more than 25 years, Great Lengths has been the leader in premium, 100 per cent ethically sourced, human hair extensions.

Great Lengths extensions are suitable for any hair type, meaning they can be customised and blended seamlessly.

Choose between two different application

Wh y Grea t Lengths?

PREMIUM QUALITY

Made in Italy, Great Lengths extensions offer virgin remy hair that is gently processed, expertly blended, long lasting and always super soft.

ETHICALLY SOURCED

Great Lengths only source 100 per cent virgin remy hair directly from donations made to Indian temples.

BLENDED BY HAND

Hair extensions are handmade and expertly blended strand by strand for the perfect colour match.

Ceira Lambert

ATTAINABLE BEAUTY

Ceira Lambert

Influencer Holly Carpenter adds length and volume to her brunette waves using Great Lengths

Before

Whether they want to add colour, volume or length, Great Lengths empowers women who dream of beauty and confidence.

GIVE BACK

Great Lengths is partnered with The Little Princess Trust, enabling you to donate used Great Lengths extensions to make bespoke wigs for children suffering hair loss.

…

INTRODUCINGGTHS GREAT LENCATION! VIRTUAL EteDnUsions with the new

After

After

to fit ex Great Learn how ience from ning exper ar le udents te st o n m re r extensio spiring hai A ed Great s. at th g ic en ed L ne with a d -o n o ening, n o ut their trai will work r througho to ca u s. le ed u s d Length ized mo rough bite-s th ch g at in w n d ar le eory an discuss th ll, ca eo d vi With time to a strations vi n o em d al n practic s you ca rmat mean the new fo fely and sa ill sk learn a new sively comprehen

Start your journey to becoming a Great Lengths certified stylist.

Contact +44 113 278 1292 or email info.ireland@greatlengths.com

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CREATIVE HEAD PRESENTS

THE ROOT OF IT

A COLLECTION OF PODCASTS IN PARTNERSHIP WITH TREATWELL

NEW EPISODES AVAILABLE NOW

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SERIES ONE: LISTEN TO WHAT THE MAN SAID Opinion-driven exchanges about the modern male client and what makes him tick

SERIES TWO: THEN AND NOW Visionary salon owners on being the boss and the changes they’ve seen across the years

SERIES THREE: THE EDITOR ASKS Creative HEAD editor Amanda Nottage probes creative and business experts on exactly what they do and the industries in which they do it

Listen at creativeheadmag.com/podcasts or search ‘The Root of It’ on all major podcast platforms

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Watch Learn Love to create

THE TEACHINGS A NEW VIDEO TUTORIAL SERIES FROM CREATIVE HEAD

Commercial looks Original inspiration From one hair pro to the next

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NEW ON SITE

Josh Denham Accessorised beachy waves Stephanie Kocielski Every-girl blow-dry

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There’s a great big question mark over everything – how can you run a business with confidence when so much is unknown? Prepare for what you can, and be ready to face the future.

Creative HEAD is here to help, the fourth emergency service in your time of uncertainty, with a toolkit for 2021.

Let’s make sure you’re…

THERE’S NO RIGHT OR WRONG ANSWER WHEN IT COMES TO PLANNING FOR THE UNPRECEDENTED, BUT THE MORE FLEXIBLE AND ADAPTABLE YOU CAN BE, THE MORE LIKELY IT IS YOU’LL MAKE IT THROUGH. THE JULY RUSH FEELS A LONG TIME AGO NOW, AND THE LATEST SHUTDOWN MEANS THIS CHRISTMAS IS LOOKING LIKE NO CHRISTMAS WE’VE EVER SEEN BEFORE. SO IT’S TIME TO TAKE A LOOK AT YOUR FINANCES, YOUR SERVICES, YOUR STAFF AND MORE. YOU NEED TO BE A SWISS ARMY KNIFE OF PRACTICAL SOLUTIONS…

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Danielle Kennedy

The Collective by Lloyds

Lockdowns are tough on your business, but let’s not forget that they’re also tough on your staff. Throughout the Covid-19 pandemic, your team members are likely to be worried about their income, their jobs and their health. However, it’s possible to step up as a boss and a mentor, provide the support they need and also seize the opportunity to reinvent what their working week looks like – so they can go back to the salon feeling happy and healthy.

Someone who knows a thing or two about staffing is Danielle Kennedy, owner of The Collective by Lloyds in Waterford and new president of the Irish Hairdressers Federation. Having achieved Legend status by winning the Best Salon Team at the Most Wanted Awards for three years in a row, The Collective by Lloyds is constantly evolving to better its team and service.

“We’ve taken advantage of the current situation to try something new with our opening hours, to offer our team members a better work-life balance,” explains Danielle. “After the first lockdown we moved our late night opening to a Monday and Tuesday and now close at 5pm on Thursdays and Fridays, and at 3pm on Saturdays.

Also, because Saturdays are such a short day now it’s not necessary to have all of our team working, so they alternate having Saturdays off.”

She hopes that once they are back in the salon, these measures will allow her staff to be happy both in and out of work, and underlines the importance of providing support and a healthy dose of communication. “The past few months have been a difficult time for salon owners and team members – there is so much stress and anxiety in the world outside of work that it can easily carry into the workplace,” Danielle says. “Team members realise what a difficult time it is for salon owners and can feel like they don’t want to bother their employers with minor issues. But engagement is the key here, and you need to keep communication flowing with your team so those little things don’t build up.”

Danielle hopes that this kind of approach will not only strengthen teams, but also help the entire hairdressing industry as a whole: “We lose so many people in this industry because people get burned out by working late nights and weekends, and those working commitments clash with commitments such as kids and family.

I think it’s an area that we could make a real difference to our team’s lives and create a better balance.”

Marc Ballance Ballance Hair & Beauty, Dublin

“After we reopened the salon at the end of June, we have had to split the team into two different working pods. This was to ensure there were less people working on the floor at one time and limit interactions between our team and clients alike. Our team is like one big family, so making changes to the way we have operated for 19 years was a huge challenge in itself!

But they are open to change and just want to work, which makes every challenging situation a lot easier.

“We have WhatsApp group chats to stay in contact with other staff members who we may not see because of our twoteams system. We have also divided the teams fairly so that they both operate with the same number of stylists, receptionists and assistants. Communication is key to understanding your team’s happiness.

“We are constantly talking to our staff and ensuring that they are comfortable.

If our staff are working long hours we are making sure that they will get the following day off to rest up and enjoy their downtime too, which is vitally important. The face coverings definitely are not ideal but if it will help protect our staff and clients alike, we are happy to do it!”

Ballance Hair & Beauty

UR ANT TO INVEST IN YO ISLAND; IT’S IMPORT AN TOP E IS TH S) ES OM SIN FR S BU ERGY COME NO MAN (OR ANY MOOD AND EN MP WN CO DO .

CK ING LO BE OF LL T STAFF’S WE R AS WE COME OU INGS GET TOUGHE N DOWN, AND AS TH ORT WHERE YOU CA PP TO PROVIDE SU IAL UC CR S IT’ AIN AG

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Schwarzkopf Professional

SKILLS AND THRILLS There’s never been a better time to learn from your community.

Creative HEAD is leading the charge and Salon Smart Live is now available on-demand, in case you missed the big day. For £35 you get to watch it all again and make notes from some of the best in the business, as many times as you like for up to 12 months.

Prefer to listen to your inspiration? Our new podcast, The Root of It, features frank and honest conversations about all aspects of the industry from key players including John Vial, Jody Taylor and Mark Maciver. Freelancers aren’t left out either; look out for Self/Styled Sundays, a Zoom event where you can tap into practical advice.

Visit creativeheadmag.com for more information on them all.

The move to digital education in lockdown has now seen some of the largest names hone their offerings to provide better-thanever access to top tier names and courses. As an industry it can be incredibly difficult scheduling in training… and that was before Covid-19. L’Oréal Professionnel has a new solution for this – Practical E-learnings called Getting Started on its Access platform.

Keen for the opportunity to express yourself and meet other independent artists? Then the Matrix Colour Collective could be just what you’re looking for. Whether in-salon or a freelancer working independently, the Colour Collective welcomes all hairdressers and is supported by Matrix education and its professional colour and haircare portfolio. Schwarzkopf Professional’s ASK Education platform also provides online seminars and learning opportunities through the eAcademy. Additionally, Trend Labs’ #HAIRHACKS series provide tips and tricks for tackling hair issues – find them on Instagram. And Wella Professionals is moving to include both in-person and Zoom-based education, so you have the power to improve your skills anywhere.

Xpert Professional’s Accademia in Dublin is a hub of education, and also provides learning opportunities online. With a well-stocked library of on-demand videos featuring brands such as ALFAPARF Milano and JOICO, you can receive Accademia-approved learning wherever you are.

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@the.little.hairmaid

@dunehairdressing

@no17seaham

@heltsyjuuksesalong

All the right moves

*Does not remove bleach as bleach permanently alters the natural pigment of the hair

CORRECT ANY COLOUR WITH COMPLETE CONFIDENCE AND ADD EXTRA SERVICE INCOME TO YOUR BUSINESS, WITH ZALON COLOUR REMOVER FROM HAIR TOOLS YOU NEVER KNOW what you’ll be faced with when your client sits WHY STYLISTS LOVE ZALON COLOUR REMOVER down in your chair. Sure, there are plenty of clients who don’t stray too far from their regular highlights or trims. But with lockdown box dyes, “Zalon Colour working-from-home vivid colour experiments and trend-obsessed Remover lifted a guests who want what KKW or Kylie Jenner have just unveiled on “I love that couple of shades to Instagram, there are plenty of clients who present that bit more the hair condition her natural colour, of a challenge. It’s understandable if colour correction leaves isn’t compromised – I’ve perfectly even and “Zalon is you feeling a little anxious. You need to be ready for anything… achieved excellent results mega glossy. It felt the best hair Be prepped to prime the perfect blank canvas for whatever each time. Being able to like completely colour remover colour straight after too different hair!” your client desires with Zalon Colour Remover. This clever on the market. The is a big win” results are fantastic cleanser, available from Hair Tools, removes all oxidised hair MAJESTIC HAIR and there is no THE LITTLE colour and delivers around three to four levels of lift. The bleachBOUTIQUE compromise of the HAIRMAID free and ammonia-free colour remover means you can offer a healthy, quick and stress-free colour removal* in three easy steps and in a development time of 30 minutes, with no damage.

That also means it can be used as many times as you need, and hair can be coloured immediately after the process. Oh, and with a vegan formula that contains argan oil, she’ll adore the feel of her nourished and moisturised hair, too.

And what’s even better? This is a service that costs you so little – we’re talking about €10.85 including VAT per application, yet you can charge about €45 for the professional treatment. And with the 30-minute development time, you could see another client, too!

Picture the smile on your client’s face (we can see past those masks!) when you deliver the colour she didn’t think was possible.

Think of that feeling of satisfaction, knowing that you created that fabulous finish… with Zalon Colour Remover’s help, of course.

KICK THE FEAR OF COLOUR CORRECTION AND DELIVER A FABULOUS-LOOKING FUTURE WITH ZALON COLOUR REMOVER, AVAILABLE NOW FROM HAIR TOOLS. CALL OR VISIT HAIRTOOLS.CO.UK. FOR MORE INFORMATION ON ZALON PRO LONDON, VISIT ZALONLONDON.COM

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hair’s condition”

CATH POWELL

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Stephen Boyle Davey Davey, Dublin

GET TO CHRISTMAS UR CLIENTS DON’T LO CO UR YO RE MAKE SU URNEY… YOU. CREATE A JO WITHOUT A TRIP TO

Zalon Colour Remover

Wella Professionals Color Fresh Masks

It’s been a while since that summer flurry – so make sure your colour clients don’t get to Christmas post-lockdown without a trip to you. Create a journey, a step-by-step process that books them back in with you. And think about how else you can make money through colour.

If you’re looking to start afresh, Zalon Colour Remover is a brilliant upsell. Its low cost (about €10.85 excluding VAT, per application) can net you a cool €45 easily for the service. It takes about 30 minutes, during which you can get on with mixing your colour and doing your prep work.

Wella Professionals’ new Color Fresh Masks are a quick and effective in-salon colour option that can also be used between appointments to deposit colour and maintain hair health simultaneously. Talk up the conditioning side of colour; too many clients still think that colour is flat-out bad for their hair.

L’Oréal Professionnel is introducing three new speedy services to its salons designed as interim balayage solutions, while keeping clients engaged in the colour journey. Halo Highlights offers a pop of brightness, Gloss and Go gives neat neutralisation in a flash, while Boost Your Balayage helps to refresh the colour in half the time.

“Doing a bigger appointment once or twice a year and offering quicker services in-between stops clients dabbling in home colour, even if they can’t get to the salon.

We offer a ‘base and face frame’ which is ideal for the brunette client who wants to add some sparkle with some lightness while their base is developing.

“Our express blonde service is great for the blonde client who is time-conscious – the face frame area is lightened with some strategically placed foils, then glossed for a polished look. And the basin balayage and gloss is great for a refresh in-between the bigger jobs. We also create a client journey and always plan their next visit.

“For example we might discuss adding more dimension through the back, and brightness at the front for next time.

“When it comes to retail, I think it’s really important to advise clients and avoid the hard sell. I always explain the difference between professional products and supermarket ones, and talk about how professional products are more concentrated and with better ingredients so they last longer. Why spend €200 or more on your hair and then wash the colour down the sink? One tip I was told as a trainee was “If a piece of clothing was ‘dry clean only’ would you throw it in the washing machine?”. The answer was of course no!”

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MONEY MAKES THE WORLD TURN

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Tamar Chambers Robert Chambers, Dublin

“Recommending re-booking is so important, especially for Christmas – many of our clients have their next two appointments booked. Always talk to clients about what changes you might suggest trying next time. Phorest Salon Software is a great tool for marketing your clients. We have kept clients informed along the way with the email marketing and they know exactly what to expect before they arrive at the salon.

“We haven’t recently raised our prices as we felt it was the wrong time to do this, but we did add a PPE charge of €10 per appointment which we have now dropped to €5. We use treat cards which are a great way of introducing clients to new services and pampering with treatments – I think it is better to add value than to discount. We only do this on full colour services on certain days with new stylists who need to build their clientele.

“I would also recommend talking to your suppliers about better prices and talking to your landlord about a reduction in rent or a freeze on rent owed during lockdown.”

Robert Chambers

Hairdressing might be your passion, but it’s also your livelihood – and like it or not, the money that it brings in matters. It’s been a tough year for finances, from the instability from forced closures to the unique stresses that come with navigating government aid. Now that we’re coming to the end of the year, things are once again looking a little different – you likely had a busy few months this summer, but have been closed again. So, how can you keep your cashflow healthy, your clients happy and your books balanced?

“We have had a very positive few months and although there is uncertainty again, planning your business is so important,” says Sarah Mason, owner of Sarah Mason Professional, Galway. “Rebooking your clients is a must and getting their haircare regime in place is paramount in your business, not forgetting about the smaller services as fillers for your day to maximise your potential.”

Despite the second lockdown, the government’s recent budget announcement will hopefully ease some worries. The government confirmed a reduction in the VAT rate for the hairdressing industry from 13.5 per cent to 9 per cent until the end of 2021. Businesses closed or severely impacted by restrictions can apply for financial aid through the Restrictions Support Scheme. The current Wage Subsidy Scheme is due to expire on 31 March 2021, but the government has committed to running a similar scheme for the rest of the year, in an effort to protect jobs. And for sole traders, your 2019 tax balance and 2020 preliminary tax can be deferred for a year without interest, to provide some cashflow for your business.

Sarah suggests creating a second account for savings to help you keep on top of your finances. “It is also vital that you manage your stock levels as stock wastage can cost a business a lot of money,” she explains. Increasing your prices can be a way of upping cashflow while also helping clients recognise your value. “We increased our prices on our reopening purely because of extra costs, but we have extended the amount of time that we spend with each client,” says Sarah. “This has been incredibly positive because they really appreciate that you have given them more.”

And you can make your clients feel special without discounts. “We give our clients little treats such as samples when they have had a high spend, rather than building numbers up on loyalty cards, which we find works for us as a team,” she adds.

Checking that you’re getting the best deal possible on your products is another way to save. Wholesalers can not only provide excellent prices on your favourites, but also big ranges under one roof and expert advice to boot. Hennessy Hair & Beauty has been providing the industry with top-notch products for more than 35 years. With exclusive ranges and all-time favourites available in the Doughcloyne and Cork city centre stores, you can be sure that you’re investing in the best products for your salon and saving time and cash at the same time.

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Great Lengths

The more you can offer in your salon, the more money you’ll bring in. Additional services such as extensions, beauty treatments and events can not only boost your intake, but also increase client loyalty and help them think of you as a one-stop shop for all their needs. Get ready to give them more than ever before!

“Salons should consider adding more services to their menu in 2021 to boost interest – even with a regular client you’ve had for years you should never presume they are just going for the same,” explains Great Lengths stylist Edwina Hayes and owner of Street Life Hair, Kilkenny. “If you don’t keep up with new advances your clientele will eventually filter away.”

Hair extensions have shaken off their reputation as a vehicle solely for long, voluptuous hair, and modern offerings are now perfect for troubleshooting common hair problems – so if you don’t offer them yet, you need to start! “Great Lengths extensions are particularly great for business, as there’s a respect for the ethicality of the hair and the brand history,” explains Edwina. “It’s about creating extra length and volume and Great Lengths never fails. The colour match is never a problem with more than 80 colours available to choose from. When we first came out of lockdown, people felt they deserved the best and wanted to go for the top quality brands in products and extensions.”

Extensions open up opportunities for upselling, bringing a nice injection of cash to your business. “New extensions clients who visit your salon are also a possible new colour and style client for the taking,” says Edwina. “I offer our extensions clients a discounted weekly blow-dry if they book a running appointment – this maintenance also helps the longevity of their extensions.”

Adding beauty offerings to your salon can help bring people in and

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bump up their bills, too. You can make your salon a destination for not just hair but eyebrows, nails, make-up and treatments. “Salons should definitely add beauty and aesthetics to their menus, as they complement each other amazingly,” say Debbie and Tracie Ennis, owners of Blondies Hair & Beauty in Rosslare, Co. Wexford. “The best services to introduce initially would be a nail bar, brow bar and make-up. As the years have progressed we’ve moved on to offer semi-permanent brows, non-invasive aesthetic procedures and cosmeceutical facials.”

Teamwork and excellent timekeeping mean that it’s possible to upsell a client to add a beauty treatment when they’re in the salon for a hair service. “When a client walks through our door they are a client of the whole salon, not just of one person,” explain Debbie and Tracie.

“We’ve had clients just come for hair and now they come to get their hair, brows and nails done. If a client books an upstyle appointment we’ll ask them if they would also like their make-up done. If a colour client has a half-hour development time, we ask them if they would like their nails done or their brows threaded. The client is usually thrilled they can get it all in one place!”

If you’ve got a bit of extra space, make use of it by holding events that promote your salon while making some extra cash. It’s an excellent way to give back to your clients, and allowing them to bring a plus one can bring new people into the salon. Once they know what you’re all about, they are more likely to come back as a paying customer. Renting out space for shoots and events can also bring in money in the form of day rates, with minimal effort from you. Additionally you never know who you might meet – use the opportunity to network and make some contacts for the future.

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Great Lengths

Great Lengths

Michelle Grimes Maven Studio, Dublin

Ky Wilson

“Our events cover every angle of hairdressing that I think will help freelancers grow. For example we had Tony Heffernan, the Tattooed Accountant, in to do a training day on finances and accounting specifically geared towards freelancers. Ky Wilson did a session and a talk on going out on your own, too. We’ve had social media experts, yoga, spiritual classes and then at least once if not twice a year, we try to host a Freelancer’s Night where anyone in the hair and beauty industry who works out on their own can come in and mingle, have fun and connect with each other.

“A good event is one that solves a problem for people, helps them get over a stumbling block or teaches them something that helps them move forward. It helps that freelancers who attend our events are doing it on their own time – they are investing in themselves so they are eager to learn and participate. There is always great engagement and banter at a Maven event. We had some amazing classes lined up for 2020 before Covid-19 hit – Lorraine Dublin, Christina Cook and Lena Bogucharskaya – so as soon as it’s safe to get dates set for these legends we will do so.

“I also encourage the members at Maven to take the space and run their own courses, I love seeing them push themselves. They turned the light on me and got me to do my own course, so I’ll be hosting one for anyone who is going, or who is thinking about going, out on their own. The course will cover everything that you need to do before you start and then how to become successful when you do so.

We’ll be talking, start-up, finances, branding and social media.”

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RETAIL THAT ROCKETS Bankz Hair and Beauty

WITH TWO LOCKDOWNS AND AN UNCERTAIN FUTURE, SALONS ARE LURCHING BETWEEN FLOURISHING AND ZERO INCOME. HOWEVER, SOME SMART SALONS SET UP THEIR OWN ONLINE SHOPS, PROVIDING A LINE OF COMMUNICATION BETWEEN HAIRDRESSERS AND THEIR CLIENTS, WHILE ALSO ENCOURAGING THEM TO TREAT THEMSELVES AND SPEND SOME MONEY. FIND OUT HOW THESE TWO SALONS DID IT AND WHY THEY’VE NEVER LOOKED BACK…

Barbara Aldritt Bankz Hair and Beauty, Portlaois, Co. Laois

Michelle Robinson Aviary Beauty & Hair, Newbridge, Co. Kildare

“I set up my online shop in April. It was a new concept for me as my company is generally a very face-to-face business. However, I had to adapt to change and offer a solution to my clients. I watched webinars to educate myself on online business as I needed to ensure my clients would be offered an easy-to-use shopping solution.

“I partnered with John Donnelly from Digital Salon Group and in order to set up retail I had to ensure all my key products were available in suitable quantities for my shoppers. With the help of the government’s Enterprise Voucher this larger than normal product ordering was made possible. As I am a sole trader I was not entitled to be on the pandemic payment, so for me to make an income I really had to make this new online expansion work!

“I sell everything from hair to beauty products. I ensure my bestsellers are reviewed regularly and kept well-stocked to meet customer demands. The main brands I stock are JOICO, ALFAPARF Milano, ghd and Hot Tools. The online shop has helped my business through lockdown, as product revenue increased by 89 per cent between April and July. I would highly recommend salons set up online shops.”

Aviary Beauty & Hair

“My goal for 2020 was to launch our online store, as I felt this was just how people shop now for groceries, clothes, skincare and haircare. Although the latter is a far more bespoke category as you want hair and beauty products to be carefully and professionally selected for you. Not by a faceless company but from a salon that knows you and your hair concerns.

“I worked with Digital Salon last year and it helped me create a new website, one that was mobile-friendly, as this is how the vast majority of us view our screens now. My plan was to launch in May, but in mid-March we had to get it set up straight away. I can honestly say without our online store my business would not have survived being forced to close for so long. It saved any redundancies or reduced work hours from the team, which was my biggest concern.

“I believe it’s impossible to do business now without an online presence. People like to have control, browsing our product offerings and reading about them in their own time – the majority of our sales come between 8pm and 10pm.”

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Marketing your salon via social media is no longer a choice – it’s a necessity. Your account is a virtual shop front, telling everyone who searches for your salon what your work, interiors and even team members are like. However, the online world is a fast-paced one, and an active Facebook page and sprinkling of pictures on Instagram is not enough. With Reels and Tiktok now integral parts of the digital landscape, how can you make sure you’re maximising your potential and getting your salon known?

“Now more than ever, social media is a big part of our lives with people interacting through this platform on a daily basis,” explains Jodie Quinn, art team member at House of Colour, Dublin. “It’s a platform to get your name out there, express your talent and individuality and build a strong clientele.”

She continues: “You have to identify your target market and how you want to be seen – whether that’s through pictures, short videos or tutorials. I like to do both hairdressing and personal content as I’ve found as much as people like to see your work, they also like to know the person behind the page. Being yourself is best.”

Tiktok and Reels are perfect for hairdressers, says Jodie. “They are such easy platforms to use to showcase your work – a ‘before and after’ photo or a quick little ‘before and after’ video and you’re ready to post,” she says. “The simplest videos are usually the best – something as simple as mixing your colour makes a great video!”

And you don’t need a large investment of time or money to get the most out of social media. “One minute before you begin with your guest and one minute after you’re finished opens a huge platform to express yourself,” she adds. “You don’t need to put a lot of effort in or buy a fancy camera – some natural light and a

good finish and you’re ready to showcase your work to the world!”

Online consultations are another way to harness the power of the internet – by bringing your expertise into peoples’ homes. They spiked in popularity during the first lockdown, but many salons are now seeing them as a way to provide flexible advice, improve accessibility and stay in touch with clients.

“Lockdown prompted us to reach out to our clients,” says Sarah Clancy, senior stylist at Ravens Hair Salon in Limerick. “During this time, a lot of people felt isolated. We needed to reassure our clients and friends that we were working hard behind the scenes, gathering information through virtual consultations and that we would be ready to hit the ground running upon reopening.”

Louise McGrath, owner of L’Avenue in Ashbourne, Co. Meath, also decided to start offering virtual consultations to manage their re-opening process. The Ravens team and the L’Avenue team both used forms from Digital Salon Group for their consultations.

“They were accessible on all of our social media sites through online links on Instagram and Facebook during lockdown – clients simply followed the links, filled out the form and submitted it,” says Sarah.

You can really get to know your client’s hair with digital consultations, especially as they may have had an attempt at cutting or colouring themselves while stuck at home. Questions on the L’Avenue form include: ‘When did you last cut and colour your hair?’

‘If you did it at home, what did you use?’ ‘What are you hoping to achieve from your salon appointment?’ ‘What products are you using?’. Louise explains: “We felt these questions allowed us to determine how clients’ hair would behave and also allowed us to see the length of regrowth, any build-up on the colour and so on.”

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Rouge natıon Perfect peaches, ruby reds and fiery coppers collide in the latest collection from Zeba Hairdressing. This is the stuff clients dream of during the festive seasonˉ toasty tones and warm shades with some serious shine PHOTOGRAPHY BY DYLAN MADDEN 40

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HAIR COLOUR Mike De Canter at Zeba South William Street. STYLING AND CUTTING Fergus Daly at Zeba South William Street. MAKE-UP Nicole Lynch

Piece of the action Salon owner, fashion fanatic and editorial ace, Richard Phillipart has so many strings to his bow it’s little wonder he’s enjoyed the success he has. With the help of his core Fashion Week squad – featuring Matthew Sutcliffe, Jordanna Cobella, Lauren Bell, Bailey Humphreys and Jennifer Linton – the regular lead for teams supported by L’Oréal Professionnel and BaByliss PRO built a backstage vibe at Salon Smart Live to recreate three of his favourite creations from his back catalogue…

PHOTOGRAPHY BY ANDY LANE

Richard Malone S/S20

STRAIGHT FROM the S/S20 runway, this perfect plait for Richard Malone was inspired by the collection’s beautiful, intricate accessories. Sinuous metallic additions were stitched to the end of the sleek braids, to enhance the stylistic effect. “It’s the precision and thought behind the look that gives it that high-end edge. There are no lumps, bumps or movement,” Richard explained.

Hair was prepped and blow-dried with L’Oréal Professionnel TECNI.ART Liss Control and Pli for the perfect texture. 6Fix was sprayed continuously during the styling to keep things smooth, before using a combination of netting, hairspray and diffusers to flatten and smooth through the crown of the head.

“It’s about taking classic techniques and rethinking them,” Richard added. “I use this technique in the salon sometimes too when I’m doing a soft blow-dry. You can also spray hairspray on a big, dense synthetic make-up brush to hold specific strands in place.” The result was an exquisite, elevated take on a classic look. Not one hair was out of place, so all eyes were on the metallic elements as they caught the light down the runway.

This look also made an appearance in Richard’s Snowdonia-set masterpiece Nomadic Winter, which featured exclusively in the January 2020 issue of Creative HEAD UK. How could we forget the alpaca co-star?

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‘Please don’t touch my HAIR’ Vogue

PART OF RICHARD’S first independent Vogue shoot, this celebrates the versatility and beauty of textured hair.

The dramatic shaping was courtesy of a sponge board and synthetic hair extensions to create the base.

The model’s hair was then carefully brushed up to blend into the shape. “It’s sculptural, but it’s so easy to lose that shape,” Richard warned. “It took a lot of time to perfect the parting at the back.” The hair fanned out flawlessly, with precise lines blending seamlessly into the shape. “It’s details like this that elevate it above ‘hair up’, so that it looks super refined.”

Richard tolerates absolutely no excuses when it comes to textured hair. “It’s important that people take the time to educate themselves to deal with all types of hair. It’s 2020, with all of the resources at our disposal there really is no excuse.” The Vogue piece also included a 32” dreadlock wig that took Richard three weeks to create; all of the looks were about enhancing natural texture, rather than defaulting to blow-drying or weaves.

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Jack Irving

A/W18 at On|Off

A THROWBACK TO Jack Irving’s A/W18 On|Off presentation, this look was one of first assistant Lauren Bell’s all-time favourites as a part of Team Phillipart.

Richard went through weeks of wig testing to get the perfect touch of retro styling and a plastic-look finish for the futuristic, alien-esque vibe of the clothes.

“The references were B-movies from the ’50s,” Richard explained. “The idea was that these were aliens who had seen a picture of a human woman and tried to disguise themselves, but that they hadn’t realised that the hair wasn’t one solid piece.” Backstory and character have become real calling cards for Richard, and his deep-dive research has helped elevate him to the level of session star.

Another example of classic techniques with a twist, the unusual plastic-y finish was a result of gel liberally painted onto the spun hair, created using plenty of hairspray and a diffuser.

“Using gel alone makes it too heavy,” he explained, before showcasing how the tight double pleat was created using chopsticks. “You can fold the hair super tightly for that sculptural shape, much more so than fingers,” he added. “It’s important to be prepared for any eventuality!”

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Hair: Richard Phillipart, assisted by Lauren Bell, Jordanna Cobella, Bailey Humphreys, Jennifer Linton and Matthew Sutcliffe.

Make-up: Miranda Baron.

Wardrobe: Richard Malone, Jack Irving, Daniel Pascal Tanner.

Models: Leili St Clair, Lylana and Mahalia @Nevs Models

Watch Richard at work at Salon Smart Live! The whole event is available to watch on demand – visit creativeheadmag.com/ salonsmart now!

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Balayage without the bleach for my favourite client - my wife!

A golden hair journey #colou r Action shot of me at work – snip snip!

In the

My ma gic boa rd, com b, bru sh, and bow l

frame Danilo Possato (@danilo_possato) at David Marshall Hair Salon in Dublin snaps away!

Wa rmt h, warmth, warmth!

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

A colourf ul day in the salon!

Baby highlights with crea my #bala yage 50

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Our book collection to help clients pass the time

The boss @da vidm arsh allh airs alon sen din g me off to Lon don on a work trip!

Copper is one of my favourit e colours to create CREATIVE HEAD IRELAND

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